{"id":43364,"date":"2018-06-06T15:26:59","date_gmt":"2018-06-06T14:26:59","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=43364"},"modified":"2020-10-08T21:56:18","modified_gmt":"2020-10-08T20:56:18","slug":"plan-de-marketing-pentru-afaceri-mici","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/tutorials\/small-business-marketing-plan\/","title":{"rendered":"De ce trebuie s\u0103 dezvolta\u021bi un plan de marketing pentru afaceri mici"},"content":{"rendered":"
<\/div>

Un plan de marketing pentru \u00eentreprinderile mici este esen\u021bial pentru opera\u021biunile afacerii dvs. \u0219i poate contribui la cre\u0219terea \u0219i consolidarea veniturilor. Pentru IMM-urile ocupate, acest plan poate fi u\u0219or de trecut pe ultimul loc pe lista de priorit\u0103\u021bi. Cu toate acestea, este vital pentru a crea noi oportunit\u0103\u021bi \u0219i pentru a v\u0103 face compania s\u0103 ajung\u0103 \u00een fa\u021ba persoanelor potrivite.<\/p>\n

Pentru a \u00eencepe, ve\u021bi avea nevoie de un plan de marketing bine g\u00e2ndit pentru o mic\u0103 afacere, care s\u0103 v\u0103 ajute s\u0103 ar\u0103ta\u021bi ce trebuie s\u0103 face\u021bi pentru a v\u0103 promova afacerea, a atrage clien\u021bi \u0219i a stimula v\u00e2nz\u0103rile. Cu toate acestea stabilite, pute\u021bi \u00eencepe s\u0103 v\u0103 trasa\u021bi abordarea \u0219i s\u0103 \u00eencepe\u021bi s\u0103 v\u0103 atinge\u021bi KPI-urile.<\/p>\n

Marketingul pentru \u00eentreprinderile mici are multe beneficii. Dac\u0103 sunte\u021bi \u00een c\u0103utare de inspira\u021bie, citi\u021bi lista noastr\u0103 cu motivele pentru care trebuie s\u0103 elabora\u021bi ast\u0103zi un plan de marketing pentru \u00eentreprinderile mici.<\/p>\n

Pentru a v\u0103 defini marca<\/strong><\/h2>\n

Marketingul adaug\u0103 valoare prin faptul c\u0103 ajut\u0103 la dezvoltarea unui brand. Este ceea ce face ca afacerea dvs. s\u0103 se disting\u0103 de concuren\u021bi. Un brand puternic face ca afacerea dumneavoastr\u0103 s\u0103 fie memorabil\u0103, creeaz\u0103 o reputa\u021bie respectabil\u0103 \u0219i inspir\u0103 \u00eencredere clien\u021bilor dumneavoastr\u0103. Marca dumneavoastr\u0103 poate reprezenta valorile \u0219i standardele pe care le stabili\u021bi, pe care le pute\u021bi exprima apoi prin marketing.<\/p>\n

Pentru a \u00eemp\u0103rt\u0103\u0219i obiectivele de afaceri<\/strong><\/h2>\n

De\u0219i marketingul poate ajuta cre\u0219terea veniturilor cu 19%<\/a>Potrivit unui studiu realizat de Chartered Institute of Marketing (CIM), este prea des subestimat\u0103. O func\u021bie de afaceri fundamental\u0103, marketingul ofer\u0103 valoare pe termen lung, iar un plan eficient poate avea un impact real asupra veniturilor afacerii dvs., a\u0219a c\u0103 elaborarea unui plan este un lucru de la sine \u00een\u021beles.<\/p>\n

Pentru a v\u0103 g\u0103si publicul<\/strong><\/h2>\n

Pentru a v\u0103 vinde cu succes produsele \u0219i serviciile, trebuie s\u0103 v\u0103 \u00een\u021belege\u021bi cu adev\u0103rat clien\u021bii. Cu c\u00e2t pute\u021bi afla mai multe despre ei, cu at\u00e2t mai mari sunt \u0219ansele de a v\u0103 conecta cu ei. Crearea unei baze de date cu informa\u021bii despre clien\u021bi, cum ar fi v\u00e2rsta, loca\u021bia, interesele \u0219i ocupa\u021bia, v\u0103 poate ajuta s\u0103 v\u0103 face\u021bi un profil al clientului ideal. \u00cenarmat cu aceste cuno\u0219tin\u021be puternice, pute\u021bi c\u0103uta tendin\u021be \u0219i tipare pentru a v\u0103 concentra asupra publicului care va face diferen\u021ba pentru afacerea dvs.<\/p>\n

\"Marketingul<\/p>\n

Pentru a v\u0103 g\u0103si ni\u0219a<\/strong><\/h2>\n

Comercializarea unei afaceri mici este mult mai u\u0219oar\u0103 dac\u0103 pute\u021bi ar\u0103ta \u00een ce fel produsul sau serviciul dumneavoastr\u0103 difer\u0103 de restul pie\u021bei. Identificarea esen\u021bei afacerii dvs. pentru a identifica propunerea dvs. unic\u0103 de v\u00e2nzare (USP) ar trebui s\u0103 constituie o parte esen\u021bial\u0103 a planului dvs. de marketing. Aloca\u021bi-v\u0103 timpul necesar pentru a sublinia \u00een mod clar beneficiile, deoarece clien\u021bii doresc s\u0103 \u0219tie cum \u00eei va ajuta afacerea dvs. \u0219i acest lucru v\u0103 poate ajuta s\u0103 v\u0103 diferen\u021bia\u021bi de concuren\u021b\u0103.<\/p>\n

S\u0103 formeze alian\u021be strategice<\/strong><\/h2>\n

\u00cen timp ce v\u0103 g\u00e2ndi\u021bi la idei de marketing pentru \u00eentreprinderile mici, nu uita\u021bi c\u0103 exist\u0103 oportunit\u0103\u021bi \u0219i prin crearea de parteneriate sau alian\u021be cu \u00eentreprinderi complementare care vizeaz\u0103 aceea\u0219i pia\u021b\u0103, dar cu produse sau servicii diferite. Lucrul \u00eempreun\u0103 la un proiect poate ajuta la promovarea unor rela\u021bii puternice \u0219i poate stimula \u0219i idei noi. Fi\u021bi perspicace atunci c\u00e2nd c\u0103uta\u021bi s\u0103 colabora\u021bi \u0219i urm\u0103ri\u021bi s\u0103 v\u0103 conecta\u021bi afacerea cu o companie de acela\u0219i calibru ca \u0219i dumneavoastr\u0103, deoarece acest lucru va contribui la consolidarea imaginii dumneavoastr\u0103.<\/p>\n

Pentru a m\u0103sura succesul<\/strong><\/h2>\n

Pe m\u0103sur\u0103 ce \u00eencerca\u021bi diferite activit\u0103\u021bi de marketing, cum ar fi dezvoltarea unei re\u021bele profesionale bro\u0219ur\u0103<\/a> pe care s\u0103 le distribui\u021bi poten\u021bialilor clien\u021bi sau s\u0103 testa\u021bi o nou\u0103 platform\u0103 de socializare, trebuie s\u0103 m\u0103sura\u021bi succesul eforturilor dumneavoastr\u0103. Unul dintre cele mai utile sfaturi de marketing pentru \u00eentreprinderile mici este s\u0103 pune\u021bi \u00een aplicare procese pentru a urm\u0103ri \u0219i m\u0103sura eficien\u021ba campaniilor dvs. Acest lucru v\u0103 va ajuta s\u0103 v\u0103 concentra\u021bi energiile asupra metodelor care v\u0103 aduc cele mai bune rezultate \u0219i s\u0103 dovedi\u021bi mai u\u0219or rentabilitatea financiar\u0103 a investi\u021biei (ROI).<\/p>\n

Pentru a cre\u0219te gradul de con\u0219tientizare<\/strong><\/h2>\n

Men\u021binerea afacerii dvs. \u00een aten\u021bia clien\u021bilor dvs. ar trebui s\u0103 fie un obiectiv cheie al planului dvs. de marketing. Con\u0219tientizarea brandului dumneavoastr\u0103, a produselor, serviciilor \u0219i beneficiilor acestuia v\u0103 va face s\u0103 fi\u021bi imediat recunoscut de clien\u021bi. Poate c\u0103 ace\u0219tia nu vor cump\u0103ra imediat, dar crearea acestui nivel de \u00eencredere \u0219i siguran\u021b\u0103 va \u00eensemna c\u0103 \u00ee\u0219i vor aminti de marca dvs. \u00een viitor.\"trafic<\/a><\/p>\n

Pentru a construi active de afaceri<\/strong><\/h2>\n

Crearea unei liste de e-mailuri sau a unei pagini de social media se poate dovedi un atu puternic pe termen lung pentru afacerea dvs. mic\u0103. Platformele de socializare, cum ar fi Facebook, Instagram \u0219i Twitter, ofer\u0103 clien\u021bilor posibilitatea de a intra \u00een contact direct cu dvs. \u0219i v\u0103 ofer\u0103 o modalitate de a v\u0103 promova produsele. Construirea unei liste sociale v\u0103 va oferi o cale important\u0103 de a v\u0103 cre\u0219te v\u00e2nz\u0103rile \u00een viitor \u0219i de a \u00eembun\u0103t\u0103\u021bi rela\u021biile cu clien\u021bii.<\/p>\n

Pentru a determina metricile<\/strong><\/h2>\n

Marketingul este o investi\u021bie. Este important s\u0103 crea\u021bi un buget pentru a v\u0103 asigura c\u0103 v\u0103 atinge\u021bi obiectivele descrise \u00een planul de marketing. \u00cen\u021belegerea indicatorilor dvs. \u0219i, de exemplu, cunoa\u0219terea valorii pe via\u021b\u0103 a clientului (LCV) sau c\u00e2t valoreaz\u0103 clientul dvs. mediu, \u00eenseamn\u0103 c\u0103 pute\u021bi calcula cu u\u0219urin\u021b\u0103 c\u00e2t de mult pute\u021bi cheltui pentru a ob\u021bine fiecare v\u00e2nzare nou\u0103. Aceste informa\u021bii v\u0103 vor permite s\u0103 ob\u021bine\u021bi rentabilitate, s\u0103 v\u0103 dezvolta\u021bi afacerea \u0219i s\u0103 cre\u0219te\u021bi v\u00e2nz\u0103rile.<\/p>\n

Pentru a preciza metodele de comercializare<\/strong><\/h2>\n

\u00cen func\u021bie de pia\u021ba dvs. \u021bint\u0103, va trebui s\u0103 decide\u021bi ce metode de marketing ve\u021bi folosi pentru a v\u0103 promova produsul sau serviciul \u0219i de ce. Este posibil s\u0103 dori\u021bi s\u0103 v\u0103 crea\u021bi o prezen\u021b\u0103 la t\u00e2rguri \u0219i expozi\u021bii cu o campanie de promovare personalizat\u0103. banner cu role<\/a>, asigura\u021bi un impact la o \u00eent\u00e2lnire cheie cu o copie tip\u0103rit\u0103 profesional. dosar de prezentare<\/a> sau s\u0103 ajungi \u00een topul Google cu ajutorul SEO.<\/p>\n

Pentru a identifica oportunit\u0103\u021bi<\/strong><\/h2>\n

Este important s\u0103 v\u0103 p\u0103stra\u021bi ochii deschi\u0219i la poten\u021bialele oportunit\u0103\u021bi de cre\u0219tere. Pute\u021bi face acest lucru folosind instrumentul de planificare strategic\u0103 de analiz\u0103 SWOT. Aceast\u0103 metod\u0103 util\u0103 v\u0103 va ajuta s\u0103 \u00een\u021belege\u021bi mai bine punctele forte \u0219i punctele slabe ale oric\u0103rei scheme de marketing. De asemenea, va eviden\u021bia posibilele oportunit\u0103\u021bi \u0219i amenin\u021b\u0103ri externe care v\u0103 sunt deschise. Aborda\u021bi fiecare sec\u021biune \u00een parte \u0219i combina\u021bi informa\u021biile pentru a crea un instrument puternic care s\u0103 v\u0103 sprijine planul de marketing.\"oportunitate<\/a><\/p>\n

Pentru a gestiona schimbarea<\/strong><\/h2>\n

Pentru a v\u0103 ajuta afacerea s\u0103 progreseze \u00een mod eficient, merit\u0103 s\u0103 v\u0103 revizui\u021bi planul de marketing \u00een mod regulat. Aceasta pentru a verifica dac\u0103 v\u0103 afla\u021bi \u00een obiectiv \u0219i pentru a face revizuirile \u0219i ajust\u0103rile necesare \u00een cazul \u00een care circumstan\u021bele se schimb\u0103. Modific\u0103rile \u00een ceea ce prive\u0219te performan\u021ba afacerii, comportamentul clien\u021bilor \u0219i climatul economic, toate acestea vor avea un impact asupra planului dvs. de marketing. Nu v\u0103 fie team\u0103 s\u0103 aborda\u021bi schimb\u0103rile direct \u0219i s\u0103 v\u0103 adapta\u021bi pentru a supravie\u021bui.<\/p>\n

Marketingul joac\u0103 un rol important \u00een orice afacere. Valoarea pe care o adaug\u0103 \u00een dezvoltarea brandului dumneavoastr\u0103, \u00een sus\u021binerea obiectivelor de afaceri \u0219i \u00een contribu\u021bia la profitul dumneavoastr\u0103 nu poate fi trecut\u0103 cu vederea. Poate fi nevoie de timp pentru a afla ce metode de marketing func\u021bioneaz\u0103 cel mai bine pentru afacerea dumneavoastr\u0103. Elaborarea unui plan v\u0103 va permite s\u0103 lua\u021bi decizii inteligente \u0219i informate care v\u0103 vor ajuta afacerea s\u0103 creasc\u0103 \u0219i s\u0103 prospere.<\/p>","protected":false},"excerpt":{"rendered":"

A small business marketing plan is essential for your business’ operations and can help drive growth and bolster revenue. For busy SMEs, it can easily drop to the bottom of the priority list. However, it\u2019s vital to creating new opportunities and getting your company in front of the right people. To get started, you\u2019ll need […]<\/p>\n","protected":false},"author":23,"featured_media":43397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[555],"tags":[],"class_list":{"0":"post-43364","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tutorials"},"acf":[],"yoast_head":"\nWhy You Need To Develop A Small Business Marketing Plan | Solopress<\/title>\n<meta name=\"description\" content=\"Why should you develop a small business marketing plan? Marketing been shown to increase revenue by up to 19% and provide useful tools for you to use\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/tutoriale\/plan-de-marketing-pentru-afaceri-mici\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Small business marketing plan | Why you should develop one\" \/>\n<meta property=\"og:description\" content=\"Why should you develop a small business marketing plan? 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