{"id":43478,"date":"2018-06-20T08:34:56","date_gmt":"2018-06-20T07:34:56","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=43478"},"modified":"2022-08-27T20:22:25","modified_gmt":"2022-08-27T19:22:25","slug":"buget-marketing-pentru-intreprinderi-mici","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/business-marketing\/budget-small-business-marketing\/","title":{"rendered":"17 moduri de a comercializa o afacere mic\u0103 cu un buget"},"content":{"rendered":"
<\/div>

Marketing pentru \u00eentreprinderi mici<\/strong><\/h2>\n

Marketingul este esen\u021bial pentru succesul micii afaceri. V\u0103 ajut\u0103 s\u0103 v\u0103 stabili\u021bi marca, v\u0103 face cunoscut numele \u0219i creeaz\u0103 \u00eencredere \u00een clien\u021bi, astfel \u00eenc\u00e2t ace\u0219tia s\u0103 vin\u0103 mai \u00eent\u00e2i la dumneavoastr\u0103. Cu un plan de marketing corect, pute\u021bi cre\u0219te veniturile \u0219i v\u0103 pute\u021bi face clien\u021bii s\u0103 revin\u0103 pentru mai mult.<\/p>\n

De\u0219i marketingul pentru \u00eentreprinderile mici este important, nu trebuie s\u0103 coste o avere. Pentru a v\u0103 ajuta s\u0103 v\u0103 face\u021bi bugetul s\u0103 mearg\u0103 mai departe, am eviden\u021biat 17 idei de marketing cu costuri reduse.<\/p>\n

 <\/p>\n

    \n
  1. \n

    \u0218ti\u021bi ce dori\u021bi s\u0103 ob\u021bine\u021bi<\/strong><\/h4>\n<\/li>\n<\/ol>\n

    \u00cenainte de a \u00eencepe s\u0103 implementa\u021bi idei de marketing ieftine, este esen\u021bial s\u0103 ave\u021bi un plan clar cu privire la ceea ce dori\u021bi s\u0103 ob\u021bine\u021bi. O strategie de marketing ar trebui s\u0103 fie direct legat\u0103 de obiectivele afacerii \u0219i v\u0103 va ajuta s\u0103 contura\u021bi ceea ce dori\u021bi s\u0103 face\u021bi. G\u00e2ndi\u021bi-v\u0103 dac\u0103 dori\u021bi s\u0103 cre\u0219te\u021bi v\u00e2nz\u0103rile, s\u0103 v\u0103 promova\u021bi brandul sau s\u0103 ajunge\u021bi la noi clien\u021bi.<\/p>\n

     <\/p>\n

      \n
    1. \n

      Scrie\u021bi un plan de marketing<\/strong><\/h4>\n<\/li>\n<\/ol>\n

      Acum c\u0103 ave\u021bi o idee despre ceea ce dori\u021bi s\u0103 realiza\u021bi, acorda\u021bi-v\u0103 timp pentru a elabora un plan de marketing. O alt\u0103 parte vital\u0103 a marketingului unei afaceri mici, planul dvs. pentru viitor va sublinia modul \u00een care v\u0103 ve\u021bi atinge obiectivele. Dac\u0103 vre\u021bi s\u0103 relua\u021bi leg\u0103tura cu vechii clien\u021bi, poate c\u0103 asta implic\u0103 o strategie de e-mail? Sau dac\u0103 dori\u021bi s\u0103 v\u0103 ar\u0103ta\u021bi autoritatea \u00een domeniul dumneavoastr\u0103, poate c\u0103 \u00eenceperea unui blog este o idee bun\u0103? Cu un plan pe h\u00e2rtie, pute\u021bi \u00eencepe s\u0103 pune\u021bi ro\u021bile \u00een mi\u0219care.<\/p>\n

      \u00a0<\/strong><\/p>\n

        \n
      1. \n

        \u00cembun\u0103t\u0103\u021birea cuno\u0219tin\u021belor personalului<\/strong><\/h4>\n<\/li>\n<\/ol>\n

        Nu este \u00eentotdeauna u\u0219or s\u0103 \u00ee\u021bi dai seama de unde s\u0103 \u00eencepi cu marketingul, mai ales atunci c\u00e2nd lansezi o nou\u0103 afacere sau \u00eencerci s\u0103 \u00eembun\u0103t\u0103\u021be\u0219ti situa\u021bia uneia existente. Ajutorul extern de marketing se poate dovedi costisitor, a\u0219a c\u0103 lua\u021bi \u00een considerare formarea sau calific\u0103rile pentru a spori abilit\u0103\u021bile personalului din cadrul propriei echipe. V\u0103 pute\u021bi pune la punct cu ajutorul cursurilor de marketing online sau pute\u021bi explora diferitele moduri \u00een care pute\u021bi avea un impact prin con\u021binut. \u00cen calitate de \u00eentreprindere mic\u0103, s-ar putea chiar s\u0103 v\u0103 califica\u021bi pentru gratuitate consultan\u021b\u0103 \u0219i sprijin guvernamental pentru \u00eentreprinderi<\/a>.\"\"<\/a><\/p>\n

        \u00a0<\/strong><\/p>\n

          \n
        1. \n

          Cunoa\u0219te\u021bi-v\u0103 publicul<\/strong><\/h4>\n<\/li>\n<\/ol>\n

          Afla\u021bi cine sunt clien\u021bii dumneavoastr\u0103 \u0219i asigura\u021bi-v\u0103 c\u0103 con\u021binutul site-ului web, comunic\u0103rile din re\u021belele sociale \u0219i textele de marketing se adreseaz\u0103 acestora. Nu dureaz\u0103 mult, dar stabilirea unor profiluri detaliate ale clien\u021bilor pentru fiecare segment de pia\u021b\u0103 v\u0103 va permite s\u0103 v\u0103 \u00een\u021belege\u021bi mai bine publicul \u0219i s\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi implicarea. Dac\u0103 v\u0103 adresa\u021bi persoanelor nepotrivite, acest lucru ar putea afecta rezultatele demersului dvs. de marketing.<\/p>\n

           <\/p>\n

            \n
          1. \n

            Monitorizeaz\u0103-\u021bi concuren\u021bii<\/strong><\/h4>\n<\/li>\n<\/ol>\n

            Unul dintre cele mai bune sfaturi de marketing pentru afaceri mici este s\u0103 v\u0103 cunoa\u0219te\u021bi concuren\u021bii. Identifica\u021bi companiile care se concentreaz\u0103, de asemenea, pe pia\u021ba dvs. \u021bint\u0103. Uita\u021bi-v\u0103 bine la activit\u0103\u021bile lor de marketing \u0219i compara\u021bi folosind Analiza SWOT<\/a> pentru a avea o idee despre punctele forte, punctele slabe, oportunit\u0103\u021bile \u0219i amenin\u021b\u0103rile. Informarea cu privire la ceea ce fac ceilal\u021bi v\u0103 poate ajuta s\u0103 r\u0103m\u00e2ne\u021bi \u00een fruntea jocului.<\/p>\n

             <\/p>\n

              \n
            1. \n

              Fi\u021bi pricepu\u021bi la social media<\/strong><\/h4>\n<\/li>\n<\/ol>\n

              Social media este un instrument de marketing incredibil de ieftin \u0219i extrem de eficient din punct de vedere al costurilor. Nu v\u0103 face\u021bi griji c\u0103 ve\u021bi deveni viral \u00een primul an de utilizare a acestei metode - \u00een schimb, \u00eendrepta\u021bi-v\u0103 aten\u021bia c\u0103tre construirea de rela\u021bii cu publicul \u021bint\u0103. Odat\u0103 ce a\u021bi \u00eenceput s\u0103 lucra\u021bi, folosi\u021bi instrumente gratuite de social media, cum ar fi Hootsuite<\/a> \u0219i Sprout Social.<\/a>\u00a0Instrumentele de acest tip v\u0103 ajut\u0103 s\u0103 v\u0103 \u00een\u021belege\u021bi mai bine clien\u021bii \u0219i s\u0103 v\u0103 concentra\u021bi energia de marketing pe platformele care genereaz\u0103 cel mai bun angajament \u0219i recomand\u0103ri.<\/p>\n

               <\/p>\n

                \n
              1. \n

                \u00cencerca\u021bi socializarea pl\u0103tit\u0103 <\/strong><\/h4>\n<\/li>\n<\/ol>\n

                Social media este o modalitate str\u0103lucit\u0103 de a atrage clien\u021bii \u00een mod organic. De asemenea, pute\u021bi utiliza metode de publicitate social\u0103 pl\u0103tite pentru a v\u0103 spori \u0219i mai mult eforturile. Facebook, Twitter \u0219i Instagram au toate op\u021biunea de a lansa campanii pl\u0103tite \u0219i pute\u021bi opta s\u0103 cheltui\u021bi c\u00e2t de mult sau c\u00e2t de pu\u021bin dori\u021bi.\u00a0\"Idei<\/a><\/strong><\/p>\n

                 <\/p>\n

                  \n
                1. \n

                  Stabilirea afacerii la nivel local<\/strong><\/h4>\n<\/li>\n<\/ol>\n

                  Ajuta\u021bi-v\u0103 clien\u021bii locali s\u0103 v\u0103 g\u0103seasc\u0103 online, \u00eenregistr\u00e2ndu-v\u0103 la Google My Business<\/a> care v\u0103 va lista gratuit afacerea pe Google. Acest lucru va contribui la cre\u0219terea vizibilit\u0103\u021bii afacerii dvs. pe Google Search, precum \u0219i pe Google Maps. Ad\u0103uga\u021bi fotografii \u0219i actualiz\u0103ri pentru a cre\u0219te rata de r\u0103spuns, r\u0103spunde\u021bi la recenzii pentru a cre\u0219te vizibilitatea \u00een rezultatele c\u0103ut\u0103rii organice \u0219i monitoriza\u021bi activitatea prin analiza datelor pe Google Insights.<\/p>\n

                   <\/p>\n

                    \n
                  1. \n

                    Re\u00eemprosp\u0103ta\u021bi-v\u0103 materialele de marketing<\/strong><\/h4>\n<\/li>\n<\/ol>\n

                    Bro\u0219uri<\/a> \u0219i c\u0103r\u021bi de vizit\u0103<\/a> joac\u0103 un rol important \u00een construirea reputa\u021biei m\u0103rcii dumneavoastr\u0103, a\u0219a c\u0103 asigura\u021bi-v\u0103 c\u0103 acestea sunt actualizate \u0219i bine concepute pentru a v\u0103 reprezenta pe deplin produsele \u0219i serviciile. O carte de vizit\u0103 de calitate v\u0103 va ajuta s\u0103 crea\u021bi acea prim\u0103 impresie at\u00e2t de important\u0103. \u00cen timp ce bro\u0219urile reprezint\u0103 un material de marketing util pe care \u00eel pute\u021bi \u00eemp\u0103rt\u0103\u0219i cu poten\u021bialii clien\u021bi.<\/p>\n

                     <\/p>\n

                      \n
                    1. \n

                      C\u0103uta\u021bi oportunit\u0103\u021bi de networking<\/strong><\/h4>\n<\/li>\n<\/ol>\n

                      Participarea la grupuri locale de afaceri, cum ar fi BNI<\/a>, este o modalitate u\u0219oar\u0103 de a \u00eent\u00e2lni al\u021bi proprietari de afaceri care doresc s\u0103 stabileasc\u0103 leg\u0103turi, s\u0103 g\u0103seasc\u0103 noi oportunit\u0103\u021bi, s\u0103 fac\u0103 schimb de recomand\u0103ri \u0219i s\u0103 discute idei. Acestea v\u0103 pot ajuta s\u0103 v\u0103 extinde\u021bi re\u021beaua \u00een jurul zonei dvs. locale \u0219i s\u0103 transforma\u021bi contactele \u00een conexiuni mai importante.\"strategii<\/a><\/p>\n

                      \u00a0<\/strong><\/p>\n

                        \n
                      1. \n

                        Cere\u021bi recenzii \u0219i m\u0103rturii<\/strong><\/h4>\n<\/li>\n<\/ol>\n

                        Conform studiului Nielsen, 83% dintre cump\u0103r\u0103tori au \u00eencredere \u00een recomand\u0103rile prietenilor sau ale familiei, \u00een timp ce 66% au \u00eencredere \u00een opiniile consumatorilor postate online. \u00cencuraja\u021bi clien\u021bii mul\u021bumi\u021bi s\u0103 \u00ee\u0219i \u00eemp\u0103rt\u0103\u0219easc\u0103 opiniile prin intermediul re\u021belelor de socializare sau prin intermediul unor site-uri specifice, cum ar fi TrustPilot<\/a>. Recenzile \u0219i m\u0103rturiile vor ad\u0103uga credibilitate brandului dvs. \u0219i vor ajuta la transformarea poten\u021bialilor clien\u021bi \u00een clien\u021bi noi.<\/p>\n

                         <\/p>\n

                          \n
                        1. \n

                          F\u0103-te remarcat la expozi\u021bii \u0219i evenimente<\/strong><\/h4>\n<\/li>\n<\/ol>\n

                          Expozi\u021biile \u0219i evenimentele sunt locuri excelente pentru a \u00eent\u00e2lni poten\u021biali clien\u021bi \u0219i pentru a v\u0103 \u00eent\u00e2lni cu cei existen\u021bi. Este important s\u0103 v\u0103 asigura\u021bi c\u0103 ace\u0219tia v\u0103 recunosc compania \u00een mul\u021bime. Alege\u021bi materiale de marketing tip\u0103rite, cum ar fi steaguri<\/a> \u0219i bannere cu role<\/a> pentru a v\u0103 ajuta afacerea s\u0103 ias\u0103 \u00een eviden\u021b\u0103 \u0219i pentru a v\u0103 prezenta cel mai recent mesaj de marketing prin intermediul unor dosare de prezentare<\/a>, cu propriile desene \u0219i opere de art\u0103.<\/p>\n

                          \u00a0<\/strong><\/p>\n

                            \n
                          1. \n

                            St\u0103p\u00e2ni\u021bi marketingul prin e-mail<\/strong><\/h4>\n<\/li>\n<\/ol>\n

                            Marketingul prin e-mail este o idee de marketing extrem de eficient\u0103 \u0219i cu buget redus, care v\u0103 ajut\u0103 s\u0103 comunica\u021bi direct cu clien\u021bii dumneavoastr\u0103. Utiliza\u021bi instrumente specializate, cum ar fi MailChimp<\/a> pentru a ajuta la crearea de e-mailuri personalizate \u0219i pentru a completa lacunele din datele clien\u021bilor pentru a \u00eembun\u0103t\u0103\u021bi direc\u021bionarea \u0219i conversia. Nu uita\u021bi s\u0103 folosi\u021bi linii de subiect atractive pentru a capta imediat aten\u021bia cititorului.<\/p>\n

                            \u00a0<\/strong><\/p>\n

                              \n
                            1. \n

                              Folosi\u021bi publicitatea direct\u0103 \u00een avantajul dumneavoastr\u0103<\/strong><\/h4>\n<\/li>\n<\/ol>\n

                              Marketingul direc\u021bionat prin intermediul coresponden\u021bei directe este o modalitate excelent\u0103 de a le aduce la cuno\u0219tin\u021b\u0103 clien\u021bilor dvs. noile oferte interesante. Ad\u0103uga\u021bi pur \u0219i simplu un mesaj personalizat la un pre\u021b rezonabil flutura\u0219 sau pliant<\/a> \u00een cheltuielile dvs. pentru a le face cunoscute clien\u021bilor serviciile pe care le oferi\u021bi. Pute\u021bi include chiar \u0219i oferte \u0219i reduceri exclusive pentru a \u00eencuraja conversiile.\"po\u0219t\u0103<\/a><\/p>\n

                              \u00a0<\/strong><\/p>\n

                                \n
                              1. \n

                                Fi\u021bi creativi cu marketingul promo\u021bional<\/strong><\/h4>\n<\/li>\n<\/ol>\n

                                Cu materialele promo\u021bionale potrivite \u00een arsenalul dvs., pute\u021bi ie\u0219i \u00een eviden\u021b\u0103 din mul\u021bime. Cu Solopress pute\u021bi crea materiale de marc\u0103, cum ar fi stilouri<\/a> \u0219i Stick-uri USB<\/a>, \u0219i s\u0103 le folosi\u021bi ca cadouri la \u00eent\u00e2lniri \u0219i expozi\u021bii comerciale. Sunt o idee de marketing cu costuri reduse, care va st\u00e2rni interesul \u0219i v\u0103 va pune brandingul chiar \u00een m\u00e2inile noilor clien\u021bi.<\/p>\n

                                 <\/p>\n

                                  \n
                                1. \n

                                  Revizuirea site-ului dvs.<\/strong><\/h4>\n<\/li>\n<\/ol>\n

                                  Site-ul dvs. trebuie s\u0103 func\u021bioneze bine pentru ca clien\u021bii s\u0103 r\u0103m\u00e2n\u0103 interesa\u021bi \u0219i s\u0103 navigheze. Lua\u021bi \u00een considerare o revizie complet\u0103 pentru a v\u0103 asigura c\u0103 este complet optimizat. Trebuie s\u0103 fie u\u0219or de navigat, s\u0103 se \u00eencarce rapid \u0219i s\u0103 fie compatibil cu dispozitivele mobile. 52% dintre utilizatorii din \u00eentreaga lume navigheaz\u0103 acum pe internet de pe telefonul mobil. \u00cen plus, actualizarea sau ad\u0103ugarea de con\u021binut nou \u0219i respectarea celor mai bune practici \u00een ceea ce prive\u0219te structura site-ului \u0219i leg\u0103turile vor contribui la \u00eembun\u0103t\u0103\u021birea pozi\u021biei dvs. \u00een motoarele de c\u0103utare. Totu\u0219i, transformarea site-ului dvs. web nu trebuie s\u0103 fie costisitoare - consulta\u021bi instrumente cu buget redus, cum ar fi WordPress<\/a> \u0219i Wix<\/a>.<\/p>\n

                                   <\/p>\n

                                    \n
                                  1. \n

                                    M\u0103sura\u021bi \u0219i urm\u0103ri\u021bi activit\u0103\u021bile dvs.<\/strong><\/h4>\n<\/li>\n<\/ol>\n

                                    Pentru a profita la maximum de toate activit\u0103\u021bile de marketing, este esen\u021bial s\u0103 urm\u0103ri\u021bi \u0219i s\u0103 m\u0103sura\u021bi rezultatele eforturilor dumneavoastr\u0103. Utiliza\u021bi instrumente online gratuite, cum ar fi Google Analytics<\/a> \u0219i nu uita\u021bi s\u0103 urm\u0103ri\u021bi \u0219i metodele de marketing offline. Acest lucru v\u0103 va permite s\u0103 vede\u021bi \u00een mod clar ce func\u021bioneaz\u0103 pentru dvs. \u0219i ce nu. Pute\u021bi apoi s\u0103 v\u0103 rafina\u021bi activit\u0103\u021bile de marketing \u0219i s\u0103 v\u0103 concentra\u021bi asupra acelor domenii \u00een care este posibil s\u0103 ave\u021bi cel mai mare succes.<\/p>\n

                                     <\/p>\n

                                    Cu o combina\u021bie de metode de marketing online \u0219i offline, pute\u021bi crea un mare succes pentru compania dvs., f\u0103r\u0103 s\u0103 v\u0103 rupe\u021bi banii. Fi\u021bi pricepu\u021bi cu instrumentele gratuite \u0219i cu costuri reduse disponibile. Cu ajutorul acestora, a\u021bi putea \u00eembun\u0103t\u0103\u021bi gradul de con\u0219tientizare a m\u0103rcii, cre\u0219te v\u00e2nz\u0103rile \u0219i c\u00e2\u0219tiga o cot\u0103 de pia\u021b\u0103 mai mare.<\/p>","protected":false},"excerpt":{"rendered":"

                                    Marketing for small business Marketing is key to the success of your small business. It helps to establish your brand, gets your name out there and builds trust with customers so they come to you first. With the right marketing plan, you can increase revenue and keep your clients coming back for more. Although marketing […]<\/p>\n","protected":false},"author":23,"featured_media":43511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-43478","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\n17 Ways To Market A Small Business On A Budget | Solopress<\/title>\n<meta name=\"description\" content=\"Marketing for small business can often make you wonder where to start so, we've put together 17 ways to market a small business on a budget to help.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/buget-marketing-pentru-intreprinderi-mici\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"17 ways to market a small business on a budget\" \/>\n<meta property=\"og:description\" content=\"Marketing for small business can often make you wonder where to start so, we've put together 17 ways to market a small business on a budget to help.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/buget-marketing-pentru-intreprinderi-mici\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-20T07:34:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-27T19:22:25+00:00\" \/>\n<meta property=\"og:image\" 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