{"id":75556,"date":"2025-06-30T15:02:12","date_gmt":"2025-06-30T14:02:12","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=75556"},"modified":"2025-12-03T09:17:31","modified_gmt":"2025-12-03T09:17:31","slug":"clube-de-culto-indie-brilha-com-novo-produto","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/business-marketing\/indie-cult-club-shine-on-with-new-merch\/","title":{"rendered":"Indie Cult Club brilha com novos produtos"},"content":{"rendered":"
<\/div>

H\u00e1 dois anos, John Pearman e Nigel Thomas propuseram-se criar uma noite de m\u00fasica ao vivo que n\u00e3o terminasse logo a seguir ao encore. Em vez de deixar o seu p\u00fablico fugir para uma discoteca indie depois de a banda ter terminado, a sua vis\u00e3o era ter ambos os elementos num s\u00f3 local. Venha para o espet\u00e1culo, fique para a festa. Al\u00e9m disso, sentiram que um forte sentido de identidade e car\u00e1cter visual os ajudaria a inspirar uma comunidade fiel de amantes do indie e de frequentadores de concertos a voltar sempre.<\/span><\/p>\n

Com este objetivo em mente, fundaram Clube de culto indie<\/a>e fez a sua casa no lend\u00e1rio local Chinnerys em Southend. Com o passar do tempo, a noite desenvolveu um p\u00fablico fiel e j\u00e1 foi palco de actua\u00e7\u00f5es de The Zutons, Inspiral Carpets, Echobelly, Stereo MCs, Republica, Huey Morgan, Sleeper, Teenage Fanclub e muito mais. Mas antes de nos adiantarmos, vamos seguir as origens deste fen\u00f3meno da m\u00fasica alternativa.<\/span><\/p>\n

Mais do que um simples concerto<\/b><\/h2>\n
\"John<\/a>
John Pearman do Indie Cult Club<\/figcaption><\/figure>\n

 <\/p>\n

Ao criar uma identidade visual, a primeira tarefa foi criar um log\u00f3tipo. Depois de tentarem, sem sucesso, criar um log\u00f3tipo por si pr\u00f3prios, John e Nigel recorreram \u00e0 ajuda do designer Isaac Nana, um processo que discutido connosco no ano passado<\/a>. Juntos, chegaram a algo marcante e memor\u00e1vel. A forma triangular assemelha-se ao Olho-Tudo-Ver (ou <\/span>Olho da Provid\u00eancia<\/span><\/a>) s\u00edmbolo. O famoso s\u00edmbolo, que aparece na iconografia de v\u00e1rias na\u00e7\u00f5es e religi\u00f5es, tem sido o foco de muitas teorias esot\u00e9ricas sobre conspira\u00e7\u00f5es, cabalas e sociedades secretas. Este s\u00edmbolo alimenta o elemento de \"culto\" da marca e evoca realmente a paranoia do fin-de-si\u00e9cle e os ficheiros X dos anos 90.<\/span><\/p>\n

No seu centro, em vez de um olho, o design da Nana apresenta um elemento gr\u00e1fico que representa a bobina de uma cassete, inspirado na cultura musical dos anos 90. Trata-se de uma pe\u00e7a de design elegante: retro sem ser piroso, suficientemente universal para se adequar aos v\u00e1rios grupos do Indie Cult Club, mas ainda assim rico em car\u00e1cter e imediatamente reconhec\u00edvel. Uma vez criado o log\u00f3tipo, este foi aplicado em v\u00e1rias aplica\u00e7\u00f5es de impress\u00e3o para melhorar o local, promover eventos e aparecer em merchandise.<\/span><\/p>\n

Transformar o local\"\"<\/a><\/b><\/h2>\n

\u00c0 semelhan\u00e7a dos locais de m\u00fasica mais atmosf\u00e9ricos e intimistas, a decora\u00e7\u00e3o do Chinnerys \u00e9 t\u00e3o negra como a lend\u00e1ria capa do \u00e1lbum dos Spinal Tap. Embora seja um visual cl\u00e1ssico que mant\u00e9m o foco nas bandas, n\u00e3o se sente como um espa\u00e7o de marca. Nas noites em que o Indie Cult Club est\u00e1 em vigor, John e Nigel queriam que o espa\u00e7o fosse distinto e inconfundivelmente seu<\/span><\/p>\n

Como solu\u00e7\u00e3o, decidiram adquirir uma s\u00e9rie de materiais de exposi\u00e7\u00e3o de formato maior da Solopress. Ao apresentar o seu log\u00f3tipo e marca nominativa impactantes sobre um fundo preto, a marca branca sobressai realmente em cada um destes elementos.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Com cartazes, faixas e adesivos de parede, conseguiram deixar a sua marca na zona do palco, na pista de dan\u00e7a, na banca de merchandising, nos pilares, na bilheteira e no passeio \u00e0 entrada do recinto. Mesmo fora da entrada, uma barreira de caf\u00e9 e um cartaz anunciam que o Indie Cult Club tomou conta da noite.<\/span><\/p>\n

Recolha os Stubs do Clube de Culto<\/b><\/h2>\n

\"\"<\/a>Os bilhetes impressos eram uma parte deliberada da experi\u00eancia. Numa era digital, a equipa do Indie Cult Club viu valor em algo f\u00edsico - algo que os f\u00e3s pudessem guardar. A Solopress trabalhou com eles para recriar o aspeto dos bilhetes de concertos cl\u00e1ssicos, completos com canhotos perfurados, log\u00f3tipos sobrepostos e um estilo visual lo-fi impresso numa robusta cartolina n\u00e3o revestida.<\/span><\/p>\n

Para recompensar os frequentadores regulares dos concertos, surgiu uma ideia inteligente: cada bilhete tinha uma sec\u00e7\u00e3o de um quarto do log\u00f3tipo do Indie Cult Club no verso. Junte quatro e poder\u00e1 completar a imagem do log\u00f3tipo e ganhar 10 libras de desconto em merchandise. O resultado foi uma recorda\u00e7\u00e3o e um incentivo para voltar.<\/span><\/p>\n

Merch, momentum e estilo monocrom\u00e1tico<\/b><\/h2>\n

\"\"<\/a><\/p>\n

\u00c0 medida que o clube crescia, tamb\u00e9m crescia a procura de produtos. Com a ajuda da Solopress, o Indie Cult Club desenvolveu uma s\u00e9rie de t-shirts a preto e branco, sweatshirts com capuz, sacos e chap\u00e9us, todos consistentes com o tema visual da noite. A resposta foi imediata, e um n\u00famero crescente de clientes habituais come\u00e7ou a ir \u00e0 noite vestidos com as roupas do Indie Cult Club. Crucialmente, muitos destes f\u00e3s aparecem agora independentemente de quem est\u00e1 a tocar. O que come\u00e7ou como uma noite de m\u00fasica estava a come\u00e7ar a sentir-se mais como uma comunidade com a sua pr\u00f3pria identidade, a sua pr\u00f3pria est\u00e9tica e o seu pr\u00f3prio ritmo.<\/span><\/p>\n

Acrescente brilho ao cen\u00e1rio: Autocolantes brilhantes<\/b><\/h2>\n

\"\"<\/a><\/p>\n

Este ano, o Indie Cult Club tornou-se um dos primeiros (depois de <\/span>Ambul\u00e2ncia a\u00e9rea de Essex e Herts<\/span><\/a>) para adotar os novos autocolantes brilhantes da Solopress, uma gama de impress\u00f5es hologr\u00e1ficas que captam a luz e mudam de cor consoante o \u00e2ngulo. Para uma marca t\u00e3o firmemente enraizada no preto e branco, foi uma \u00f3ptima maneira de introduzir um pouco de cor sem se afastar demasiado da marca.<\/span><\/p>\n

Mas o resultado \u00e9 subtil mas eficaz. Os autocolantes n\u00e3o t\u00eam texto, apenas o log\u00f3tipo ic\u00f3nico, concebido para ser reconhecido em vez de explicado. Tornaram-se rapidamente um item procurado nos concertos, com os participantes a agarr\u00e1-los como recorda\u00e7\u00f5es e a col\u00e1-los em computadores port\u00e1teis, caixas de guitarra e garrafas de \u00e1gua. Para o Indie Cult Club, s\u00e3o tamb\u00e9m um aceno \u00e0 coleccionabilidade que se tornou parte da cultura da noite - tal como os bilhetes, s\u00e3o algo a guardar.<\/span><\/p>\n

Olhando para o futuro: festivais e ideias de grande formato<\/b><\/h2>\n

\"\"<\/a><\/p>\n

Com reservas que incluem agora artistas internacionais e um calend\u00e1rio que se estende at\u00e9 ao pr\u00f3ximo ano, o Indie Cult Club continua a crescer. O <\/span>Grupo de f\u00e3s do Clube de Culto Indie<\/span><\/i> no Facebook est\u00e1 a ajudar a espalhar a palavra, enquanto a p\u00e1gina de John e Nigel listas de reprodu\u00e7\u00e3o selecionadas<\/a> no Spotify permitem aos f\u00e3s reviver cada after party no conforto dos seus pr\u00f3prios auriculares.<\/span><\/p>\n

O pr\u00f3ximo passo \u00e9 um festival de um dia planeado em Leigh-on-Sea, que marca a primeira incurs\u00e3o do clube em eventos ao ar livre. \u00c0 medida que os planos se desenvolvem, a Solopress j\u00e1 est\u00e1 a conversar sobre a impress\u00e3o em grande formato para ajudar a causar um impacto visual em espa\u00e7os ao ar livre.<\/span><\/p>\n

O que quer que venha a seguir, estamos orgulhosos de apoiar uma noite que construiu a sua identidade atrav\u00e9s da impress\u00e3o, da m\u00fasica e de um forte sentido de esp\u00edrito DIY. Quer os autocolantes hologr\u00e1ficos inspirem ou n\u00e3o o John e o Nigel a sair da marca monocrom\u00e1tica, o Indie Cult Club vai dar muita cor \u00e0 cena musical ao vivo de Southend durante algum tempo.<\/span><\/p>\n

Crie os seus pr\u00f3prios autocolantes brilhantes convencionais ou com formas personalizadas individualmente<\/a>\u00a0ou em rolos,<\/a> em dourado, prateado, brilhante ou hologr\u00e1fico com Solopress.<\/p>","protected":false},"excerpt":{"rendered":"

Two years ago, John Pearman and Nigel Thomas set out to create a live music night that didn\u2019t end right after the encore. Rather than have their audience slip away to find an indie disco after the band had finished, their vision was to have both elements in one venue. Come for the performance, stay […]<\/p>\n","protected":false},"author":134,"featured_media":75570,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545,547,557],"tags":[],"class_list":{"0":"post-75556","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design","8":"category-business-marketing","9":"category-customer-stories"},"acf":[],"yoast_head":"\nIndie Cult Club shine on with new merch | The Latest Print and Design News | Solopress<\/title>\n<meta name=\"description\" content=\"How Solopress print, from gig tickets to Shiny Stickers, helped Indie Cult Club shape the look and feel of their Southend music night.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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