{"id":75576,"date":"2025-07-03T13:32:47","date_gmt":"2025-07-03T12:32:47","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=75576"},"modified":"2025-12-03T10:05:17","modified_gmt":"2025-12-03T10:05:17","slug":"new-blood-apoia-o-south-essex-college-nos-premios-add","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/art-design\/new-blood-supporting-south-essex-college-at-the-add-awards\/","title":{"rendered":"Sangue novo: apoio ao South Essex College nos Pr\u00e9mios D&AD"},"content":{"rendered":"
<\/div>

No in\u00edcio deste ano, a Solopress recebeu estudantes de Design Gr\u00e1fico do South Essex College para uma visita aos bastidores de como o design se transforma em impress\u00e3o, que abord\u00e1mos numa <\/span>publica\u00e7\u00e3o anterior no blogue<\/span><\/a>. A visita deu-lhe a conhecer os nossos fluxos de trabalho de produ\u00e7\u00e3o e suscitou conversas sobre a forma como os materiais impressos podem ajudar os alunos a mostrar os seus trabalhos de forma mais eficaz.\u00a0<\/span><\/p>\n

\u00c0 medida que essas discuss\u00f5es iniciais se desenrolavam, surgiram v\u00e1rias ideias pr\u00e1ticas. Enquanto algumas se centravam em Cart\u00f5es de visita<\/a> para o trabalho em rede, tornou-se claro que a sinal\u00e9tica e a impress\u00e3o para levar tamb\u00e9m poderiam desempenhar um papel significativo quando os estudantes expuseram como parte da Pr\u00e9mios D&AD Sangue Novo<\/a>. Trabalhando em colabora\u00e7\u00e3o com o l\u00edder do curso, Steve Page, desenvolvemos um pacote de impress\u00e3o adaptado para apoiar a participa\u00e7\u00e3o do grupo de 2025 na exposi\u00e7\u00e3o de pr\u00e9mios, para os ajudar a apresentar o seu trabalho de forma profissional e para os ajudar a estabelecer contactos com potenciais empregadores e colaboradores.<\/span><\/p>\n

Reconhecer o talento do design<\/b><\/h2>\n

Os pr\u00e9mios D&AD - cujo nome deriva da sua entidade fundadora, Design and Art Diretion - est\u00e3o entre as mais prestigiadas distin\u00e7\u00f5es da ind\u00fastria global do design e da publicidade. Criados em 1962, os pr\u00e9mios celebram a excel\u00eancia criativa numa vasta gama de disciplinas, incluindo branding, ilustra\u00e7\u00e3o, design digital, copywriting e embalagem. <\/span><\/p>\n

No \u00e2mbito do programa, a categoria New Blood \u00e9 dedicada aos talentos emergentes: estudantes, licenciados e aspirantes a criativos que est\u00e3o a dar os primeiros passos na ind\u00fastria. Para al\u00e9m de oferecer exposi\u00e7\u00e3o \u00e0s principais ag\u00eancias e est\u00fadios, o New Blood proporciona uma plataforma para a apresenta\u00e7\u00e3o de ideias ousadas, originais e cheias de potencial.<\/span><\/p>\n

Mantenha-se atualizado com a sinal\u00e9tica Foamex\u00a0<\/b><\/h2>\n

\"\"<\/a><\/p>\n

Para o stand principal da exposi\u00e7\u00e3o no D&AD New Blood, foram atribu\u00eddos a cada aluno dois pain\u00e9is A1 para apresentar os elementos visuais principais dos seus projectos finais. Em vez de as imprimirmos internamente em papel de jato de tinta, que nos \u00faltimos anos deu origem a problemas com o calor e o encaracolamento, produzimo-las em papel de 5 mm Placas de sinaliza\u00e7\u00e3o em Foamex<\/a>. Leve, dur\u00e1vel e f\u00e1cil de pendurar, o Foamex provou ser uma escolha ideal para o ambiente interior e ajudou a elevar a apresenta\u00e7\u00e3o geral do stand.<\/span><\/p>\n

Como disse Steve Page, \"O trabalho beneficia realmente de uma boa produ\u00e7\u00e3o. As t\u00e1buas est\u00e3o a ficar lindamente penduradas. N\u00e3o h\u00e1 ondula\u00e7\u00f5es, s\u00e3o muito f\u00e1ceis de nivelar e de fazer com que fiquem bem.\"<\/span><\/p>\n

Postais como amostras<\/b><\/h2>\n

\"\"<\/a><\/p>\n

Para al\u00e9m da sinal\u00e9tica de grande formato, imprimimos tamb\u00e9m postais individuais para cada estudante expositor. Estes cart\u00f5es compactos serviam para v\u00e1rios prop\u00f3sitos: uma recorda\u00e7\u00e3o da exposi\u00e7\u00e3o, um lembrete para recordar um trabalho favorito e uma forma direta de manter o contacto com o designer por detr\u00e1s do mesmo.<\/span><\/p>\n

Cada cart\u00e3o apresentava uma imagem selecionada e detalhes de contacto, permitindo que potenciais colaboradores, empregadores ou admiradores entrassem em contacto. Quando distribu\u00eddos em eventos de portef\u00f3lios como o New Blood, estes cart\u00f5es oferecem um ponto de liga\u00e7\u00e3o f\u00edsico num mar de portef\u00f3lios digitais.<\/span><\/p>\n

Uma pasta que re\u00fane tudo<\/b><\/h2>\n

Para alojar o conjunto completo de postais, trabalh\u00e1mos com o Steve para produzir uma pasta personalizada que unificasse a identidade do grupo e fizesse com que o pacote de takeaway parecesse completo.<\/p>\n

Laminada para maior durabilidade e com a arte da marca, a pasta apresentava uma tampa frontal que se abria para revelar os postais embalados ordenadamente no interior. As abas internas mant\u00eam o conte\u00fado firmemente no lugar, enquanto um \u00fanico ponto adesivo mant\u00e9m a pasta inteira unida.<\/p>\n

O resultado n\u00e3o foi apenas um suporte pr\u00e1tico, mas tamb\u00e9m uma pe\u00e7a de design de impress\u00e3o muito bem pensada. Deu aos materiais da exposi\u00e7\u00e3o um toque profissional e cuidado, ao mesmo tempo que facilitou aos visitantes a recolha e o transporte dos trabalhos dos alunos.<\/p>\n

Steve ficou satisfeito com os resultados: \"Isto acabou por ser muito bom. Lindamente laminado, um pacote com todos os nossos cart\u00f5es dentro. A Solopress tem sido fant\u00e1stica, apoiando realmente os alunos\".<\/p>\n

No terreno no D&AD Sangue Novo<\/b><\/h2>\n

\"\"<\/a><\/p>\n

O designer s\u00e9nior Matt Bruty e a diretora de marketing Jane Wickens assistiram \u00e0 antestreia da exposi\u00e7\u00e3o no dia 30 de junho, realizada em Londres no \u00e2mbito dos D&AD New Blood Awards, uma das mais respeitadas montras de talentos emergentes no mundo do design e da publicidade.<\/span><\/p>\n

\"O n\u00edvel do trabalho foi muito impressionante\", disse Matt. \"Havia uma verdadeira variedade de ideias, mas o que mais se destacou foi a energia e a aten\u00e7\u00e3o aos pormenores. \u00c9 evidente que estes alunos n\u00e3o est\u00e3o apenas a aprender t\u00e9cnicas artesanais, est\u00e3o a pensar profundamente sobre como comunicar e estabelecer liga\u00e7\u00f5es.\"<\/span><\/p>\n

Steve Page concordou. \"Este espet\u00e1culo \u00e9 sempre de alto n\u00edvel, mas este \u00e9 um ano muito bom. H\u00e1 aqui algumas grandes universidades e o recinto est\u00e1 a ganhar vida pr\u00f3pria. Os estudantes trabalharam arduamente e isso nota-se\".<\/span><\/p>\n

Para al\u00e9m do espet\u00e1culo<\/b><\/h2>\n

\"\"<\/a><\/p>\n

Ap\u00f3s a sua apari\u00e7\u00e3o na exposi\u00e7\u00e3o para licenciados, o pacote impresso ser\u00e1 tamb\u00e9m apresentado nos pr\u00f3prios Pr\u00e9mios D&AD, uma celebra\u00e7\u00e3o mais alargada da excel\u00eancia em design e publicidade. Neste \u00e2mbito, a categoria Sangue Novo destaca os criativos emergentes que est\u00e3o a iniciar as suas carreiras, oferecendo exposi\u00e7\u00e3o a ag\u00eancias, recrutadores e especialistas do sector.<\/span><\/p>\n

Os postais e a pasta funcionar\u00e3o como cart\u00f5es de visita para os licenciados do South Essex College \u00e0 medida que come\u00e7am a deixar a sua marca no mundo do design. Quer estas liga\u00e7\u00f5es resultem em ofertas de emprego, colabora\u00e7\u00f5es ou simplesmente em conversas, orgulhamo-nos de ter desempenhado um pequeno papel ao ajudar estes designers a chegar \u00e0 ribalta.<\/span><\/p>\n

Olhando para o futuro<\/b><\/h2>\n

Desejamos aos licenciados deste ano os maiores sucessos, tanto nos Pr\u00e9mios D&AD como nas suas futuras carreiras. Foi um privil\u00e9gio contribuir para o seu percurso e apoiar o South Essex College nos seus esfor\u00e7os para preparar os estudantes para as exig\u00eancias e oportunidades das ind\u00fastrias criativas.<\/span><\/p>\n

J\u00e1 estamos ansiosos por trabalhar com o grupo do pr\u00f3ximo ano e ver que novas ideias, formatos e talentos surgem. Se se sentir inspirado para dar vida ao seu pr\u00f3prio projeto criativo, explore a nossa gama completa de<\/span> Placas de sinaliza\u00e7\u00e3o<\/a>, Cart\u00f5es postais<\/a> e Pastas <\/a><\/span>para come\u00e7ar.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Earlier this year, Solopress welcomed Graphic Design students from South Essex College for a behind-the-scenes look at how design becomes print, which we covered in a previous blog post. The visit offered insight into our production workflows and sparked conversations about how printed materials could help students showcase their work more effectively.\u00a0 As those initial […]<\/p>\n","protected":false},"author":134,"featured_media":75579,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545,974,557,960],"tags":[],"class_list":{"0":"post-75576","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design","8":"category-community","9":"category-customer-stories","10":"category-exhibitions-trade-shows"},"acf":[],"yoast_head":"\nNew Blood: supporting South Essex College at the D&AD Awards | The Latest Print and Design News | Solopress<\/title>\n<meta name=\"description\" content=\"Solopress supported South Essex College students exhibiting at the D&AD New Blood Awards with 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