{"id":21191,"date":"2014-07-22T12:06:42","date_gmt":"2014-07-22T11:06:42","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=21191"},"modified":"2019-05-29T21:31:59","modified_gmt":"2019-05-29T20:31:59","slug":"jocurile-commonwealth","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/business-marketing\/commonwealth-games\/","title":{"rendered":"Peste un deceniu de marketing - Jocurile Commonwealth"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>S\u0103 se lase <strong>jocuri<\/strong> \u00cencepe\u021bi! Ca <strong>Glasgow<\/strong> se preg\u0103te\u0219te pentru 11 zile de <strong>istorie sportiv\u0103<\/strong>, arunc\u0103m o privire la <strong>istoria marketingului;<\/strong>\u00a0trecut \u0219i prezent.<\/em><\/h3>\n<p><a href=\"https:\/\/thecgf.com\/\"><strong>Jocurile Commonwealth-ului<\/strong><\/a>: unul dintre <strong>cele mai emblematice evenimente sportive din lume<\/strong> s\u0103 se \u00eent\u00e2mple o dat\u0103 la 4 ani este pe cale s\u0103 \u00eenceap\u0103 \u00een <strong>Glasgow;<\/strong>\u00a0dar cum a fost <strong>marketing<\/strong> dovedit p\u00e2n\u0103 \u00een prezent \u00een compara\u021bie cu alte na\u021biuni <strong>g\u0103zduirea jocurilor<\/strong>\u00a0? S\u0103 arunc\u0103m o privire.<\/p>\n<p>Dup\u0103 cum a relatat MarketingWeek, sponsorii Jocurilor Commonwealth 2014 sunt gata s\u0103 parieze mai mult pe evenimentele viitoare - av\u00e2nd u\u0219oare \u00eendoieli \u00een urma Jocurilor de la Delhi din 2010, care au fost, f\u0103r\u0103 \u00eendoial\u0103, un e\u0219ec de marketing.<\/p>\n<p>Glasgow are de luptat pentru a \u00eentineri pasiunea pentru sport, acum c\u0103 s-a \u00eencheiat Cupa Mondial\u0103 din Brazilia. Liderii mondiali \u00een marketing, cum ar fi Adidas, au atins un obiectiv de v\u00e2nz\u0103ri de 1,6 miliarde de lire sterline \u00een urma reclamelor lor sportive din timpul turneului.<\/p>\n<p>Este oare nevoie de un anticlimax \u00eenainte de Glasgow? C\u00e2t de entuziasmat <em>este<\/em> lumea pentru asta? Dup\u0103 cum s-a relatat pe multe platforme mediatice, impulsul \u00een Sco\u021bia este foarte mare, \u00een urma unor flash mob-uri, a unor \u00eentreprinderi locale care au intrat \u00een spirit \u0219i a multor emisiuni prezentate \u00een cadrul emisiunii The One Show de la BBC.<\/p>\n<h2>Jocurile Commonwealth-ului: Glasgow 2014<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21195\" style=\"text-align: center; background-color: transparent;\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/glasgow-commonwealth-games-2014-poster.jpg\" alt=\"O imagine cu logo-ul \u0219i bannerul de marketing al Jocurilor Commonwealth 2014 de la Glasgow are un fundal alb \u0219i fotografii pixelate ale unor sportivi celebri care vor concura. \" width=\"600\" height=\"250\" \/><\/p>\n<figure id=\"attachment_21197\" aria-describedby=\"caption-attachment-21197\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21197\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Advert.jpg\" alt=\"Panou publicitar pentru Jocurile Commonwealth-ului de la Glasgow 2014, cu Jessica Ennis \u0219i Nicola Adams ca fe\u021be pe fa\u021bada arenei.\" width=\"600\" height=\"308\" \/><figcaption id=\"caption-attachment-21197\" class=\"wp-caption-text\">Tabloul oficial al Jocurilor Commonwealth Glasgow 2014<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/itMWcgwRSgA\" width=\"600\" height=\"390\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><\/h2>\n<h2>Jocurile Commonwealth-ului: Delhi 2010<\/h2>\n<figure id=\"attachment_21199\" aria-describedby=\"caption-attachment-21199\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21199\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Delhi-2010-Logo.jpg\" alt=\"Logo-ul pentru Jocurile Commonwealth-ului din Delhi 2010 este pe un fundal alb cu o spiral\u0103 format\u0103 din oameni multicolori.\" width=\"600\" height=\"848\" \/><figcaption id=\"caption-attachment-21199\" class=\"wp-caption-text\">Jocurile Commonwealth-ului: Delhi 2010 Logo oficial<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/irL7QhrpF8s?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<figure id=\"attachment_21205\" aria-describedby=\"caption-attachment-21205\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21205 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Delhi-2010-Billboard.jpg\" alt=\"Un panou publicitar oficial pentru Delhi 2010, cu fundal albastru \u00eenchis, arat\u0103 o echip\u0103 de bicicli\u0219ti care pedaleaz\u0103 printr-un arc de cerc\" width=\"600\" height=\"465\" \/><figcaption id=\"caption-attachment-21205\" class=\"wp-caption-text\">Afi\u0219ajul oficial al Jocurilor Commonwealth Delhi 2010<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/BYWDlO6VmBI?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><\/h2>\n<h2>Jocurile Commonwealth-ului: Melbourne 2006<\/h2>\n<figure id=\"attachment_21208\" aria-describedby=\"caption-attachment-21208\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21208\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Melbourne-2006-Logo.jpg\" alt=\"Logo-ul oficial al Jocurilor Commonwealth-ului de la Melbourne 2006 are un fundal albastru deschis \u0219i dou\u0103 figuri ascu\u021bite \u00een mijlocul sportului.\" width=\"600\" height=\"876\" \/><figcaption id=\"caption-attachment-21208\" class=\"wp-caption-text\">Logo-ul oficial al Jocurilor Commonwealth-ului de la Melbourne 2006<\/figcaption><\/figure>\n<figure id=\"attachment_21215\" aria-describedby=\"caption-attachment-21215\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21215\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Melbourne-2006-Postcard.jpg\" alt=\"Carte po\u0219tal\u0103 colorat\u0103 pentru Jocurile Commonwealth-ului din Melbourne prezint\u0103 ora\u0219ul noaptea de la nivelul apei\" width=\"600\" height=\"398\" \/><figcaption id=\"caption-attachment-21215\" class=\"wp-caption-text\">Jocurile Commonwealth 2006 Melbourne Carte po\u0219tal\u0103<\/figcaption><\/figure>\n<h2>Jocurile Commonwealth-ului: Manchester 2002<\/h2>\n<figure id=\"attachment_21233\" aria-describedby=\"caption-attachment-21233\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21233\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-2002-Manchester.jpg\" alt=\"Logo-ul Jocurilor Commonwealth-ului, desf\u0103\u0219urate la Manchester \u00een 2002, are ca simbol 3 figuri de culori diferite, toate \u021bin\u00e2nd m\u00e2inile \u00een sus.\" width=\"600\" height=\"651\" \/><figcaption id=\"caption-attachment-21233\" class=\"wp-caption-text\">Logo-ul oficial al Jocurilor Commonwealth 2002 Manchester<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/CGG1INuQUZE?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><\/h2>\n<h2>Jocurile Commonwealth-ului: Kuala Lumpur 1998<\/h2>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/wXuaos2Acvc?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":21197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-21191","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Over A Decade Of Marketing - The Commonwealth Games | Solopress<\/title>\n<meta name=\"description\" content=\"Let the games begin! 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