{"id":887,"date":"2011-07-21T13:39:35","date_gmt":"2011-07-21T12:39:35","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=887"},"modified":"2019-06-10T21:22:37","modified_gmt":"2019-06-10T20:22:37","slug":"door-drop-marketing","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/business-marketing\/door-drop-marketing\/","title":{"rendered":"N\u00e3o deixe cair as gotas da porta - o valor do marketing direto impresso"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><br \/>\nDizer \"Ol\u00e1\" ao Marketing Digital significa dizer \"Adeus\" ao Marketing Direto impresso, certo?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21892\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2011\/07\/door-drops-poster.png\" alt=\"imagem em destaque no cabe\u00e7alho para publica\u00e7\u00e3o de blogue sobre queda de porta\" width=\"600\" height=\"900\" \/><\/p>\n<p>Errado. Pelo menos, n\u00e3o de acordo com o Royal Mail, cujo novo servi\u00e7o de correio interativo (com um alvo preciso <a href=\"https:\/\/www.royalmail.com\/business\/services\/sending\/specialist-services\/door-to-door\">Marketing direto porta-a-porta<\/a> campanhas impressas que podem ser ligadas ao ciberespa\u00e7o!) est\u00e1 a revelar-se surpreendentemente bem sucedido numa altura em que parece que outros meios de marketing, como o e-mail marketing e o mobile marketing, etc., est\u00e3o na moda.<\/p>\n<p>Mas, dado que \u00e9 do interesse do Royal Mail promover o seu novo servi\u00e7o interativo, eles diriam isso, n\u00e3o diriam?<\/p>\n<p>Bem, sim, mas as taxas de sucesso das campanhas de Marketing Direto (normalmente designadas por \"campanhas de DM\"), lan\u00e7adas, geridas, acompanhadas e depois revistas por todo o tipo de empresas do Reino Unido fazem do DM uma t\u00e1tica que nenhuma empresa deve ignorar.<\/p>\n<p>\u00c9 de facto um erro considerar as campanhas de marketing impressas como sendo \"separadas\" das campanhas em linha. Porqu\u00ea? Porque agora, com um simples scan do seu Smartphone, o seu <a title=\"Folhetos impressos\" href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/folhetos-folhetos\/\">folheto,<\/a>\u00a0<a href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/artigos-de-papelaria-para-empresas\/envelopes\/\">envelope<\/a>A sua embalagem de papel de carta, um pacote volumoso ou outro tipo de mala direta pode levar os seus clientes ainda mais longe - diretamente para o cora\u00e7\u00e3o do seu espa\u00e7o Web, e AL\u00c9M...<\/p>\n<p>As taxas de sucesso das campanhas de marketing direto podem variar, claro, dependendo de uma s\u00e9rie de factores. Mas, sem d\u00favida, a sua prioridade n\u00famero um quando procura conceber, orquestrar e acompanhar uma campanha de marketing \u00e9 tornar \u00fatil a informa\u00e7\u00e3o que envia aos potenciais clientes visados. Al\u00e9m disso, quando lhes falar do(s) seu(s) produto(s) ou servi\u00e7o, tente diz\u00ea-lo de forma diferente da dos seus concorrentes e tente tamb\u00e9m apresentar a informa\u00e7\u00e3o de forma diferente.<\/p>\n<p>Tornando o seu envelope atrativo e dando ao destinat\u00e1rio-alvo uma amostra da oferta especial nele contida, pode aumentar a sua taxa de resposta t\u00edpica para cerca de 3% - 4% (a partir da taxa de resposta de 1% - 2% que um envelope C4 branco simples com um selo comercial vermelho, contendo uma carta e um par de folhetos, normalmente alcan\u00e7a).<\/p>\n<p>Se a sua campanha de marketing foi concebida para levar os potenciais clientes a dirigirem-se em massa para o seu s\u00edtio Web, ent\u00e3o, antes de enviar o seu material de marketing impresso, certifique-se de que tem uma p\u00e1gina de destino forte \u00e0 espera da sua visita. (Se preferir que eles telefonem, que tal criar uma linha telef\u00f3nica dedicada como parte da sua campanha?)<\/p>\n<p>A p\u00e1gina de destino do seu s\u00edtio Web pode incluir informa\u00e7\u00f5es sobre o seu novo produto, um v\u00eddeo de \"como utilizar\", uma fun\u00e7\u00e3o que permita aos clientes \"registarem-se para receber actualiza\u00e7\u00f5es\" e at\u00e9 mesmo uma fun\u00e7\u00e3o de feedback.<\/p>\n<p>O tema da sua p\u00e1gina de destino deve, evidentemente, ser facilmente identific\u00e1vel como estando \"ligado\" ao seu material impresso, bem como ser escrito de forma persuasiva para incentivar os potenciais clientes a comprar; o que nos leva, amigos, aos apelos \u00e0 a\u00e7\u00e3o...<\/p>\n<p>O Marketing Direto impresso e em linha sem um apelo \u00e0 a\u00e7\u00e3o \u00e9 um pouco como uma anedota sem piada ou um thriller sem cl\u00edmax - estava tudo a correr t\u00e3o bem at\u00e9 ao fim, quando o p\u00fablico descobre que n\u00e3o tem nada a que reagir e que todo o processo foi uma completa perda de tempo. Por isso, n\u00e3o se esque\u00e7a de acrescentar um apelo \u00e0 a\u00e7\u00e3o \u00e0 sua DM que leve as pessoas a reagir, ou melhor, a AGIR: a telefonar-lhe, a enviar-lhe um e-mail, a fazer uma encomenda AGORA com uma oferta limitada no tempo, \"antes que algu\u00e9m o fa\u00e7a\", \"antes que o tempo se esgote\", \"antes que os stocks se esgotem\", antes que o produto ou servi\u00e7o que est\u00e1 a vender \"volte ao pre\u00e7o total \u00e0 meia-noite da pr\u00f3xima sexta-feira, quando a lua (e a carteira de encomendas) estiver cheia!\"<\/p>\n<p>Capice?<!--\/codes_iframe--><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":21892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-887","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Value and Benefits of Direct Marketing | Solopress<\/title>\n<meta name=\"description\" content=\"Printed and online Direct Marketing without a call-to-action is a bit like a joke without a punch- line, or a thriller without a climax.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/pt-pt\/negocios-marketing-2\/door-drop-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Value and Benefits of Direct Marketing | Solopress\" \/>\n<meta property=\"og:description\" content=\"Printed and online Direct Marketing without a call-to-action is a bit like a joke without a punch- line, or a thriller without a climax.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/pt-pt\/negocios-marketing-2\/door-drop-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2011-07-21T12:39:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-10T20:22:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2011\/07\/door-drops-poster.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Aron Priest\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aron Priest\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/door-drop-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/door-drop-marketing\/\"},\"author\":{\"name\":\"Aron Priest\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/48b967ba047cb36781b5820a5bc366a2\"},\"headline\":\"Don\u2019t drop the door drops &#8211; 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