{"id":13712,"date":"2014-01-24T16:03:10","date_gmt":"2014-01-24T16:03:10","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=13712"},"modified":"2019-05-24T15:48:46","modified_gmt":"2019-05-24T14:48:46","slug":"apple-macintosh-cele-mai-bune-reclame-imprimate-vreodata","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/business-marketing\/apple-macintosh-best-ever-print-ads\/","title":{"rendered":"Apple Macintosh - cele mai bune reclame tip\u0103rite vreodat\u0103"},"content":{"rendered":"
<\/div>

<\/p>\n

\u00cen contextul \u00een care fanii Macintosh s\u0103rb\u0103toresc ast\u0103zi 30th<\/sup> aniversare a revolu\u021bionarului computer Apple, Solopress se uit\u0103 cu pl\u0103cere la cele mai bune reclame tip\u0103rite vreodat\u0103 pentru Mac...<\/em><\/h3>\n

Stabilit cu fermitate ca fiind computerul personal ales de graficieni, modelul Apple Macintosh<\/strong> a avut \u00eentotdeauna, \u00een mod nesurprinz\u0103tor, un mare succes \u0219i \u00een lumea publicit\u0103\u021bii tip\u0103rite. Chiar \u0219i ast\u0103zi, Apple Inc.<\/a> nu se bazeaz\u0103 pe Facebook sau Twitter pentru a promova cele mai noi produse de ultim\u0103 or\u0103 ale companiei.<\/p>\n

Testa\u021bi un Macintosh.<\/strong><\/h3>\n

\"Testa\u021bi<\/p>\n

\"Lua\u021bi<\/p>\n

Sursa imaginilor: Marketing Directo \u0219i Reddit<\/p>\n

Iat\u0103 dou\u0103 dintre primele reclame tip\u0103rite pentru Macintosh, care \u00eei tentau pe oameni s\u0103 \u00eencerce pentru prima dat\u0103 noul computer Apple pentru acas\u0103 \u0219i pentru afaceri. Prima reclam\u0103 folose\u0219te imagini \u00eendr\u0103zne\u021be pentru a stabili scena \u0219i a capta aten\u021bia privitorului. \u00cen cea de-a doua reclam\u0103, aceasta a fost dezvoltat\u0103 de o coloan\u0103 mai detaliat\u0103 \u0219i mai conving\u0103toare de PR - prezent\u00e2nd un truc inteligent al Apple de \"test drive pentru un computer de birou\" pentru poten\u021bialii clien\u021bi. Este u\u0219or de uitat c\u0103 Mac a fost o experien\u021b\u0103 cu adev\u0103rat revolu\u021bionar\u0103 pentru mul\u021bi veterani ai microcalculatoarelor \u00een 1984, ca s\u0103 nu mai vorbim de publicul larg. \u00cenainte de Mac, computerele nici m\u0103car nu aveau de obicei un mouse pentru a le controla.<\/p>\n

Cred c\u0103, prin urmare, iMac.<\/strong><\/h3>\n

\"Cred<\/p>\n

Sursa imaginii: Advertolog<\/p>\n

Acest panou publicitar din 1999 pentru Apple iMac, realizat de agen\u021bia de publicitate TBWA, este o glum\u0103 juc\u0103u\u0219\u0103 la sloganul publicitar \"I think, therefore IBM.\" (Eu cred, deci IBM) al lui Ogilvy & Mather din 1988. Aceast\u0103 agen\u021bie de publicitate s-a bucurat de-a lungul anilor de o lung\u0103 \u0219i fructuoas\u0103 colaborare cu Apple. Birourile din Los Angeles ale TBWA\\Chiat\\Day<\/a> a creat, de asemenea, celebrul slogan publicitar \"Think different.\" pentru Apple \u00een 1997 (pentru mai multe detalii, a se vedea mai jos).<\/p>\n

PC vs. Mac<\/strong><\/h3>\n

\"Peep<\/p>\n

Sursa imaginii: Reddit<\/p>\n

Actorii de comedie din Peep Show David Mitchell \u0219i Robert Webb au ap\u0103rut \u00een versiunile britanice ale popularei \u0219i \u00eendelungatei campanii publicitare Apple \"PC vs. Mac\" din presa scris\u0103, TV \u0219i cinema.<\/p>\n

Chic. Nu tocilar.<\/strong><\/h3>\n

\"Chic<\/p>\n

Sursa imaginii: Mac Life<\/p>\n

iMac a fost \u00eenceputul strategiei de produs \u0219i de marketing a Apple de a se \u00eendep\u0103rta de utilizatorii hardcore de Macintosh \u0219i de a curta masele pentru cei mai mul\u021bi bani$. Acest lucru a culminat, desigur, cu dezvoltarea \u0219i lansarea iPod-ului, iTunes, iPhone \u0219i iPad - \u0219i cu domina\u021bia de miliarde de dolari a Apple pe pie\u021bele de playere muzicale, aplica\u021bii, smartphone-uri \u0219i tablete \u00een ultimul deceniu.<\/p>\n

G\u00e2ndi\u021bi diferit.<\/strong><\/h3>\n

\"Albert<\/p>\n

Sursa imaginii: Acest lucru nu este PUBLICITATE<\/p>\n

Seria de reclame tip\u0103rite \u0219i postere promo\u021bionale \"Think Different\" (G\u00e2nde\u0219te altfel), care a fost aclamat\u0103 de critici, conceput\u0103 din nou de TBWA\\Chiat\\Day, a asociat Apple cu persoane celebre, precum Albert Einstein, Alfred Hitchcock, Amelia Earhart, Charlie Chaplin, Frank Sinatra, Orson Welles \u0219i Pablo Picasso.<\/p>\n

iCandy.<\/strong><\/h3>\n

\"iCandy<\/p>\n

Sursa imaginii: Marketing Directo<\/p>\n

Variantele colorate disponibile \u00een gama iMac au fost ilustrate \u00een mod minunat \u00een aceast\u0103 campanie publicitar\u0103 impresionant\u0103 de afi\u0219aj \u0219i de tip\u0103rire a Apple.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":20135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-13712","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nApple Macintosh: Best Ever Print Ads | Solopress<\/title>\n<meta name=\"description\" content=\"With Macintosh fans celebrating today\u2019s 30th anniversary of Apple\u2019s groundbreaking computer, Solopress fondly look back at the Mac\u2019s best ever print ads.\" \/>\n<meta name=\"robots\" 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