{"id":1481,"date":"2022-05-06T17:15:15","date_gmt":"2022-05-06T16:15:15","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=1481"},"modified":"2025-12-01T15:13:27","modified_gmt":"2025-12-01T15:13:27","slug":"cum-sa-concepeti-pliante-si-fluturasi","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/tutorials\/how-to-design-flyers-and-leaflets\/","title":{"rendered":"Cum se proiecteaz\u0103 pliante \u0219i flutura\u0219i"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<p>Aici este ghidul t\u0103u final despre cum s\u0103 proiectezi <a href=\"https:\/\/www.solopress.com\/blog\/ro\/pliante-pliante\/\" target=\"_blank\" rel=\"noopener\">Flyers<\/a> \u0219i bro\u0219uri gata de imprimare. \u00cen acest ghid, ve\u021bi afla cele mai bune sfaturi pentru crearea unui pliant eficient care s\u0103 transforme ultima dvs. campanie \u00eentr-un triumf de marketing.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Tutorial video<\/strong><\/h2>\n<p>Pentru a \u00eencepe, graficianul nostru Matt Bruty v\u0103 arat\u0103 cum s\u0103 concepe\u021bi pliante pentru imprimare \u00een acest tutorial video. \u021aine\u021bi urechile ciulite pentru c\u00e2teva sfaturi profesionale!<\/p>\n<p><iframe loading=\"lazy\" title=\"Cum s\u0103 proiectezi pliante \u0219i flutura\u0219i de la concept la imprimare - Tutorial\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/USxbCw-epLc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Matt a creat, de asemenea, tutoriale specifice pe <a href=\"https:\/\/www.solopress.com\/blog\/ro\/tutoriale\/cum-sa-proiectezi-pliante-pliante-in-photoshop\/\" target=\"_blank\" rel=\"noopener\">cum s\u0103 proiectezi flutura\u0219i \u00een Photoshop<\/a> \u0219i <a href=\"https:\/\/www.solopress.com\/blog\/ro\/tutoriale\/cum-sa-proiectezi-pliante-pliante-in-ilustrator\/\" target=\"_blank\" rel=\"noopener\">cum s\u0103 crea\u021bi pliante \u00een Illustrator<\/a> dac\u0103 utiliza\u021bi oricare dintre aceste instrumente de editare Adobe. <a href=\"#Transcription\" target=\"_blank\" rel=\"nofollow noopener\">De asemenea, pute\u021bi vedea o transcriere complet\u0103 a acestui tutorial aici<\/a>.<\/p>\n<p>Pentru mai multe informa\u021bii despre cum s\u0103 ob\u021bine\u021bi cele mai bune rezultate din aplica\u021biile de proiectare Adobe, exist\u0103 o serie \u00eentreag\u0103 de tutoriale video pe care le pute\u021bi explora dac\u0103 v\u0103 abona\u021bi la canalul nostru YouTube aici:<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/solopress?sub_confirmation=1\" target=\"_blank\" rel=\"noopener\u00a0noreferrer noopener noreferrer\" data-wp-editing=\"1\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyloaded\u00a0alignnone\u00a0wp-image-66137\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/01\/subscribe.png\" alt=\"butonul de abonare\" width=\"157\" height=\"48\" data-src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/01\/subscribe.png\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Cele 10 sfaturi de top pentru designul de pliante<\/strong><\/h2>\n<p>Acum c\u0103 l-a\u021bi urm\u0103rit pe Matt cum concepe un pliant, citi\u021bi cele 10 sfaturi de top despre cum s\u0103 crea\u021bi un pliant eficient pentru a transforma ultima dvs. campanie \u00eentr-un triumf de marketing.<\/p>\n<ol>\n<li><a href=\"#Size\" rel=\"nofollow\">Alege\u021bi dimensiunea corect\u0103<\/a><\/li>\n<li><a href=\"#Content\" rel=\"nofollow\">Planifica\u021bi-v\u0103 con\u021binutul<\/a><\/li>\n<li><a href=\"#Guidelines\" rel=\"nofollow\">Respecta\u021bi liniile directoare ale m\u0103rcii<\/a><\/li>\n<li><a href=\"#Headline\" rel=\"nofollow\">Scrie\u021bi un titlu puternic<\/a><\/li>\n<li><a href=\"#Language\" rel=\"nofollow\">Folosi\u021bi un limbaj care vinde<\/a><\/li>\n<li><a href=\"#Scannable\" rel=\"nofollow\">Face\u021bi ca textul dvs. s\u0103 poat\u0103 fi scanat<\/a><\/li>\n<li><a href=\"#Image\" rel=\"nofollow\">Alege\u021bi o imagine puternic\u0103<\/a><\/li>\n<li><a href=\"#Professional\" rel=\"nofollow\">F\u0103-l s\u0103 arate profesional<\/a><\/li>\n<li><a href=\"#Artwork\" rel=\"nofollow\">Configura\u021bi-v\u0103 corect lucr\u0103rile de art\u0103<\/a><\/li>\n<li><a href=\"#Track\" rel=\"nofollow\">Urm\u0103ri\u021bi rezultatele<\/a><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2 id=\"Size\"><strong>1. Alege\u021bi dimensiunea corect\u0103<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2011\/09\/woman_being_given_leaflet.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-64394\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2011\/09\/woman_being_given_leaflet.jpg\" alt=\"Femeie care prime\u0219te un pliant\" width=\"900\" height=\"675\" \/><\/a><\/p>\n<p>Flutura\u0219ii personaliza\u021bi sunt disponibili \u00eentr-o mare varietate de dimensiuni, fiecare fiind potrivit\u0103 pentru diferite scopuri. Iat\u0103 care sunt cele mai comune dimensiuni \u0219i eficien\u021ba lor pentru fiecare tip de campanie de marketing:<\/p>\n<ul>\n<li><strong>A7<\/strong><strong> \u2013<\/strong> Popular\u0103 pentru distribu\u021bia de pliante pe strad\u0103 \u0219i suficient de mic\u0103 pentru a \u00eenc\u0103pea \u00een buzunar.<\/li>\n<li><strong>A6<\/strong><strong> \u2013<\/strong> Dimensiune carte po\u0219tal\u0103, ideal\u0103 pentru a distribui sau livra pliante prin cutiile po\u0219tale.<\/li>\n<li><strong>A5<\/strong><strong> \u2013 <\/strong>Fiind cea mai r\u0103sp\u00e2ndit\u0103 dimensiune, acestea sunt adesea folosite ca materiale de marketing pentru a promova at\u00e2t \u00eentreprinderile mici, c\u00e2t \u0219i organiza\u021biile mai mari.<\/li>\n<li><strong>A4<\/strong><strong> \u2013 <\/strong>Dimensiunea standard a h\u00e2rtiei, utilizat\u0103 de obicei ca meniuri sau ghiduri pentru a afi\u0219a o cantitate mare de informa\u021bii.<\/li>\n<li><strong>A3<\/strong><strong> \u2013 <\/strong>Mai mult pentru afi\u0219are, cum ar fi un poster sau un articol publicitar.<\/li>\n<\/ul>\n<p>\u021aine\u021bi cont de diferitele <a href=\"https:\/\/www.solopress.com\/blog\/ro\/inspiratie-de-imprimare\/un-ghid-pentru-dimensiunile-pliantelor\/\" target=\"_blank\" rel=\"noopener\">Dimensiuni flyer<\/a> atunci c\u00e2nd se organizeaz\u0103 o promo\u021bie specific\u0103 sau se analizeaz\u0103 diferitele metode de distribu\u021bie. Exist\u0103, de asemenea, multe tipuri diferite de <a href=\"https:\/\/www.solopress.com\/blog\/ro\/folded-flyers-leaflets\/\" target=\"_blank\" rel=\"noopener\">Pliante pliate<\/a> disponibile, care v\u0103 permit s\u0103 v\u0103 prezenta\u021bi informa\u021biile \u00eentr-o mul\u021bime de moduri interesante \u0219i atractive.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Content\"><strong>2. Planifica\u021bi-v\u0103 con\u021binutul<\/strong><\/h2>\n<p>\u00cenainte de a \u00eencepe s\u0103 concepe\u021bi, trebuie s\u0103 v\u0103 asigura\u021bi c\u0103 ave\u021bi o idee clar\u0103 despre sarcina pe care trebuie s\u0103 o \u00eendeplineasc\u0103 flutura\u0219ul. V\u0103 folosi\u021bi <a href=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/sunt-fluturasii-inca-mai-sunt-eficienti\/\">Pliante pentru publicitate<\/a> un produs sau un serviciu? Care este mesajul pe care dori\u021bi s\u0103 \u00eel transmite\u021bi? Ce ac\u021biune trebuie s\u0103 \u00eentreprind\u0103 o persoan\u0103 dup\u0103 ce cite\u0219te prospectul? Site-ul <a href=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/ce-este-o-brosura-10-intrebari-esentiale-despre-brosuri\/\">scopul unui pliant<\/a> ar trebui s\u0103 fie obiectivul dvs. principal \u00eenainte de a \u00eencepe s\u0103 v\u0103 crea\u021bi designul.<\/p>\n<p>Lua\u021bi \u00een considerare spa\u021biul de care dispune\u021bi \u00eenainte de a v\u0103 decide asupra ideilor de design pentru Flyer. Este tentant s\u0103 le povesti\u021bi poten\u021bialilor clien\u021bi despre tot ceea ce face afacerea dvs. \u00een timp ce v\u0103 chinui\u021bi s\u0103 face\u021bi un Pliant. Evita\u021bi aceast\u0103 tenta\u021bie, deoarece acest lucru este adesea \u00een detrimentul modului \u00een care arat\u0103 \u0219i func\u021bioneaz\u0103 Pliantul.<\/p>\n<p>Prea multe informa\u021bii pot p\u0103rea dezordonate \u0219i pot duce adesea la aruncarea unui pliant. Ave\u021bi la dispozi\u021bie doar c\u00e2teva secunde pentru a capta aten\u021bia cuiva, a\u0219a c\u0103 este mai bine s\u0103 ave\u021bi unul sau dou\u0103 mesaje atractive care s\u0103 atrag\u0103 aten\u021bia oamenilor \u0219i s\u0103 \u00eei \u00eendrepte spre un site web sau spre un canal de socializare unde pot ob\u021bine mai multe informa\u021bii, dac\u0103 doresc.<\/p>\n<p>Aceasta este cea mai important\u0103 etap\u0103 a conceperii unui pliant. Dac\u0103 reu\u0219i\u021bi s\u0103 o face\u021bi s\u0103 func\u021bioneze, atunci restul designului va fi mult mai u\u0219or de realizat.<\/p>\n<p>De asemenea, este posibil s\u0103 existe informa\u021bii esen\u021biale pe care nu v\u0103 pute\u021bi permite s\u0103 nu le include\u021bi. De exemplu, dac\u0103 crea\u021bi un Flyer pentru un eveniment, informa\u021bii precum data, ora, loca\u021bia \u0219i pre\u021bul biletelor sunt detalii importante. Face\u021bi o list\u0103 cu acestea \u00eenainte de a \u00eencepe \u0219i bifa\u021bi-le \u00eenainte de a le termina.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Guidelines\"><strong>3. Respecta\u021bi liniile directoare ale m\u0103rcii <\/strong><\/h2>\n<p>Ghidurile de marc\u0103 au rolul de a v\u0103 spune ce fonturi, culori \u0219i reguli s\u0103 folosi\u021bi atunci c\u00e2nd crea\u021bi un design \u00een imaginea companiei. Dac\u0103 nu ave\u021bi ghiduri de brand cu care s\u0103 lucra\u021bi, atunci, \u00een calitate de designer, devine rolul dumneavoastr\u0103 s\u0103 v\u0103 crea\u021bi propriile reguli pentru a v\u0103 realiza capodopera \u00een imaginea brandului dumneavoastr\u0103.<\/p>\n<p>Crea\u021bi o palet\u0103 de culori pentru flutura\u0219ul dvs. de afaceri. S-ar putea s\u0103 ave\u021bi doar logo-ul companiei dvs. ca indiciu al brandingului companiei. De aici a\u021bi putea alege culorile din logo \u0219i apoi pute\u021bi folosi ghidul de culori Adobe pentru a g\u0103si culori complementare. \u00cencerca\u021bi s\u0103 v\u0103 limita\u021bi la trei sau patru culori.<\/p>\n<p>\u00cencerca\u021bi s\u0103 potrivi\u021bi fontul din logo-ul dvs. \u0219i apoi \u00eencerca\u021bi s\u0103 folosi\u021bi fonturi care s\u0103 completeze acel tip de text din antet sau din logo.<\/p>\n<p>De preferin\u021b\u0103, nu alege\u021bi un font asem\u0103n\u0103tor, dar nu acela\u0219i, pentru c\u0103 ar putea s\u0103 se ciocneasc\u0103 vizual \u0219i s\u0103 arate neprofesionist. De asemenea, \u00eencerca\u021bi s\u0103 alege\u021bi fonturi care s\u0103 se potriveasc\u0103 cu personalitatea brandului dvs. Dac\u0103 a\u021bi fi o firm\u0103 de pompe funebre tradi\u021bional\u0103, nu a\u021bi folosi comic sans atunci c\u00e2nd a\u021bi concepe un Flyer.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Headline\"><strong>4. Scrie\u021bi un titlu puternic<\/strong><\/h2>\n<p>Cei mai mul\u021bi oameni vor lua un pliant care le trece pe la u\u0219\u0103 \u0219i \u00eel vor arunca dup\u0103 o privire rapid\u0103.<\/p>\n<p>Aceasta \u00eenseamn\u0103 c\u0103 ave\u021bi o fereastr\u0103 scurt\u0103 \u00een care s\u0103 le capta\u021bi aten\u021bia. Nu folosi\u021bi numele afacerii dvs. sau categoria de produse ca titlu. \u00cen schimb, crea\u021bi un slogan care s\u0103 genereze interes.<\/p>\n<p>Afla\u021bi ce este important pentru clien\u021bii dvs. \u0219i \u00eencorpora\u021bi acest lucru \u00een linia dvs. principal\u0103. Titlurile atractive func\u021bioneaz\u0103, dar trebuie s\u0103 aib\u0103 leg\u0103tur\u0103 cu afacerea dvs. \u0219i cu con\u021binutul prezentat \u00een restul designului.<\/p>\n<p>\u00cen plus, reducerile sau reducerile func\u021bioneaz\u0103 bine pentru a atrage cititorul s\u0103 se opreasc\u0103 \u0219i s\u0103 citeasc\u0103 mai \u00een detaliu prospectul.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Language\"><strong>5. Folosi\u021bi un limbaj care s\u0103 v\u00e2nd\u0103<\/strong><\/h2>\n<p>Limba este un instrument puternic. Un text corect poate face diferen\u021ba \u00eentre o v\u00e2nzare \u0219i un e\u0219ec, a\u0219a c\u0103 <a href=\"https:\/\/www.solopress.com\/blog\/ro\/tutoriale\/cum-se-redacteaza-un-pliant\/\">Scrierea de pliante<\/a> este un subiect important.<\/p>\n<p>Limbajul pe care \u00eel alege\u021bi ar trebui s\u0103 evoce anumite sentimente \u00een r\u00e2ndul publicului dumneavoastr\u0103 \u0219i s\u0103 comunice modul \u00een care compania dumneavoastr\u0103 este cea mai potrivit\u0103 pentru acesta.<\/p>\n<p>Fie c\u0103 este vorba de a comanda cina folosind un <a href=\"https:\/\/www.solopress.com\/blog\/ro\/menus\/\">meniu tip\u0103rit<\/a>, g\u00e2ndindu-se cu cine s\u0103 voteze dup\u0103 ce a citit <a href=\"https:\/\/www.solopress.com\/blog\/ro\/inspiratie-de-imprimare\/pliante-electorale-cele-mai-bune-exemple-de-design\/\">pliante politice<\/a>, sau s\u0103 v\u0103 decide\u021bi ce s\u0103 face\u021bi \u00een weekend - folosi\u021bi formularea care v\u0103 plaseaz\u0103 pe dumneavoastr\u0103 ca solu\u021bie.<\/p>\n<p>\u00cen cazul flutura\u0219ilor de v\u00e2nzare, este posibil s\u0103 dori\u021bi s\u0103 include\u021bi un text care s\u0103 atrag\u0103 aten\u021bia, cum ar fi \"exclusiv\", \"gratuit\", \"chilipir\" sau \"c\u00e2\u0219tig\".<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Scannable\"><strong>6. Face\u021bi ca textul dumneavoastr\u0103 s\u0103 poat\u0103 fi scanat<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2011\/09\/woman_reading_leaflet.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-64391\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2011\/09\/woman_reading_leaflet.jpg\" alt=\"Femeia care cite\u0219te pliantul\" width=\"900\" height=\"675\" \/><\/a><\/p>\n<p>Afi\u0219area informa\u021biilor \u00eentr-o manier\u0103 u\u0219or de citit este o modalitate sigur\u0103 de a v\u0103 exprima rapid punctul de vedere. Punctele cu buline sunt un bun \u00eenceput - oferind cititorului informa\u021biile de care are nevoie \u00eentr-un mod u\u0219or de digerat, inclusiv:<\/p>\n<ul>\n<li><strong>Ad\u0103uga\u021bi un Call-to-Action (CTA) - <\/strong>Ce dori\u021bi ca oamenii s\u0103 fac\u0103 dup\u0103 ce v\u0103 citesc Pliantul? Include\u021bi un num\u0103r de telefon al afacerii dvs. sau informa\u021bii despre cum s\u0103 v\u0103 implica\u021bi \u00een programul sau evenimentul dvs.<\/li>\n<li><strong>Lua\u021bi \u00een considerare spa\u021bierea - <\/strong>Spa\u021bia\u021bializa\u021bi copia. \u00cenghesuirea textului \u00eentr-un col\u021b mic al designului dvs. \u00eel va face ilizibil \u0219i neatractiv.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 id=\"Image\"><strong>7. Alege\u021bi o imagine puternic\u0103<\/strong><\/h2>\n<p>O imagine spune c\u00e2t o mie de cuvinte, dup\u0103 cum spune vechea zical\u0103. Elementele vizuale care atrag aten\u021bia sunt mai eficiente dec\u00e2t 500 de cuvinte de text.<\/p>\n<p>Studiile arat\u0103 c\u0103 informa\u021biile afi\u0219ate \u00een imagini sunt digerate mai repede de c\u0103tre cititor. A\u0219adar, este important s\u0103 include\u021bi imagini \u0219i logo-uri \u00een designul pliantelor \u0219i al flutura\u0219ilor, deoarece ajut\u0103 la fragmentarea textului pe care \u00eel ave\u021bi.<\/p>\n<p><strong><em>Sfat de top:<\/em><\/strong> <em>Asigura\u021bi-v\u0103 c\u0103 imaginile sunt relevante pentru ceea ce se spune sau pentru imaginea de marc\u0103 pe care dori\u021bi s\u0103 o prezenta\u021bi. Servicii cum ar fi <a href=\"https:\/\/www.shutterstock.com\/\" target=\"_blank\" rel=\"noopener\">Shutterstock<\/a> sau <a href=\"https:\/\/www.istockphoto.com\/\" target=\"_blank\" rel=\"noopener\">iStock<\/a> ofer\u0103 o selec\u021bie imens\u0103 de fotografii de stoc, dac\u0103 nu sunte\u021bi \u00een m\u0103sur\u0103 s\u0103 crea\u021bi dumneavoastr\u0103 aceste imagini.<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Professional\"><strong>8. Asigura\u021bi-v\u0103 c\u0103 are un aspect profesional<\/strong><\/h2>\n<p>Investi\u021bia \u00eentr-un flyer sau pliant de \u00eenalt\u0103 calitate, proiectat profesional, poate face diferen\u021ba \u00eentre a c\u00e2\u0219tiga un nou client sau a-l pierde. Flutura\u0219ii \u0219i pliantele cu aspect neprofesionist, care sunt supra\u00eenc\u0103rcate cu informa\u021bii, prost concepute sau care nu reflect\u0103 marca dumneavoastr\u0103 pot avea un efect negativ asupra companiei dumneavoastr\u0103.<\/p>\n<p>Petrecerea timpului \u0219i a banilor pentru design modern \u0219i imprimare profesional\u0103 v\u0103 poate \u00eembun\u0103t\u0103\u021bi imaginea \u0219i v\u0103 poate da \u00eencredere c\u0103 sunte\u021bi alegerea potrivit\u0103 pentru clien\u021bii dumneavoastr\u0103. Pentru a v\u0103 ajuta, am creat un ghid care s\u0103 v\u0103 ajute s\u0103 \u00een\u021belege\u021bi avantajele \u0219i dezavantajele diferitelor <a href=\"https:\/\/www.solopress.com\/blog\/ro\/support-guides\/paper\/\" target=\"_blank\" rel=\"noopener\">tipuri de h\u00e2rtie<\/a> \u0219i alege\u021bi-o pe cea care se potrive\u0219te cel mai bine brandului dumneavoastr\u0103.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Artwork\"><strong>9. Configura\u021bi-v\u0103 corect lucrarea de art\u0103<\/strong><\/h2>\n<p>Crea\u021bi p\u00e2nza de dimensiuni corecte pentru <a href=\"https:\/\/www.solopress.com\/blog\/ro\/tutoriale\/un-ghid-pentru-dimensiunile-pliantelor-stiluri-si-tipuri-de-hartie\/\" target=\"_blank\" rel=\"noopener\">Dimensiunile pliantului<\/a>\u00a0pe care a\u021bi ales-o pentru a v\u0103 pune \u0219ablonul la punct. \u00cen videoclipul nostru \u00een care v\u0103 prezent\u0103m aceast\u0103 etap\u0103, designerul nostru Matt a folosit o p\u00e2nz\u0103 A5 pentru pliante, cu o l\u0103\u021bime de 148 mm \u0219i o \u00een\u0103l\u021bime de 210 mm.<\/p>\n<p>Dac\u0103 ave\u021bi nevoie de o m\u00e2n\u0103 de ajutor \u00een acest moment, consulta\u021bi site-ul nostru <a href=\"https:\/\/www.solopress.com\/blog\/ro\/support-guides\/\" target=\"_blank\" rel=\"noopener\">ghiduri de asisten\u021b\u0103<\/a> de pe site-ul nostru, care sunt pline de informa\u021bii utile pentru a v\u0103 preg\u0103ti designul pentru imprimare.<\/p>\n<p>Trebuie s\u0103 ad\u0103uga\u021bi o margine de 3 mm la fiecare margine a designului de flutura\u0219, deoarece aceste zone vor fi t\u0103iate la imprimare, a\u0219a c\u0103 asigura\u021bi-v\u0103 c\u0103 nu ave\u021bi nimic important \u00een interiorul marginii de s\u00e2ngerare a flutura\u0219ului.<\/p>\n<p>Seta\u021bi modul de culoare pentru desenul dvs. la CMYK. Acest lucru este important, deoarece dac\u0103 a\u021bi proiectat un pliant \u00een RGB, de exemplu, nu ve\u021bi ob\u021bine acelea\u0219i culori vibrante atunci c\u00e2nd lucrarea va fi tip\u0103rit\u0103.<\/p>\n<p>Oferim mai multe <a href=\"https:\/\/www.solopress.com\/blog\/ro\/free-artwork-templates\/pliante-pliante\/\" target=\"_blank\" rel=\"noopener\">gratuit Modele de pliante<\/a> pe care \u00eel pute\u021bi desc\u0103rca \u0219i utiliza pentru a v\u0103 ajuta s\u0103 v\u0103 configura\u021bi corect lucrarea.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Track\"><strong>10. Urm\u0103ri\u021bi rezultatele<\/strong><\/h2>\n<p>O bro\u0219ur\u0103 bine conceput\u0103 poate capta aten\u021bia unui poten\u021bial client, dar singura modalitate de a-i monitoriza cu succes eficien\u021ba este prin urm\u0103rire.<\/p>\n<p>Pute\u021bi urm\u0103ri succesul fiec\u0103rui flyer sau pliant prin imprimarea unui num\u0103r de telefon diferit, a unui cod promo\u021bional sau chiar a unui cod promo\u021bional. <a href=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/theyre-back-un-ghid-pentru-comercianti-pentru-a-sparge-codul-qr\/\" target=\"_blank\" rel=\"noopener\">Cod QR<\/a> la proiectare.<\/p>\n<p>Numai prin urm\u0103rirea campaniei pute\u021bi vedea ce fel de r\u0103spuns primi\u021bi \u0219i dac\u0103 distribu\u021bia dvs. a fost un succes.<\/p>\n<p>A\u021bi putea chiar s\u0103 crea\u021bi diferite versiuni ale flutura\u0219ului dvs. folosind modele unice pentru a determina ce stil a produs cele mai bune rezultate.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Rezumat<\/strong><\/h2>\n<p>Deci, acum ai tot ce ai nevoie pentru a crea un Flyer perfect, ce mai a\u0219tep\u021bi?! Odat\u0103 ce a\u021bi terminat \u0219i este timpul s\u0103 merge\u021bi la tipar, nu uita\u021bi c\u0103 gama noastr\u0103 ofer\u0103 unele dintre cele mai mici pre\u021buri \u0219i cele mai rapide termene de execu\u021bie din Marea Britanie!<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Transcription\"><strong>Transcriere video<\/strong><\/h2>\n<p>Aceast\u0103 \u00eenregistrare video face parte dintr-o serie de trei p\u0103r\u021bi care v\u0103 prezint\u0103 principiile \u0219i tehnicile pe care le folosesc pentru a realiza un pliant atractiv \u0219i eficient din punct de vedere vizual, care este, de asemenea, gata de imprimare.<\/p>\n<p>Acest material video ofer\u0103 o prezentare general\u0103 a configur\u0103rii pentru imprimare \u0219i a celor mai bune practici de proiectare. Dac\u0103 dori\u021bi s\u0103 trece\u021bi la modul de proiectare a unui pliant \u00een Photoshop sau Illustrator, v\u0103 rug\u0103m s\u0103 utiliza\u021bi linkurile disponibile aici sau cele enumerate mai jos. \u00cen aceast\u0103 sec\u021biune, nu voi intra \u00een detaliile tehnice pentru Adobe Illustrator sau Photoshop, ci voi oferi o scurt\u0103 prezentare general\u0103 a preg\u0103tirii pentru imprimare.<\/p>\n<p>A\u0219adar, \u00eenainte de a face orice, trebuie s\u0103 crea\u021bi o p\u00e2nz\u0103 de dimensiunea corect\u0103. \u00cen acest caz, proiectez un portret cu o singur\u0103 fa\u021b\u0103, <a href=\"https:\/\/www.solopress.com\/blog\/ro\/pliante-pliante\/a5\/\">Pliant A5<\/a> care are o l\u0103\u021bime de 148 mm \u0219i o \u00een\u0103l\u021bime de 210 mm. Pe site-ul nostru web sunt disponibile ghidurile noastre de asisten\u021b\u0103 practic\u0103. Voi pune mai jos un link care v\u0103 va ajuta cu dimensiunile documentelor.<\/p>\n<p>Urm\u0103torul lucru pe care trebuie s\u0103-l face\u021bi este s\u0103 ad\u0103uga\u021bi o s\u00e2ngerare de 3 mm la fiecare margine a modelului de flutura\u0219. Acum, toate aceste zone vor fi tip\u0103rite \u0219i apoi decupate. A\u0219adar, orice lucru din designul dvs. care merge spre marginea paginii trebuie s\u0103 continue pentru acei 3 mm \u00een plus. Dup\u0103 ce se taie, ve\u021bi r\u0103m\u00e2ne cu o imagine frumoas\u0103 p\u00e2n\u0103 la marginea flutura\u0219ului. Dac\u0103 nu a\u021bi avea aceast\u0103 s\u00e2ngerare \u0219i dac\u0103 t\u0103ierea ar fi fost u\u0219or deplasat\u0103, a\u021bi putea r\u0103m\u00e2ne cu o linie alb\u0103 foarte sub\u021bire \u0219i inestetic\u0103 pe marginea pliantei.<\/p>\n<p>Urm\u0103torul lucru pe care trebuie s\u0103 v\u0103 asigura\u021bi c\u0103 \u00eel face\u021bi este s\u0103 seta\u021bi modul de culoare pentru desenul dvs. la CMYK. Acest lucru este crucial, deoarece, dac\u0103 a\u021bi proiectat un pliant \u00een RGB, de exemplu, nu ve\u021bi ob\u021bine acelea\u0219i culori atunci c\u00e2nd lucrarea va fi tip\u0103rit\u0103. \u00cen exemplul prezentat aici, \u00een special, albastrul \u0219i rozul neon nu se vor imprima. Pur \u0219i simplu, aproape c\u0103 dispar. A\u0219adar, cel mai bine este s\u0103 concepe\u021bi \u00een CMYK, pentru a avea o idee mult mai bun\u0103 despre imprimarea final\u0103 pe care o ve\u021bi ob\u021bine.<\/p>\n<p>Abordarea designului - care este scopul unui Flyer? \u00cenainte de a \u00eencepe s\u0103 concepe\u021bi, trebuie s\u0103 v\u0103 asigura\u021bi c\u0103 ave\u021bi o idee foarte clar\u0103 despre ce trebuie s\u0103 fac\u0103 acest pliant. Care este mesajul pe care trebuie s\u0103 \u00eel transmit\u0103? \u0218i ce ac\u021biune trebuie s\u0103 \u00eentreprind\u0103 o persoan\u0103 care cite\u0219te flutura\u0219ul?<\/p>\n<p>Lua\u021bi \u00een considerare spa\u021biul de care dispune\u021bi, este foarte tentant s\u0103 le povesti\u021bi poten\u021bialilor clien\u021bi despre tot ceea ce face afacerea dvs. \u00een timp ce v\u0103 chinui\u021bi s\u0103 face\u021bi un pliant, dar acest lucru este adesea \u00een detrimentul modului \u00een care arat\u0103 \u0219i func\u021bioneaz\u0103 un pliant. Prea multe informa\u021bii pot ar\u0103ta ca o dezordine \u0219i, \u00eemi imaginez, ar duce adesea la aruncarea unui pliant. Este mai bine s\u0103 ave\u021bi unul sau dou\u0103 mesaje atractive care s\u0103 atrag\u0103 aten\u021bia oamenilor \u0219i s\u0103 \u00eei \u00eendrume pe ace\u0219tia c\u0103tre un site web sau un canal de socializare de unde pot ob\u021bine mai multe informa\u021bii, dac\u0103 doresc.<\/p>\n<p>Dup\u0103 ce a\u021bi adunat toate informa\u021biile de care ave\u021bi nevoie pentru a fi incluse \u00een pliant, este timpul s\u0103 \u00eencepe\u021bi s\u0103 plasa\u021bi elementele pe pagin\u0103. Acum, \u00een aceast\u0103 etap\u0103, nu-mi fac griji cu privire la fonturi, decuparea imaginii, nimic din toate astea. Principalul obiectiv \u00een aceast\u0103 etap\u0103 este de a ob\u021bine o ierarhie a mesajelor de pe Pliant - unde dori\u021bi ca ochii oamenilor s\u0103 se duc\u0103 mai \u00eent\u00e2i \u0219i acel sentiment de spa\u021biu.<\/p>\n<p>Aceasta este cea mai important\u0103 etap\u0103 a conceperii unui pliant. Dac\u0103 reu\u0219i\u021bi s\u0103 o face\u021bi s\u0103 func\u021bioneze, atunci restul designului va fi mai u\u0219or de realizat. Dac\u0103 nu func\u021bioneaz\u0103 \u00een aceast\u0103 etap\u0103, ve\u021bi for\u021ba lucrurile p\u00e2n\u0103 la sf\u00e2r\u0219it. Dac\u0103 nu func\u021bioneaz\u0103 acum, probabil c\u0103 trebuie s\u0103 schimba\u021bi ceva. S-ar putea s\u0103 trebuiasc\u0103 s\u0103 v\u0103 uita\u021bi la o nou\u0103 imagine sau, eventual, s\u0103 reduce\u021bi cantitatea de text pe care o ave\u021bi pe flutura\u0219.<\/p>\n<p>Deci acum e\u0219ti \u00eentr-un loc bun. Ave\u021bi mesajul pe care dori\u021bi s\u0103-l transmite\u021bi. Ave\u021bi elementele de care ave\u021bi nevoie. Ave\u021bi o idee foarte bun\u0103 despre cum va func\u021biona pe m\u0103rimea Flyer-ului pe care \u00eel ave\u021bi. A\u0219a c\u0103 acum e timpul s\u0103 \u00eencepi s\u0103 pui la punct designul.<\/p>\n<p>Acum, indiferent de marca pentru care este vorba, fiecare dintre ele ar trebui s\u0103 aib\u0103 un aspect sau s\u0103 urmeze liniile directoare ale m\u0103rcii. Orient\u0103rile de marc\u0103 v\u0103 vor spune ce fonturi s\u0103 folosi\u021bi, ce culori \u0219i ce reguli de utilizare a logo-ului companiei. Dac\u0103 nu ave\u021bi ghiduri de brand cu care s\u0103 lucra\u021bi, atunci devine rolul dumneavoastr\u0103, \u00een calitate de designer, s\u0103 v\u0103 crea\u021bi propriile reguli pentru a face ca Flyer-ul s\u0103 arate bine.<\/p>\n<p>\u00cen aceast\u0103 etap\u0103, pute\u021bi crea o palet\u0103 de culori pentru pliantul dumneavoastr\u0103. Acum s-ar putea s\u0103 ave\u021bi doar logo-ul companiei ca indiciu pentru brandingul companiei. A\u0219adar, pute\u021bi alege culorile din logo \u0219i apoi pute\u021bi folosi ghidul de culori Adobe pentru a alege culori complementare sau exist\u0103 \u0219i instrumente online pentru a face acest lucru; ca regul\u0103 general\u0103, \u00eencerc s\u0103 m\u0103 limitez la o palet\u0103 de culori limitat\u0103. Dac\u0103 v\u0103 pute\u021bi limita la trei sau patru culori, eventual cinci, \u0219i, desigur, depinde de branding, ve\u021bi ob\u021bine un rezultat mai bun.<\/p>\n<p>Acum este momentul s\u0103 alege\u021bi fonturile \u0219i, din nou, s\u0103 folosi\u021bi logo-ul ca punct de plecare. Dac\u0103 pute\u021bi s\u0103 potrivi\u021bi fontul din logo, dac\u0103 acesta func\u021bioneaz\u0103 bine pentru anteturi, atunci este grozav \u0219i apoi \u00eencerca\u021bi s\u0103 folosi\u021bi fonturi care s\u0103 completeze acel tip de text din antet sau din logo.<\/p>\n<p>\u00cen mod sigur, nu alege\u021bi ceva similar, care nu este chiar la fel, pentru c\u0103 ar putea s\u0103 nu se potriveasc\u0103 din punct de vedere vizual \u0219i s\u0103 arate neprofesionist. De asemenea, \u00eencerca\u021bi s\u0103 alege\u021bi fonturi care s\u0103 se potriveasc\u0103 cu personalitatea brandului dvs. Este un exemplu un pic cam extrem, dar nu a\u021bi folosi comic sans dac\u0103 a\u021bi proiecta un flyer pentru o firm\u0103 de pompe funebre tradi\u021bional\u0103.<\/p>\n<p>Atunci c\u00e2nd v\u0103 alege\u021bi fonturile, merit\u0103 s\u0103 g\u0103si\u021bi familii de fonturi care vin \u00eentr-o gam\u0103 larg\u0103 de greut\u0103\u021bi \u0219i caractere italice; varia\u021bia greut\u0103\u021bii cuvintelor cheie dintr-un paragraf poate face minuni pentru a face un text mai pl\u0103cut. \u00cen ceea ce prive\u0219te dimensiunile fonturilor, ca regul\u0103 general\u0103, nu cobor\u00e2\u021bi sub nou\u0103 puncte pentru textul paragrafului, iar dac\u0103 ave\u021bi nevoie de un text mic, \u00eencerca\u021bi s\u0103 nu cobor\u00e2\u021bi sub \u0219ase puncte.<\/p>\n<p>Pentru imaginile dumneavoastr\u0103, dori\u021bi o calitate bun\u0103. \u00cen mod ideal, dori\u021bi o calitate de 300 DPI pentru imprimare la dimensiunea fizic\u0103 pe care dori\u021bi s\u0103 o utiliza\u021bi, dar v\u0103 pute\u021bi face o idee bun\u0103 doar prin m\u0103rirea imaginii \u0219i, dac\u0103 vede\u021bi pixeli, nu o utiliza\u021bi. \u00cen egal\u0103 m\u0103sur\u0103, nu merge\u021bi prea departe \u00een sens invers. Dac\u0103 folosi\u021bi imagini uria\u0219e, care au o dimensiune de fi\u0219ier uria\u0219\u0103, ve\u021bi \u00eencetini programul \u00een care lucra\u021bi \u0219i, de asemenea, pute\u021bi cauza c\u00e2teva probleme mai t\u00e2rziu, c\u00e2nd ve\u021bi imprima.<\/p>\n<p>\u0218tiu c\u0103 am men\u021bionat deja spa\u021biul, dar cred c\u0103 spa\u021biul este un instrument de design la fel de important ca \u0219i imaginile, fonturile \u0219i culorile. Nu sim\u021bi\u021bi nevoia de a umple un spa\u021biu gol doar pentru c\u0103 este acolo. Spa\u021biul ajut\u0103 ca Flyer-ul t\u0103u s\u0103 fie mai u\u0219or de privit, cu o distinc\u021bie clar\u0103 \u00eentre mesaje.<\/p>\n<p>Uita\u021bi-v\u0103 din nou la aceste dou\u0103 exemple de pliante aglomerate \u0219i la pliantele care au mai mult spa\u021biu. Acum vreau s\u0103 v\u0103 g\u00e2ndi\u021bi la modul \u00een care ochiul dvs. se deplaseaz\u0103 prin modelul care are mai mult spa\u021biu. Mai \u00eent\u00e2i, v\u0103d imaginea pisicii \u0219i apoi citesc titlul. Deci \u0219tiu ce se ofer\u0103 aici, iar apoi diger \u00eencet celelalte p\u0103r\u021bi ale flutura\u0219ului.<\/p>\n<p>Apoi, dac\u0103 te ui\u021bi la cel\u0103lalt flutura\u0219, ochii mei se duc peste tot \u0219i nu se opresc s\u0103 digere nimic. Cred c\u0103 sunt \u00een c\u0103utarea mesajului principal \u0219i mi se pare foarte greu de privit.<\/p>\n<p>Ultimul aspect legat de design este, dac\u0103 pute\u021bi, s\u0103 ad\u0103uga\u021bi mici atingeri de profesionalism, mici interac\u021biuni \u00eentre diferitele elemente de design, lucruri care fac ca toate elementele s\u0103 se combine ca un tot unitar \u0219i care pot fi de mare ajutor.<\/p>\n<p>Privi\u021bi exemplul de aici. Doar ad\u0103ug\u00e2nd un pic de <a href=\"https:\/\/www.solopress.com\/blog\/ro\/tutoriale\/cum-sa-adaugati-o-umbra-de-picatura-in-photoshop\/\">umbr\u0103 de pic\u0103tur\u0103<\/a> pe labele pisicii, cred c\u0103 d\u0103 un aspect mult mai profesional. \u00cen schimb, dac\u0103 o compari cu cealalt\u0103 versiune, pare un pic cam decupat\u0103. Nu este chiar \u00een design.<\/p>\n<p>Sper c\u0103 v-a fost de ajutor. Nu uita\u021bi s\u0103 verifica\u021bi celelalte dou\u0103 videoclipuri din serie \u0219i ne vedem la urm\u0103torul.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":154,"featured_media":72111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[555],"tags":[634],"class_list":{"0":"post-1481","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tutorials","8":"tag-flyers-leaflets"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Design Flyers and Leaflets - Solopress UK<\/title>\n<meta name=\"description\" content=\"Watch our video tutorial and read our 10 top tips about how to design Flyers &amp; Leaflets to turn your latest campaign into a marketing 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