{"id":22397,"date":"2014-08-06T11:34:43","date_gmt":"2014-08-06T10:34:43","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=22397"},"modified":"2020-12-10T14:23:44","modified_gmt":"2020-12-10T14:23:44","slug":"5-lucruri-pe-care-poate-nu-le-stii-despre-helvetica","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/copywriting-typography\/5-things-you-might-not-know-about-helvetica\/","title":{"rendered":"5 lucruri pe care s-ar putea s\u0103 nu le \u0219ti\u021bi despre Helvetica"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Pentru primul episod din noua noastr\u0103 serie de filme scurte despre tipografie \u0219i diferite caractere tipografice, Solopress celebreaz\u0103 omniprezentul font Helvetica...<\/em><\/h3>\n<p>Tipografiile domin\u0103 practic lumea, nu \u00een sensul propriu, dar fac parte din orice - de la dactilografierea unei teme \u0219colare p\u00e2n\u0103 la o declara\u021bie de r\u0103zboi. La Solopress s\u0103rb\u0103torim una dintre cele mai importante inven\u021bii care au existat vreodat\u0103 \u00een lume cu o serie de filme scurte despre diferite fonturi.<\/p>\n<p>Acest videoclip prezint\u0103 5 lucruri pe care poate nu le \u0219tii despre Helvetica:<strong><br \/>\n<\/strong><\/p>\n<div class=\"youtube-embed\" data-video_id=\"315C6s5zrCo\"><iframe loading=\"lazy\" title=\"Helvetica Font - 5 lucruri pe care poate nu le \u0219tia\u021bi | Prezentat de Solopress\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/315C6s5zrCo?feature=oembed&#038;enablejsapi=1&#038;enablejsapi=1&#038;origin=https:\/\/www.solopress.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p><strong>Helvetica<\/strong> este, probabil, cel mai popular tip de caractere de pe P\u0103m\u00e2nt \u00een prezent, dup\u0103 ce a fost inventat \u00een 1957 de Max Meidinger \u0219i Eduard Hoffman la Haas Type Foundry, Elve\u021bia.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22401 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/Hass-Type-Foundry.jpg\" alt=\"Turn\u0103toria de tip Hass\" width=\"650\" height=\"350\" \/><\/p>\n<p>Denumit\u0103 ini\u021bial Neue Haas Grotesk, a fost redenumit\u0103 \u00een scurt timp Helvetica, dup\u0103 numele latin al \u021b\u0103rii sale de origine. Elve\u021bia folose\u0219te acest font ca marc\u0103 distinctiv\u0103 - de exemplu, toate documentele guvernamentale sunt tip\u0103rite \u00een Helvetica.<\/p>\n<p>Acesta a fost rapid preluat de companii din \u00eentreaga lume pentru a forma m\u0103rci verbale \u0219i logo-uri. \u00cen prezent, peste 40 de \u00eentreprinderi din \u00eentreaga lume \u00eel folosesc ca parte a logo-ului lor, inclusiv 3M, BMW, Lufthansa, Jeep \u0219i American Apparel. De fapt, American Apparel este unul dintre cei mai remarcabili utilizatori ai acestui tip de caractere. Ace\u0219tia impun de obicei litere simple \u0219i curate peste imagini controversate (a\u0219a cum se vede \u00een reclama de mai jos).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22400 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/American-Apparel-Ad.jpg\" alt=\"American Apparel Ad\" width=\"650\" height=\"350\" \/><\/p>\n<p>Cea mai emblematic\u0103 utilizare a fontului a avut loc \u00een 1980, c\u00e2nd MTA (Metropolitan Transit Authority) a vrut s\u0103 schimbe semnalizarea obosit\u0103 \u0219i confuz\u0103 a metroului din New York, care, la acea vreme, era alc\u0103tuit\u0103 dintr-o amestec\u0103tur\u0103 de caractere \u0219i stiluri diferite. Finalizat\u0103 \u00een 1989, toat\u0103 semnalizarea de la metroul din New York este acum consecvent\u0103 cu utilizarea emblematic\u0103 a literelor albe pe fundal negru \u0219i a cercurilor simple colorate pentru afi\u0219area diferitelor linii.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22404 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/New-York-Subway-Sign.jpg\" alt=\"New York Subway Sign\" width=\"650\" height=\"350\" \/><\/p>\n<p>La fel ca toate figurile istorice celebre, Helvetica a avut parte de un succes la Hollywood \u00een 2007, cu propriul film documentar despre istoria fontului, regizat de Gary Hustwitt. Filmul a fost realizat pentru a coincide cu cea de-a 50-a aniversare a Helvetica \u0219i a explorat avantajele \u0219i dezavantajele tipografiei din perspectiva designerilor. De\u0219i nu a fost un mare blockbuster care s\u0103 ajung\u0103 \u00een cinematografele de pretutindeni, dup\u0103 ce a fost proiectat la Festivalul South by Southwest din 2007, a fost aclamat de critici.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22402 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/Helvetica-Film.jpg\" alt=\"Helvetica Film\" width=\"650\" height=\"350\" \/><\/p>\n<p>Dar odat\u0103 cu faima vine \u0219i ura, a\u0219a c\u0103 unora dintre designeri pur \u0219i simplu nu le place Helvetica. De obicei, este inclus\u0103 \u00een pachetele de sisteme de operare \u0219i \u00een programele de productivitate \u0219i de design de baz\u0103, astfel \u00eenc\u00e2t designerii sus\u021bin c\u0103 este \"prea conven\u021bional\u0103\" \u0219i prefer\u0103 s\u0103 foloseasc\u0103 caractere tipografice personalizate \u00een semn de protest.<\/p>\n<p>Deci, fie c\u0103 o iube\u0219ti, fie c\u0103 o ur\u0103\u0219ti, Helvetica este aici pentru a r\u0103m\u00e2ne, iar puterea sa de design devine din ce \u00een ce mai puternic\u0103.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22403 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/Helvetica.jpg\" alt=\"Helvetica\" width=\"650\" height=\"350\" \/><\/p>\n<p>Care este fontul t\u0103u preferat? Sau exist\u0103 vreunul pe care \u00eel ur\u0103\u0219ti cu des\u0103v\u00e2r\u0219ire? Trimite\u021bi-ne un mesaj \u00een comentarii!<\/p>\n<p><em>Aceast\u0103 scurt\u0103 anima\u021bie stop-motion a fost realizat\u0103 din peste 750 de fotografii, iar muzica folosit\u0103 este: Crazy Glue (versiune instrumental\u0103) de Josh Woodward -\u00a0<a title=\"www.joshwoodward.com\" href=\"https:\/\/www.joshwoodward.com\/?album_id=18\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.joshwoodward.com<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":22402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[549],"tags":[],"class_list":{"0":"post-22397","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-copywriting-typography"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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