{"id":46459,"date":"2018-12-10T10:36:26","date_gmt":"2018-12-10T10:36:26","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=46459"},"modified":"2019-06-26T08:36:05","modified_gmt":"2019-06-26T07:36:05","slug":"10-idei-de-marketing-de-craciun","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/special-occasions\/10-christmas-marketing-ideas\/","title":{"rendered":"10 idei de marketing de Cr\u0103ciun"},"content":{"rendered":"
<\/div>\r\n

Fie c\u0103 este vorba de oferirea de cadouri sau de \u00eemp\u0103r\u021birea unei mese special preg\u0103tite, Cr\u0103ciunul tinde s\u0103 scoat\u0103 la iveal\u0103 marii cheltuitori. Dar crearea unui buzz \u00een jurul produselor \u0219i serviciilor dvs. este mai dificil\u0103 \u00een aceast\u0103 perioad\u0103 a anului - c\u00e2nd fiecare marc\u0103 \u0219i afacere se lupt\u0103 pentru a atrage aten\u021bia oamenilor.<\/p>\r\n\r\n\r\n\r\n

Iat\u0103 10 idei de marketing pentru a v\u0103 promova afacerea, produsele \u0219i serviciile \u00een acest Cr\u0103ciun.<\/p>\r\n\r\n\r\n\r\n

1. Crea\u021bi un buzz cu teasere<\/strong><\/h2>\r\n\r\n\r\n\r\n

Cheia unei campanii eficiente este s\u0103 p\u0103str\u0103m modera\u021bia \u00een ceea ce prive\u0219te \"Cr\u0103ciunul\". Dac\u0103 preg\u0103ti\u021bi o promo\u021bie puternic\u0103, p\u0103stra\u021bi clien\u021bii \u00een suspans cu c\u00e2teva indicii subtile despre ceea ce ave\u021bi planificat \u00een aceast\u0103 perioad\u0103. Crea\u021bi o anumit\u0103 agita\u021bie \u00een jurul unei dezv\u0103luiri importante, cum ar fi o pagin\u0103 de destina\u021bie nou\u0103, cu oferte speciale.<\/p>\r\n\r\n\r\n\r\n

2. Crea\u021bi ghiduri de cadouri pentru a men\u021bine oamenii implica\u021bi <\/strong><\/h2>\r\n\r\n\r\n\r\n

Crea\u021bi ghiduri de cadouri orientate c\u0103tre utilizator, care eviden\u021biaz\u0103 caracteristicile \u0219i beneficiile produselor \u0219i serviciilor dvs. printr-un text bine scris \u0219i un design inteligent. Combina\u021bi versiunile digitale \u0219i cele pe h\u00e2rtie pentru a transmite mesajul produselor dvs. cheie \u0219i al ofertelor de reduceri c\u0103tre publicul dvs. - fie prin Google, fie prin Po\u0219ta Regal\u0103. <\/p>\r\n\r\n\r\n\r\n

3. \"Pop-up\" o zon\u0103 promo\u021bional\u0103 \u00een magazin <\/strong><\/h2>\r\n\r\n\r\n\r\n

O zon\u0103 experien\u021bial\u0103 de tip pop-up \u00een magazin poate crea agita\u021bie \u0219i poate atrage clien\u021bii c\u0103tre produsele dvs. cheie. Ave\u021bi la stand membri ai personalului bine informa\u021bi care s\u0103 vorbeasc\u0103 despre beneficiile cheie ale produselor \u0219i s\u0103 r\u0103spund\u0103 la \u00eentreb\u0103ri. Comanda\u021bi un banner cu role<\/a> afi\u0219aj pentru a atrage aten\u021bia clien\u021bilor \u0219i pentru a se potrivi cu unele atractive corespunz\u0103tor afi\u0219e<\/a> pentru a-i \u021bine pe clien\u021bi \u00een priz\u0103 \u00eenainte de ziua lans\u0103rii.<\/p>\r\n\r\n\r\n\r\n

4. \u00centoarce\u021bi capetele cu ambalaje promo\u021bionale<\/strong><\/h2>\r\n\r\n\r\n\r\n

Pentru sezonul festiv, schimba\u021bi-v\u0103 ambalajul cu o imprimare personalizat\u0103. Prin modificarea culorilor obi\u0219nuite de pe ambalajele dvs. \u00een culori de sezon, pute\u021bi oferi clien\u021bilor un mic gust al s\u0103rb\u0103torilor care vor urma.<\/p>\r\n\r\n\r\n\r\n

Pentru a merge mai departe, ad\u0103uga\u021bi o not\u0103 personalizat\u0103 la fiecare livrare. Un bilet scris de m\u00e2n\u0103 pentru a mul\u021bumi clien\u021bilor sau o decora\u021biune panglic\u0103 personalizat\u0103<\/a>, va fi cirea\u0219a de pe tortul de Cr\u0103ciun.<\/p>\r\n\r\n\r\n\r\n

5. Spune\u021bi-le clien\u021bilor datele dvs. cheie <\/strong><\/h2>\r\n\r\n\r\n\r\n

Pe m\u0103sur\u0103 ce comenzile dvs. cresc \u00een perioada de dinaintea Cr\u0103ciunului, folosi\u021bi un pliant pentru a le spune clien\u021bilor datele importante din acest sezon, inclusiv termenul limit\u0103 pentru comenzi.<\/p>\r\n\r\n\r\n\r\n

Folosi\u021bi aceast\u0103 ocazie pentru a face un ultim efort promo\u021bional, poate prin valorificarea unei oferte speciale. Clien\u021bii vor aprecia s\u0103 fie informa\u021bi cu privire la data limit\u0103 pentru comenzi.<\/p>\r\n\r\n\r\n\r\n

6. Atrage\u021bi-v\u0103 clien\u021bii cu oferte<\/strong><\/h2>\r\n\r\n\r\n\r\n

Ajuta\u021bi-i pe clien\u021bii dvs. s\u0103 se entuziasmeze \u0219i p\u0103stra\u021bi-v\u0103 afacerea \u00een aten\u021bia lor cu oferte pe tot parcursul lunii decembrie. P\u0103stra\u021bi aceste coduri exclusiv pentru cei care se \u00eenscriu la buletinul dvs. informativ prin e-mail sau oferi\u021bi-le pe site-ul dvs. pentru o perioad\u0103 limitat\u0103 de timp. <\/p>\r\n\r\n\r\n\r\n

7. Distribui\u021bi pliante pentru toate ofertele dvs.<\/strong><\/h2>\r\n\r\n\r\n\r\n

Aceasta poate fi inclus\u0103 \u00een ghidurile de cadouri sau poate fi creat\u0103 separat. Oricum ar fi, cele dou\u0103 active merg m\u00e2n\u0103 \u00een m\u00e2n\u0103 - ghidul de cadouri \u00eel implic\u0103 pe clientul dvs. cu motivele pentru a crede \u00eentr-un anumit produs sau serviciu. Apoi, prospectul de oferte le ofer\u0103 un motiv pentru a cump\u0103ra acum - atunci c\u00e2nd cele dou\u0103 sunt combinate, rezultatele pot fi conving\u0103toare. <\/p>\r\n\r\n\r\n\r\n

8. Recompenseaz\u0103-\u021bi clien\u021bii fideli<\/strong><\/h2>\r\n\r\n\r\n\r\n

Pe m\u0103sur\u0103 ce anul se apropie de sf\u00e2r\u0219it, a\u021bi putea dori s\u0103 le mul\u021bumi\u021bi clien\u021bilor dumneavoastr\u0103, at\u00e2t celor noi, c\u00e2t \u0219i celor vechi, pentru sprijinul acordat. Printr-o schem\u0103 pe niveluri, pute\u021bi oferi clien\u021bilor noi un stimulent pentru a face cump\u0103r\u0103turi la dumneavoastr\u0103 \u0219i \u00eei pute\u021bi recompensa pe cei care sunt deja abona\u021bi. Acest lucru ar putea fi realizat prin diferite tehnici, de exemplu, acces anticipat la ofertele dvs. zilnice sau recompense atunci c\u00e2nd ace\u0219tia recomand\u0103 un prieten sau un membru al familiei. <\/p>\r\n\r\n\r\n\r\n

9. Crea\u021bi un cadou social<\/strong><\/h2>\r\n\r\n\r\n\r\n

Cr\u0103ciunul este anotimpul perfect pentru a le oferi \u00eenapoi clien\u021bilor dumneavoastr\u0103. Organiza\u021bi un concurs prin intermediul re\u021belelor de socializare pentru a crea un adev\u0103rat buzz - este o modalitate excelent\u0103 de a v\u0103 spori num\u0103rul de persoane care v\u0103 urm\u0103resc pe re\u021belele de socializare. Includerea unui link direct c\u0103tre site-ul dvs. web poate contribui, de asemenea, la generarea de v\u00e2nz\u0103ri \u0219i la cre\u0219terea notoriet\u0103\u021bii m\u0103rcii dvs.<\/p>\r\n\r\n\r\n\r\n

10. Aduna\u021bi totul \u00eentr-un buletin informativ<\/strong><\/h2>\r\n\r\n\r\n\r\n

Fi\u021bi inteligen\u021bi cu tot con\u021binutul pe care l-a\u021bi creat cu un newsletter prin e-mail care s\u0103 reuneasc\u0103 totul \u00eentr-un singur loc. Crea\u021bi un e-mail care este conceput pentru a reflecta c\u0103l\u0103toria utilizatorului - prezenta\u021bi ghidurile al\u0103turi de oferte, cu linkuri c\u0103tre pagina de pe care pot cump\u0103ra. Combina\u021bi cu con\u021binut ve\u0219nic nepromo\u021bional care nu este<\/em> \u00eencearc\u0103 s\u0103 v\u00e2nd\u0103, ci \u00eei ajut\u0103 s\u0103 \u00een\u021beleag\u0103 tehnologiile sau le ofer\u0103 cele mai recente \u0219tiri legate de ceea ce face\u021bi dumneavoastr\u0103.<\/p>","protected":false},"excerpt":{"rendered":"

Whether it\u2019s the giving of gifts or sharing a specially prepared meal, Christmas tends to bring out the big spenders. But creating a buzz around your products and services is more difficult at this time of the year \u2013 when every brand and business is clamouring for people\u2019s attention. Here are 10 marketing ideas to […]<\/p>\n","protected":false},"author":23,"featured_media":46465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[553],"tags":[896],"class_list":{"0":"post-46459","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-special-occasions","8":"tag-christmas"},"acf":[],"yoast_head":"\nChristmas marketing ideas | Solopress<\/title>\n<meta name=\"description\" content=\"Create buzz around your products and services with 10 Christmas marketing tips. Get the ideas today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/ocazii-speciale\/10-idei-de-marketing-de-craciun\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Christmas marketing ideas | Solopress\" \/>\n<meta property=\"og:description\" content=\"Create buzz around your products and services with 10 Christmas marketing tips. Get the ideas today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/ro\/ocazii-speciale\/10-idei-de-marketing-de-craciun\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-10T10:36:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-26T07:36:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/12\/Christmas-Marketing-Ideas-Header-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/10-christmas-marketing-ideas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/10-christmas-marketing-ideas\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"10 Christmas marketing ideas\",\"datePublished\":\"2018-12-10T10:36:26+00:00\",\"dateModified\":\"2019-06-26T07:36:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/10-christmas-marketing-ideas\/\"},\"wordCount\":693,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/10-christmas-marketing-ideas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/12\/Christmas-Marketing-Ideas-Header-Image.jpg\",\"keywords\":[\"Christmas\"],\"articleSection\":[\"Special Occasions\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/special-occasions\/10-christmas-marketing-ideas\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/10-christmas-marketing-ideas\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/10-christmas-marketing-ideas\/\",\"name\":\"Christmas marketing ideas | Solopress\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/10-christmas-marketing-ideas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/special-occasions\/10-christmas-marketing-ideas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/12\/Christmas-Marketing-Ideas-Header-Image.jpg\",\"datePublished\":\"2018-12-10T10:36:26+00:00\",\"dateModified\":\"2019-06-26T07:36:05+00:00\",\"description\":\"Create buzz around your products and services with 10 Christmas marketing tips. 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