{"id":788,"date":"2011-06-07T09:30:09","date_gmt":"2011-06-07T08:30:09","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=788"},"modified":"2021-12-13T14:49:41","modified_gmt":"2021-12-13T14:49:41","slug":"marketing-de-ginasio","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/business-marketing\/gym-marketing\/","title":{"rendered":"Marketing de sucesso para gin\u00e1sios e centros de lazer - como \u00e9 que tudo funciona?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Durante a crise do cr\u00e9dito, as inscri\u00e7\u00f5es nos gin\u00e1sios foram sacrificadas em troca de sky boxes ou bicicletas de exerc\u00edcio dobr\u00e1veis que nunca viram a luz do dia, porque toda a gente, em todo o lado, decidiu economizar.<\/em><\/h3>\n<p>N\u00e3o \u00e9 de estranhar, portanto, que os gin\u00e1sios, centros de lazer, health clubs e spas tenham agora de se esfor\u00e7ar mais para atrair novos membros e persuadir os antigos membros a regressar.<\/p>\n<p>Atualmente, os gin\u00e1sios precisam de fazer publicidade de forma poderosa e persuasiva, mantendo os seus pr\u00f3prios custos rigorosamente controlados. No entanto, uma op\u00e7\u00e3o de baixo or\u00e7amento, do tipo \"fa\u00e7a voc\u00ea mesmo\" (ou seja, Clipart e fontes onduladas de um PC pessoal) ou, como lhe chamamos, \"imprima e reze\", n\u00e3o transmite profissionalismo, pois n\u00e3o? Afinal de contas, se os folhetos do gin\u00e1sio s\u00e3o feitos em casa, como \u00e9 que \u00e9 a bicicleta de exerc\u00edcio?<\/p>\n<p>Pense nos tipos de informa\u00e7\u00e3o que pretende incluir para que os seus folhetos se destaquem da multid\u00e3o. Tem um tipo de m\u00e1quina espec\u00edfico que mere\u00e7a ser mencionado? <a href=\"https:\/\/www.theguardian.com\/lifeandstyle\/2007\/may\/05\/healthandwellbeing.features3\">Placas Vibra<\/a> parecem ser a nova moda, por isso, se tiver estas dispon\u00edveis, talvez seja a melhor forma de real\u00e7ar a sua singularidade? Pense tamb\u00e9m no n\u00famero de m\u00e1quinas que tem: se tiver mais m\u00e1quinas de remo do que qualquer outra pessoa na zona, esse pode ser tamb\u00e9m o seu principal ponto de venda.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-71796 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2011\/06\/gym-flyer-leaflet-poster-1.jpg\" alt=\"\" width=\"600\" height=\"804\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Est\u00e1 a oferecer algum tipo de promo\u00e7\u00e3o neste momento?  Talvez um desconto de ades\u00e3o? Um per\u00edodo de ades\u00e3o \"experimental\" mais curto ou uma massagem desportiva ou sess\u00e3o de treino pessoal gr\u00e1tis? Os folhetos funcionam melhor quando h\u00e1 um apelo claro \u00e0 a\u00e7\u00e3o e um per\u00edodo de tempo. Certifique-se de que inclui uma data de fim, para transmitir um sentido de urg\u00eancia e garantir a obten\u00e7\u00e3o de novas ades\u00f5es!<\/p>\n<p>Por \u00faltimo, certifique-se de que os seus folhetos transmitem o estilo e a abordagem do seu gin\u00e1sio. \u00c9 o tipo de estabelecimento onde s\u00e3o oferecidos servi\u00e7os adicionais, como um restaurante, um spa ou uma sala de tratamentos? Ou, se estiver no outro extremo da escala, n\u00e3o h\u00e1 mal nenhum em deixar claro que \u00e9 uma op\u00e7\u00e3o econ\u00f3mica para as pessoas que querem gastar o seu dinheiro arduamente ganho noutras coisas, talvez num guarda-roupa totalmente novo, depois de terem sido seduzidas a perder todo esse peso!<\/p>\n<p>Antes de imprimir, pense na forma como vai entregar os folhetos. Vai pagar a algu\u00e9m para fazer a entrega em \u00e1reas seleccionadas ou talvez pagar para que sejam inclu\u00eddos na distribui\u00e7\u00e3o de um jornal local?<\/p>\n<p>Recentemente concebido e <a title=\"Impress\u00e3o de folhetos\" href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/folhetos-folhetos\/\">folhetos impressos<\/a> n\u00e3o vai p\u00f4r um novo membro do gin\u00e1sio (ou um que volte a entrar) em forma para a Maratona de Londres, mas pode levar as pessoas de todo o mundo a voltarem a p\u00f4r a Nintendo Wii Fit na caixa, a tirarem o seu velho equipamento de gin\u00e1stica, a pegarem num champ\u00f4 e numa toalha e a voltarem a sair, a divertirem-se e a sentirem-se em forma e saud\u00e1veis.<!--\/codes_iframe--><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":10598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-788","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Successful Gym Marketing - How Does It All Work Out? | Solopress<\/title>\n<meta name=\"description\" content=\"During the credit crunch, gym memberships were sacrificed for sky boxes or foldaway exercise bikes as everyone, everywhere decided to economise\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/negocios-marketing-2\/marketing-de-ginasio\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Successful Gym Marketing - How Does It All Work Out? | Solopress\" \/>\n<meta property=\"og:description\" content=\"During the credit crunch, gym memberships were sacrificed for sky boxes or foldaway exercise bikes as everyone, everywhere decided to economise\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pt-pt\/negocios-marketing-2\/marketing-de-ginasio\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2011-06-07T08:30:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-13T14:49:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2011\/06\/gym-flyer-leaflet-poster.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1515\" \/>\n\t<meta property=\"og:image:height\" content=\"2029\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/gym-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/gym-marketing\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"Successful gym and leisure centre marketing &#8211; 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