{"id":2915,"date":"2019-03-27T20:00:24","date_gmt":"2019-03-27T20:00:24","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=2915"},"modified":"2022-09-16T16:01:44","modified_gmt":"2022-09-16T15:01:44","slug":"cele-mai-bune-modalitati-de-distribuire-a-pliantelor-si-fluturasilor-dvs","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/business-marketing\/the-best-ways-to-distribute-your-leaflets-and-flyers\/","title":{"rendered":"Cum s\u0103 distribui\u021bi pliante \u0219i flutura\u0219i"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><a href=\"https:\/\/www.solopress.com\/blog\/ro\/pliante-pliante\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pliante<\/a> \u0219i pliantele sunt unul dintre cele mai bune \u0219i mai rentabile tipuri de publicitate. Dar pentru a ob\u021bine cel mai mare impact din partea lor, ave\u021bi nevoie de o strategie solid\u0103 de distribu\u021bie a pliantelor. Aceasta v\u0103 va ajuta s\u0103 stabili\u021bi...<\/p>\n<ul>\n<li><strong>Cum <\/strong>distribui\u021bi pliantele dvs.<\/li>\n<li><strong>Unde <\/strong>\u0219i c\u00e2nd le vei pune afar\u0103<\/li>\n<li><strong>Cine<\/strong> v\u0103 va ajuta s\u0103 v\u0103 transmite\u021bi mesajul<\/li>\n<\/ul>\n<p>Afla\u021bi cum s\u0103 distribui\u021bi pliante cu ajutorul ghidului nostru pas cu pas.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Cum pot distribui pliantele \u0219i flutura\u0219ii mei?<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/01\/shutterstock_1203400762.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-61058\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/01\/shutterstock_1203400762.jpg\" alt=\"Persoan\u0103 care \u021bine \u00een m\u00e2n\u0103 pliantul\" width=\"900\" height=\"675\" \/><\/a><\/p>\n<p>\u00cen primul r\u00e2nd, trebuie s\u0103 alege\u021bi compania potrivit\u0103 pentru a v\u0103 distribui pliantele, dac\u0103 nu v\u0103 ocupa\u021bi de acest lucru la nivel intern.<\/p>\n<p>\u00cencepe\u021bi prin <strong>C\u0103utarea pe Google \"Distribu\u021bie de pliante<\/strong>, \u00eempreun\u0103 cu codul (codurile) po\u0219tal (po\u0219tale) \u00een care inten\u021biona\u021bi s\u0103 distribui\u021bi pliantele sau flutura\u0219ii. C\u0103utarea dvs. va scoate la iveal\u0103, de obicei, c\u00e2\u021biva furnizori diferi\u021bi care ofer\u0103 trei servicii principale de distribu\u021bie:<\/p>\n<h3><strong>Din u\u0219\u0103 \u00een u\u0219\u0103<\/strong><\/h3>\n<p>Modalitatea clasic\u0103 de a distribui pliante \u0219i flutura\u0219i \u00een m\u00e2inile clien\u021bilor dumneavoastr\u0103 este prin intermediul cutiilor po\u0219tale, prin intermediul unui pliant.<\/p>\n<p>Aproximativ 60,5% dintre ocupan\u021bii gospod\u0103riilor ar citi un pliant postat la u\u0219a lor. <a href=\"https:\/\/dma.org.uk\/article\/2018-direct-mail-facts-figures\" target=\"_blank\" rel=\"noopener noreferrer\">Asocia\u021bia de marketing direct<\/a>.<\/p>\n<p>Lucruri de luat \u00een considerare cu u\u0219a la u\u0219\u0103 <a href=\"https:\/\/www.solopress.com\/blog\/ro\/door-to-door-leaflet-distribution\/\">Distribu\u021bia de pliante<\/a>:<\/p>\n<ul>\n<li><strong>Loca\u021bie:<\/strong> \u021ainti\u021bi anumite str\u0103zi \u0219i zone? Verifica\u021bi dac\u0103 firma \u00ee\u0219i va adapta livr\u0103rile la nevoile dumneavoastr\u0103.<\/li>\n<li><strong>Cost:<\/strong> \u00cen cazul planurilor pu\u021bin mai ieftine, pliantele sau flutura\u0219ii dvs. vor fi probabil livrate \u00eempreun\u0103 cu pliantele \u0219i flutura\u0219ii altor companii. Dac\u0103 men\u021binerea costurilor la un nivel sc\u0103zut este o prioritate pentru dumneavoastr\u0103, lua\u021bi \u00een considerare posibilitatea de a comanda <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;cheap flyer printing&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:2,&quot;11&quot;:0,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri, sans-serif&quot;,&quot;16&quot;:11}\">ieftin Flyer de imprimare.<\/span><\/li>\n<li><strong>Presa local\u0103:<\/strong> De asemenea, lua\u021bi \u00een considerare op\u021biunea de a v\u0103 distribui pliantele sau flutura\u0219ii \u00een orice ziar local gratuit livrat la domiciliu.<\/li>\n<\/ul>\n<h3><strong>Fa\u021b\u0103 \u00een fa\u021b\u0103<\/strong><\/h3>\n<p>Pliantele \u0219i pliantele dvs. ajung direct \u00een m\u00e2inile poten\u021bialilor clien\u021bi. Iat\u0103 c\u00e2teva lucruri de care trebuie s\u0103 \u021bine\u021bi cont atunci c\u00e2nd distribui\u021bi pliantele fa\u021b\u0103 \u00een fa\u021b\u0103:<\/p>\n<ul>\n<li><strong>Momentul \u0219i loca\u021bia:<\/strong> Lua\u021bi \u00een considerare posibilitatea de a distribui pliante \u00een ora\u0219 la sf\u00e2r\u0219it de s\u0103pt\u0103m\u00e2n\u0103 sau \u00een fa\u021ba centrelor de transport public la orele de v\u00e2rf.<\/li>\n<li><strong>Beneficiu ad\u0103ugat:<\/strong> Personalul de distribu\u021bie de la unele companii face un mic discurs de v\u00e2nzare sau r\u0103spunde la \u00eentreb\u0103ri \u00een timp ce distribuie pliantele dumneavoastr\u0103.<\/li>\n<li><strong>Ocazii speciale:<\/strong> Identifica\u021bi evenimentele care ar putea fi populare \u00een r\u00e2ndul publicului dumneavoastr\u0103 \u021bint\u0103 \u0219i distribui\u021bi pliantele atunci - este posibil s\u0103 trebuiasc\u0103 s\u0103 pl\u0103ti\u021bi o tax\u0103 pentru a face acest lucru.<\/li>\n<\/ul>\n<h3><strong>Business-to-business<\/strong><\/h3>\n<p>\u00cen func\u021bie de produsele \u0219i serviciile la care face\u021bi publicitate, livrarea direct\u0103 c\u0103tre alte \u00eentreprinderi poate fi mai util\u0103 dec\u00e2t distribuirea c\u0103tre gospod\u0103riile reziden\u021biale.<\/p>\n<p>Exist\u0103 dou\u0103 abord\u0103ri principale care trebuie luate \u00een considerare:<\/p>\n<ul>\n<li><strong>Membrii personalului: <\/strong>Destina\u021bi-v\u0103 pliantele c\u0103tre persoanele care lucreaz\u0103 \u00eentr-o anumit\u0103 industrie sau care corespund unui anumit grup demografic.<\/li>\n<li><strong>Persoanele care utilizeaz\u0103 serviciile: <\/strong>Livrarea de flutura\u0219i \u00een locuri publice precum biblioteci, cabinete medicale \u0219i centre sportive.<\/li>\n<li><strong>Clien\u021bi:<\/strong> \u00cemp\u0103rt\u0103\u0219irea pliantelor cu \u00eentreprinderi pe care v\u0103 a\u0219tepta\u021bi s\u0103 le foloseasc\u0103 publicul \u021bint\u0103 - de exemplu, garaje auto, magazine de discuri sau saloane de coafur\u0103.<\/li>\n<\/ul>\n<p><em><strong>Puterea avizierului<br \/>\n<\/strong>Bro\u0219urile \u0219i pliantele dvs. ar putea ajunge pe peretele unui birou sau al unei s\u0103li de a\u0219teptare. \u00cen medie, pliantele \u0219i flutura\u0219ii sunt <strong>revizitat de cineva de 3.6 ori<\/strong> - \u00een conformitate cu <a href=\"https:\/\/dma.org.uk\/article\/2018-direct-mail-facts-figures\" target=\"_blank\" rel=\"noopener noreferrer\">Asocia\u021bia de marketing direct<\/a>.<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Cum aleg compania de distribu\u021bie de pliante potrivit\u0103?<\/strong><\/h2>\n<p>Dup\u0103 ce a\u021bi g\u0103sit lista scurt\u0103 de candida\u021bi pentru distribu\u021bia de flyere, consulta\u021bi site-urile web ale companiilor acestora. Vi se par profesioni\u0219ti, de \u00eencredere \u0219i la pre\u021buri accesibile? De c\u00e2t timp sunt \u00een afaceri?<\/p>\n<p>C\u00e2teva lucruri la care trebuie s\u0103 fi\u021bi aten\u021bi includ:<\/p>\n<ul>\n<li><strong>Volum:<\/strong> Exist\u0103 o cantitate minim\u0103 sau maxim\u0103 de pliante pe care le vor livra pentru dumneavoastr\u0103?<\/li>\n<li><strong>Dimensiune:<\/strong> Care <a href=\"https:\/\/www.solopress.com\/blog\/ro\/inspiratie-de-imprimare\/un-ghid-pentru-dimensiunile-pliantelor\/\">Dimensiuni flyer<\/a> va distribui \u00een numele dumneavoastr\u0103? <a href=\"https:\/\/www.solopress.com\/blog\/ro\/pliante-pliante\/a5\/\">Pliante A5<\/a> sunt cele mai comune dimensiuni, dar exist\u0103 multe alte alternative.<\/li>\n<li><strong>Procese:<\/strong> Efectueaz\u0103 un control la fa\u021ba locului pentru a se asigura c\u0103 personalul de livrare \u00ee\u0219i face treaba \u00een mod corespunz\u0103tor?<\/li>\n<li><strong>Colec\u021bie:<\/strong> V\u0103 pot colecta pliantele \u0219i flutura\u0219ii, sau va trebui s\u0103 le trimite\u021bi dumneavoastr\u0103?<\/li>\n<li><strong>Recenzii:<\/strong> Vede\u021bi ce spun clien\u021bii despre ei \u00een sec\u021biunea de m\u0103rturii \u0219i recenzii de pe site-ul lor.<\/li>\n<li><strong>Social:<\/strong> Examina\u021bi comentariile lor pe social media - c\u00e2t de bine se ocup\u0103 de serviciul clien\u021bi?<\/li>\n<\/ul>\n<p>Atunci c\u00e2nd orice serviciu de distribu\u021bie de pliante bifeaz\u0103 toate aceste c\u0103su\u021be, cere\u021bi-le o ofert\u0103 gratuit\u0103, f\u0103r\u0103 obliga\u021bii; apoi compara\u021bi pre\u021burile \u0219i serviciile pe care le ofer\u0103 to\u021bi. Numai atunci \u00eel ve\u021bi putea alege pe cel mai bun pentru nevoile \u0219i bugetul dumneavoastr\u0103.<\/p>\n<h3><strong>Am nevoie de permisiunea de a distribui pliante?<\/strong><\/h3>\n<p>C\u00e2nd vine vorba de distribuirea de pliante \u0219i flutura\u0219i, exist\u0103 legi \u0219i reguli de care trebuie s\u0103 \u021bine\u021bi cont. Pliantele \u0219i flutura\u0219ii se \u00eencadreaz\u0103 \u00een clasificarea guvernamental\u0103 a materialelor tip\u0103rite gratuite.<\/p>\n<ul>\n<li><strong>Licen\u021b\u0103<\/strong>: Este posibil s\u0103 fie necesar s\u0103 solicita\u021bi o licen\u021b\u0103. Acest lucru ar putea necesita s\u0103 purta\u021bi o insign\u0103 atunci c\u00e2nd distribui\u021bi pliante.<\/li>\n<li><strong>Taxe:<\/strong> Este posibil s\u0103 trebuiasc\u0103 s\u0103 pl\u0103ti\u021bi taxe pentru a distribui pliante la un eveniment - taxele pot fi reduse pentru evenimentele comunitare.<\/li>\n<\/ul>\n<h3><strong>Unde pot distribui pliantele mele?<\/strong><\/h3>\n<p>Diferite autorit\u0103\u021bi locale din Marea Britanie au reglement\u0103ri separate \u00een ceea ce prive\u0219te distribuirea de materiale tip\u0103rite. Utiliza\u021bi <a href=\"https:\/\/www.gov.uk\/permission-to-distribute-leaflets\" target=\"_blank\" rel=\"noopener noreferrer\">Verificator de coduri po\u0219tale la GOV.UK<\/a> pentru a afla care sunt legile privind licen\u021bele \u0219i taxele care se aplic\u0103 \u00een zona dumneavoastr\u0103.<\/p>\n<h3><strong>C\u00e2nd nu am nevoie de permisiunea de a distribui pliante? <\/strong><\/h3>\n<p>Singurele cazuri \u00een care nu ve\u021bi avea nevoie de permisiune sunt:<\/p>\n<ul>\n<li>Postarea prin cutiile po\u0219tale<\/li>\n<li>Distribuirea \u00een interiorul unei cl\u0103diri<\/li>\n<li>Distribuirea pentru o organiza\u021bie de caritate<\/li>\n<li>Distribuirea de materiale politice sau religioase<\/li>\n<\/ul>\n<h3><strong>Ignora\u021bi regulile \u0219i risca\u021bi o amend\u0103<\/strong><\/h3>\n<p>Merit\u0103 s\u0103 re\u021bine\u021bi c\u0103, dac\u0103 distribui\u021bi pliante \u0219i flutura\u0219i f\u0103r\u0103 o licen\u021b\u0103 valabil\u0103, pute\u021bi fi sanc\u021bionat cu o amend\u0103 fix\u0103 de p\u00e2n\u0103 la 80 de lire sterline sau cu o amend\u0103 de p\u00e2n\u0103 la 2.500 de lire sterline. Asigura\u021bi-v\u0103 c\u0103 a\u021bi verificat \u00een prealabil locul \u00een care distribui\u021bi pliantele \u0219i regulile de distribuire a pliantelor din zona respectiv\u0103.<\/p>\n<h3><strong>Companiile de distribu\u021bie de pliante \u0219i legea<\/strong><\/h3>\n<p>Companiile de distribu\u021bie de pliante trebuie s\u0103 respecte toate reglement\u0103rile guvernamentale locale. Dar v\u0103 rug\u0103m s\u0103 verifica\u021bi cu compania dac\u0103 nu sunte\u021bi sigur de ceva.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Cum pot urm\u0103ri succesul pliantelor \u0219i flutura\u0219ilor mei?<\/strong><\/h2>\n<p>Dup\u0103 ce a\u021bi distribuit pliantele \u0219i flutura\u0219ii, asigura\u021bi-v\u0103 c\u0103 urm\u0103ri\u021bi rata de r\u0103spuns din partea clien\u021bilor. Acest lucru poate fi realizat \u00een mai multe moduri, cum ar fi:<\/p>\n<h3><strong>Oferte speciale \u0219i reduceri<\/strong><\/h3>\n<p>Includerea unei oferte speciale, doar pentru o perioad\u0103 limitat\u0103 de timp, sau a unui cupon de reducere care include promo\u021bii BOGOF sau reduceri de bani, ofer\u0103 cititorului un stimulent pentru a p\u0103stra prospectul dumneavoastr\u0103. Site-ul dumneavoastr\u0103 <a href=\"https:\/\/www.solopress.com\/blog\/ro\/tutoriale\/cum-se-redacteaza-un-pliant\/\" target=\"_blank\" rel=\"noopener noreferrer\">Structura prospectului<\/a> va trebui s\u0103 eviden\u021bieze acest apel la ac\u021biune \u00een mod proeminent, ceea ce trebuie luat \u00een considerare \u00een etapa de design grafic.<\/p>\n<h3><strong>Coduri QR \u0219i URL-uri unice<\/strong><\/h3>\n<p>Ad\u0103ugarea unei men\u021biuni speciale <a href=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/theyre-back-un-ghid-pentru-comercianti-pentru-a-sparge-codul-qr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cod QR<\/a> de pe pliant care face leg\u0103tura cu o pagin\u0103 de pe site-ul dvs. web v\u0103 permite s\u0103 urm\u0103ri\u021bi c\u00e2te persoane au scanat pliantul. De asemenea, pute\u021bi ad\u0103uga o adres\u0103 URL unic\u0103, pe care o pot accesa doar cei care au bro\u0219ura, ceea ce v\u0103 permite s\u0103 urm\u0103ri\u021bi conversiile.<\/p>\n<h3><strong>Apeluri telefonice, interac\u021biuni sociale \u0219i trafic web<\/strong><\/h3>\n<p>Verifica\u021bi dac\u0103 a existat o cre\u0219tere a num\u0103rului de interac\u021biuni cu compania dvs. \u00een urma distribuirii pliantelor. Ar putea fi un rezultat al promov\u0103rii dumneavoastr\u0103. Aceste informa\u021bii v\u0103 vor ajuta, de asemenea, s\u0103 perfec\u021biona\u021bi orice promo\u021bii viitoare.<\/p>","protected":false},"excerpt":{"rendered":"<p>Leaflets and Flyers are one of the best and most cost-effective types of advertising. But to get the most impact from them you need a solid Leaflet distribution strategy. This will help you to establish\u2026 How you distribute your Leaflets Where and when you\u2019ll put them out Who will help you get your message out [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":61055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[634],"class_list":{"0":"post-2915","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-flyers-leaflets"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Distribute Flyers And Leaflets - Solopress UK<\/title>\n<meta name=\"description\" content=\"Follow our Leaflet distribution guide to reach the right people at the right time with your message. 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