{"id":23497,"date":"2014-08-21T12:11:45","date_gmt":"2014-08-21T11:11:45","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=23497"},"modified":"2020-10-21T12:11:56","modified_gmt":"2020-10-21T11:11:56","slug":"sfaturi-de-marketing-pentru-gradinari","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/business-marketing\/marketing-tips-for-gardeners\/","title":{"rendered":"Sfaturi esen\u021biale de marketing pentru gr\u0103dinari"},"content":{"rendered":"
<\/div>

<\/p>\n

\u00cen calitate de gr\u0103dinar profesionist, v\u0103 place s\u0103 v\u0103 petrece\u021bi timpul \u00een aer liber. Dar a\u021bi urm\u0103rit cumva modul \u00een care cre\u0219te afacerea dumneavoastr\u0103? Transforma\u021bi o afacere obi\u0219nuit\u0103 \u00een \"raiul horticulturii\" cu aceste sfaturi simple de marketing pentru gr\u0103dinari.<\/h3>\n

\"instrumente<\/p>\n

Pune\u021bi-l \u00een imprimare<\/h2>\n

C\u0103r\u021bile de vizit\u0103 sunt o necesitate<\/h3>\n

Dac\u0103 nu ave\u021bi c\u0103r\u021bi de vizit\u0103<\/a> totu\u0219i, ele reprezint\u0103 minimul necesar pentru ceea ce ar trebui s\u0103 ave\u021bi \u00een vedere pentru a v\u0103 promova afacerea. Nu ve\u021bi regreta niciodat\u0103 c\u0103 le ave\u021bi la \u00eendem\u00e2n\u0103, deoarece poten\u021bialii clien\u021bi pot fi \u00eent\u00e2lni\u021bi oriunde. Dac\u0103 v\u0103 pricepe\u021bi la calculatoare, pute\u021bi chiar s\u0103 le concepe\u021bi singuri, deoarece exist\u0103 at\u00e2t de multe \u0219abloane<\/a> \u0219i tutoriale de design simplu<\/a> disponibil online.<\/p>\n

Imprimare care se vinde<\/h3>\n

Explor\u00e2nd lumea tip\u0103riturilor dincolo de c\u0103r\u021bile de vizit\u0103, v-a\u021bi g\u00e2ndit s\u0103 distribui\u021bi pliante sau c\u0103r\u021bi po\u0219tale \u00een zona dumneavoastr\u0103 local\u0103? Aceasta este o alt\u0103 pies\u0103 de marketing de prim\u0103 m\u00e2n\u0103 care poate prezenta imagini \u00eendr\u0103zne\u021be ale gr\u0103dinilor la care a\u021bi lucrat. Un pliant bine conceput, afi\u0219at \u00een vitrina magazinului local, va atrage cu siguran\u021b\u0103 c\u00e2teva priviri!<\/p>\n

Dac\u0103 locui\u021bi \u00eentr-un ora\u0219 mic sau \u00eentr-o zon\u0103 rural\u0103 \u0219i dac\u0103 bugetul v\u0103 permite, un anun\u021b tip\u0103rit \u00een buletinul parohial sau \u00een ziarul local este, de asemenea, o idee \u00een\u021beleapt\u0103. Include\u021bi o fotografie, datele de contact \u0219i adresa dvs. de internet, astfel \u00eenc\u00e2t poten\u021bialii clien\u021bi s\u0103 vad\u0103 de ce sunte\u021bi capabil \u0219i s\u0103 \u0219tie cum s\u0103 v\u0103 contacteze.<\/p>\n

Arat\u0103-te pe Internet<\/h2>\n

Cel mai bun mod \u00een care v\u0103 pute\u021bi vinde abilit\u0103\u021bile celorlal\u021bi este s\u0103 le ar\u0103ta\u021bi exemple frumoase din ceea ce a\u021bi f\u0103cut. Faptul c\u0103 sunte\u021bi amabil, de \u00eencredere \u0219i profesionist va face ca clien\u021bii dvs. s\u0103 se \u00eentoarc\u0103, dar ceea ce \u00eei va atrage ini\u021bial este s\u0103 \u00eei uimeasc\u0103 cu fotografii uimitoare ale proiectelor dvs. anterioare. Acest lucru poate \u0219i ar trebui s\u0103 fie realizat \u00een mai multe moduri.<\/p>\n

Ob\u021bine\u021bi online<\/h3>\n

Primul pas pentru a atrage aten\u021bia \u00een era digital\u0103 este s\u0103 ai o prezen\u021b\u0103 bun\u0103 pe internet. Site-ul dvs. nu trebuie s\u0103 coste o avere, iar aspectul poate fi simplu. La urma urmei - nu vre\u021bi ca prea multe elemente s\u0103 distrag\u0103 aten\u021bia de la imagini. Un site curat, u\u0219or de navigat, care prezint\u0103 exemple din munca dvs. \u0219i ofer\u0103 informa\u021bii de baz\u0103 despre serviciile pe care le oferi\u021bi, tarifele dvs. \u0219i modul \u00een care pute\u021bi lua leg\u0103tura cu dvs., va contribui \u00een mare m\u0103sur\u0103 la a v\u0103 face remarcat. \u00cen cazul \u00een care ave\u021bi bugetul sau \u00eenclina\u021bia de a face mai mult, site-ul dvs. poate include \u0219i un blog, care poate fi actualizat \u00een mod regulat cu sfaturi de cre\u0219tere, nout\u0103\u021bi despre proiecte \u0219i multe altele.<\/p>\n

Devino social<\/h3>\n

Odat\u0103 ce site-ul dvs. este configurat, lua\u021bi \u00een considerare utilizarea site-urilor de socializare pentru a-l promova \u0219i pentru a stabili leg\u0103turi cu poten\u021bialii clien\u021bi. Facebook \u0219i Twitter sunt cele dou\u0103 mari \u0219i sunt ambele utile \u00een felul lor. Pe Facebook, \u00eenfiin\u021ba\u021bi o pagin\u0103 de afaceri \u0219i al\u0103tura\u021bi-v\u0103 grupurilor locale prin intermediul c\u0103rora v\u0103 pute\u021bi oferi serviciile \u0219i pute\u021bi face conexiuni. Av\u00e2nd \u00een vedere natura vizual\u0103 a gr\u0103din\u0103ritului, merit\u0103, de asemenea, s\u0103 \u00eencerca\u021bi Instagram, care v\u0103 va permite s\u0103 partaja\u021bi imagini rapide ale \"cre\u0219terii\" dvs. \u0219i s\u0103 le eticheta\u021bi cu fraze cheie care le vor face mai u\u0219or de g\u0103sit \u00een rezultatele c\u0103ut\u0103rilor.<\/p>\n

Ia-l pe video<\/h3>\n

Dac\u0103 v-a\u021bi ocupat de o gr\u0103din\u0103 de mari dimensiuni, de ce s\u0103 nu v\u0103 folosi\u021bi smartphone-ul pentru a face un tur video al acesteia? Videoclipurile mai lungi ar putea include comentarii despre tipurile de plante pe care le-a\u021bi folosit, provoc\u0103rile pe care le-a\u021bi dep\u0103\u0219it \u0219i tema general\u0103 a gr\u0103dinii. Clipurile video mai scurte sunt, de asemenea, excelente pentru a fi postate pe Instagram \u0219i Vine \u0219i pot fi folosite ca teasere pentru a atrage spectatorii pe site-ul dvs. web sau pe alte conturi sociale.<\/p>\n

\"o<\/p>\n

Merge\u021bi la nivel local<\/h2>\n

Profit\u00e2nd de oportunit\u0103\u021bile de a v\u0103 implica \u00een evenimente locale, ve\u021bi face cunoscut\u0103 afacerea dvs. unui public nou \u0219i proasp\u0103t. Ac\u021biunea local\u0103 este eficient\u0103 pentru a v\u0103 conecta cu oamenii fa\u021b\u0103 \u00een fa\u021b\u0103 \u0219i pentru a ajunge la cei care nu sunt pe internet.<\/p>\n

Ar trebui s\u0103 merge\u021bi \u00een re\u021bea?<\/h3>\n

Grupurile de lucru \u00een re\u021bea \u0219i dimine\u021bile de cafea pentru afaceri tind s\u0103 atrag\u0103 o gam\u0103 larg\u0103 de persoane \u0219i pot fi adesea utile pentru a ob\u021bine idei de afaceri \u0219i inspira\u021bie. Cu toate acestea, unii gr\u0103dinari pot considera c\u0103 este mai util s\u0103 ajung\u0103 la poten\u021bialii clien\u021bi \u00een alte moduri. De ce nu v\u0103 \u00eenscrie\u021bi pentru o tarab\u0103 la expozi\u021bia local\u0103 de flori sau la t\u00e2rgul de var\u0103? A\u021bi putea s\u0103 o \u00eenconjura\u021bi cu o expozi\u021bie de plante \u00een ghiveci pe care le-a\u021bi cultivat \u0219i s\u0103 ave\u021bi la \u00eendem\u00e2n\u0103 exemple fotografice ale muncii dvs. \u0219i pliante promo\u021bionale. S-ar putea chiar s\u0103 distribui\u021bi pachete de semin\u021be cu c\u0103r\u021bile dvs. de vizit\u0103 ata\u0219ate!<\/p>\n

Dac\u0103 afacerea dvs. are un buget \u0219i un domeniu de aplicare mai mari, a\u021bi putea dori s\u0103 organiza\u021bi un proiect de gr\u0103din\u0103 la scar\u0103 mai mic\u0103 la una dintre numeroasele expozi\u021bii de flori care au loc anual \u00een Marea Britanie. Inspir\u0103-te de la cei mari de la evenimente precum Chelsea Flower Show \u0219i stabile\u0219te un exemplu viu al abilit\u0103\u021bilor tale.<\/p>\n

Proprietarii de gr\u0103dini bine inten\u021biona\u021bi<\/h3>\n

Cea mai bun\u0103 idee pentru gr\u0103dinarii profesioni\u0219ti este s\u0103 se adreseze persoanelor din zonele rurale sau suburbane, deoarece este mai probabil ca acestea s\u0103 aib\u0103 spa\u021bii care necesit\u0103 \u00eengrijire. Cu toate acestea, gr\u0103din\u0103ritul urban este \u00een cre\u0219tere \u0219i cu siguran\u021b\u0103 nu ar trebui s\u0103 fie neglijat. Mul\u021bi oameni cump\u0103r\u0103 case cu gr\u0103dini mai mari \u0219i au cele mai bune inten\u021bii de a le \u00eentre\u021bine, dar munca \u0219i via\u021ba le stau \u00een cale. Ace\u0219tia ar beneficia de pe urma cuiva care s\u0103 \u00eei ajute s\u0103 \u00ee\u0219i p\u0103streze paturile \u0219i gazonul \u00een ordine, astfel \u00eenc\u00e2t s\u0103 se poat\u0103 bucura de timpul liber \u00een gr\u0103dina lor f\u0103r\u0103 a fi nevoi\u021bi s\u0103 depun\u0103 munc\u0103. T\u00e2rgurile \u0219i evenimentele locale sunt locuri excelente pentru ca gr\u0103dinarii profesioni\u0219ti s\u0103 stabileasc\u0103 leg\u0103turi; mul\u021bi oameni se preocup\u0103 de men\u021binerea cur\u021bilor lor frumoase, dar nu au timp s\u0103 se ocupe singuri de aceast\u0103 sarcin\u0103.<\/p>\n

Deveni\u021bi un profesor<\/h3>\n

O completare a afacerii dvs. care merit\u0103 luat\u0103 \u00een considerare este predarea tehnicilor de gr\u0103din\u0103rit altora. Dac\u0103 pute\u021bi explica lucrurile cu r\u0103bdare \u0219i v\u0103 place s\u0103 petrece\u021bi timp cu oamenii, atunci g\u0103zduirea de ateliere de lucru \u00een s\u0103li comunitare sau \u00een centre de gr\u0103din\u0103rit pentru a preda abilit\u0103\u021bi simple ar putea fi pentru dumneavoastr\u0103. Sesiunile pot include \"cum s\u0103 crea\u021bi o expozi\u021bie de plante \u00een ghiveci\" sau \"sfaturi simple pentru a v\u0103 cultiva propriile legume\".<\/p>\n

Conecta\u021bi-v\u0103 cu alte \u00eentreprinderi<\/h2>\n

Atunci c\u00e2nd se ia \u00een considerare sfaturi de marketing pentru gr\u0103dinari<\/strong>, ve\u021bi descoperi probabil c\u0103 merit\u0103 s\u0103 dezvolta\u021bi rela\u021bii cu al\u021bi proprietari de afaceri. \u00cencerca\u021bi s\u0103 aborda\u021bi \u00eentreprinderi care sunt relevante pentru serviciile dvs. \u0219i aborda\u021bi subiectul unei promov\u0103ri reciproce. Exist\u0103 o pepinier\u0103 de plante sau un magazin de aprovizionare pentru cas\u0103 \u0219i gr\u0103din\u0103 \u00een zona dumneavoastr\u0103? Poate c\u0103 ar putea s\u0103 v\u0103 afi\u0219eze pliantele \u00een magazinele lor sau s\u0103 distribuie c\u0103r\u021bile dvs. de vizit\u0103 persoanelor care caut\u0103 ajutor pentru amenajare. Chiar \u0219i o cafenea local\u0103 sau un magazin din col\u021b de strad\u0103, care deserve\u0219te o gam\u0103 larg\u0103 de locuitori din comunitatea dumneavoastr\u0103, poate fi un loc minunat de abordat \u00een ceea ce prive\u0219te afi\u0219area unor c\u0103r\u021bi de vizit\u0103.<\/p>\n

\u00cen schimb, v-a\u021bi putea oferi s\u0103 le \u00eengriji\u021bi paturile sau ghivecele de plante din vitrin\u0103 sau pur \u0219i simplu s\u0103 le oferi\u021bi o men\u021biune pe blogul dumneavoastr\u0103 sau pe re\u021belele sociale.<\/p>\n

\"Fotografie<\/p>\n

Fi\u021bi creativi \u0219i preg\u0103ti\u021bi<\/h2>\n

Pentru gr\u0103dinarii profesioni\u0219ti, planificarea \u0219i creativitatea merg m\u00e2n\u0103 \u00een m\u00e2n\u0103. Pune\u021bi aceste talente \u00een joc \u0219i \u00een marketingul dumneavoastr\u0103. G\u00e2ndi\u021bi \u00een afara cutiei \u0219i cunoa\u0219te\u021bi pa\u0219ii urm\u0103tori \u0219i ve\u021bi fi pe drumul cel bun pentru a v\u0103 dezvolta afacerea!<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":23501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-23497","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nEssential Marketing Tips For Gardeners | Solopress<\/title>\n<meta name=\"description\" content=\"As a professional gardener, you love to spend time outdoors. But how is your business is growing? 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