{"id":11514,"date":"2013-11-12T15:41:21","date_gmt":"2013-11-12T15:41:21","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=11514"},"modified":"2019-09-03T15:06:40","modified_gmt":"2019-09-03T14:06:40","slug":"promovarea-evenimentului-sportiv-de-triatlon","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/business-marketing\/promote-triathlon-sporting-event\/","title":{"rendered":"Cum s\u0103 v\u0103 promova\u021bi evenimentul sportiv de triatlon"},"content":{"rendered":"
<\/div>

<\/p>\n

Odat\u0103 cu succesul Jocurilor Olimpice de la Londra din 2012, \u00eencrederea \u00een sportul britanic a crescut, stimul\u00e2nd finan\u021barea sponsoriz\u0103rii \u0219i interesul pentru evenimentele sportive locale \u0219i na\u021bionale. Iat\u0103 c\u00e2teva sfaturi \u0219i trucuri pentru a accelera desf\u0103\u0219urarea triatlonului sau a altui eveniment sportiv.<\/em><\/h3>\n

\"promovarea<\/a><\/p>\n

1. Include\u021bi pe toat\u0103 lumea \u0219i face\u021bi-o accesibil\u0103<\/h2>\n

Acest lucru \u00eenseamn\u0103 c\u0103 trebuie s\u0103 v\u0103 g\u00e2ndi\u021bi la persoanele care ar dori s\u0103 participe la acest eveniment, nu doar la fanii sportului, la atle\u021bi \u0219i la pasiona\u021bii de s\u0103n\u0103tate \u0219i fitness, ci \u0219i la cei care sunt curio\u0219i \u00een leg\u0103tur\u0103 cu sportul sau care tocmai au \u00eenceput un regim de fitness? Pe orice reclame sau site-uri web asigura\u021bi-v\u0103 c\u0103 orice jargon sau terminologie sportiv\u0103 ciudat\u0103 este explicat\u0103.<\/p>\n

Dac\u0103 ave\u021bi posibilitatea de a oferi un videoclip cu o voce clar\u0103 pentru a v\u0103 face publicitate la evenimentul dvs., folosi\u021bi-l \u0219i asigura\u021bi-v\u0103 c\u0103 site-ul dvs. web func\u021bioneaz\u0103 \u00een browsere cu text, ceea ce \u00eenseamn\u0103 c\u0103 trebuie s\u0103 include\u021bi text alternativ \u0219i s\u0103 nu exagera\u021bi cu codurile \u0219i anima\u021biile flash, deoarece acestea \u00eengreuneaz\u0103 accesul celor cu probleme de vedere. Dup\u0103 cum au ar\u0103tat Jocurile Paralimpice, unii dintre cei mai buni atle\u021bi ai no\u0219tri sunt cei cu dizabilit\u0103\u021bi - nimeni nu ar trebui s\u0103 piard\u0103 ocazia!<\/p>\n

Pe orice pliante, flutura\u0219i sau POS, asigura\u021bi-v\u0103 c\u0103 include\u021bi loca\u021bia, data, contactele de pres\u0103 \u0219i adresa site-ului web\/social media - nu l\u0103sa\u021bi nimic la voia \u00eent\u00e2mpl\u0103rii \u0219i nu fi\u021bi distan\u021bi, lua\u021bi leg\u0103tura cu fanii \u0219i sportivii \u0219i ini\u021bia\u021bi o conversa\u021bie.<\/p>\n

2. Crearea unui hype local sau na\u021bional<\/h2>\n

Posturile de radio locale, ziarele, bloggerii \u0219i revistele vor dori foarte probabil s\u0103 prezinte evenimentul sportiv. A\u0219adar, asigura\u021bi-v\u0103 c\u0103 ave\u021bi un dosar de pres\u0103 cu fotografii, include\u021bi detalii despre evenimentele sportive anterioare de succes \u0219i un pic de istorie, dac\u0103 pute\u021bi, apoi lua\u021bi leg\u0103tura cu un redactor sportiv local. Dac\u0103 vreunul dintre articole este publicat online, asigura\u021bi-v\u0103 c\u0103 au adresa dvs. de web, adresa de e-mail \u0219i conturile dvs. de social media, deoarece tranzi\u021bia persoanelor interesate de la offline la online, prin intermediul social media, este adesea cea mai de succes.<\/p>\n

Consiliile locale \u00eencurajeaz\u0103 evenimentele comunitare \u0219i, dac\u0103 lua\u021bi leg\u0103tura cu echipa de marketing \u0219i comunicare a consiliilor, acestea vor permite amplasarea unui cort sau a unei tarabe \u00een centrul ora\u0219ului sau \u00een parc \u0219i, av\u00e2nd \u00een vedere c\u0103 sportul este o modalitate foarte bun\u0103 de a \u00eencuraja participarea \u0219i fitness-ul, este posibil s\u0103 fie gratuit. Este posibil s\u0103 existe prevederi privind s\u0103n\u0103tatea \u0219i siguran\u021ba, a\u0219a c\u0103 asigura\u021bi-v\u0103 c\u0103 nimic din ceea ce inten\u021biona\u021bi s\u0103 face\u021bi nu intr\u0103 \u00een conflict cu acestea.<\/p>\n

Aceasta este o oportunitate de a atrage aten\u021bia oamenilor - iar cel mai bun mod de a face acest lucru este prin panouri de afi\u0219aj proeminente \u0219i bannere atractive. Consulta\u021bi banner pop-up<\/a> imagini de la evenimentul de triatlon profesionist Challenge Weymouth \"We Are Triathlon!\" 2014.<\/p>\n

Solopress Standard Bannere cu role<\/a>\u00a0pentru Challenge Weymouth<\/h2>\n

\"Provocare<\/a><\/p>\n

3. Factorul s\u0103n\u0103tate \u0219i fitness<\/h2>\n

A fi activ = o s\u0103n\u0103tate \u0219i o condi\u021bie fizic\u0103 mai bune. Nu exist\u0103 nicio \u00eendoial\u0103 - evenimentele sportive sunt ceva care \u00eei inspir\u0103 pe oameni s\u0103 participe \u0219i s\u0103 \u00ee\u0219i dep\u0103\u0219easc\u0103 limitele. Evenimentele profesioniste le ofer\u0103 sportivilor un obiectiv spre care s\u0103 se \u00eendrepte \u00een fiecare an \u0219i permit amatorilor s\u0103 deschid\u0103 o bre\u0219\u0103, iar \u00een cele din urm\u0103 pot transforma spectatorii \u00een participan\u021bi.<\/p>\n

Dac\u0103 evenimentul dvs. este de natura celui \u00een care oricine poate fi implicat \u0219i depinde de num\u0103r, pliante<\/a> \u0219i pliantele distribuite \u00een comunitatea local\u0103 la centrele sportive \u0219i de tineret, barurile sportive, centrele educa\u021bionale \u0219i chiar la cabinete medicale \u0219i clinici, pot contribui la promovarea evenimentului dumneavoastr\u0103. Dac\u0103 participarea este esen\u021bial\u0103 pentru evenimentul dumneavoastr\u0103 sportiv, nu uita\u021bi s\u0103 promova\u021bi beneficiile pentru s\u0103n\u0103tate! Includerea unei \u00eenscrieri la buletinul informativ web pe pliantele, flutura\u0219ii \u0219i alte materiale promo\u021bionale poate fi un factor cheie pentru a asigura un interes sporit. Ar putea fi vorba de re\u021bete s\u0103n\u0103toase pentru ca sportivii s\u0103 \u00ee\u0219i sporeasc\u0103 rezervele de energie, actualiz\u0103ri privind progresele \u00eenregistrate, modific\u0103ri ale locului de desf\u0103\u0219urare sau chiar recomand\u0103ri privind locul unde s\u0103 doarm\u0103 \u0219i s\u0103 m\u0103n\u00e2nce, dac\u0103 evenimentul dvs. este na\u021bional sau interna\u021bional.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":20347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-11514","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nHow To Promote Your Triathlon Sporting Event | Solopress<\/title>\n<meta name=\"description\" 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