{"id":75702,"date":"2025-09-24T15:50:19","date_gmt":"2025-09-24T14:50:19","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=75702"},"modified":"2025-12-03T10:04:18","modified_gmt":"2025-12-03T10:04:18","slug":"a-marca-do-southend-united-com-a-solodesign","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/customer-stories\/the-southend-united-rebrand-with-solodesign\/","title":{"rendered":"A nova marca do Southend United com a Solodesign"},"content":{"rendered":"
<\/div>

Southend United<\/a> tem vindo a trabalhar connosco na Solopress h\u00e1 muitos anos e estamos orgulhosos de ter merecido a sua confian\u00e7a e de produzir muitos projectos de impress\u00e3o. A nossa rela\u00e7\u00e3o com o clube remonta a muitos anos, durante os quais fomos patrocinadores da frente da camisola para a \u00e9poca 2023\/24, torn\u00e1mo-nos o parceiro de impress\u00e3o do clube para tudo, desde programas a pain\u00e9is publicit\u00e1rios, e continuamos a ser patrocinadores da Bancada Norte do Roots Hall. Sentimo-nos honrados por terem vindo at\u00e9 n\u00f3s com a grande tarefa de remodelar os balne\u00e1rios, uma vez que estes desempenham um papel t\u00e3o importante na inspira\u00e7\u00e3o do desempenho da equipa. Estamos muito orgulhosos do que alcan\u00e7\u00e1mos e produzimos, com todos os elementos concebidos e produzidos aqui mesmo em Southend.<\/p>\n

\"Vesti\u00e1rios<\/a>
O antes. Fotografia de Graham Whitby Boot\/Whitbyboot.com<\/figcaption><\/figure>\n

Trazer a paix\u00e3o para casa<\/strong><\/h2>\n

O Southend United teve um ano muito bem sucedido, chegando \u00e0 final do play-off da Liga Nacional em Wembley. No entanto, alguns dos seus espa\u00e7os n\u00e3o reflectiam o progresso da equipa. O balne\u00e1rio era mon\u00f3tono e pouco inspirador - um design sem gra\u00e7a que n\u00e3o representava o esp\u00edrito dos Shrimpers. Afinal de contas, estes espa\u00e7os s\u00e3o mais do que apenas um local para mudar de roupa. S\u00e3o um local para estimular a moral da equipa e criar um ambiente positivo antes de um grande jogo.<\/p>\n

Ap\u00f3s o sucesso da nossa conce\u00e7\u00e3o em Wembley, a equipa decidiu que queria uma grande mudan\u00e7a e uma renova\u00e7\u00e3o para a nova \u00e9poca. Contactaram o nosso servi\u00e7o de design e o progresso do briefing come\u00e7ou.<\/p>\n

Iniciar o processo de informa\u00e7\u00e3o<\/strong><\/h2>\n

\"\"<\/a><\/p>\n

Com tanta coisa a depender do aspeto e da sensa\u00e7\u00e3o do balne\u00e1rio, quisemos dedicar algum tempo a compreender totalmente o que era necess\u00e1rio. Michael Day, gestor de contas do Southend United aqui na Solopress, foi ao Roots Hall para ver o espa\u00e7o e discutir os objectivos do clube, bem como para tirar aquelas medidas t\u00e3o importantes! Durante este processo, tamb\u00e9m aconselhou os materiais certos para garantir os melhores resultados. As dimens\u00f5es de alguns pain\u00e9is eram demasiado grandes para serem impressas, o que significava que Michael precisava de encontrar a melhor forma de os dividir para que as jun\u00e7\u00f5es fossem o mais discretas poss\u00edvel.<\/p>\n

Uma vez determinados os tamanhos e os stocks, foi-nos poss\u00edvel elaborar um or\u00e7amento para a equipa do Southend United analisar. Ap\u00f3s a sua visita (e aprova\u00e7\u00e3o do or\u00e7amento), o Michael deu ao nosso designer - Oscar Jackson - uma descri\u00e7\u00e3o pormenorizada do que era necess\u00e1rio.<\/p>\n

O clube queria um design limpo e simples que reflectisse fortemente o seu equipamento e cores, com o ic\u00f3nico azul e amarelo do Southend United F.C. Com um briefing claro estabelecido, Oscar p\u00f4de come\u00e7ar os seus designs. Pegou em diferentes elementos do emblema do clube e em frases que os adeptos conhecem e adoram. Escolheu um tipo de letra que complementa o texto do emblema do clube, dando ao balne\u00e1rio aquele toque forte dos Shrimpers. Oscar decidiu ainda incluir tr\u00eas espadas no seu design como um aceno \u00e0s ra\u00edzes da equipa em Essex.<\/p>\n

O plano de jogo<\/strong><\/h2>\n

\"\"<\/a><\/p>\n

A nova decora\u00e7\u00e3o dos balne\u00e1rios tinha de ser fresca e nova, mantendo-se ao mesmo tempo fiel \u00e0 heran\u00e7a do clube. Como resultado, houve muitas discuss\u00f5es produtivas entre a Solopress e o Southend United para garantir que cada pormenor fosse perfeito. Foram muitos os desafios de design apresentados pela escala do projeto, exigindo uma avalia\u00e7\u00e3o cuidadosa para determinar o tamanho do tipo de letra e para encontrar o equil\u00edbrio certo entre palavras a mais e a menos.<\/p>\n

Sendo ele pr\u00f3prio um adepto, Oscar aceitou o desafio de ajudar o clube a atingir o seu objetivo. A sua experi\u00eancia e paix\u00e3o pela equipa significam que \"tudo surgiu naturalmente\", uma vez que ele compreende a cultura e a marca da equipa, o que o leva na dire\u00e7\u00e3o certa.<\/p>\n

Com instru\u00e7\u00f5es claras e a forte compreens\u00e3o do cliente, o Michael e o Oscar conseguiram que os desenhos fossem assinados logo no primeiro rascunho!<\/p>\n

Materiais de correspond\u00eancia<\/strong><\/h2>\n
\"Um<\/a>
Fotografia de Graham Whitby Boot\/Whitbyboot.com<\/figcaption><\/figure>\n

Foi utilizada uma gama de produtos para dar vida a esta vis\u00e3o. Placas de Foamex de 5 mm<\/a> foram utilizados para apresentar o texto e as frases que revestem a parte superior da sala. Um grande autocolante de ch\u00e3o<\/a> foi acrescentada para exibir orgulhosamente o emblema do Southend United. E finalmente, autocolantes de parede<\/a> foram acrescentados \u00e0s portas, exibindo tamb\u00e9m o distintivo com orgulho.<\/p>\n

Depois de impressos, Michael ajudou a entreg\u00e1-los no Roots Hall. Rylee Doe - a diretora comercial do Southend United - estava a lutar com a m\u00e3o de obra necess\u00e1ria para os instalar e preparar para a grande revela\u00e7\u00e3o. Fic\u00e1mos felizes por ajudar no processo de instala\u00e7\u00e3o, por isso o Michael e o Matt Corstorphine (gestor de grandes formatos) foram at\u00e9 ao Roots Hall para se voluntariarem na montagem, apenas algumas horas antes da grande revela\u00e7\u00e3o.<\/p>\n

O t\u00fanel dos jogadores<\/strong><\/h2>\n

Para al\u00e9m dos balne\u00e1rios, o t\u00fanel tamb\u00e9m recebeu um novo brilho. A nova cita\u00e7\u00e3o e a nova can\u00e7\u00e3o do clube cobrem as paredes, trazendo a energia positiva at\u00e9 \u00e0s linhas laterais. A equipa do Southend United tinha ideias muito espec\u00edficas para o aspeto que queria dar ao t\u00fanel. Queriam que a nova can\u00e7\u00e3o fosse o foco do espa\u00e7o, dando-lhe outra camada de significado para o clube.<\/p>\n

An\u00e1lise p\u00f3s-jogo<\/strong><\/h2>\n
\"Ap\u00f3s<\/a>
O depois. Fotografia de Graham Whitby Boot\/Whitbyboot.com<\/figcaption><\/figure>\n

O resultado final surpreendeu muitos no clube, pois foi al\u00e9m do que tinham imaginado para o espa\u00e7o. Esta remodela\u00e7\u00e3o foi mantida em segredo para os jogadores, e a grande revela\u00e7\u00e3o deixou-os chocados. A equipa sorriu para os novos balne\u00e1rios e para o t\u00fanel. \u00c9 um novo come\u00e7o para uma nova \u00e9poca.<\/p>\n

Rylee Doe ficou muito satisfeita com o resultado e disse-nos:<\/p>\n

\"O Southend United tem vindo a trabalhar com a Solopress h\u00e1 v\u00e1rias \u00e9pocas e estamos incrivelmente orgulhosos da nossa parceria<\/strong>.\u00a0Fic\u00e1mos muito impressionados com a marca dos balne\u00e1rios do Est\u00e1dio de Wembley e sentimos que era importante replicar esse profissionalismo em Roots Hall para a nossa equipa principal. Foi fant\u00e1stico trabalhar com Oscar Jackson e Michael Day e o seu apoio \u00e0 equipa est\u00e1 patente no trabalho que produziram para n\u00f3s. Esperamos que o novo design dos balne\u00e1rios inspire todos os nossos jogadores ao longo das pr\u00f3ximas \u00e9pocas\".<\/strong><\/p>\n

Muito elogios<\/strong><\/h2>\n

\"\"<\/a><\/p>\n

Os elogios continuaram nas redes sociais, onde o post que mostrava as reac\u00e7\u00f5es dos jogadores mereceu muitos coment\u00e1rios. Um adepto comentou: \"Excelente! Come\u00e7a a sentir-se novamente como uma equipa a s\u00e9rio\".<\/p>\n

Aqui na Solopress estamos extremamente orgulhosos da nossa equipa por ter aceite um desafio t\u00e3o grande e ter produzido um resultado t\u00e3o amplo. Gost\u00e1mos muito de trabalhar com a equipa do Southend United e estamos ansiosos por muitos projectos no futuro.<\/p>\n

Est\u00e1 \u00e0 procura de uma forma de mudar o visual da sua empresa ou quer desenvolver os seus designs existentes? Entre em contacto com a nossa SoloDesign<\/a> equipa que o pode ajudar a transformar o visual da sua empresa.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Southend United has been working with us here at Solopress for many years and we\u2019re proud to have earned their trust and produce many printing projects. Our\u00a0 relationship with the club goes back many years, during which we have been front of shirt sponsors for the 2023\/24 season, become the club\u2019s print partner for everything […]<\/p>\n","protected":false},"author":158,"featured_media":75703,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545,974,557,544,551],"tags":[],"class_list":{"0":"post-75702","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design","8":"category-community","9":"category-customer-stories","10":"category-print-inspiration","11":"category-solopress-news"},"acf":[],"yoast_head":"\nThe Southend United rebrand with Solodesign | The Latest Print and Design News | Solopress<\/title>\n<meta name=\"description\" content=\"We're always excited to work with Southend United. 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