{"id":75020,"date":"2024-10-21T09:43:56","date_gmt":"2024-10-21T08:43:56","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=75020"},"modified":"2024-10-22T11:21:56","modified_gmt":"2024-10-22T10:21:56","slug":"historias-de-clientes-pauline-quirke-academy-templespa-join-brand-central","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/customer-stories\/customer-stories-pauline-quirke-academy-templespa-join-brand-central\/","title":{"rendered":"Hist\u00f3rias de clientes: Pauline Quirke Academy e TEMPLESPA juntam-se \u00e0 Brand Central"},"content":{"rendered":"
<\/div>

A Brand Central foi desenvolvida para fornecer uma impress\u00e3o consistente e de acordo com a marca para empresas e organiza\u00e7\u00f5es com v\u00e1rios locais ou franchisings. Compreendemos que estes modelos de neg\u00f3cio enfrentam desafios significativos na gest\u00e3o da sua impress\u00e3o. A tutela da marca torna-se dif\u00edcil quando diferentes equipas ou franchisados adquirem os seus pr\u00f3prios materiais, e os custos aumentam quando a aquisi\u00e7\u00e3o de impress\u00f5es \u00e9 fragmentada entre locais.<\/span><\/p>\n

Com Marca Central<\/a>\u00a0Com a Solopress, os clientes recebem um portal de compras de impress\u00e3o personalizado, onde os modelos de design e os materiais de impress\u00e3o podem ser acedidos por v\u00e1rios locais, equipas ou indiv\u00edduos. Uma vez configurado, n\u00e3o existem taxas recorrentes e a fatura\u00e7\u00e3o pode ser gerida de forma centralizada ou descentralizada, dependendo do que se adequa ao seu modelo de neg\u00f3cio. O portal tamb\u00e9m suporta modelos n\u00e3o impressos, tais como activos digitais ou comunica\u00e7\u00f5es internas.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Marca Central Pioneiros<\/strong><\/h3>\n

Foi com entusiasmo que lan\u00e7\u00e1mos o Brand Central e o apresent\u00e1mos ao nosso primeiro grupo de clientes. As suas experi\u00eancias real\u00e7am a forma como a plataforma simplifica a gest\u00e3o da impress\u00e3o, poupa tempo e dinheiro e assegura uma marca forte e consistente para as empresas que procuram expandir o seu alcance.<\/span><\/p>\n

Academia Pauline Quirke<\/b><\/h2>\n

A Academia Pauline Quirke<\/a> (PQA) \u00e9 uma escola nacional de teatro e artes performativas fundada pela atriz Pauline Quirke MBE. Com mais de 200 locais em todo o Reino Unido, a PQA oferece aulas de Teatro Musical, Com\u00e9dia e Drama, e Cinema e Televis\u00e3o para jovens dos 4 aos 18 anos. \u00c0 medida que a rede se expandia, a PQA precisava de uma forma de proporcionar aos licenciados a flexibilidade de aceder a materiais impressos consistentes e de acordo com a marca, sem sobrecarregar a sua equipa central.
\n\"\"<\/a><\/span><\/p>\n

Materiais de marketing a pedido<\/strong><\/h3>\n

Para resolver este problema, o PQA adoptou o Brand Central, um portal de impress\u00e3o personalizado que simplificou o processo de encomenda de material de marketing para eventos, aulas e promo\u00e7\u00f5es locais. O portal deu a cada licenciado acesso direto a uma sele\u00e7\u00e3o de modelos pr\u00e9-aprovados, que podiam ser personalizados com detalhes espec\u00edficos do local, mantendo o aspeto profissional e coeso da marca PQA.<\/span><\/p>\n

\"A Brand Central permitiu \u00e0 nossa rede obter o material de marketing de que necessita, sempre que necess\u00e1rio\".<\/i><\/b> afirma Gee Luckhurst, Diretor de Marketing da PQA. <\/span>\"Libertou tempo valioso para a nossa equipa central e permitiu que os licenciados fossem mais auto-suficientes, sem estarem vinculados ao hor\u00e1rio de funcionamento da sede.\"<\/i><\/b><\/p>\n

Impress\u00e3o personalizada<\/strong><\/h3>\n

A cria\u00e7\u00e3o do portal foi simples, com a Solopress a trabalhar em estreita colabora\u00e7\u00e3o com a PQA para garantir que era personalizado de acordo com as necessidades da marca. O resultado foi uma plataforma de f\u00e1cil utiliza\u00e7\u00e3o que tornou mais f\u00e1cil para os franchisados encomendarem tudo, desde folhetos a banners, ao mesmo tempo que aderiam aos padr\u00f5es de design estabelecidos pela PQA.<\/span><\/p>\n

\"A capacidade de personalizar os materiais foi um fator de mudan\u00e7a\".<\/i><\/b> acrescenta Gee. <\/span>\"Conseguimos encontrar o equil\u00edbrio certo entre a consist\u00eancia da marca e a relev\u00e2ncia local, e os nossos licenciados consideraram a plataforma intuitiva e f\u00e1cil de utilizar.\"<\/i><\/b><\/p>\n

Or\u00e7amenta\u00e7\u00e3o simples<\/strong><\/h3>\n

A efici\u00eancia dos custos foi outra vantagem. Ao consolidar as encomendas de impress\u00e3o atrav\u00e9s do Brand Central, a PQA podia tirar partido dos pre\u00e7os por grosso, reduzindo as despesas gerais e eliminando as inefici\u00eancias resultantes de aquisi\u00e7\u00f5es dispersas. <\/span>\"A qualidade \u00e9 sempre fi\u00e1vel e os pre\u00e7os permanecem competitivos, o que ajuda os nossos licenciados a gerir os seus or\u00e7amentos de forma eficaz\". <\/i><\/b>observa Gee. <\/span>\"Os tempos de entrega r\u00e1pidos tamb\u00e9m t\u00eam sido uma grande vantagem, garantindo que as nossas academias recebem os materiais de que necessitam sem atrasos.\"<\/i><\/b><\/p>\n

Para o PQA, o Brand Central tem sido mais do que apenas uma ferramenta de encomenda de impress\u00f5es - tornou-se uma parte essencial da manuten\u00e7\u00e3o da unidade da marca em toda a sua rede de academias, apoiando simultaneamente os esfor\u00e7os de marketing locais.<\/span><\/p>\n

TEMPLESPA<\/strong><\/h2>\n

TEMPLESPA<\/a> A Spa To Go \u00e9 uma marca de luxo de cuidados de pele de base cient\u00edfica que opera atrav\u00e9s de um modelo de neg\u00f3cio omnicanal. A Spa To Go \u00e9 um desses canais que segue um modelo de venda social, com uma comunidade de mais de 5.000 Consultores e Embaixadores de Estilo de Vida em todo o Reino Unido. Antes de adotar o Brand Central, gerir materiais impressos consistentes e vari\u00e1veis para vendas e promo\u00e7\u00f5es numa rede t\u00e3o vasta era um desafio constante.<\/p>\n

Cuidados de pele com base na ci\u00eancia. Banhado pelo sol mediterr\u00e2nico.<\/strong><\/h3>\n

Impulsionada por mais de 20 anos de investiga\u00e7\u00e3o cient\u00edfica, a TEMPLESPA \u00e9 uma marca brit\u00e2nica consciente que combina o Sol Mediterr\u00e2nico com a dermaci\u00eancia moderna para obter resultados clinicamente comprovados.<\/p>\n

\"\"<\/a><\/p>\n

Portal<\/strong><\/h3>\n

Tendo j\u00e1 sido cliente da Solopress, TEMPLESPA<\/a> viu o potencial para otimizar ainda mais os seus processos de impress\u00e3o com o Brand Central. O portal de impress\u00e3o personalizado foi concebido para dar aos seus Spa To Go<\/a> O portal foi concebido de acordo com o aspeto visual e profissional da TEMPLESPA e para melhorar a experi\u00eancia das partes interessadas que utilizam o s\u00edtio. O portal em si foi concebido para se alinhar com o visual do TEMPLESPA, de modo a ter um aspeto profissional e de marca e a melhorar a experi\u00eancia das partes interessadas que utilizam o s\u00edtio.<\/p>\n

\"O processo de integra\u00e7\u00e3o foi simples e o Tom, da Solopress, deu um apoio incr\u00edvel durante todo o processo\"<\/em><\/strong> explica James Hutchinson, Coordenador de Comunica\u00e7\u00e3o e Forma\u00e7\u00e3o do TEMPLESPA. \"Conseguimos personalizar o portal para refletir a identidade da nossa marca, assegurando que era intuitivo e profissional para os nossos consultores utilizarem. A nossa comunidade pode agora aceder aos materiais de que necessita, sempre que precisar, e tem a certeza de que tudo est\u00e1 em conformidade com os padr\u00f5es da nossa marca.\"<\/em><\/strong><\/p>\n

\"\"<\/a>
James Hutchinson de TEMPLESPA<\/figcaption><\/figure>\n

Consist\u00eancia da marca a n\u00edvel nacional<\/strong><\/h3>\n

Para a TEMPLESPA, a flexibilidade da Brand Central foi um fator de mudan\u00e7a. Anteriormente, os membros da comunidade tinham muitas vezes dificuldades em obter materiais de impress\u00e3o de forma independente, o que levava a inconsist\u00eancias na marca e nos materiais de impress\u00e3o e a custos mais elevados. Agora, com um portal centralizado, podem encomendar facilmente materiais de marketing para as suas vendas e promo\u00e7\u00f5es, sabendo que est\u00e3o sempre dentro da marca e a pre\u00e7os competitivos. A facilidade de utiliza\u00e7\u00e3o tamb\u00e9m tem sido um sucesso entre a comunidade, com muitos a elogiarem a capacidade de encomendar de forma r\u00e1pida e eficiente.<\/p>\n

\"A qualidade da impress\u00e3o tem sido excelente e not\u00e1mos definitivamente uma poupan\u00e7a de custos, especialmente com encomendas em massa. O Brand Central tornou a gest\u00e3o da nossa marca mais simples, mais consistente e muito mais eficiente.\"<\/em><\/strong> afirma James Hutchinson. \"Permitiu-nos concentrarmo-nos mais no crescimento do nosso neg\u00f3cio, sabendo que a nossa comunidade \u00e9 apoiada com os materiais certos.\"<\/em><\/strong><\/p>\n

A solu\u00e7\u00e3o personalizada da Brand Central forneceu \u00e0 TEMPLESPA as ferramentas para capacitar a sua comunidade, manter a integridade da marca e otimizar o seu processo de aquisi\u00e7\u00e3o de impress\u00f5es - tudo isto refor\u00e7ando o compromisso da empresa com padr\u00f5es e qualidade elevados.<\/p>\n

Explorar o Brand Central<\/b><\/span><\/h2>\n

Saiba mais sobre como o Brand Central pode ajudar a sua empresa. Visite brandcentral.com.br<\/a> para saber mais ou preencher o nosso formul\u00e1rio de contacto<\/a> e entraremos em contacto para discutir a forma como o Brand Central pode ajudar a simplificar os seus processos de impress\u00e3o e a manter a consist\u00eancia da marca.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Brand Central was developed to provide consistently on-brand print for companies and organisations with multiple sites or franchises. We understand that these business models face significant challenges in managing their print. Brand guardianship becomes difficult when different teams or franchisees source their own materials, and costs spiral when print procurement is fragmented across locations. With […]<\/p>\n","protected":false},"author":134,"featured_media":75027,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[557],"tags":[],"class_list":{"0":"post-75020","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories"},"acf":[],"yoast_head":"\nPQA and TEMPLESPA join Brand Central - Solopress UK<\/title>\n<meta name=\"description\" content=\"Brand Central simplifies print management, saves time and money, and ensures a consistent branding for Pauline Quirke Academy and TEMPLESPA\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/historias-de-clientes-2\/historias-de-clientes-pauline-quirke-academy-templespa-join-brand-central\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PQA and TEMPLESPA join Brand Central - 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