{"id":7740,"date":"2013-04-12T16:47:19","date_gmt":"2013-04-12T15:47:19","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=7740"},"modified":"2022-08-27T20:30:50","modified_gmt":"2022-08-27T19:30:50","slug":"embalagens-de-imitacao","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/print-inspiration\/copycat-packaging\/","title":{"rendered":"Embalagens imitadoras - foi enganado?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Uma vez que um novo estudo do grupo de consumidores Which? revela que os compradores do Reino Unido se sentem incomodados com as imita\u00e7\u00f5es de produtos, a Solopress pergunta-lhe se alguma vez foi enganado por uma embalagem de imita\u00e7\u00e3o.<\/em><\/h3>\n<p>Nos \u00faltimos anos, a imita\u00e7\u00e3o de embalagens tem sido um fen\u00f3meno crescente em todos os principais supermercados brit\u00e2nicos e lojas de rua. Talvez j\u00e1 tenha reparado, ou mesmo sido enganado, por esta t\u00e9cnica de marketing sorrateira. \u00c9 quando os retalhistas \"pedem emprestada\" a embalagem facilmente reconhec\u00edvel dos produtos das grandes marcas - seja o design geral, os tipos de letra, as cores, as palavras, a forma ou o tamanho - para os seus produtos (mais baratos) de marca pr\u00f3pria. Tudo, desde os Digestives McVitie's e o gel de banho Radox at\u00e9 \u00e0 manteiga Lurpak e \u00e0s batatas fritas Monster Munch, tem sido imitado pelos \"brandjackers\" que oferecem alternativas mais baratas que parecem id\u00eanticas \u00e0s suas marcas favoritas - \u00e0 primeira vista.<\/p>\n<p>\u00c9 uma pr\u00e1tica comercial parasit\u00e1ria que est\u00e1 a dar frutos. Atualmente, cada c\u00eantimo conta, uma vez que os consumidores brit\u00e2nicos, sem dinheiro, tentam equilibrar o seu or\u00e7amento semanal com o aumento dos pre\u00e7os dos alimentos. Sejamos realistas: nos \u00faltimos 12 meses, a Aldi at\u00e9 fez uma campanha publicit\u00e1ria na televis\u00e3o utilizando este mesmo conceito.<\/p>\n<p>Aldi. Marcas semelhantes. S\u00f3 que mais baratas.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Porque \u00e9 que isto \u00e9 um problema?<\/strong><\/h2>\n<p>De acordo com o inqu\u00e9rito hoje realizado pela Which?, os compradores est\u00e3o a ficar confusos com estas embalagens de imita\u00e7\u00e3o cada vez mais sofisticadas, acabando por comprar por engano as vers\u00f5es de supermercado. Al\u00e9m disso, de um quinto dos membros da Which? que revelaram ter tido este problema, 301 PT3T sentiram-se enganados e 381 PT3T ficaram efetivamente irritados.<\/p>\n<p>A preven\u00e7\u00e3o das embalagens imitadoras \u00e9 uma das ac\u00e7\u00f5es do grupo de press\u00e3o Alliance For Intellectual Property. \"As embalagens imitadoras adoptam caracter\u00edsticas distintivas de produtos de marcas conhecidas para enganar o consumidor\", explica a AFIP. \"O imitador n\u00e3o incorre em nenhum dos custos de investimento que a marca gastou durante anos para construir a sua reputa\u00e7\u00e3o.\"<\/p>\n<p>\u00c9 uma quest\u00e3o que dificilmente desaparecer\u00e1 at\u00e9 que os advogados de ambas as partes se defrontem nos tribunais brit\u00e2nicos e europeus. Entretanto, aqui fica um s\u00e1bio conselho de compras em que se pode sempre confiar: cuidado com o comprador!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Brandjacking<\/strong><\/h2>\n<p>Conseguiria identificar rapidamente a diferen\u00e7a entre estes cinco produtos semelhantes enquanto percorre o corredor do supermercado?<\/p>\n<p style=\"text-align: center;\"><strong>Manteiga Lurpak vs. Aldi Norpak<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7746 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packaging-lurpak-norpak-butter.jpg\" alt=\"Embalagens Lurpak vs Norpak\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Champ\u00f4 Herbal Essences vs. Boots Fruit Essence<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7747 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packing-clairol-boots-shampoo.jpg\" alt=\"Embalagem Herbal Essences vs Boots Fruit Essence\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Johnson's Baby Softwash vs. Morrisons Baby body wash<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7752 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-oackaging-johnsons-morrisons-baby-wash.jpg\" alt=\"Embalagens para beb\u00e9s Johnson&#039;s vs Morrisons\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Pimms vs. Jeeves (vendido em Tesco e Lidl)<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7753 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packaging-pimms-jeeves-bottle.jpg\" alt=\"Embalagem Pimms vs Jeeves\" width=\"600\" height=\"374\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Digestivos McVitie's vs. Digestivos de chocolate Tower Gate<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7754\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/04\/copycat-packaging-mcvities-tower-gate-digestives.jpg\" alt=\"Embalagem de digestivos McVitie&#039;s vs Tower Gate\" width=\"600\" height=\"374\" \/><\/p>\n<pre>Fontes de imagem: Which?<\/pre>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":7754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[],"class_list":{"0":"post-7740","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Copycat Packaging - Have You Been Fooled?<\/title>\n<meta name=\"description\" content=\"Which? finds that UK shoppers are annoyed by imitation products. 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