{"id":32525,"date":"2016-08-24T10:33:46","date_gmt":"2016-08-24T09:33:46","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=32525"},"modified":"2021-12-13T14:15:44","modified_gmt":"2021-12-13T14:15:44","slug":"cel-mai-usor-de-recunoscut-tip-de-litera-din-u-k","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/copywriting-typography\/the-uks-most-recognisable-typeface\/","title":{"rendered":"Cel mai u\u0219or de recunoscut tip de caractere din Marea Britanie"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<p>Caracterele P22 Johnston s\u0103rb\u0103toresc 100 de ani de existen\u021b\u0103.<sup>th<\/sup> aniversare \u00een acest an. Ini\u021bial comandat\u0103 de directorul comercial al Companiei de C\u0103i Ferate Electrice Metropolitane din Londra, cunoscut\u0103 \u00een prezent sub numele de London Underground, a fost creat\u0103 de Edward Johnston, adesea considerat p\u0103rintele caligrafiei moderne, \u0219i a primit numele acestuia.<\/p>\n<p>\u00cemplinirea unui secol este, bine\u00een\u021beles, demn\u0103 de o mare s\u0103rb\u0103toare \u0219i ne-a inspirat pe noi, cei de la Solopress, s\u0103 ne \u00eemp\u0103rt\u0103\u0219im \u0219i s\u0103 discut\u0103m cuno\u0219tin\u021bele noastre interne despre tipografie (sau, cu alte cuvinte, am avut o dezbatere amuzant\u0103 despre fonturi). \u00cen timpul conversa\u021biilor noastre, ne-am \u00eentrebat:<\/p>\n<h2><strong>Care este cel mai recunoscut tip de caractere din Marea Britanie?\u00a0<\/strong><\/h2>\n<p>Acest lucru a dus la c\u00e2teva discu\u021bii mai zgomotoase \u0219i, av\u00e2nd \u00een vedere c\u0103 prieteniile erau brusc \u00een joc, am decis s\u0103 ob\u021binem un r\u0103spuns oficial.<\/p>\n<p>Cu ajutorul unui sondaj, am adresat la 1.000 de persoane o serie de \u00eentreb\u0103ri legate de fonturi \u0219i am f\u0103cut urm\u0103toarele revela\u021bii:<\/p>\n<h2><strong>Arial este cel mai recunoscut font din \u021bar\u0103<\/strong><\/h2>\n<p>Fie c\u0103 se datoreaz\u0103 faptului c\u0103 a fost unul dintre primele fonturi din lista derulant\u0103 a Microsoft Word, fie datorit\u0103 aspectului s\u0103u familiar \u0219i atractiv, un lucru este clar: Arial este cel mai recunoscut font din Marea Britanie.<\/p>\n<p>Sondajul nostru a ar\u0103tat c\u0103 33% dintre oameni l-au recunoscut, iar al\u021bi 55% l-au selectat ca r\u0103spuns la celelalte \u00eentreb\u0103ri. Prin urmare, aceast\u0103 asociere uimitoare cu Arial \u00eel face demn de titlul de \"cel mai u\u0219or de recunoscut font\".<\/p>\n<p>Am analizat, de asemenea, Johnston (bine\u00een\u021beles) \u0219i fontul Transport - care este folosit \u00een \u00eentreaga \u021bar\u0103 pentru majoritatea semnaliz\u0103rilor rutiere. Ne a\u0219teptam la o recunoa\u0219tere ridicat\u0103 pentru Transport, deoarece face parte din via\u021ba noastr\u0103 de zi cu zi \u0219i este practic peste tot, dar un num\u0103r mare de 62% de persoane nu l-au identificat corect.<\/p>\n<h2><strong>Doar 23% dintre londonezi recunosc fontul Johnston <\/strong><\/h2>\n<p>Am descoperit c\u0103 doar 23% dintre londonezi au recunoscut de fapt <a href=\"https:\/\/en.wikipedia.org\/wiki\/Johnston_(typeface)\">London Underground font<\/a>. \u00cen general, pu\u021bine regiuni cuno\u0219teau fontul, Sco\u021bia \u0219i \u021aara Galilor urm\u00e2nd Londra ca fiind regiunile cu cele mai multe \u0219anse de a-l identifica. A\u0219adar, se sper\u0103 c\u0103, dup\u0103 100<sup>th<\/sup> ani, recunoa\u0219terea acestui font va fi \u00een cre\u0219tere.<\/p>\n<p>Av\u00e2nd \u00een vedere c\u00e2t de important este acest tip de caractere pentru identitatea capitalei \u0219i faptul c\u0103 Transport for London declar\u0103 c\u0103 num\u0103rul anual de pasageri este de 1,34 miliarde, am constatat c\u0103 num\u0103rul 23% este surprinz\u0103tor de mic.<\/p>\n<h2><strong>\u00cen Times New Roman avem \u00eencredere <\/strong><\/h2>\n<p>Totu\u0219i, nu am vrut s\u0103 afl\u0103m doar despre cel mai u\u0219or de recunoscut font. Am vrut s\u0103 afl\u0103m \u0219i care este cel mai de \u00eencredere font din \u021bar\u0103.<\/p>\n<p>\u00cen ciuda faptului c\u0103 Times New Roman are reputa\u021bia de a fi doar pentru cursurile universitare, a fost totu\u0219i ales ca fiind cel mai de \u00eencredere tip de liter\u0103 din Marea Britanie. \u00cencrederea pe care o avem \u00een Times New Roman s-ar putea datora faptului c\u0103 majoritatea revistelor academice folosesc acest font sau ar putea fi datorat\u0103 unui motiv complet subcon\u0219tient, dar, cu toate acestea, noi, ca na\u021biune, avem cea mai mare \u00eencredere \u00een Times New Roman...<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":71768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[549],"tags":[],"class_list":{"0":"post-32525","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-copywriting-typography"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The UK&#039;s Most Recognisable Typeface | Solopress<\/title>\n<meta name=\"description\" content=\"Discover the UK&#039;s most recognised typeface and test your own font knowledge in our quiz for a chance to win a typography book bundle worth \u00a350.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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