{"id":52336,"date":"2018-12-20T14:14:36","date_gmt":"2018-12-20T14:14:36","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=52336"},"modified":"2022-06-30T14:37:40","modified_gmt":"2022-06-30T13:37:40","slug":"cum-se-redacteaza-un-pliant","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/tutorials\/how-to-write-a-leaflet\/","title":{"rendered":"Cum se scrie un pliant"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\r\n<p><a href=\"https:\/\/www.solopress.com\/blog\/ro\/pliante-pliante\/\">Bro\u0219uri de afaceri<\/a>\u00a0poate eviden\u021bia beneficiile celui mai recent produs, promo\u021bie sau eveniment - plas\u00e2nd mesajul dvs. \u00een fa\u021ba publicului dumneavoastr\u0103.<\/p>\r\n\r\n\r\n\r\n<p>Dar ce face ca o campanie Leaflet s\u0103 aib\u0103 succes? Un con\u021binut inteligent, mesaje succinte \u0219i un ton solid sunt toate importante. Descoperi\u021bi cum s\u0103 scrie\u021bi un pliant \u00een \u0219ase pa\u0219i simpli:<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Pasul 1: Stabile\u0219te-\u021bi propriul ton al vocii<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Tonul vocii se rezum\u0103 la modul \u00een care un brand comunic\u0103 cu clien\u021bii s\u0103i \u0219i cu lumea \u00een general. Tot con\u021binutul pe care \u00eel crea\u021bi - de la anun\u021burile de pres\u0103 \u0219i post\u0103rile de pe bloguri p\u00e2n\u0103 la textul site-ului \u0219i social media - trebuie s\u0103 fie coerent \u00een ceea ce prive\u0219te cuvintele folosite, structura frazelor, caracterul vorb\u0103re\u021b, referin\u021bele culturale etc.<\/p>\r\n\r\n\r\n\r\n<p>Cele mai de succes m\u0103rci st\u0103p\u00e2nesc perfect tonul vocii. G\u00e2ndi\u021bi-v\u0103 la modul \u00een care vorbe\u0219te Apple, de exemplu. Sau la farmecul neobi\u0219nuit al smoothie-urilor Innocent - toate Fruit Towers \u0219i Banana Phone.<\/p>\r\n\r\n\r\n\r\n<p>Lua\u021bi \u00een considerare limbajul la care publicul dvs. \u021bint\u0103 va fi cel mai receptiv \u0219i folosi\u021bi-l pentru a le st\u00e2rni interesul cu formul\u0103ri conving\u0103toare \u0219i conving\u0103toare, care s\u0103 fie fidele m\u0103rcii dvs.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Pasul 2: Crea\u021bi titluri care s\u0103 atrag\u0103 aten\u021bia<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Suntem bombarda\u021bi cu sute de mesaje de marketing \u00een fiecare zi. Deci, cum poate mesajul dumneavoastr\u0103 s\u0103 se ridice deasupra zgomotului de fond?<\/p>\r\n\r\n\r\n\r\n<p>Atrage\u021bi aten\u021bia audien\u021bei dvs. cu un titlu care s\u0103 fie atr\u0103g\u0103tor, relevant \u0219i care s\u0103 aduc\u0103 beneficii. Un sfat cheie este s\u0103 plasa\u021bi principalul beneficiu al produsului pe care \u00eel promova\u021bi \u00een titlu, \u00eenconjurat de un limbaj de sus\u021binere. Acest lucru se nume\u0219te \"benefit-led\". De exemplu:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>V\u00e2nzarea:<\/strong> conduce\u021bi cu oferta \u00een sine<\/li>\r\n<li><strong>Eveniment:<\/strong> utiliza\u021bi detaliile privind locul \u0219i momentul<\/li>\r\n<li><strong>Produs:<\/strong> s\u0103 se concentreze pe beneficiul principal<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Pasul 3: Concentreaz\u0103-te pe USPs<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Pozi\u021biona\u021bi-le \u00een locuri proeminente, \u00eentr-un mod care s\u0103 atrag\u0103 aten\u021bia, \u00een cadrul designului pliantului dumneavoastr\u0103. Listele numerotate \u0219i bullet points sunt o modalitate excelent\u0103 de a eviden\u021bia \u00een mod clar punctele esen\u021biale ale pliantului dvs. \u0219i de a grupa punctele forte suplimentare. P\u00e2n\u0103 la urm\u0103, noul dvs. telefon are mai mult de spus dec\u00e2t noul s\u0103u ecran.<\/p>\r\n\r\n\r\n\r\n<p>Elabora\u021bi-v\u0103 prospectul \u00een jurul acestor caracteristici \u0219i transpune\u021bi-le \u00een beneficii legate de stilul de via\u021b\u0103. S\u0103 spunem, de exemplu, c\u0103 vinde\u021bi un smartphone care ofer\u0103 un ecran mai bun dec\u00e2t altele. Nu spune\u021bi pur \u0219i simplu \"are un ecran mai bun\".<\/p>\r\n\r\n\r\n\r\n<p>Spune\u021bi ceva de genul: \"Netflix pe telefon arat\u0103 la fel de bine ca pe televizor, cu ecranul de pe...\" Transform\u0103 caracteristicile \u00een beneficii.<\/p>\r\n\r\n\r\n\r\n<p>Pozi\u021biona\u021bi-le \u00een locuri proeminente, \u00eentr-un mod care s\u0103 atrag\u0103 aten\u021bia \u00een cadrul <a href=\"https:\/\/www.solopress.com\/blog\/ro\/tutoriale\/cum-sa-concepeti-pliante-si-fluturasi\/\">Designul pliantelor<\/a>. Listele numerotate \u0219i bullet points sunt o modalitate excelent\u0103 de a eviden\u021bia \u00een mod clar punctele esen\u021biale ale prospectului dumneavoastr\u0103 - \u0219i de a grupa punctele forte suplimentare. P\u00e2n\u0103 la urm\u0103, noul dvs. telefon are mai mult de spus dec\u00e2t noul ecran.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Pasul 4: Include\u021bi detalii cheie<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Elementele esen\u021biale ale promov\u0103rii trebuie s\u0103 fie incluse \u00een structura pliantului. Articolele de \u0219tiri, de exemplu, sunt \u00eentotdeauna scrise pentru a acoperi cine, ce, c\u00e2nd, unde, de ce \u0219i cum. \u0218i Pliantul dvs. ar trebui s\u0103 urmeze acela\u0219i principiu.<\/p>\r\n\r\n\r\n\r\n<p>Detaliile de contact ale companiei, datele evenimentelor, loca\u021biile, pre\u021burile produselor \u0219i reducerile promo\u021bionale sunt toate esen\u021biale. Acestea sunt fragmentele de informa\u021bii de care cititorii dvs. au nevoie pentru a ac\u021biona \u00een urma apelului la ac\u021biune din pliantul dvs.<\/p>\r\n\r\n\r\n\r\n<p>\u00cen timp ce titlul are prioritate pentru a atrage cititorul, aceste informa\u021bii vor ajuta la ghidarea acestuia c\u0103tre ac\u021biunea dorit\u0103.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Pasul 5: Merge\u021bi direct la subiect<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Fi\u021bi concis atunci c\u00e2nd enumera\u021bi informa\u021bii importante legate de promovarea dumneavoastr\u0103. Fi\u021bi expresiv, dar asigura\u021bi-v\u0103, de asemenea, c\u0103 ceea ce spune\u021bi este relevant.<\/p>\r\n\r\n\r\n\r\n<p>Descrie\u021bi clar ceea ce oferi\u021bi \u0219i adresa\u021bi-v\u0103 direct clientului. \u00cencerca\u021bi s\u0103 \u00eel convinge\u021bi s\u0103 sune, s\u0103 trimit\u0103 un e-mail, s\u0103 scaneze un <a href=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/theyre-back-un-ghid-pentru-comercianti-pentru-a-sparge-codul-qr\/\">Cod QR<\/a> sau vizita\u021bi site-ul web, a\u0219a c\u0103 vorbi\u021bi-le folosind un limbaj precum \"tu\" \u0219i \"e\u0219ti\".<\/p>\r\n\r\n\r\n\r\n<p>Pune\u021bi accentul pe beneficiile pe care le vor primi de pe urma produsului pe care \u00eel promova\u021bi \u0219i alimenta\u021bi-le pofta de a afla mai multe despre acesta, fiind descriptivi.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Pasul 6: Termina\u021bi cu un apel la ac\u021biune<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Care este <a href=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/ce-este-o-brosura-10-intrebari-esentiale-despre-brosuri\/\">scopul pliantului<\/a>? Incita\u021bi poten\u021bialii clien\u021bi s\u0103 ac\u021bioneze \u00een urma materialelor dvs. de marketing prin includerea unui apel clar la ac\u021biune, care s\u0103 indice exact ceea ce trebuie s\u0103 fac\u0103 \u00een continuare pentru a...<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Profita\u021bi de oferta dumneavoastr\u0103<\/li>\r\n<li>Afla\u021bi mai multe despre produs<\/li>\r\n<li>Rezerva\u021bi bilete pentru evenimentul dumneavoastr\u0103<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Orice ac\u021biune pe care dori\u021bi s\u0103 o \u00eentreprind\u0103, fi\u021bi clar. Cele mai eficiente exemple de redactare a pliantelor folosesc o englez\u0103 simpl\u0103 \u0219i nu creeaz\u0103 confuzie cu un limbaj \u00eenflorit sau metafore.<\/p>\r\n\r\n\r\n\r\n<p>Fraze precum \"Vizita\u021bi site-ul nostru la...\" \"Descoperi\u021bi mai multe al\u0103tur\u00e2ndu-v\u0103 nou\u0103 pe...\" \u0219i \"Explora\u021bi gama noastr\u0103 la...\" sunt exemple perfecte de CTA-uri expresive \u0219i care conduc cititorul c\u0103tre urm\u0103torul punct.<\/p>\r\n\r\n\r\n\r\n<p>Un CTA puternic poate face diferen\u021ba \u00een succesul campaniei dvs. de pliante.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Scrierea de pliante: Ce trebuie \u0219i ce nu trebuie f\u0103cut<\/strong><\/h2>\r\n\r\n\r\n\r\n<p><strong>S\u0103 fac\u0103:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Do<\/strong> folosi\u021bi propozi\u021bii scurte \u0219i rapide pentru a men\u021bine aten\u021bia cititorului<\/li>\r\n<li><strong>Do<\/strong> pune\u021bi-v\u0103 \u00een valoare credibilitatea prin includerea premiilor ob\u021binute sau a calific\u0103rilor<\/li>\r\n<li><strong>Do<\/strong> s\u0103 utilizeze un limbaj persuasiv<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><strong>Nu:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Nu.<\/strong> supra\u00eenc\u0103rca\u021bi cititorul cu o mul\u021bime de informa\u021bii<\/li>\r\n<li><strong>Nu. <\/strong>risipi\u021bi pagina din spate - imprima\u021bi pe ambele fe\u021be<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Atunci c\u00e2nd imprima\u021bi pliante cu Solopress, pute\u021bi fi siguri de un produs de \u00eenalt\u0103 calitate care v\u0103 atinge obiectivele de design. Pur \u0219i simplu \u00eenc\u0103rca\u021bi lucr\u0103rile dvs. artistice utiliz\u00e2nd aplica\u021bia noastr\u0103 online <a href=\"https:\/\/www.solopress.com\/blog\/ro\/free-artwork-templates\/pliante-pliante\/\">Model de pliant<\/a> iar noi ne vom ocupa de tip\u0103rire folosind culori vibrante.<\/p>","protected":false},"excerpt":{"rendered":"<p>Business Leaflets\u00a0can highlight the benefits of your latest product, promo or showpiece event \u2013 placing your message squarely in front of your audience. But what makes a Leaflet campaign successful? Clever content, succinct messaging and a solid tone of voice are all important. Explore how to write a Leaflet in six simple steps: Step 1: [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":52348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[555],"tags":[634],"class_list":{"0":"post-52336","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tutorials","8":"tag-flyers-leaflets"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Write a Leaflet Effectively - Solopress UK<\/title>\n<meta name=\"description\" content=\"Effectively share the message of your next campaign by learning how to write a Leaflet with our six-step guide \u2013 with helpful dos and don\u2019ts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/tutoriale\/cum-se-redacteaza-un-pliant\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write a Leaflet Effectively - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Effectively share the message of your next campaign by learning how to write a Leaflet with our six-step guide \u2013 with helpful dos and don\u2019ts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/ro\/tutoriale\/cum-se-redacteaza-un-pliant\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-20T14:14:36+00:00\" \/>\n<meta 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