{"id":9678,"date":"2013-08-13T17:36:08","date_gmt":"2013-08-13T16:36:08","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=9678"},"modified":"2022-08-27T20:28:53","modified_gmt":"2022-08-27T19:28:53","slug":"as-melhores-utilizacoes-de-sempre-do-tipo-de-letra-helvetica","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/pt-pt\/copywriting-typography\/best-ever-uses-of-helvetica-font\/","title":{"rendered":"10 melhores utiliza\u00e7\u00f5es de sempre da Helvetica"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><br \/>\nAme-o ou odeie-o, o <strong>Helv\u00e9tica<\/strong> \u00e9 omnipresente hoje em dia. Mas designers gr\u00e1ficos engenhosos continuam a encontrar formas excitantes e invulgares de dar nova vida a este famoso tipo de letra <strong>Tipo de letra su\u00ed\u00e7o<\/strong> dos anos 50...<\/p>\n<h2>Cerveja Helv\u00e9tica<\/h2>\n<p>Sasha Kischenko, diretor art\u00edstico de marcas e embalagens de Moscovo, criou este conceito de embalagem divertido para <a title=\"Helvetica Embalagem de cerveja\" href=\"https:\/\/www.behance.net\/gallery\/6549003\/Helvetica-beer\" target=\"_blank\" rel=\"noopener noreferrer\">Cerveja Helv\u00e9tica<\/a>. O n\u00famero em cada lata indica a sua percentagem de \u00e1lcool, enquanto a cor branca ou preta significa que est\u00e1 cheia de lager ou stout.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9682\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-beer.jpg\" alt=\"Fotografia de cerveja Helvetica\" width=\"426\" height=\"550\" \/><\/p>\n<p style=\"text-align: right;\">Fonte da imagem: <a title=\"Sasha Kischenko designer gr\u00e1fico no Behance\" href=\"https:\/\/www.behance.net\/kischenkowski\" target=\"_blank\" rel=\"noopener noreferrer\">Sasha Kischenko<\/a><\/p>\n<h2>Bicicleta Helv\u00e9tica<\/h2>\n<p>Levar o minimalismo e a precis\u00e3o absoluta do tipo de letra Helvetica para o mundo do ciclismo foi um golpe de mestre do est\u00fadio de design espanhol <a title=\"Est\u00fadio de design espanhol\" href=\"https:\/\/www.made-studio.es\/\" target=\"_blank\" rel=\"noopener noreferrer\">Borja Garcia<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9684\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-bike.jpg\" alt=\"Bicicleta Helv\u00e9tica\" width=\"650\" height=\"432\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9685\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-bike-saddle.jpg\" alt=\"Selim de bicicleta Helvetica\" width=\"650\" height=\"432\" \/><\/p>\n<p style=\"text-align: right;\">Fonte das imagens: Blogue de design de Graham Smith<\/p>\n<h2>Helv\u00e9tica Chocolate<\/h2>\n<p>A designer, directora de arte e animadora freelancer Rosa de Jong, de Amesterd\u00e3o, criou <a title=\"A prenda perfeita para os viciados em chocolates de design gr\u00e1fico\" href=\"https:\/\/www.behance.net\/gallery\/6257491\/CHOCOGRAPHY\" target=\"_blank\" rel=\"noopener noreferrer\">Chocografia<\/a>A Helvetica \u00e9 uma forma saborosa de real\u00e7ar o lado mais doce do design simples da Helvetica.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9687\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-chocolate.jpg\" alt=\"Chocolate Helv\u00e9tica\" width=\"600\" height=\"338\" \/><\/p>\n<p style=\"text-align: right;\">Fonte da imagem: <a title=\"Rosa de Jong designer gr\u00e1fica no Behance \" href=\"https:\/\/www.behance.net\/byrosa\" target=\"_blank\" rel=\"noopener noreferrer\">Rosa de Jong<\/a><\/p>\n<h2>Pintura facial Helv\u00e9tica<\/h2>\n<p>As pinturas faciais em Helv\u00e9tica provavelmente n\u00e3o v\u00e3o tirar o tigre e o T-rex da lista de desejos de pintura facial das crian\u00e7as, mas o designer gr\u00e1fico e ilustrador de Istambul \u00c7a\u011flayan Aktu\u011f est\u00e1 a mostrar que \u00e9 errado distorcer os tipos de letra com o seu projeto Human &amp; Font Anatomy.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9688\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-face-paint.jpg\" alt=\"Pintura facial Helv\u00e9tica\" width=\"599\" height=\"337\" \/><\/p>\n<p style=\"text-align: right;\">Fonte da imagem: <a title=\"Caglayan Aktug designer gr\u00e1fico no Behance\" href=\"https:\/\/www.behance.net\/caglayanaktug\" target=\"_blank\" rel=\"noopener noreferrer\">Caglayan Aktug<\/a><\/p>\n<h2>Filme Helvetica<\/h2>\n<p>Helvetica \u00e9 um document\u00e1rio independente de longa-metragem sobre tipografia e design gr\u00e1fico realizado pelo realizador Gary Hustwit.<\/p>\n<p>Gary Hustwit comenta:<br \/>\nPensei que olhar para a \"carreira\" da Helvetica seria uma boa estrutura para analisar os \u00faltimos 50 anos de design gr\u00e1fico e um ponto de partida para algumas conversas interessantes no filme.\"<\/p>\n<div class=\"youtube-embed\" data-video_id=\"LL60GEGjj_Q\"><iframe loading=\"lazy\" title=\"INDEPENDENT LENS | Helvetica | Trailer | PBS\" width=\"696\" height=\"522\" src=\"https:\/\/www.youtube.com\/embed\/LL60GEGjj_Q?feature=oembed&#038;enablejsapi=1&#038;enablejsapi=1&#038;origin=https:\/\/www.solopress.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h2>Caf\u00e9 e bar de sumos Helvetica<\/h2>\n<p>Uma mistura inebriante de cozinha latino-americana e tipografia su\u00ed\u00e7a, o Helvetica Juice Bar &amp; Cafe est\u00e1 localizado em Lakewood, Ohio. Este \"parque infantil para artistas\" abriu em outubro de 2012 e serve bebidas quentes e geladas em copos biodegrad\u00e1veis e ecol\u00f3gicos 100%.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9689\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-cafe.jpg\" alt=\"Caf\u00e9 Helvetica\" width=\"650\" height=\"649\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9690\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-cafe-packaging.jpg\" alt=\"Embalagem de caf\u00e9 Helvetica\" width=\"650\" height=\"650\" \/><\/p>\n<p style=\"text-align: right;\">Fonte das imagens: <a title=\"Helvetica Juice Bar and Cafe no Facebook\" href=\"https:\/\/www.facebook.com\/Helveticajuicebar\" target=\"_blank\" rel=\"noopener noreferrer\">Caf\u00e9 e bar de sumos Helvetica<\/a><\/p>\n<h2>Colar Helv\u00e9tica<\/h2>\n<p>Cortado a laser em acr\u00edlico preto de 3 mm, este colar Helvetica mede 63,5 mm (largura) por 15,25 mm (altura). A corrente banhada a prata tem aproximadamente 457 mm de comprimento. Feito pela propriet\u00e1ria da Plastique, Jen Murseby, uma designer gr\u00e1fica que vive e trabalha em S\u00e3o Francisco, o colar custa $22.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9694\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-necklace.jpg\" alt=\"Colar Helvetica\" width=\"604\" height=\"604\" \/><\/p>\n<p style=\"text-align: right;\">Fonte da imagem: <a title=\"Plastique no Facebook\" href=\"https:\/\/www.facebook.com\/PLASTIQUESHOP\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pl\u00e1stico<\/a><\/p>\n<h2>Fatinho Helvetica<\/h2>\n<p>A Row Boat Press est\u00e1 a vender este onesie \"Helveticaca\", feito de algod\u00e3o 100%, por $15.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9696\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-onesie.jpg\" alt=\"Fato de banho Helvetica\" width=\"419\" height=\"410\" \/><\/p>\n<p style=\"text-align: right;\">Fonte da imagem: Row Boat Press<\/p>\n<h2>Helv\u00e9tica R2-D2<\/h2>\n<p>O fot\u00f3grafo e artista franc\u00eas David Benoliel transformou o muito apreciado robot R2-D2 da Guerra das Estrelas num poster \"helBOTica\".<\/p>\n<p>\"N\u00e3o \u00e9 muito complicado\", diz David Benoliel na sua p\u00e1gina do deviantART. \"Fiz tudo no Adobe Illustrator. Cada letra foi colorida de forma independente para dar este aspeto de 3D. Depois exportei tudo para o Photoshop (Smart Object) e criei a sombra, o fundo e o n\u00edvel\/curvas.\"<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9697\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-r2d2.jpg\" alt=\"Helv\u00e9tica R2D2\" width=\"413\" height=\"650\" \/><\/p>\n<p style=\"text-align: right;\">Fonte da imagem: <a title=\"David Benoliel no deviantART\" href=\"https:\/\/www.deviantart.com\/davidbenoliel\" target=\"_blank\" rel=\"noopener noreferrer\">David Benoliel<\/a><\/p>\n<h2>Canivete su\u00ed\u00e7o Helvetica<\/h2>\n<p>Este design inteligente de um canivete su\u00ed\u00e7o faz parte de uma s\u00e9rie de trabalhos art\u00edsticos inspirados na Helv\u00e9tica do designer gr\u00e1fico e ilustrador franc\u00eas St\u00e9phane Massa-Bidal, conhecido como Retrofuturs. Tamb\u00e9m est\u00e1 dispon\u00edvel como t-shirt branca ou preta em <a title=\"T-shirts e vestu\u00e1rio personalizados\" href=\"https:\/\/www.mysoti.com\/products\/style\/CLO\/15?q=retrofuturs\" target=\"_blank\" rel=\"noopener noreferrer\">MySoti<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9699\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-swiss-army-knife.jpg\" alt=\"Canivete su\u00ed\u00e7o Helvetica\" width=\"580\" height=\"580\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9700\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-swiss-army-knife-tshirt.jpg\" alt=\"T-shirt canivete su\u00ed\u00e7o Helvetica\" width=\"650\" height=\"490\" \/><\/p>\n<p style=\"text-align: right;\">Fonte das imagens: Retrofuturos<\/p>\n<h2>Quer mais?<\/h2>\n<p>Apaixonado por Helvetica? Tamb\u00e9m pode interessar-lhe estes fabulosos recursos para tudo o que diz respeito \u00e0 Helvetica:<\/p>\n<p>\"Provavelmente j\u00e1 o viu mil vezes hoje\", revelou a BBC News no seu especial <a title=\"O car\u00e1cter su\u00ed\u00e7o da Helvetica faz parte do seu atrativo\" href=\"http:\/\/news.bbc.co.uk\/1\/hi\/magazine\/6638423.stm\" target=\"_blank\" rel=\"noopener noreferrer\">Helvetica a 50<\/a> relat\u00f3rio.<\/p>\n<p>Infelizmente, a Helvetica s\u00f3 conseguiu chegar ao #4 na sele\u00e7\u00e3o dos nossos clientes das melhores fontes para impress\u00e3o. Futura ganhou nesse dia. Bem, tamb\u00e9m era o tipo de letra preferido de Stanley Kubrick.<\/p>\n<p>De acordo com a Wikip\u00e9dia, o Google fez uma brincadeira do Dia da Mentira em 2011, em que qualquer pesquisa por \"Helvetica\" resultava no aparecimento improv\u00e1vel desse tipo de letra t\u00e3o mal visto - Comic Sans.<!--\/codes_iframe--><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":9689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[549],"tags":[],"class_list":{"0":"post-9678","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-copywriting-typography"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Best Ever Uses Of Helvetica | Solopress<\/title>\n<meta name=\"description\" content=\"Love it or hate it, the Helvetica font is omnipresent these days. 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