{"id":39619,"date":"2018-05-02T12:21:33","date_gmt":"2018-05-02T11:21:33","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=39619"},"modified":"2019-06-20T15:41:58","modified_gmt":"2019-06-20T14:41:58","slug":"cum-sa-va-pastrati-materialele-de-marketing-proaspete","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/","title":{"rendered":"Cum s\u0103 v\u0103 p\u0103stra\u021bi materialele de marketing proaspete"},"content":{"rendered":"
<\/div>

Re\u00eemprosp\u0103tarea materialelor de marketing este ca \u0219i cum v-a\u021bi cump\u0103ra haine noi sau v-a\u021bi schimba p\u0103rul. \u00cen esen\u021b\u0103, sunte\u021bi aceea\u0219i, dar a\u021bi schimbat pu\u021bin lucrurile la exterior. Toate tendin\u021bele au un termen de valabilitate, iar materialele dvs. de marketing sunt la fel. Nu v\u0103 pute\u021bi permite ca acestea s\u0103 se \u00eenvechesc \u0219i s\u0103 devin\u0103 ineficiente. Singura modalitate de a combate acest lucru este o transformare de marketing.<\/p>\n

O transformare de marketing nu \u00eenseamn\u0103 neap\u0103rat un rebranding complet (de\u0219i, \u00een unele cazuri, un rebranding ar fi benefic). Mai degrab\u0103, implic\u0103 o \u00eembun\u0103t\u0103\u021bire a materialelor pentru a da un nou suflu comunic\u0103rii dumneavoastr\u0103. Revizuirea marketingului dvs. ar putea include o varietate de schimb\u0103ri \u00een toate punctele de contact, cum ar fi c\u0103r\u021bi de vizit\u0103 reproiectate sau o nou\u0103 campanie de coresponden\u021b\u0103 direct\u0103.<\/p>\n

Exist\u0103 multe motive \u0219i oportunit\u0103\u021bi diferite pentru a v\u0103 men\u021bine materialele de marketing proaspete, dar, \u00een cele din urm\u0103, totul se reduce la ceea ce dori\u021bi s\u0103 ob\u021bine\u021bi ca afacere. Exist\u0103 mai mul\u021bi factori care v\u0103 pot face s\u0103 v\u0103 da\u021bi seama c\u0103 este momentul potrivit, dup\u0103 cum se subliniaz\u0103 mai jos.<\/p>\n

 <\/p>\n

Nu reu\u0219i\u021bi s\u0103 atrage\u021bi aten\u021bia clien\u021bilor?<\/strong><\/h2>\n

Bine\u00een\u021beles, cel mai evident motiv pentru a v\u0103 re\u00eemprosp\u0103ta materialele de marketing este acela c\u0103 acestea pur \u0219i simplu nu-\u0219i mai fac treaba. Totul evolueaz\u0103 \u00een timp, la fel \u0219i clien\u021bii dumneavoastr\u0103. Dac\u0103 continua\u021bi s\u0103 transmite\u021bi exact acela\u0219i mesaj exact acelora\u0219i oameni, \u00een exact acela\u0219i mod, dup\u0103 un timp, acesta devine doar zgomot alb \u0219i va fi ignorat.<\/p>\n

Dac\u0103 v\u0103 da\u021bi seama c\u0103 mesajul dvs. nu mai rezoneaz\u0103, atunci va trebui s\u0103 amesteca\u021bi lucrurile \u0219i s\u0103 g\u0103si\u021bi ceva care s\u0103 o fac\u0103. O schimbare capteaz\u0103 aten\u021bia oamenilor care sunt obi\u0219nui\u021bi s\u0103 vad\u0103 acela\u0219i lucru \u0219i \u00eei \u00eencurajeaz\u0103 s\u0103 se uite din nou. Site-uri precum\u00a0Pinterest<\/a> sunt excelente pentru a g\u0103si inspira\u021bie pentru a \u00eemprosp\u0103ta pu\u021bin lucrurile.<\/p>\n

 <\/p>\n

Personalit\u0103\u021bi multiple<\/strong> \u00a0<\/em><\/h2>\n

S-ar putea s\u0103 constata\u021bi c\u0103, pe diferite canale de marketing, utiliza\u021bi un ton diferit sau da\u021bi o impresie diferit\u0103, ceea ce permite ca marca dumneavoastr\u0103 s\u0103 fie interpretat\u0103 \u00een diferite moduri. Acest lucru se datoreaz\u0103 adesea faptului c\u0103 mai mul\u021bi membri ai unei echipe lucreaz\u0103 \u00een cadrul mai multor proiecte.<\/p>\n

Crearea unei identit\u0103\u021bi de marc\u0103 eficiente va contribui la crearea unui stil coerent \u0219i consecvent, indiferent cine creeaz\u0103 sau cite\u0219te materialul. Pute\u021bi s\u0103 v\u0103 stabili\u021bi singur vocea m\u0103rcii sau s\u0103 angaja\u021bi un manager de marc\u0103 care s\u0103 fac\u0103 acest lucru pentru dumneavoastr\u0103.<\/p>\n

 <\/p>\n

F\u0103r\u0103 personalitate <\/strong><\/h2>\n

Exist\u0103 un singur lucru mai r\u0103u dec\u00e2t s\u0103 ai mai multe personalit\u0103\u021bi de brand - s\u0103 nu ai nicio personalitate.<\/p>\n

\u00cencerca\u021bi s\u0103 v\u0103 imagina\u021bi marca dumneavoastr\u0103 ca pe o persoan\u0103. Cum ar fi ea? Ce lucruri le-ar pl\u0103cea s\u0103 fac\u0103? Cum ar vorbi? Cu ce fel de oameni ar vrea s\u0103 se \u00eent\u00e2lneasc\u0103? Dac\u0103 nu pute\u021bi r\u0103spunde la aceste \u00eentreb\u0103ri (sau dac\u0103 r\u0103spunsurile sunt incredibil de plictisitoare), atunci ar trebui s\u0103 v\u0103 re\u00eemprosp\u0103ta\u021bi.<\/p>\n

Ar trebui s\u0103 v\u0103 dori\u021bi s\u0103 v\u0103 petrece\u021bi timpul cu brandul dvs. \u0219i la fel ar trebui s\u0103 fac\u0103 \u0219i al\u021bi oameni cu acelea\u0219i idei. Dac\u0103 nu-\u021bi place brandul t\u0103u, atunci de ce \u00eel ai?<\/p>\n

 <\/p>\n

Nimic nu spune materiale de marketing proaspete ca sezoanele<\/strong><\/h2>\n

Multe m\u0103rci consider\u0103 c\u0103 schimbarea de sezon este un moment bun pentru a re\u00eemprosp\u0103ta ilustra\u021biile, mai ales atunci c\u00e2nd produsele lor variaz\u0103 \u00een func\u021bie de sezon.<\/p>\n

Schimb\u0103rile subtile, cum ar fi paleta de culori sau tema, pot face diferen\u021ba atunci c\u00e2nd v\u0103 adapta\u021bi la un nou sezon. De exemplu, \u00een toiul verii, v\u0103 dori\u021bi ca comunic\u0103rile dvs. s\u0103 fie mai degrab\u0103 u\u0219oare \u0219i aerisite dec\u00e2t \u00eentunecate \u0219i de iarn\u0103 - \u0219i invers.<\/p>\n

 <\/p>\n

Invidia de marc\u0103<\/strong><\/h2>\n

Dac\u0103 v\u0103 uita\u021bi la alte branduri similare cu al dumneavoastr\u0103 \u0219i v\u0103 sim\u021bi\u021bi invidios pe modul \u00een care sunt prezentate sau v\u0103 sim\u021bi\u021bi pu\u021bin blocat \u0219i l\u0103sat \u00een urm\u0103, poate pentru c\u0103 nu a\u021bi ajuns la acel nivel.<\/p>\n

Re\u021bine\u021bi c\u0103 este foarte important s\u0103 r\u0103m\u00e2ne\u021bi fideli propriilor valori de baz\u0103 \u0219i s\u0103 nu copia\u021bi alte m\u0103rci. \u00cen schimb, l\u0103sa\u021bi-le s\u0103 v\u0103 inspire pentru a ajunge la nivelul urm\u0103tor.<\/p>\n

 <\/p>\n

\u00ce\u021bi sun\u0103 cunoscut?<\/strong><\/h2>\n

Dac\u0103 vreunul dintre punctele de mai sus v\u0103 sun\u0103 familiar, atunci o transformare de marketing este exact ceea ce ave\u021bi nevoie.<\/p>\n

Beneficiile unei revizuiri a materialelor de marketing dep\u0103\u0219esc cu mult costurile. Re\u00eemprosp\u0103tarea aspectului dvs. va produce o impresie excelent\u0103 clien\u021bilor \u0219i publicului \u021bint\u0103, deoarece arat\u0103 c\u0103 sunte\u021bi capabil s\u0103 \u021bine\u021bi pasul cu vremurile \u0219i c\u0103 sunte\u021bi m\u00e2ndru de marca dvs. \u00cen plus, arat\u0103 c\u0103 v\u0103 str\u0103dui\u021bi s\u0103 fi\u021bi cel mai bun \u0219i, la r\u00e2ndul vostru, ve\u021bi lucra din greu pentru a fi cel mai bun pentru ei. Angajamentul fa\u021b\u0103 de propriul brand este cel mai bun mod de a v\u0103 ar\u0103ta angajamentul fa\u021b\u0103 de clien\u021bii dumneavoastr\u0103.\u00a0<\/em><\/p>\n

Realizarea unei actualiz\u0103ri de marketing este mai simpl\u0103 dec\u00e2t a\u021bi putea crede. Din nou, vorbim strict despre o schimbare de look, nu despre un rebranding. Culorile, logo-urile, fonturile \u0219i tonul vocii pot r\u0103m\u00e2ne acelea\u0219i, deoarece astfel se construie\u0219te o identitate recognoscibil\u0103. Dar pot fi f\u0103cute schimb\u0103ri \u00een ceea ce prive\u0219te ilustra\u021biile \u0219i stilul pentru a men\u021bine lucrurile proaspete.<\/p>\n

O nou\u0103 carte de vizit\u0103 poate face diferen\u021ba, chiar \u0219i pentru cineva pe care l-a\u021bi cunoscut deja. Folosirea unor semne diferite poate capta aten\u021bia cuiva \u0219i \u00eel poate ajuta s\u0103 \u00een\u021beleag\u0103 un mesaj pe care poate c\u0103 nu l-ar fi observat \u00eenainte. Iar o bro\u0219ur\u0103 bine conceput\u0103, cu un aspect proasp\u0103t, va ie\u0219i \u00een eviden\u021b\u0103 din mul\u021bime.<\/p>\n

Oferind o impresie mai bun\u0103 \u0219i mai clar\u0103 despre cine este cu adev\u0103rat afacerea dvs., ve\u021bi rezona cu poten\u021bialii clien\u021bi, ceea ce \u00eei va face s\u0103 cread\u0103 c\u0103 sunte\u021bi afacerea potrivit\u0103 pentru ei. Brandingul dvs. arat\u0103 cine sunte\u021bi \u00een esen\u021ba dvs. \u0219i \u00eei arat\u0103 clientului dvs. de ce are nevoie de dvs. - dac\u0103 nu arat\u0103 cine sunte\u021bi (sau arat\u0103 cine nu sunte\u021bi), va descuraja oamenii s\u0103 v\u0103 contacteze. A\u0219adar, \u00eemprosp\u0103ta\u021bi-v\u0103 materialele de marketing \u0219i vede\u021bi diferen\u021ba.<\/p>\n

 <\/p>\n

V\u0103 putem ajuta<\/strong><\/h2>\n

V\u0103 sim\u021bi\u021bi inspirat \u0219i gata s\u0103 face\u021bi o schimbare, dar nu prea \u0219ti\u021bi de unde s\u0103 \u00eencepe\u021bi? Avem o gam\u0103 extins\u0103 de produse, care cre\u0219te \u00een fiecare s\u0103pt\u0103m\u00e2n\u0103. De la materialele obi\u0219nuite, cum ar fi flutura\u0219i<\/a> \u0219i afi\u0219e<\/a>, la articole mai deosebite, cum ar fi stilouri promo\u021bionale<\/a>, magne\u021bi<\/a> \u0219i Stick-uri USB<\/a>. Sunt garantate pentru a oferi platforma perfect\u0103 pentru a v\u0103 eviden\u021bia imaginea proasp\u0103t\u0103 \u0219i nou\u0103.<\/p>","protected":false},"excerpt":{"rendered":"

Refreshing your marketing materials is like buying new clothes or changing your hair. Fundamentally you are the same, but you\u2019ve just jazzed things up a little on the outside. All trends have a shelf life, and your marketing materials are the same. You can\u2019t afford for them to go stale and become ineffective. The only […]<\/p>\n","protected":false},"author":23,"featured_media":39703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-39619","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nHow To Keep Your Marketing Materials Fresh | Solopress<\/title>\n<meta name=\"description\" content=\"Struggling to keep your marketing material fresh? Not to worry, we've created a guide to freshening up your marketing materials.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/cum-sa-va-pastrati-materialele-de-marketing-proaspete\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Keep Your Marketing Materials Fresh | Solopress\" \/>\n<meta property=\"og:description\" content=\"Struggling to keep your marketing material fresh? Not to worry, we've created a guide to freshening up your marketing materials.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/cum-sa-va-pastrati-materialele-de-marketing-proaspete\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-02T11:21:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-20T14:41:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/05\/Fresh-Marketing-Materials_sml.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"How to keep your marketing materials fresh\",\"datePublished\":\"2018-05-02T11:21:33+00:00\",\"dateModified\":\"2019-06-20T14:41:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/\"},\"wordCount\":993,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/05\/Fresh-Marketing-Materials_sml.jpg\",\"articleSection\":[\"Business & Marketing\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/\",\"name\":\"How To Keep Your Marketing Materials Fresh | Solopress\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/05\/Fresh-Marketing-Materials_sml.jpg\",\"datePublished\":\"2018-05-02T11:21:33+00:00\",\"dateModified\":\"2019-06-20T14:41:58+00:00\",\"description\":\"Struggling to keep your marketing material fresh? 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