{"id":27413,"date":"2019-04-16T12:44:05","date_gmt":"2019-04-16T11:44:05","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=27413"},"modified":"2020-07-29T08:10:23","modified_gmt":"2020-07-29T07:10:23","slug":"marketingul-salonului-de-manichiura","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/business-marketing\/marketing-your-nail-salon\/","title":{"rendered":"Cum de a promova un salon de unghii"},"content":{"rendered":"
<\/div>

<\/p>\n

Conducerea unui salon de manichiur\u0103 aduce mult\u0103 concuren\u021b\u0103. Noi afaceri se deschid \u00een mod constant, iar multe centre spa \u00eencorporeaz\u0103 tratamentele pentru unghii \u00eentr-un meniu mai larg de servicii.<\/p>\n

Afla\u021bi cum s\u0103 v\u0103 promova\u021bi salonul de manichiur\u0103 pentru a ie\u0219i \u00een eviden\u021b\u0103 fa\u021b\u0103 de rivali cu aceste sfaturi de marketing de top - de la echipa Solopress \u0219i de la proprietarul salonului din Essex, Hartes Beauty.<\/p>\n

Face\u021bi ca afacerea dvs. s\u0103 ias\u0103 \u00een eviden\u021b\u0103 <\/strong><\/h2>\n

Fie c\u0103 sunte\u021bi ascuns \u00een spatele unui coafor sau departe de principalele str\u0103zi comerciale, poate fi o provocare s\u0103 v\u0103 face\u021bi remarcat salonul de manichiur\u0103.<\/p>\n

Un banner rulant bine amplasat, care prezint\u0103 loca\u021bia, serviciile \u0219i orice oferte speciale, poate face diferen\u021ba \u00eentre a atrage o m\u00e2n\u0103 de localnici sau un num\u0103r mare de clien\u021bi. bog\u0103\u021bia de clien\u021bi<\/strong> din zona mai larg\u0103.<\/p>\n

Danielle, proprietara de la Hartes Beauty, a observat o diferen\u021b\u0103 \u00een r\u00e2ndul clien\u021bilor de c\u00e2nd folose\u0219te un banner.<\/p>\n

\"\u00cenainte de a-mi afi\u0219a bannerul, nu mul\u021bi membri ai s\u0103lii de sport \u0219tiau c\u0103 salonul meu este aici - deoarece camera mea este ascuns\u0103\", explic\u0103 ea.<\/p>\n

\"De c\u00e2nd avem un banner la intrarea principal\u0103, acesta a ajutat cu adev\u0103rat la atragerea de noi clien\u021bi.\"<\/p>\n

Mul\u021bi oameni \u00eenc\u0103 apeleaz\u0103 la ziarul local pentru a se pune la curent cu \u0219tirile \u0219i evenimentele. Un anun\u021b publicitar bine plasat, cu un cupon sau ofert\u0103 special\u0103<\/strong> poate ie\u0219i \u00een eviden\u021b\u0103 \u0219i poate atrage noi clien\u021bi.<\/p>\n

Principala concluzie: <\/em><\/strong>Atrage\u021bi noi clien\u021bi cu un banner publicitar bine plasat. Include\u021bi un stimulent pentru a v\u0103 vizita, cum ar fi o reducere sau o list\u0103 de servicii pe care le oferi\u021bi.<\/em><\/p>\n

Distribui\u021bi pliante<\/strong><\/h2>\n

Un proiect bine conceput pliant<\/a> ar trebui s\u0103 precizeze clar cu ce v\u0103 ocupa\u021bi, unde v\u0103 afla\u021bi \u0219i cum pute\u021bi fi contactat. Utiliza\u021bi un text concis, bazat pe beneficii<\/strong> \u0219i investi\u021bi \u00eentr-un design care s\u0103 reflecte marca dvs. pentru a capta aten\u021bia oamenilor.<\/p>\n

Aranja\u021bi s\u0103 ave\u021bi pliante distribuite<\/strong> \u00een comunitatea local\u0103 \u0219i \u00een apropierea sediului dvs. pentru a avea cele mai mari \u0219anse de a aduce mai mult trafic pe u\u0219a dvs.<\/p>\n

Ad\u0103uga\u021bi un plus de atractivitate pliantelor dvs. f\u0103c\u00e2nd publicitate la ceva specific pentru a \u00eencuraja oamenii s\u0103 v\u0103 viziteze salonul, cum ar fi un cod pentru o reducere sau detalii despre un eveniment promo\u021bional viitor.<\/p>\n

Principala concluzie:<\/em><\/strong> Spori\u021bi prezen\u021ba companiei dvs. prin distribuirea de pliante \u00een zona local\u0103 cu toate informa\u021biile \u0219i promo\u021biile dvs. cheie.<\/em><\/p>\n

Pentru a maximiza impactul eforturilor dumneavoastr\u0103, consulta\u021bi pagina noastr\u0103 Cum s\u0103 distribui\u021bi pliante \u0219i flutura\u0219i<\/a> ghid.<\/p>\n

Du-te la re\u021bea<\/strong><\/h2>\n

\"C\u0103r\u021bi<\/a><\/p>\n

Interac\u021biunile fa\u021b\u0103 \u00een fa\u021b\u0103 sunt o parte zilnic\u0103 a gestion\u0103rii oric\u0103rui salon de \u00eenfrumuse\u021bare. Folosi\u021bi acest set de abilit\u0103\u021bi \u00een avantajul dumneavoastr\u0103 \u0219i face\u021bi-v\u0103 cunoscut prin crearea de re\u021bele.<\/p>\n

Acest lucru le va permite poten\u021bialilor clien\u021bi s\u0103 v\u0103 aud\u0103 pasiunea \u0219i expertiza de prima m\u00e2n\u0103. \u0218i, la r\u00e2ndul lor, s\u0103 creeze \u00eencredere \u0219i entuziasm pentru afacerea dvs.<\/p>\n

Lua\u021bi cu dvs. c\u00e2teva c\u0103r\u021bi de vizit\u0103 bine concepute \u0219i distribui\u021bi-le la alte \u00eentreprinderi locale, restaurante \u0219i centre de agrement care ar putea atrage publicul \u021bint\u0103.<\/p>\n

Asocia\u021bi-v\u0103 cu un salon de bronzare din apropiere sau cu o clinic\u0103 de terapie prin masaj pentru un acord promo\u021bional \u00eencruci\u0219at<\/strong> pentru a v\u0103 deschide afacerea c\u0103tre un public nou. A\u021bi putea \u00eemp\u0103r\u021bi costurile de marketing aferente, cum ar fi anun\u021burile pe Facebook sau pliantele.<\/p>\n

Principala concluzie: <\/em><\/strong>Crearea de re\u021bele nu numai c\u0103 v\u0103 ajut\u0103 s\u0103 v\u0103 face\u021bi reclam\u0103 salonului dumneavoastr\u0103, ci \u0219i s\u0103 v\u0103 conecta\u021bi \u0219i s\u0103 lucra\u021bi cu alte \u00eentreprinderi locale.<\/em><\/p>\n

Merge\u021bi la o conferin\u021b\u0103? Consulta\u021bi pagina noastr\u0103 ghidul final al expozi\u021biilor comerciale<\/a> care con\u021bine o mul\u021bime de informa\u021bii esen\u021biale.<\/p>\n

Utiliza\u021bi social media pentru a v\u0103 promova salonul de manichiur\u0103<\/strong><\/h2>\n

Social media ofer\u0103 o gam\u0103 complet\u0103 de op\u021biuni de publicitate \u0219i marketing - platforma perfect\u0103 pentru a r\u0103sp\u00e2ndi cuv\u00e2ntul despre salonul dumneavoastr\u0103 de manichiur\u0103.<\/p>\n

Facebook v\u0103 poate ajuta s\u0103 crea\u021bi conexiuni la toate categoriile de v\u00e2rst\u0103. Instagram este o modalitate excelent\u0103 de a \u00eemp\u0103rt\u0103\u0219i\u021bi cele mai recente oferte <\/strong>\u0219i, bine\u00een\u021beles, munca dumneavoastr\u0103 excelent\u0103.<\/p>\n

Principala concluzie: <\/em><\/strong>Utiliza\u021bi canalele de social media pentru a construi rela\u021bii cu clien\u021bii dvs. prin sfaturi \u0219i pove\u0219ti ale clien\u021bilor.<\/em><\/p>\n

Oferi\u021bi o v\u00e2nzare flash<\/strong><\/h2>\n

Folosirea unei oferte sensibile la timp pe site-uri de cupoane, precum Groupon, sau pe canale sociale, cum ar fi Instagram, este o strategie eficient\u0103 pentru atragerea de noi clien\u021bi.<\/p>\n

\u00cencerca\u021bi s\u0103 lansa\u021bi o ofert\u0103 rapid\u0103 pe povestea dvs. de pe Instagram, cum ar fi c\u0103 primele cinci persoane care r\u0103spund vor primi 20% la urm\u0103torul tratament.<\/p>\n

Deoarece este disponibil\u0103 doar 24 de ore, oferta necesit\u0103 un r\u0103spuns rapid din partea clien\u021bilor \u0219i un poten\u021bial de cre\u0219tere a num\u0103rului de persoane care intr\u0103 pe u\u0219ile dumneavoastr\u0103. Acest lucru ar putea duce la o cre\u0219tere a num\u0103rului de clien\u021bi obi\u0219nui\u021bi.<\/p>\n

Principala concluzie: <\/em><\/strong>Utiliza\u021bi re\u021belele de socializare \u0219i site-urile de pe pia\u021ba de oferte pentru a face publicitate la o ofert\u0103 limitat\u0103 \u00een timp pentru un num\u0103r restr\u00e2ns de persoane.<\/em><\/p>\n

Recompensa\u021bi clien\u021bii fideli<\/strong><\/h2>\n

\"Card<\/a><\/p>\n

Odat\u0103 ce \u00eencepe\u021bi s\u0103 genera\u021bi noi clien\u021bi, este timpul s\u0103 le mul\u021bumi\u021bi. Recompenseaz\u0103-i pentru obiceiul lor \u0219i inspir\u0103-i s\u0103 revin\u0103 cu carduri de fidelitate.<\/p>\n

Folosi\u021bi un stimulent simplu, cum ar fi achizi\u021biona\u021bi nou\u0103 tratamente pentru unghii \u0219i primi\u021bi 10th<\/sup> gratuit.<\/p>\n

Aceasta poate fi pentru o manichiur\u0103 complet\u0103 sau mai mic\u0103. tratamente suplimentare<\/strong> la pachetele de baz\u0103 - genul de lucruri pe care clien\u021bii nu ar putea \u00een mod normal s\u0103 se r\u0103sfe\u021be.<\/p>\n

Principala concluzie: <\/em><\/strong>P\u0103stra\u021bi-v\u0103 clien\u021bii fideli salonului dumneavoastr\u0103 oferind reduceri sau tratamente gratuite prin intermediul unui card de fidelitate. Afla\u021bi mai multe despre beneficiile cardurilor de fidelitate aici<\/a>.<\/em><\/p>\n

Sprijini\u021bi organiza\u021biile caritabile locale<\/strong><\/h2>\n

Ajutarea comunit\u0103\u021bii locale este o modalitate fantastic\u0103 de a construi o rela\u021bie pozitiv\u0103 cu posibilii clien\u021bi.<\/p>\n

Fie c\u0103 a\u021bi fost abordat\u0103 de o organiza\u021bie de caritate local\u0103 sau c\u0103uta\u021bi \u00een mod activ s\u0103 ajuta\u021bi o anumit\u0103 cauz\u0103, lua\u021bi \u00een considerare donarea unei manichiuri sau pedichiuri ca o premiu pentru o licita\u021bie<\/strong> sau tombol\u0103.<\/p>\n

Este un gest simplu, care poate avea acoperire \u00een social media \u0219i \u00een ziarul local.<\/p>\n

Principala concluzie: <\/em><\/strong>D\u0103 \u00eenapoi comunit\u0103\u021bii locale don\u00e2nd serviciile tale de manichiur\u0103 ca premiu la un eveniment caritabil.<\/em><\/p>\n

Care dintre acestea salon de unghii idei de marketing<\/a> va func\u021biona cel mai bine pentru afacerea dvs. depinde de bugetul de publicitate, de num\u0103rul de urm\u0103ritori sociali \u0219i de timpul pe care \u00eel ave\u021bi la dispozi\u021bie.<\/p>\n

Afla\u021bi mai multe despre cum Danielle de la Hartes Beauty \u0219i-a crescut vizibilitatea \u0219i baza de clien\u021bi \u00een pagina noastr\u0103 de studiu de caz<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":27417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-27413","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nHow To Promote A Nail Salon | Solopress<\/title>\n<meta name=\"description\" content=\"One of the biggest challenges beauty businesses face is marketing. 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