{"id":17078,"date":"2014-05-21T16:42:19","date_gmt":"2014-05-21T15:42:19","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=17078"},"modified":"2021-01-16T08:56:24","modified_gmt":"2021-01-16T08:56:24","slug":"mcdonalds-cupa-mondiala-2014-mcdonalds-cartofi-prajiti-ambalare-app","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/print-inspiration\/mcdonalds-world-cup-2014-fries-packaging-app\/","title":{"rendered":"Ambalajul McDonald's World Cup: Vrei cartofi pr\u0103ji\u021bi cu aplica\u021bia?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>McDonald's a dat startul campaniei de marketing pentru Cupa Mondial\u0103 2014 cu o aplica\u021bie mobil\u0103 de realitate augmentat\u0103 care joac\u0103 un meci de fotbal virtual pe noul ambalaj al cartofilor pr\u0103ji\u021bi...<\/em><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17087\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/05\/mcdonalds-world-cup-2014-french-fries-packaging.jpg\" alt=\"Mcdonald&#039;s Cupa Mondial\u0103 2014 Mcdonald&#039;s cartofi pr\u0103ji\u021bi ambalaj\" width=\"640\" height=\"360\" \/><\/p>\n<p>\u00cencep\u00e2nd de lunea viitoare, <strong>McDonald's<\/strong> schimb\u0103 aspectul iconicei lor culori ro\u0219u \u0219i galben. <strong>Ambalaje pentru cartofi pr\u0103ji\u021bi<\/strong> la nivel global cu o nou\u0103 ilustra\u021bie \u00eendr\u0103znea\u021b\u0103, pentru a s\u0103rb\u0103tori viitoarea <strong>Cupa Mondial\u0103 FIFA 2014<\/strong> turneu de fotbal din Brazilia.<\/p>\n<p>Expresionist \u0219i pictor de ac\u021biune englez <a title=\"Site-ul oficial al lui Ben Mosley\" href=\"https:\/\/www.benmosleyart.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ben Mosley<\/a> a oferit una dintre lucr\u0103rile de art\u0103 pentru noile cutii de cartofi pr\u0103ji\u021bi McDonald's cu design special, intitulate \"Fanii lumii\". Comandat anterior de Manchester United \u0219i de stadionul Wembley, Ben se descrie ca fiind un \"fan pasionat al sportului\" care iube\u0219te Barnsley Football Club.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17088\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/05\/mcdonalds-world-cup-2014-ben-mosley-fries-packaging.jpg\" alt=\"Ambalajul cartofilor pr\u0103ji\u021bi Mcdonald&#039;s de Ben Mosley\" width=\"512\" height=\"640\" \/><\/p>\n<p>\u00cen plus, cutiile de cartofi pr\u0103ji\u021bi reproiectate vor fi cheia pentru \"deblocarea\" unui nou <strong>Realitatea augmentat\u0103<\/strong> (AR), care \u00eei va recompensa pe clien\u021bi cu o provocare virtual\u0103 de fotbal captivant\u0103, de tip trick-shot. Creat\u0103 pentru McDonald's \u00een colaborare cu Qualcomm Connected Experiences \u0219i cu speciali\u0219tii \u00een realitate augmentat\u0103 Trigger, noua <a title=\"Aplica\u021bia de realitate augmentat\u0103 GOL! de la McDonald&#039;s\" href=\"http:\/\/gol.mcd.com\" target=\"_blank\" rel=\"noopener noreferrer\">Aplica\u021bia McDonald's GOL!<\/a> va fi disponibil pentru majoritatea dispozitivelor mobile Android\/Apple smartphone sau tablet\u0103 \u00een magazinele Google Play \u0219i Apple App.<\/p>\n<p>Clien\u021bii trebuie doar s\u0103 descarce aplica\u021bia GOL! \u0219i s\u0103 \u00eenceap\u0103 jocul imediat ce au \u00een m\u00e2n\u0103 ambalajul special conceput pentru cartofii pr\u0103ji\u021bi McDonald's. Este la fel de simplu ca \u0219i cum ar \u021bine ecranul dispozitivului lor mobil \u00een fa\u021ba cutiei. Pe m\u0103sur\u0103 ce dispozitivul recunoa\u0219te automat ilustra\u021bia, pe ecran va ap\u0103rea un teren de fotbal \u00eentr-o scen\u0103 de realitate augmentat\u0103, cu cutia de cartofi pr\u0103ji\u021bi drept poart\u0103 \u0219i alte obiecte \u00eencorporate drept obstacole. Ideea este de a \"lovi mingea cu piciorul\" cu o simpl\u0103 mi\u0219care a degetului \u0219i de a devia sau de a folosi obstacolele pentru a introduce mingea \u00een poart\u0103.<\/p>\n<p>McDonald's este unul dintre sponsorii oficiali ai Cupei Mondiale FIFA 2014.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17090\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/05\/mcdonalds-world-cup-2014-gol-augmented-reality-app.jpg\" alt=\"Aplica\u021bia de realitate augmentat\u0103 McDonald&#039;s World Cup 2014 GOL!\" width=\"640\" height=\"507\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17092\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/05\/mcdonalds-world-cup-2014-fries-box-ar-app.jpg\" alt=\"Aplica\u021bie AR pentru cutia de cartofi pr\u0103ji\u021bi de la McDonald&#039;s World Cup 2014\" width=\"640\" height=\"507\" \/><\/p>\n<p>\"Este pentru prima dat\u0103 \u00een istoria brandului c\u00e2nd schimb\u0103m la nivel global designul ambalajului unuia dintre cele mai preferate produse din meniul clien\u021bilor no\u0219tri \u0219i ce motiv mai bun dec\u00e2t acela de a participa la emo\u021bia unuia dintre cele mai prestigioase evenimente sportive din lume\", spune Steve Easterbrook, vicepre\u0219edinte executiv senior \u0219i director global de brand la McDonald's. \"Este vorba despre a aduce clien\u021bilor no\u0219tri programe amuzante \u0219i inovatoare \u0219i de a s\u0103rb\u0103tori dragostea noastr\u0103 comun\u0103 pentru fotbal. Suntem \u00eenc\u00e2nta\u021bi s\u0103 putem face acest lucru printr-o experien\u021b\u0103 mobil\u0103 interactiv\u0103 \u0219i captivant\u0103 \u0219i, bine\u00een\u021beles, cu faimo\u0219ii no\u0219tri cartofi pr\u0103ji\u021bi.\"<\/p>\n<p>Dar aceasta nu este prima dat\u0103 c\u00e2nd McDonald's experimenteaz\u0103 realitatea augmentat\u0103 pentru marketingul lor. Cel mai recent, McDonald's a colaborat cu agen\u021bia de publicitate DDB \u0219i <a title=\"Agen\u021bie digital\u0103 specializat\u0103 \u00een realitate augmentat\u0103\" href=\"https:\/\/www.triggerglobal.com\" target=\"_blank\" rel=\"noopener noreferrer\">Declan\u0219ator<\/a> la o aplica\u021bie AR pentru cutia Happy Meal Mr. Peabody &amp; Sherman, pentru a \u00eencuraja copiii s\u0103 m\u0103n\u00e2nce s\u0103n\u0103tos.<\/p>\n<p>Videoclipul promo\u021bional de pe YouTube de mai jos arat\u0103 aceast\u0103 aplica\u021bie interactiv\u0103 Happy Meal AR \u00een ac\u021biune:<\/p>\n<div class=\"youtube-embed\" data-video_id=\"AhIEa_HKKMo\"><iframe loading=\"lazy\" title=\"Aplica\u021bia interactiv\u0103 Happy Meal AR\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/AhIEa_HKKMo?feature=oembed&#038;enablejsapi=1&#038;enablejsapi=1&#038;origin=https:\/\/www.solopress.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":17088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[],"class_list":{"0":"post-17078","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McDonald\u2019s World Cup Packaging: Want Fries With App? - Solopress<\/title>\n<meta name=\"description\" content=\"McDonald\u2019s kick off their World Cup 2014 campaign with an augmented reality mobile app that plays a virtual football game on their new fries packaging.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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