{"id":866,"date":"2019-05-05T10:38:43","date_gmt":"2019-05-05T09:38:43","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=866"},"modified":"2024-10-28T16:03:21","modified_gmt":"2024-10-28T16:03:21","slug":"autocolantes-dicas-de-negocios","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/business-marketing\/stickers-business-tips\/","title":{"rendered":"Cola-los! 12 formas de utiliza\u00e7\u00e3o de autocolantes pelas empresas"},"content":{"rendered":"
<\/div>

<\/p>\n

Autocolantes<\/a> podem fazer parte das suas campanhas de marketing tanto quanto os seus folhetos, cartazes e outros produtos impressos. Eis algumas formas excelentes de a sua empresa utilizar autocolantes de v\u00e1rias formas, cores, desenhos e tamanhos para divulgar a sua marca - de forma f\u00e1cil, criativa e econ\u00f3mica.<\/p>\n

1. Destacar um benef\u00edcio chave<\/strong><\/h2>\n

Coloque um autocolante no seu produto para chamar a aten\u00e7\u00e3o para o que o torna especial. Est\u00e1 provado que um autocolante \"acabado de lan\u00e7ar\" num produto recentemente introduzido acelera as vendas. Ou se vende livros<\/a>Se a vers\u00e3o exclusiva for vendida em Portugal, um autocolante \"edi\u00e7\u00e3o limitada assinada pelo autor\" poder\u00e1 resultar num aumento da procura da vers\u00e3o exclusiva.<\/p>\n

2. Anunciar uma venda<\/strong><\/h2>\n

Os autocolantes podem ser mais direcionados e eficazes do que os sinais suspensos para os artigos com desconto, especialmente em lojas com muito movimento, onde os produtos s\u00e3o frequentemente deslocados. Um autocolante de cor viva \"XX% Off\" com texto a negrito assegurar\u00e1 que os artigos em promo\u00e7\u00e3o s\u00e3o claramente assinalados onde quer que se encontrem.<\/p>\n

\"Autocolantes<\/a><\/p>\n

3. Fornecer informa\u00e7\u00f5es adicionais sobre o produto<\/strong><\/h2>\n

Adicione autocolantes para real\u00e7ar pontos de venda \u00fanicos, como \"Proveni\u00eancia local\", \"Aprovado por celebridades\" ou \"Sem trigo\". Estas etiquetas apelativas podem comunicar rapidamente o que distingue o seu produto, tornando mais f\u00e1cil para os clientes encontrarem o que procuram.<\/p>\n

4. Apontar os clientes para o seu s\u00edtio Web<\/strong><\/h2>\n

Dirija o tr\u00e1fego para o seu s\u00edtio Web, blogue ou redes sociais adicionando um autocolante com c\u00f3digo QR aos seus produtos. Os c\u00f3digos QR permitem que os clientes fa\u00e7am uma simples leitura com o telem\u00f3vel para aceder a conte\u00fados digitais. Pode at\u00e9 direccion\u00e1-los para conte\u00fados exclusivos, como uma inscri\u00e7\u00e3o para descontos mensais. Se \u00e9 novo no dom\u00ednio dos c\u00f3digos QR, aqui est\u00e1 um guia \u00fatil sobre criar c\u00f3digos QR para empresas<\/a>.<\/p>\n

5. Criar um burburinho<\/strong><\/h2>\n

Crie entusiasmo com uma campanha de autocolantes que crie intriga. Uma mensagem ou pergunta simples e estimulante nos seus autocolantes pode captar o interesse e incentivar o marketing boca-a-boca. Muitas marcas adoptaram esta abordagem viral, fazendo com que as pessoas falem e criem expetativa at\u00e9 a campanha revelar a sua mensagem.<\/p>\n

6. Alertar os clientes para informa\u00e7\u00f5es diet\u00e9ticas<\/strong><\/h2>\n

Os autocolantes tamb\u00e9m podem fornecer informa\u00e7\u00f5es diet\u00e9ticas essenciais num relance, como \"Vegan\", \"Sem gl\u00faten\" ou \"Cont\u00e9m frutos secos\". Estes r\u00f3tulos facilitam as escolhas informadas dos clientes, ao mesmo tempo que criam confian\u00e7a na transpar\u00eancia da sua marca. Veja como o cliente da Solopress A Wilma's Bakery conseguiu este objetivo com autocolantes de formas personalizadas em rolos<\/a>.<\/p>\n

7. Utilizar autocolantes como selo de embalagem<\/strong><\/h2>\n

Os autocolantes podem funcionar como selos de embalagem elegantes e pr\u00e1ticos. Desde \"Freshly Packed\" a um simples log\u00f3tipo, os autocolantes podem refor\u00e7ar a identidade da marca, assegurando ao mesmo tempo que os clientes sabem que o seu produto \u00e9 seguro e inviol\u00e1vel.<\/p>\n

8. Vender autocolantes como mercadoria<\/strong><\/h2>\n

Muitas marcas vendem com sucesso autocolantes como mercadoria, aproveitando as audi\u00eancias que gostam de exibir log\u00f3tipos, desenhos ou frases que lhes agradam. Desde marcas autom\u00f3veis a caf\u00e9s, os autocolantes s\u00e3o um produto de baixo custo que os f\u00e3s adoram comprar e colar em computadores port\u00e1teis, garrafas de \u00e1gua ou janelas de autom\u00f3veis.<\/p>\n

9. Distribuir como brinde em eventos<\/strong><\/h2>\n

Os autocolantes gratuitos s\u00e3o um brinde popular e econ\u00f3mico em feiras, confer\u00eancias e eventos comunit\u00e1rios. Os autocolantes de marca podem ser facilmente distribu\u00eddos e os destinat\u00e1rios t\u00eam maior probabilidade de os partilhar, oferecendo uma exposi\u00e7\u00e3o duradoura muito para al\u00e9m do evento.<\/p>\n

10. Sensibilizar e avisar as pessoas<\/strong><\/h2>\n

Os autocolantes desempenham um papel fundamental na sensibiliza\u00e7\u00e3o, n\u00e3o apenas para utiliza\u00e7\u00f5es comerciais, mas tamb\u00e9m para causas sociais. As institui\u00e7\u00f5es de caridade e as organiza\u00e7\u00f5es sem fins lucrativos podem utilizar autocolantes para promover mensagens importantes, enquanto em sectores como a constru\u00e7\u00e3o, a engenharia e a restaura\u00e7\u00e3o, os autocolantes alertam para potenciais perigos como \"Perigo\", \"Usar luvas\" ou \"N\u00e3o fumar\".<\/p>\n

\"Autocolantes<\/a><\/p>\n

11. Surpreenda os seus clientes<\/strong><\/h2>\n

Coloque autocolantes em locais menos esperados, como a base de garrafas ou recipientes, com uma mensagem positiva ou engra\u00e7ada que fa\u00e7a as pessoas sorrir - \"Uau! \u00c9s fant\u00e1stico!\" ou simplesmente \"Sorri \ud83d\ude0a\". Estes pequenos toques podem alegrar o dia de um cliente, fazer com que as pessoas falem da sua marca e at\u00e9 encorajar a repeti\u00e7\u00e3o de vendas se oferecer uma s\u00e9rie de designs diferentes.<\/p>\n

12. Motivar e inspirar<\/strong><\/h2>\n

Os autocolantes podem incentivar e envolver o seu p\u00fablico, quer sejam funcion\u00e1rios ou clientes. Mensagens motivacionais como \"You've Got This!\" ou \"Team Player\" em autocolantes personalizados podem refor\u00e7ar uma cultura positiva, criar um sentido de inclus\u00e3o e inspirar lealdade. Para as crian\u00e7as, os autocolantes s\u00e3o uma recompensa simples, mas eficaz, para as manter empenhadas nas aulas ou actividades, ajudando-as a regressar e a criar associa\u00e7\u00f5es positivas \u00e0 marca.<\/p>\n

Se est\u00e1 pronto para come\u00e7ar a utilizar os autocolantes para impulsionar o seu neg\u00f3cio, explore a nossa Impress\u00e3o de autocolantes e etiquetas<\/a> op\u00e7\u00f5es e descubra o tamanho, a forma e o material adequados \u00e0s suas necessidades, fornecidos em folhas<\/a>, rolos<\/a>, ou individualmente<\/a>.<\/p>\n

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