{"id":74173,"date":"2023-06-29T11:39:08","date_gmt":"2023-06-29T10:39:08","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=74173"},"modified":"2023-10-07T11:20:35","modified_gmt":"2023-10-07T10:20:35","slug":"exibir-como-um-especialista-7-dicas-para-engajar-e-impressionar-nas-shows-de-comercio","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/exhibitions-trade-shows\/7-tips-to-engage-and-impress-at-trade-shows\/","title":{"rendered":"Exponha como um perito: 7 dicas para se envolver e impressionar em feiras comerciais"},"content":{"rendered":"
<\/div>

A forma como nos comportamos nas feiras comerciais pode ter um efeito profundo no nosso sucesso. As nossas atitudes, comportamentos e apresenta\u00e7\u00e3o geral podem ter um grande impacto nos n\u00edveis de envolvimento e nos resultados obtidos. Ent\u00e3o, como \u00e9 que pode expor como um perito e tirar o m\u00e1ximo partido da sua experi\u00eancia em feiras comerciais? Inquirimos os nossos clientes para recolher as suas experi\u00eancias e coment\u00e1rios que nos ajudaram a elaborar esta lista de sete comportamentos que podem conduzir ao \u00eaxito da feira.<\/span><\/p>\n

Dica 1: Preparar e ensaiar<\/strong><\/h2>\n

A prepara\u00e7\u00e3o e a pr\u00e1tica t\u00eam muito valor. A maioria das empresas investir\u00e1 muito tempo e esfor\u00e7o na log\u00edstica e nos materiais envolvidos na exposi\u00e7\u00e3o em feiras comerciais, mas \u00e9 igualmente importante preparar a equipa e ter um plano sobre a forma como ir\u00e1 interagir com os visitantes. <\/span><\/p>\n

Desenvolva o seu argumento de venda, fa\u00e7a uma encena\u00e7\u00e3o com colegas e antecipe potenciais perguntas. Como S2 Design e Publicidade<\/a> sugere: \"Pratica um pouco de vendas. Tem de ser capaz de transmitir as coisas de forma r\u00e1pida e simples - um discurso de elevador, que n\u00e3o soe demasiado ensaiado ou rob\u00f3tico.\" Antes do evento, dedique algum tempo a preparar-se para a feira comercial, revendo a nossa publica\u00e7\u00e3o anterior no blogue, sobre prepara\u00e7\u00e3o para uma feira comercial<\/a>.<\/span><\/p>\n

Sugest\u00e3o 2: Vestu\u00e1rio de marca<\/strong><\/h2>\n
\"Simon<\/a>
Simon Cooper, Diretor-Geral da Solopress, exibe orgulhosamente a sua t-shirt com a marca, enquanto Gregg Wallace, da TV, desfruta de uma cerveja com a marca.<\/figcaption><\/figure>\n

O vestu\u00e1rio pode ser uma poderosa ferramenta de branding. Considere a possibilidade de usar vestu\u00e1rio de marca que combine com as cores e os temas dos seus materiais de exposi\u00e7\u00e3o para promover o reconhecimento e a coes\u00e3o. Tamb\u00e9m pode trazer um colega com roupas simples para se misturar com os participantes e estimular a curiosidade. <\/span><\/p>\n

Martyn de lets-grow.co.uk<\/a> aconselha, \"Aproveite, leve uma pessoa vestida \u00e0 paisana para o apoiar e, quando estiver calmo, converse com ela para gerar interesse passageiro.\"<\/strong><\/em><\/span><\/p>\n

Dica 3: Escolha bem o seu pessoal<\/strong><\/h2>\n

Traga o maior n\u00famero poss\u00edvel de colegas simp\u00e1ticos. A equipa que escolher deve ser naturalmente conversadora e capaz de cativar os participantes. <\/span><\/p>\n

\"Leve consigo o maior n\u00famero poss\u00edvel de colegas. 12 horas sozinho \u00e9 bastante assustador sem ter de fazer uma pausa para descansar.\"<\/strong><\/em> aconselha arundelwalkingtours.co.uk<\/a>. Mesmo que seja introvertido, esteja pronto a ligar o seu charme - afinal, \u00e9 s\u00f3 por um dia!<\/span><\/p>\n

Dica 4: Evite criar barreiras<\/strong><\/h2>\n
\"\"<\/a>
Uma bonita bancada aberta. O balc\u00e3o proporciona um espa\u00e7o de trabalho e de arruma\u00e7\u00e3o pr\u00e1tico sem criar uma barreira.<\/figcaption><\/figure>\n

Isto significa barreiras f\u00edsicas e psicol\u00f3gicas. Muitos expositores ir\u00e3o s<\/span>O facto de se esconderem atr\u00e1s de uma mesa j\u00e1 coloca um limite entre eles e os visitantes. N\u00e3o se escondam atr\u00e1s da vossa banca; em vez disso, coloquem-se na frente para receber os visitantes.<\/p>\n

Parecer indispon\u00edvel \u00e9 uma barreira psicol\u00f3gica importante que impedir\u00e1 o visitante de interagir consigo. Por muito tentador que seja passar o \"tempo de inatividade\" a conversar com colegas ou a navegar no telem\u00f3vel, na realidade, enquanto estiver a supervisionar o seu stand, n\u00e3o h\u00e1 \"tempo de inatividade\". Permane\u00e7a sempre acess\u00edvel e pr\u00f3ximo.<\/p>\n

Martyn de lets-grow.co.uk<\/a> sublinha, \"Crie um espa\u00e7o aberto e informal onde possa falar confortavelmente. Se parecer ocupado, as pessoas n\u00e3o ficar\u00e3o. Se tiver conte\u00fados interessantes e ofertas gratuitas, as pessoas ir\u00e3o conversar.\"<\/strong><\/em><\/p>\n

Dica 5: Tenham calma<\/strong><\/h2>\n

Dissemos que n\u00e3o h\u00e1 \"tempo de inatividade\" durante a supervis\u00e3o do seu stand, o que parece bastante brutal, mas a resposta \u00e9 trabalhar em equipa e fazer pausas regulares. Se discutir esta quest\u00e3o com a sua equipa com anteced\u00eancia e programar corretamente as pausas, eliminar\u00e1 a incerteza e a tenta\u00e7\u00e3o de \"continuar a trabalhar\". Al\u00e9m disso, quando chega a altura da pausa, pode vestir um casaco por cima da sua camisa de marca e ir ver o que os outros est\u00e3o a fazer. \u00c9 uma \u00f3ptima oportunidade para aprender.<\/span><\/p>\n

Outra forma de se manter fresco nas feiras comerciais \u00e9 trocar de fun\u00e7\u00f5es ao longo do dia. Se tiver diferentes tarefas em curso, como abordar os transeuntes, distribuir folhetos, recolher dados, demonstra\u00e7\u00f5es de produtos, etc., pode pedir a todos que troquem de tarefas de 30 em 30 minutos para interromper o dia e evitar o cansa\u00e7o.<\/p>\n

Dica 6: Interaja com os visitantes<\/strong><\/h2>\n

\"\"<\/a><\/p>\n

Domine a arte da conversa\u00e7\u00e3o e avalie as necessidades dos seus visitantes. Quer se trate de reunir contactos, realizar entrevistas, fechar vendas ou recolher inscri\u00e7\u00f5es em concursos, \u00e9 fundamental ser capaz de falar - e ouvir - de forma eficaz.<\/span><\/p>\n

Julie de Azeitona Selvagem Lda<\/a> acrescenta, \"Tente descobrir um pouco sobre eles em vez de se limitar a vender! Se for caso disso, proponha-se receber encomendas e n\u00e3o contactos\".<\/strong><\/em><\/p>\n

Abordar cada encontro como uma conversa bidirecional evitar\u00e1 que repita sempre o mesmo discurso e permitir-lhe-\u00e1 identificar e responder \u00e0s necessidades de cada visitante.<\/p>\n

Dica 7: Fa\u00e7a um acompanhamento eficaz<\/strong><\/h2>\n

Ap\u00f3s o evento, \u00e9 altura de fazer o acompanhamento. Um acompanhamento atempado e personalizado pode produzir melhores resultados. A maioria das empresas considera que \u00e9 melhor dar aos seus potenciais clientes um dia para voltarem ao escrit\u00f3rio e porem em dia as mensagens de correio eletr\u00f3nico, mas que, passados quatro ou cinco dias, podem ter come\u00e7ado a esquecer a impress\u00e3o que lhes causou.<\/span><\/p>\n

Robin de stevesoult.com<\/a> recomenda, \"Recolha o maior n\u00famero poss\u00edvel de contactos e mantenha-se regularmente em contacto com todos eles.\"<\/strong><\/em> Para tornar a comunica\u00e7\u00e3o mais eficaz, considere a possibilidade de ter o mesmo pessoal que falou com potenciais clientes espec\u00edficos<\/span>\u00a0para os acompanhar.\u00a0<\/span><\/p>\n

Tudo sobre a rela\u00e7\u00e3o<\/strong><\/h2>\n

Participar em feiras comerciais n\u00e3o se trata apenas de apresentar o seu produto ou servi\u00e7o; trata-se tamb\u00e9m de fomentar rela\u00e7\u00f5es, recolher conhecimentos e causar uma impress\u00e3o duradoura. Abordar a sua exposi\u00e7\u00e3o com uma atitude positiva, abertura \u00e0 intera\u00e7\u00e3o e uma disposi\u00e7\u00e3o amig\u00e1vel pode contribuir muito para tornar a sua experi\u00eancia um sucesso. Por isso, v\u00e1 at\u00e9 l\u00e1, estabele\u00e7a contactos significativos e lembre-se: cada pessoa que encontrar \u00e9 uma potencial porta para uma nova oportunidade e cada conversa que tiver pode ser o in\u00edcio de uma rela\u00e7\u00e3o frutuosa.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

The way we conduct ourselves at trade shows can have a profound effect on our success. Our attitudes, behaviours, and overall presentation can greatly impact the levels of engagement and outcome we experience. So, how can you exhibit like an expert and make the most of your trade show experience? We surveyed our customers to […]<\/p>\n","protected":false},"author":134,"featured_media":74174,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,960],"tags":[757,899],"class_list":{"0":"post-74173","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-exhibitions-trade-shows","9":"tag-exhibition-stands","10":"tag-exhibitions"},"acf":[],"yoast_head":"\nExhibit Like An Expert: 7 Tips To Engage & Impress \u2013 Solopress UK<\/title>\n<meta name=\"description\" content=\"The way we conduct ourselves at trade shows can have a profound effect on our success. 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