{"id":74403,"date":"2023-08-18T17:00:26","date_gmt":"2023-08-18T16:00:26","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=74403"},"modified":"2023-10-28T20:04:52","modified_gmt":"2023-10-28T19:04:52","slug":"artistas-musicais-com-as-mercadorias-mais-valiosas","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/print-inspiration\/music-artists-with-the-most-valuable-merchandise\/","title":{"rendered":"Artistas musicais com a mercadoria mais valiosa"},"content":{"rendered":"
<\/div>

O merchandising est\u00e1 a salvar a ind\u00fastria musical. Pelo menos \u00e9 essa a opini\u00e3o expressa por v\u00e1rios comentadores nos \u00faltimos meses. Em <\/span>O Guardi\u00e3o<\/span><\/a>Lauren Cochrane destacou a import\u00e2ncia do merchandising como fonte de receita para os artistas. Justin Hawkins, dos The Darkness, reagiu ao artigo de Cochrane atrav\u00e9s do seu <\/span>Canal YouTube<\/span><\/a>acrescentando que os artistas como ele dependem cada vez mais da percentagem mais elevada que recebem do merchandising. Isso contrasta com as percentagens cada vez menores que normalmente recebem de bilhete<\/a>, vendas de discos e vendas digitais.<\/span><\/p>\n

Se as vendas de merchandising s\u00e3o o novo recorde de vendas, porque n\u00e3o ter uma tabela? Na tradi\u00e7\u00e3o de colocar os artistas uns contra os outros numa corrida para o primeiro lugar, cri\u00e1mos algumas tabelas pr\u00f3prias. A nossa equipa aqui na <\/span>Solopress<\/span><\/a> analisaram uma mir\u00edade de m\u00e9tricas de merchandising para encontrar os 30 artistas com os produtos mais apreciados.<\/span><\/p>\n

\"Uma<\/a>Ao analisar o pre\u00e7o dos produtos anunciados no eBay e nos sites oficiais dos artistas, juntamente com os volumes de pesquisa em torno dos seus produtos, conseguimos descobrir quais os artistas com os produtos mais procurados a n\u00edvel internacional.<\/span><\/p>\n

Os artistas musicais com os produtos mais procurados<\/b><\/h2>\n

Quando queremos deitar as m\u00e3os a uma pe\u00e7a de merchandise, a maior parte das vezes, come\u00e7amos por pesquis\u00e1-la no Google. Com esse princ\u00edpio em mente, analis\u00e1mos o volume de pesquisa de termos como \"*Nome do artista* mercadoria\" para determinar os artistas com os produtos mais procurados.<\/span><\/p>\n

\"F\u00e3s<\/a>
F\u00e3s de Taylor Swift fazem fila para comprar produtos<\/figcaption><\/figure>\n

Os 20 artistas musicais com os produtos mais procurados em 2023:\u00a0<\/b><\/h3>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Classifica\u00e7\u00e3o<\/b><\/td>\nNome do artista<\/b><\/td>\nVolume m\u00e9dio de pesquisa por m\u00eas para produtos de artistas<\/b><\/td>\nVolume m\u00e9dio anual de pesquisa de produtos de artistas<\/b><\/td>\n<\/tr>\n
1<\/span><\/td>\nTaylor Swift<\/span><\/td>\n6345<\/span><\/td>\n76140<\/span><\/td>\n<\/tr>\n
2<\/span><\/td>\nLana Del Rey<\/span><\/td>\n3660<\/span><\/td>\n43920<\/span><\/td>\n<\/tr>\n
3<\/span><\/td>\nArctic Monkeys<\/span><\/td>\n2240<\/span><\/td>\n26880<\/span><\/td>\n<\/tr>\n
4<\/span><\/td>\nColdplay<\/span><\/td>\n1450<\/span><\/td>\n17400<\/span><\/td>\n<\/tr>\n
5<\/span><\/td>\nThe Weeknd<\/span><\/td>\n1395<\/span><\/td>\n16740<\/span><\/td>\n<\/tr>\n
6<\/span><\/td>\nBeyonc\u00e9<\/span><\/td>\n1145<\/span><\/td>\n13740<\/span><\/td>\n<\/tr>\n
7<\/span><\/td>\nEminem<\/span><\/td>\n930<\/span><\/td>\n11160<\/span><\/td>\n<\/tr>\n
8<\/span><\/td>\nAriana Grande<\/span><\/td>\n720<\/span><\/td>\n8640<\/span><\/td>\n<\/tr>\n
9<\/span><\/td>\nEd Sheeran<\/span><\/td>\n600<\/span><\/td>\n7200<\/span><\/td>\n<\/tr>\n
10<\/span><\/td>\nKendrick Lamar<\/span><\/td>\n585<\/span><\/td>\n7020<\/span><\/td>\n<\/tr>\n
11<\/span><\/td>\nRainha<\/span><\/td>\n480<\/span><\/td>\n5760<\/span><\/td>\n<\/tr>\n
12<\/span><\/td>\nRadiohead<\/span><\/td>\n475<\/span><\/td>\n5700<\/span><\/td>\n<\/tr>\n
13<\/span><\/td>\nLady Gaga<\/span><\/td>\n415<\/span><\/td>\n4980<\/span><\/td>\n<\/tr>\n
14<\/span><\/td>\nDrake<\/span><\/td>\n395<\/span><\/td>\n4740<\/span><\/td>\n<\/tr>\n
15<\/span><\/td>\nJustin Bieber<\/span><\/td>\n350<\/span><\/td>\n4200<\/span><\/td>\n<\/tr>\n
16<\/span><\/td>\nAdele<\/span><\/td>\n265<\/span><\/td>\n3180<\/span><\/td>\n<\/tr>\n
17<\/span><\/td>\nImagine Dragons<\/span><\/td>\n230<\/span><\/td>\n2760<\/span><\/td>\n<\/tr>\n
18<\/span><\/td>\nRed Hot Chili Peppers<\/span><\/td>\n230<\/span><\/td>\n2760<\/span><\/td>\n<\/tr>\n
19<\/span><\/td>\nNicki Minaj<\/span><\/td>\n145<\/span><\/td>\n1740<\/span><\/td>\n<\/tr>\n
20<\/span><\/td>\nOs assassinos<\/span><\/td>\n125<\/span><\/td>\n1500<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


\nEstes rankings revelam mais do que apenas uma espreitadela aos arm\u00e1rios dos f\u00e3s; s\u00e3o um espelho que reflecte a din\u00e2mica moderna entre a m\u00fasica e a moda. Artistas como Taylor Swift e Lana Del Rey n\u00e3o est\u00e3o apenas a liderar os tops com as suas m\u00fasicas; est\u00e3o tamb\u00e9m a impressionar com produtos que os f\u00e3s mal podem esperar para ter nas suas m\u00e3os. Os volumes de pesquisa mensais e anuais demonstram uma verdadeira fome por estas liga\u00e7\u00f5es, alargando o amor pela m\u00fasica ao amor pela moda.
\n<\/span><\/p>\n

\"Lana<\/a>
Lana Del Rey autografa produtos para os f\u00e3s<\/figcaption><\/figure>\n

O que faz com que uma pe\u00e7a de mercadoria fa\u00e7a sucesso pode ser a sua singularidade, a hist\u00f3ria que conta ou a declara\u00e7\u00e3o de moda que faz. Nos mundos emaranhados da m\u00fasica e do estilo de vida, parece que melodias cativantes e uma t-shirt na moda s\u00e3o uma receita potente, mas n\u00e3o garantida, para o sucesso.<\/span><\/p>\n

Quando os artistas est\u00e3o em digress\u00e3o, o seu merchandise tem normalmente uma tend\u00eancia muito maior, ao passo que h\u00e1 normalmente uma queda not\u00f3ria quando a digress\u00e3o chega ao fim. Os artistas que contrariam esta tend\u00eancia com um stock muito procurado, quer estejam em palco ou n\u00e3o, podem ser vistos como tendo mercadoria que resiste ao teste do tempo.<\/span><\/p>\n

Os artistas musicais com o merchandising mais valioso<\/b><\/h2>\n

Aqui est\u00e1 uma lista que todos os f\u00e3s amantes de merchandising v\u00e3o querer consultar. A nossa classifica\u00e7\u00e3o baseia-se num \u00edndice que tem em conta quatro factores significativos: O n\u00famero de artigos listados no eBay, o pre\u00e7o m\u00e9dio dos artigos de merchandise no eBay, o n\u00famero de artigos listados nos s\u00edtios Web oficiais dos artistas e o pre\u00e7o m\u00e9dio dos artigos de merchandise vendidos atrav\u00e9s desses s\u00edtios.
\n<\/span><\/b><\/p>\n

\"Produtos<\/a>Os 20 artistas musicais com o merchandising mais valioso em 2023:<\/b><\/h3>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\u00cdndice<\/b><\/td>\nNome do artista<\/b><\/td>\nN\u00famero de itens listados no Ebay<\/b><\/td>\nPre\u00e7o m\u00e9dio de um artigo de mercadoria no Ebay<\/b><\/td>\nN\u00famero de artigos listados no s\u00edtio Web<\/b><\/td>\nPre\u00e7o m\u00e9dio do artigo de merchandise atrav\u00e9s do s\u00edtio Web dos artistas<\/b><\/td>\n<\/tr>\n
1<\/span><\/td>\nRainha<\/span><\/td>\n524<\/span><\/td>\n\u00a321.23<\/span><\/td>\n414<\/span><\/td>\n\u00a347.00<\/span><\/td>\n<\/tr>\n
2<\/span><\/td>\nDrake<\/span><\/td>\n171<\/span><\/td>\n\u00a331.13<\/span><\/td>\n23<\/span><\/td>\n\u00a3236.18<\/span><\/td>\n<\/tr>\n
3<\/span><\/td>\nRadiohead<\/span><\/td>\n13<\/span><\/td>\n\u00a345.71<\/span><\/td>\n454<\/span><\/td>\n\u00a325.18<\/span><\/td>\n<\/tr>\n
4<\/span><\/td>\nLana Del Rey<\/span><\/td>\n18<\/span><\/td>\n\u00a3175.21<\/span><\/td>\n13<\/span><\/td>\n\u00a350.08<\/span><\/td>\n<\/tr>\n
5<\/span><\/td>\nKanye West<\/span><\/td>\n83<\/span><\/td>\n\u00a396.56<\/span><\/td>\n61<\/span><\/td>\n\u00a367.99<\/span><\/td>\n<\/tr>\n
6<\/span><\/td>\nTaylor Swift<\/span><\/td>\n86<\/span><\/td>\n\u00a390.27<\/span><\/td>\n126<\/span><\/td>\n\u00a338.19<\/span><\/td>\n<\/tr>\n
7<\/span><\/td>\nJustin Bieber<\/span><\/td>\n390<\/span><\/td>\n\u00a315.19<\/span><\/td>\n34<\/span><\/td>\n\u00a354.44<\/span><\/td>\n<\/tr>\n
8<\/span><\/td>\nBeyonc\u00e9<\/span><\/td>\n28<\/span><\/td>\n\u00a369.47<\/span><\/td>\n5<\/span><\/td>\n\u00a340.12<\/span><\/td>\n<\/tr>\n
9<\/span><\/td>\nRihanna<\/span><\/td>\n11<\/span><\/td>\n\u00a370.50<\/span><\/td>\n8<\/span><\/td>\n\u00a342.78<\/span><\/td>\n<\/tr>\n
10<\/span><\/td>\nU2<\/span><\/td>\n66<\/span><\/td>\n\u00a337.38<\/span><\/td>\n20<\/span><\/td>\n\u00a352.37<\/span><\/td>\n<\/tr>\n
11<\/span><\/td>\nLady Gaga<\/span><\/td>\n35<\/span><\/td>\n\u00a340.33<\/span><\/td>\n52<\/span><\/td>\n\u00a336.21<\/span><\/td>\n<\/tr>\n
12<\/span><\/td>\nRed Hot Chili Peppers<\/span><\/td>\n45<\/span><\/td>\n\u00a321.14<\/span><\/td>\n64<\/span><\/td>\n\u00a348.05<\/span><\/td>\n<\/tr>\n
13<\/span><\/td>\nThe Weeknd<\/span><\/td>\n29<\/span><\/td>\n\u00a344.80<\/span><\/td>\n22<\/span><\/td>\n\u00a342.27<\/span><\/td>\n<\/tr>\n
14=<\/span><\/td>\nEd Sheeran<\/span><\/td>\n62<\/span><\/td>\n\u00a333.48<\/span><\/td>\n55<\/span><\/td>\n\u00a326.17<\/span><\/td>\n<\/tr>\n
14=<\/span><\/td>\nAriana Grande<\/span><\/td>\n53<\/span><\/td>\n\u00a327.37<\/span><\/td>\n49<\/span><\/td>\n\u00a340.53<\/span><\/td>\n<\/tr>\n
15<\/span><\/td>\nOs assassinos<\/span><\/td>\n18<\/span><\/td>\n\u00a318.09<\/span><\/td>\n89<\/span><\/td>\n\u00a344.92<\/span><\/td>\n<\/tr>\n
16<\/span><\/td>\nKendrick Lamar<\/span><\/td>\n6<\/span><\/td>\n\u00a335.91<\/span><\/td>\n29<\/span><\/td>\n\u00a349.51<\/span><\/td>\n<\/tr>\n
17<\/span><\/td>\nEminem<\/span><\/td>\n48<\/span><\/td>\n\u00a332.11<\/span><\/td>\n24<\/span><\/td>\n\u00a328.05<\/span><\/td>\n<\/tr>\n
18<\/span><\/td>\nChris Brown<\/span><\/td>\n1<\/span><\/td>\n\u00a315.22<\/span><\/td>\n46<\/span><\/td>\n\u00a349.38<\/span><\/td>\n<\/tr>\n
19<\/span><\/td>\nNicki Minaj<\/span><\/td>\n4<\/span><\/td>\n\u00a324.40<\/span><\/td>\n64<\/span><\/td>\n\u00a318.96<\/span><\/td>\n<\/tr>\n
20<\/span><\/td>\nKaty Perry<\/span><\/td>\n10<\/span><\/td>\n\u00a327.41<\/span><\/td>\n20<\/span><\/td>\n\u00a330.70<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


\nExaminando os nomes apresentados, h\u00e1 uma mistura impressionante de sensa\u00e7\u00f5es pop actuais e lendas do rock intemporais. A forte presen\u00e7a de artistas cl\u00e1ssicos como Queen, Radiohead e U2 \u00e9 um testemunho do seu apelo duradouro e do estatuto de tesouro das suas recorda\u00e7\u00f5es. Em contraste, os nomes mais recentes da ind\u00fastria est\u00e3o a abrir caminho, com designs novos que ressoam com as suas enormes bases de f\u00e3s.<\/span><\/p>\n

A equa\u00e7\u00e3o de Drake<\/b><\/h3>\n

Uma estat\u00edstica surpreendente entre os dados \u00e9 o pre\u00e7o m\u00e9dio de um artigo de merchandise do rapper canadiano Drake. Esta m\u00e9dia \u00e9 espantosamente cinco vezes superior ao custo t\u00edpico por artigo dos artigos de outros artistas da lista. <\/span><\/p>\n

\"Vencedor<\/a>
Vencedor do pr\u00e9mio: Drake<\/figcaption><\/figure>\n

Esta m\u00e9dia elevada \u00e9 impulsionada por artigos como um par de meias de 328 libras, um cobertor de 3239 libras, um roup\u00e3o de 777 libras e uma m\u00e1scara para os olhos de 786 libras, todos dispon\u00edveis em<\/span> o s\u00edtio web do artista<\/span><\/a>. Estes n\u00fameros extraordin\u00e1rios reflectem tanto o posicionamento ostensivo do artista como os seus seguidores devotos, conhecidos como a colmeia #drake, que est\u00e3o dispostos a esbanjar em artigos exclusivos.<\/span><\/p>\n

A tend\u00eancia das t-shirts de bandas entre as celebridades e as casas de moda<\/b><\/h2>\n

O merchandising est\u00e1 certamente na onda da moda neste momento, com celebridades e influenciadores a usarem t-shirts de banda, tanto actuais como cl\u00e1ssicas. O resultado s\u00e3o marcas de designers de alto n\u00edvel que produzem as suas pr\u00f3prias vers\u00f5es destinadas \u00e0 sua clientela fashionista. <\/span><\/p>\n

\"Homem<\/a>
Homem das estrelas: o ator Peter Dinklage usa uma T-shirt de David Bowie<\/figcaption><\/figure>\n

A influ\u00eancia das celebridades n\u00e3o pode ser subestimada neste fen\u00f3meno, com as estrelas a usarem frequentemente t-shirts de bandas como MC5, The Ramones, Motorhead, Nirvana, Iron Maiden e Guns 'n' Roses. Kendall Jenner foi fotografada a usar uma t-shirt dos Slayer, enquanto Demi Lovato gosta de uma t-shirt dos AC\/DC. Harry Styles parece ter um guarda-roupa cheio delas, incluindo exemplares dos Kiss, The Rolling Stones e Pink Floyd.<\/span><\/p>\n

Moda passageira ou investimento astuto?<\/b><\/h3>\n

Al\u00e9m disso, os designers n\u00e3o est\u00e3o apenas a reproduzir estas t-shirts, est\u00e3o a recri\u00e1-las. A T-shirt Yves Saint Laurent Nirvana, por exemplo, \u00e9 uma homenagem do designer \u00e0 cl\u00e1ssica t-shirt de banda, que quase n\u00e3o se afasta da original, mas que custar\u00e1 cerca de 3.857 libras. Esta fus\u00e3o entre o estilo de rua e a alta moda enriquece ainda mais a conversa em torno das t-shirts de bandas, transformando-as de meras recorda\u00e7\u00f5es de f\u00e3s em valiosos artigos de moda.<\/span><\/p>\n

Esta tend\u00eancia levanta quest\u00f5es interessantes sobre as t-shirts de bandas como investimento. Algumas t-shirts de bandas ic\u00f3nicas atingiram o estatuto de artigo de cole\u00e7\u00e3o e s\u00e3o leiloadas por milhares de d\u00f3lares. A raridade e o valor nost\u00e1lgico associado a estas t-shirts est\u00e3o a fazer subir os pre\u00e7os, com f\u00e3s e coleccionadores experientes a reconhecerem-nas como bens tang\u00edveis com capital cultural. No entanto, tal como acontece com qualquer investimento, h\u00e1 que ter em conta o risco, especialmente quando este \u00e9 impulsionado por tend\u00eancias de moda passageiras. Quer se trate de uma empresa de primeira linha ou de uma bolha, a tend\u00eancia das t-shirts de bandas \u00e9 uma intersec\u00e7\u00e3o fascinante entre m\u00fasica, moda e com\u00e9rcio.<\/span><\/p>\n

Criar uma comunidade<\/strong><\/span><\/h2>\n

\"F\u00e3<\/a><\/p>\n

A Solopress tamb\u00e9m falou com <\/span>Chris Oatway<\/span><\/a>O fundador da \"artist consultancy\" comenta;\u00a0 <\/span>\"O merchandise pode n\u00e3o s\u00f3 proporcionar um rendimento para as digress\u00f5es, como tamb\u00e9m \u00e9 uma enorme ferramenta promocional para a comunidade de f\u00e3s e pode ajudar os f\u00e3s a sentirem-se parte dessa comunidade. As pessoas adoram mostrar o seu apoio \u00e0s suas bandas favoritas comprando o seu merchandise e usando-o em concertos e como roupa de lazer.<\/span><\/i><\/p>\n

\"Alguns artigos podem ser altamente coleccion\u00e1veis e ser tratados como um investimento - especialmente os artigos de edi\u00e7\u00e3o limitada. Vestu\u00e1rio, bases para copos e posters que exibem e celebram capas de \u00e1lbuns, membros da banda e letras de can\u00e7\u00f5es podem despoletar mem\u00f3rias preciosas e nostalgia para todas as partes. O merchandising tamb\u00e9m pode ser utilizado para concursos e incentivos... servindo para encher quando n\u00e3o h\u00e1 m\u00fasica a ser lan\u00e7ada.\"<\/span><\/i><\/p>\n

Os m\u00e9ritos do merch, seja qual for o seu mercado<\/b><\/h2>\n

N\u00e3o \u00e9 necess\u00e1rio ser um grande nome na ind\u00fastria musical para beneficiar de merchandising de marca. Algumas pe\u00e7as de vestu\u00e1rio bem concebidas ou um artigo indispens\u00e1vel podem criar um fluxo de receitas adicional ao mesmo tempo que divulgam a sua mensagem por todo o lado. Diversos empreendimentos, desde podcasts a marcas de skate, lan\u00e7aram linhas laterais de merchandise bem sucedidas que, simultaneamente, impulsionaram as suas marcas e angariaram fundos no processo.<\/span>
\n<\/span><\/p>\n

As empresas que n\u00e3o t\u00eam o valor de marca necess\u00e1rio para exigir um pr\u00e9mio pela sua mercadoria ainda podem tirar partido do equipamento personalizado. Explore o Produtos promocionais<\/a> da Solopress para criar brindes irresist\u00edveis que far\u00e3o com que o seu log\u00f3tipo seja visto em todo o lado.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Merch is saving the music industry. At least that\u2019s the view expressed by a number of commentators in recent months. In The Guardian, Lauren Cochrane highlighted the importance of merch as a revenue stream for artists. Justin Hawkins of The Darkness reacted to Cochrane\u2019s piece via his YouTube Channel, adding that artists like himself are […]<\/p>\n","protected":false},"author":134,"featured_media":74418,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[],"class_list":{"0":"post-74403","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration"},"acf":[],"yoast_head":"\nMusic artists with the most valuable merchandise - Solopress UK<\/title>\n<meta name=\"description\" content=\"With merch becoming an increasingly important revenue stream for music artists, we discover the top 30 artists with the most prized products\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/inspiracao-para-impressao\/artistas-musicais-com-as-mercadorias-mais-valiosas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Music artists with the most valuable merchandise - 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