{"id":20205,"date":"2014-07-11T14:02:56","date_gmt":"2014-07-11T13:02:56","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=20205"},"modified":"2019-05-29T21:22:16","modified_gmt":"2019-05-29T20:22:16","slug":"marketingul-magazinului-de-benzi-desenate","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/business-marketing\/comic-shop-marketing\/","title":{"rendered":"Sfaturi de marketing pentru magazinul de benzi desenate"},"content":{"rendered":"
<\/div>

<\/p>\n

De la filmele Marvel cu buget mare la conven\u021biile interna\u021bionale, se pare c\u0103 tot ceea ce are leg\u0103tur\u0103 cu benzile desenate este mai fierbinte ca niciodat\u0103. Dar, \u00een ciuda interesului, marketingul magazinului de benzi desenate<\/strong>\u00a0trebuie s\u0103 fie mai deliberat\u0103 ca niciodat\u0103, pentru a avea succes.\u00a0<\/em><\/h3>\n

\"Marketingul<\/p>\n

Promovarea produselor vs. Promovarea magazinului<\/h2>\n

La fel ca \u00een orice afacere cu am\u0103nuntul, marketingul magazinului de benzi desenate<\/strong> se concentreaz\u0103 frecvent pe articolele de v\u00e2nzare din magazin - de exemplu, folosind o nou\u0103 lansare de carte sau o figurin\u0103 de ac\u021biune pentru a atrage clien\u021bii. Bine\u00een\u021beles, acest lucru este esen\u021bial, deoarece un magazin care nu con\u021bine produsele pe care le caut\u0103 publicul \u021bint\u0103 nu va avea prea mult succes. Cu toate acestea, merit\u0103 s\u0103 v\u0103 g\u00e2ndi\u021bi s\u0103 v\u0103 promova\u021bi magazinul ca pe o destina\u021bie, nu doar ca pe un loc \u00een care s\u0103 intra\u021bi, s\u0103 cump\u0103ra\u021bi un exemplar din \"Killing Joke\" \u0219i s\u0103 pleca\u021bi. Separa\u021bi \u00een mintea dumneavoastr\u0103 marketingul produselor dumneavoastr\u0103 \u0219i marketingul magazinului \u0219i aborda\u021bi-le pe cele dou\u0103 \u00een mod distinct \u00een strategia dumneavoastr\u0103 general\u0103 de publicitate. O idee excelent\u0103 este s\u0103 folosi\u021bi abordarea 80\/20 - 80% din timp, concentra\u021bi-v\u0103 eforturile de marketing pe produsele pe care le vinde\u021bi. \u00cen cealalt\u0103 20% din timp, comercializa\u021bi magazinul dvs. ca fiind un loc de comunitate pentru persoanele care g\u00e2ndesc la fel ca dvs. \u0219i care doresc s\u0103 descopere noi c\u0103r\u021bi de benzi desenate, s\u0103 discute despre romanele grafice preferate, s\u0103 \u00ee\u0219i completeze colec\u021biile \u0219i a\u0219a mai departe.<\/p>\n

S\u0103 faci din magazinul t\u0103u o \"destina\u021bie\"<\/h2>\n

A\u0219a cum am men\u021bionat anterior, merit\u0103 s\u0103 v\u0103 comercializa\u021bi magazinul \u00een general, deoarece la<\/em> loc local pentru colec\u021bionarii de benzi desenate. Dar, pentru a face acest lucru, trebuie s\u0103 fie un loc care s\u0103 \u00eei atrag\u0103. Desigur, exist\u0103 o linie fin\u0103 \u00eentre a-i face pe cei care viziteaz\u0103 \u0219i r\u0103sfoiesc s\u0103 se simt\u0103 bineveni\u021bi \u0219i a nu-i \u00eencuraja s\u0103 z\u0103boveasc\u0103 f\u0103r\u0103 s\u0103 fac\u0103 vreo achizi\u021bie. De asemenea, benzile desenate, romanele grafice \u0219i m\u0103rfurile conexe \u00ee\u0219i pot pierde din valoare dac\u0103 sunt manipulate prea mult, ceea ce le face mai pu\u021bin probabil s\u0103 se v\u00e2nd\u0103 vreodat\u0103. Dar g\u0103sirea unui echilibru poate avea ca rezultat un centru comunitar foarte bun, \u00een care fanii de benzi desenate se simt bineveni\u021bi, se \u00eencurajeaz\u0103 reciproc s\u0103 \u00ee\u0219i completeze colec\u021biile \u0219i sunt atra\u0219i s\u0103 revin\u0103 din nou \u0219i din nou.<\/p>\n

O astfel de destina\u021bie trebuie s\u0103 fie mai mult dec\u00e2t un magazin obi\u0219nuit, f\u0103r\u0103 caracter. Indiferent de m\u0103rimea sau de loca\u021bia fizic\u0103 a magazinului sau chiar de bugetul dumneavoastr\u0103, investi\u021bii minore pot face ca un magazin s\u0103 se simt\u0103 primitor \u0219i atractiv. Culorile \u00eendr\u0103zne\u021be ale vopselelor, desenele de benzi desenate, o amenajare bine g\u00e2ndit\u0103, scaunele de tip \"bean bag\", exponatele care atrag aten\u021bia \u0219i chiar mesele de joc sau un mic snack bar sunt toate modalit\u0103\u021bi de a atrage mai mul\u021bi oameni \u0219i, prin urmare, mai multe venituri.<\/p>\n

\"Supereroii<\/p>\n

Combinarea abilit\u0103\u021bilor pentru succes<\/h2>\n

Indiferent c\u00e2t de mult se \u00eembrac\u0103 oamenii \u00een Iron Man pentru Hallowe'en, c\u00e2t de pasiona\u021bi sunt \u00eenc\u0103 de Buffy \u0219i Angel sau c\u00e2t de mult a\u0219teapt\u0103 noile filme Star Wars, a de\u021bine o libr\u0103rie de benzi desenate de succes necesit\u0103 un efort semnificativ. Dragostea pentru benzi desenate \u0219i cultura pop nu este suficient\u0103 - abilit\u0103\u021bile solide de afaceri cu am\u0103nuntul \u0219i tehnicile de marketing deliberate \u0219i organizate sunt esen\u021biale pentru prosperitatea ta. Dac\u0103 ave\u021bi cuno\u0219tin\u021be vaste despre universul Marvel, dar nu ave\u021bi nicio idee despre cum s\u0103 face\u021bi merchandising, s\u0103 v\u0103 p\u0103stra\u021bi c\u0103r\u021bile sau s\u0103 crea\u021bi campanii publicitare, fie v\u0103 ve\u021bi zbate, fie ve\u021bi sf\u00e2r\u0219i prin a angaja pe al\u021bii s\u0103 v\u0103 ajute. Sau te vei zbate \u0219i \u00ee\u021bi vei \u00eenchide por\u021bile. \u00cembun\u0103t\u0103\u021birea cuno\u0219tin\u021belor generale despre afaceri \u0219i despre comer\u021bul cu am\u0103nuntul, precum \u0219i a tehnicilor de marketing ale magazinului de benzi desenate va contribui semnificativ la succesul t\u0103u.<\/p>\n

G\u0103zduirea evenimentelor pentru a atrage mul\u021bimile<\/h2>\n

Un alt unghi de marketing al magazinului de benzi desenate este de a g\u0103zdui evenimente \u00een magazin care vor atrage vizitatori. \u00cen func\u021bie de reprezentan\u021bii editorului \u0219i de conexiunile pe care le ave\u021bi cu editorii, a\u021bi putea organiza sesiuni de autografe ale autorilor, sesiuni de \u00eentreb\u0103ri \u0219i r\u0103spunsuri ale arti\u0219tilor, lec\u021bii de scriere de benzi desenate, mici t\u00e2rguri sau evenimente de schimb \u0219i chiar seri de jocuri. Proced\u00e2nd astfel, este o modalitate excelent\u0103 de a atrage mul\u021bimile la fa\u021ba locului, familiariz\u00e2ndu-le cu magazinul dvs. \u00eentr-un mediu \u00een care nu simt c\u0103 sunt presa\u021bi s\u0103 cumpere. \u00cen acela\u0219i timp, faptul de a asculta p\u0103rerile autorilor de benzi desenate sau de a vedea produsele prezentate \u00eei va atrage probabil s\u0103 fac\u0103 o achizi\u021bie - dac\u0103 nu \u00een timpul evenimentului, atunci c\u00e2nd se vor \u00eentoarce mai t\u00e2rziu doar pentru a afla mai multe.<\/p>\n

O alt\u0103 idee este s\u0103 g\u0103zdui\u021bi un eveniment Meetup \u00een magazinul dumneavoastr\u0103, dac\u0103 ave\u021bi un spa\u021biu mic de \u00eent\u00e2lnire. Exist\u0103 multe grupuri de benzi desenate \u0219i grupuri de \"tocilari\" care s-ar potrivi foarte bine magazinului dvs. \u0219i care s-ar putea s\u0103 nu dispun\u0103 de spa\u021bii \u00een care s\u0103 se reuneasc\u0103. Depinde de tine dac\u0103 \u00eenfiin\u021bezi un grup sau doar \u00ee\u021bi oferi facilit\u0103\u021bile unui grup existent, dar dac\u0103 faci acest lucru ar putea cre\u0219te expunerea \u0219i ar putea atrage oamenii s\u0103 cumpere de la tine.<\/p>\n

\"Un<\/p>\n

Ie\u0219irea \u00een comunitate<\/h2>\n

Pe l\u00e2ng\u0103 g\u0103zduirea de evenimente interne, participarea la altele \u0219i participarea \u00een comunitatea \u00een general sunt modalit\u0103\u021bi excelente de a face cunoscut\u0103 afacerea dumneavoastr\u0103. \u00cenchirierea unui stand la o conven\u021bie de benzi desenate nu este niciodat\u0103 o idee rea, dar exist\u0103 \u0219i modalit\u0103\u021bi mai specifice \u0219i mai pu\u021bin costisitoare. \u00cen cazul \u00een care \u00een zona dvs. imediat\u0103 lipse\u0219te un comic-con<\/a>, a\u021bi putea oric\u00e2nd s\u0103 v\u0103 g\u00e2ndi\u021bi s\u0103 \u00eenfiin\u021ba\u021bi unul. Dar dac\u0103 acest lucru este prea descurajant, de ce nu vorbi\u021bi cu un colegiu sau o \u0219coal\u0103 secundar\u0103 local\u0103? G\u0103zdui\u021bi seri de jocuri sau evenimente legate de benzi desenate \u00een campus, stabili\u021bi leg\u0103turi cu studen\u021bii din departamentul de art\u0103 care proiecteaz\u0103 benzi desenate \u0219i prezenta\u021bi-le lucr\u0103rile \u00een magazinul dvs. sau sponsoriza\u021bi un premiu sau un concurs. A\u021bi putea chiar s\u0103 v\u0103 asocia\u021bi cu studen\u021bii de la arte pentru a proiecta afi\u0219e<\/a> publicitate la magazinul dumneavoastr\u0103, care prezint\u0103 arta lor \u0219i care vor fi expuse \u00een campus.<\/p>\n

Conectarea online<\/h2>\n

De\u0219i nu este universal adev\u0103rat, se \u00eent\u00e2mpl\u0103 frecvent ca persoanele care iubesc benzile desenate s\u0103 fie destul de active pe internet, ceea ce face ca acesta s\u0103 fie un loc excelent \u0219i ieftin pentru a v\u0103 g\u0103si publicul \u021bint\u0103. Un site web bine conceput, u\u0219or de navigat \u0219i plin de informa\u021bii este esen\u021bial, iar promovarea prezen\u021bei dvs. pe re\u021belele de socializare este, de asemenea, excelent\u0103. Trei puncte de re\u021binut atunci c\u00e2nd folosi\u021bi social media pentru marketingul magazinului de benzi desenate sunt:<\/p>\n

    \n
  • Ajunge\u021bi la publicul \u021bint\u0103 \u00een locurile \u00een care acesta se afl\u0103 deja, cum ar fi social media<\/li>\n
  • Alege\u021bi cu grij\u0103 ce site-uri de socializare folosi\u021bi - este mai bine s\u0103 alege\u021bi una sau dou\u0103 \u0219i s\u0103 ave\u021bi o prezen\u021b\u0103 puternic\u0103 \u0219i consecvent\u0103 pe ele dec\u00e2t s\u0103 v\u0103 \u00eempr\u0103\u0219tia\u021bi prea mult \u0219i s\u0103 duplica\u021bi post\u0103rile \u00een toate re\u021belele sau s\u0103 abandona\u021bi re\u021belele cu profiluri \u00eenvechite.<\/li>\n
  • Merge\u021bi mai degrab\u0103 la calitate dec\u00e2t la cantitate, at\u00e2t atunci c\u00e2nd v\u0103 implica\u021bi cu cei care v\u0103 urm\u0103resc, c\u00e2t \u0219i atunci c\u00e2nd elabora\u021bi post\u0103ri. Este mai bine s\u0103 ave\u021bi un num\u0103r mai mic de urm\u0103ritori care se implic\u0103 cu adev\u0103rat \u00een activitatea dvs. pe re\u021belele de socializare dec\u00e2t s\u0103 ave\u021bi ceea ce pare a fi un \"concurs de popularitate\" de urm\u0103ritori care se afl\u0103 \u00een principal \u00een alte \u021b\u0103ri sau care nu interac\u021bioneaz\u0103 cu afacerea dvs. Acela\u0219i lucru este valabil \u0219i \u00een cazul post\u0103rilor - con\u021binutul de calitate, original \u0219i interesant, postat de c\u00e2teva ori pe zi, va c\u00e2\u0219tiga \u00eentotdeauna \u00een fa\u021ba unei cantit\u0103\u021bi mari de spam generic \u0219i neinformativ.<\/li>\n<\/ul>\n

    \u00cencepe\u021bi o pagin\u0103 de Facebook, o pagin\u0103 de Instagram \u0219i un cont de Twitter, deoarece toate acestea sunt fantastice pentru a stabili leg\u0103turi. Dac\u0103 v\u0103 teme\u021bi c\u0103 a\u021bi putea r\u0103m\u00e2ne f\u0103r\u0103 timp sau f\u0103r\u0103 inspira\u021bie, invita\u021bi membri ai personalului, arti\u0219ti amatori de benzi desenate sau alte persoane din domeniu s\u0103 posteze pentru dvs. din c\u00e2nd \u00een c\u00e2nd.<\/p>\n

    Cu c\u00e2t \u00eencepi s\u0103 faci mai multe lucruri \u00een ceea ce prive\u0219te marketingul magazinului t\u0103u de benzi desenate, cu at\u00e2t mai multe idei creative vei \u00eencepe s\u0103 ai. Analiza\u021bi ce func\u021bioneaz\u0103 \u0219i ce nu este eficient, astfel \u00eenc\u00e2t s\u0103 v\u0103 pute\u021bi ajusta eforturile pe parcursul anului pentru un succes optim.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":20260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-20205","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nComic Shop Marketing Tips | Solopress<\/title>\n<meta name=\"description\" content=\"Despite the recent increase in popularity, comic shop marketing needs to be more deliberate than ever, in order to be truly successful.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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