{"id":53735,"date":"2019-02-01T14:54:00","date_gmt":"2019-02-01T14:54:00","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=53735"},"modified":"2023-05-25T21:23:21","modified_gmt":"2023-05-25T20:23:21","slug":"5-beneficii-ale-cardurilor-de-loialitate-pentru-intreprinderi","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/","title":{"rendered":"5 beneficii ale cardurilor de loialitate pentru \u00eentreprinderi"},"content":{"rendered":"
<\/div>\r\n

Carduri de loialitate<\/a> poate fi un avantaj nepre\u021buit pentru afacerea dumneavoastr\u0103 - iar cifrele o dovedesc. Potrivit unui studiu recent realizat de YouGov, trei sferturi dintre consumatorii britanici sunt acum \u00eenscri\u0219i \u00eentr-un program de fidelizare.<\/p>\r\n\r\n\r\n\r\n

Deci, care este secretul succesului lor? \u0218i de ce ar trebui s\u0103 le foloseasc\u0103 brandurile? R\u0103spunsul la ambele \u00eentreb\u0103ri este simplu: prin recompensarea clien\u021bilor pentru cump\u0103r\u0103turile efectuate cu marca dumneavoastr\u0103 printr-un program de fidelizare, cre\u0219te\u021bi \u0219ansele ca ace\u0219tia s\u0103 r\u0103m\u00e2n\u0103 loiali afacerii dumneavoastr\u0103, ceea ce contribuie la cre\u0219terea num\u0103rului de clien\u021bi.<\/p>\r\n\r\n\r\n\r\n

Totu\u0219i, acestea nu sunt singurele beneficii. Exist\u0103 o multitudine de motive pentru care ar trebui s\u0103 lua\u021bi \u00een considerare crearea unei scheme pentru afacerea dumneavoastr\u0103. Aceast\u0103 postare \u00eencearc\u0103 s\u0103 le exploreze pe primele cinci. Dar mai \u00eent\u00e2i, o scurt\u0103 introducere despre cum au \u00eenceput cardurile de loialitate.<\/p>\r\n\r\n\r\n\r\n

Cum au \u00eenceput cardurile de fidelitate?<\/strong><\/h2>\r\n\r\n\r\n\r\n

Ideea de a recompensa clien\u021bii exist\u0103 de ceva vreme, dar abia \u00een 1995 a ap\u0103rut primul card de fidelitate \u00een industria de retail din Marea Britanie.<\/p>\r\n\r\n\r\n\r\n

Tesco Clubcard a deschis calea, cre\u00e2nd o schem\u0103 de reduceri personalizate pentru a genera loialitate fa\u021b\u0103 de marc\u0103. Aceasta a \u00eenceput rapid s\u0103 dea roade, cu o cre\u0219tere incredibil\u0103 de 28% a cheltuielilor pentru de\u021bin\u0103torii de carduri doar un an mai t\u00e2rziu.<\/p>\r\n\r\n\r\n\r\n

\u00cen cur\u00e2nd, \u0219i alte m\u0103rci mari au preluat aceast\u0103 idee, iar ast\u0103zi aproape toate \u00eentreprinderile mari ofer\u0103 un fel de program de fidelizare.<\/p>\r\n\r\n\r\n\r\n

\r\n
\"\"<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

1. Stabile\u0219te o rela\u021bie pe termen lung \u00eentre client \u0219i marc\u0103<\/strong><\/p>\r\n\r\n\r\n\r\n

Premisa unei scheme de fidelizare este de a atrage clien\u021bii \u00eenapoi \u00een afacerea dumneavoastr\u0103 pentru a le face s\u0103 se repete, folosind oferte \u0219i promo\u021bii pentru a crea o rela\u021bie de lung\u0103 durat\u0103.<\/p>\r\n\r\n\r\n\r\n

Aceast\u0103 practic\u0103 nu numai c\u0103 este extrem de eficient\u0103 \u00een ceea ce prive\u0219te p\u0103strarea clien\u021bilor, dar creeaz\u0103 \u0219i un angajament mai profund \u00een \u00eentreaga afacere, deoarece clien\u021bii devin mai implica\u021bi \u00een brand.<\/p>\r\n\r\n\r\n\r\n

2. Surprinde\u021bi \u0219i \u00eenc\u00e2nta\u021bi clien\u021bii<\/strong><\/p>\r\n\r\n\r\n\r\n

Clien\u021bii nu mai caut\u0103 s\u0103 colecteze puncte. \u00cen schimb, ace\u0219tia doresc ceva nou, interesant \u0219i dinamic atunci c\u00e2nd aleg s\u0103 se \u00eenscrie \u00eentr-un program de fidelizare.<\/p>\r\n\r\n\r\n\r\n

Multe m\u0103rci au r\u0103spuns la aceast\u0103 schimbare \u0219i introduc servicii personalizate de carduri de fidelitate - de obicei prin intermediul aplica\u021biilor interactive. Acestea utilizeaz\u0103 date despre interesele individuale ale clien\u021bilor \u0219i despre achizi\u021biile anterioare pentru a crea oferte specifice, unice pentru ace\u0219tia. Forjarea unei rela\u021bii mai profunde cu consumatorii \u00een acest fel poate construi o rela\u021bie mai profund\u0103 cu ace\u0219tia.<\/p>\r\n\r\n\r\n\r\n

3. Creeaz\u0103 o experien\u021b\u0103 excelent\u0103 pentru clien\u021bi <\/strong><\/p>\r\n\r\n\r\n\r\n

Peisajul \u00een continu\u0103 schimbare al cererii clien\u021bilor \u00eenseamn\u0103 c\u0103 ace\u0219tia caut\u0103 acum recompense instantanee din partea programelor de fidelizare, mai degrab\u0103 dec\u00e2t sistemul tradi\u021bional de acumulare pe termen lung. G\u0103sirea echilibrului perfect este crucial\u0103.<\/p>\r\n\r\n\r\n\r\n

Programele de fidelizare care ofer\u0103 o recompens\u0103 \u00een apropierea achizi\u021biei - cum ar fi un bonus de \u00eenscriere sau un discount instantaneu la urm\u0103torul cump\u0103r\u0103turi - \u00eei pot \u00eencuraja s\u0103 revin\u0103. Acest lucru v\u0103 poate pune afacerea deasupra celorlal\u021bi, evit\u00e2nd taxele de \u00eenscriere sau costurile de aderare.<\/p>\r\n\r\n\r\n\r\n

4. Transforma\u021bi clien\u021bii \u00een avoca\u021bi ai m\u0103rcii
<\/strong><\/p>\r\n\r\n\r\n\r\n

Marketingul din gur\u0103 \u00een gur\u0103 este unul dintre cele mai puternice instrumente de promovare a brandingului dumneavoastr\u0103. Sistemele precum cardurile de fidelitate ofer\u0103 o \u0219ans\u0103 mai mare ca membrii companiei dvs. s\u0103 mearg\u0103 \u0219i s\u0103 r\u0103sp\u00e2ndeasc\u0103 vestea despre afacerea dvs. \u00een r\u00e2ndul familiei \u0219i prietenilor.<\/p>\r\n\r\n\r\n\r\n

Astfel, mai mul\u021bi oameni vor vorbi despre marca dumneavoastr\u0103, mai mul\u021bi consumatori se vor \u00eenscrie \u00een programul dumneavoastr\u0103 \u0219i vor ob\u021bine beneficii poten\u021biale, cum ar fi cre\u0219terea v\u00e2nz\u0103rilor.<\/p>\r\n\r\n\r\n\r\n

5. Construirea unei comunit\u0103\u021bi <\/strong><\/p>\r\n\r\n\r\n\r\n

Clien\u021bii existen\u021bi cheltuiesc \u00een medie cu 67% mai mult dec\u00e2t cei noi, ceea ce ilustreaz\u0103 importan\u021ba fideliz\u0103rii clien\u021bilor dumneavoastr\u0103. \u00cen plus, este mult mai probabil ca oamenii s\u0103 r\u0103m\u00e2n\u0103 loiali unei afaceri pe baza convingerilor \u0219i valorilor lor, mai degrab\u0103 dec\u00e2t pe baza produselor \u00een sine.<\/p>\r\n\r\n\r\n\r\n

\u00centreprinderile profit\u0103 de aceast\u0103 situa\u021bie, asociindu-se cu alte companii locale pentru a crea programe de fidelizare comune care ofer\u0103 oferte complete care pot fi utilizate la to\u021bi comercian\u021bii cu am\u0103nuntul din grupul respectiv. Este un mod fantastic de a crea o mini-comunitate \u00een care loialitatea este \u00eemp\u0103rt\u0103\u0219it\u0103.<\/p>\r\n\r\n\r\n\r\n

Sisteme de carduri de fidelitate de succes: Recompensele mele Starbucks<\/strong><\/h2>\r\n\r\n\r\n\r\n

\u00cen 2012, Starbucks a \u00eenlocuit \u00een Marea Britanie cardul prepl\u0103tit pentru membri cu programul My Starbucks Rewards. Aceasta a transformat experien\u021ba clien\u021bilor \u0219i a sporit loialitatea acestora, transform\u00e2nd vizitele \u00een recompense prin intermediul unui sistem rapid de colectare a punctelor.<\/p>\r\n\r\n\r\n\r\n

Pe l\u00e2ng\u0103 aceasta, au lansat \u0219i o aplica\u021bie \u00eenso\u021bitoare. Aceasta a devenit \u00een scurt timp una dintre cele mai utilizate aplica\u021bii de fidelizare de pe pia\u021b\u0103, permi\u021b\u00e2nd clien\u021bilor s\u0103 \u00ee\u0219i acceseze cu u\u0219urin\u021b\u0103 punctele din mers. La r\u00e2ndul s\u0103u, acest lucru a dus la o cre\u0219tere fulminant\u0103 a implic\u0103rii digitale a clien\u021bilor \u0219i a adus \u00een era digital\u0103 o tehnic\u0103 de fidelizare a clien\u021bilor bazat\u0103 pe puncte.<\/p>\r\n\r\n\r\n\r\n

Pentru a-i \u00eencuraja \u0219i mai mult pe clien\u021bi s\u0103 foloseasc\u0103 programul de recompense, recent au colaborat cu Spotify pentru a le oferi utilizatorilor fideli posibilitatea de a asculta gratuit muzic\u0103 difuzat\u0103 \u00een Starbucks - demonstr\u00e2nd c\u00e2t de eficient\u0103 poate fi colaborarea dintre m\u0103rci \u00een cadrul unui program de carduri de fidelitate.<\/p>\r\n\r\n\r\n\r\n

Odat\u0103 ce v-a\u021bi hot\u0103r\u00e2t s\u0103 introduce\u021bi un program de carduri de fidelitate pentru afacerea dumneavoastr\u0103, \u00eencepe\u021bi s\u0103 v\u0103 g\u00e2ndi\u021bi la designul acestora. Solopress poate tip\u0103ri carduri de fidelitate personalizate, av\u00e2nd la dispozi\u021bie o gam\u0103 de dimensiuni diferite \u0219i tipuri de h\u00e2rtie. \u00cencepe\u021bi ast\u0103zi s\u0103 crea\u021bi carduri pe care clien\u021bii dvs. le vor \u00eendr\u0103gi.<\/p>","protected":false},"excerpt":{"rendered":"

Loyalty Cards can be an invaluable asset to your business – and now the figures are in to prove it. According to a recent study by YouGov, three-quarters of British consumers are now signed onto a loyalty scheme. So, what is the secret to their success? And why should brands use them? The answer to […]<\/p>\n","protected":false},"author":23,"featured_media":53804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[839],"class_list":{"0":"post-53735","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-loyalty-cards"},"acf":[],"yoast_head":"\n5 Benefits Of Loyalty Cards For Businesses | Solopress<\/title>\n<meta name=\"description\" content=\"Loyalty cards can do wonders for your brand, boosting repeat sales and customer satisfaction. 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Discover their five biggest benefits and create yours today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/5-beneficii-ale-cardurilor-de-loialitate-pentru-intreprinderi\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-01T14:54:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-25T20:23:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/01\/Benefits-of-loyalty-cards.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"5 benefits of Loyalty Cards for businesses\",\"datePublished\":\"2019-02-01T14:54:00+00:00\",\"dateModified\":\"2023-05-25T20:23:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/\"},\"wordCount\":772,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/01\/Benefits-of-loyalty-cards.jpg\",\"keywords\":[\"Loyalty Cards\"],\"articleSection\":[\"Business & Marketing\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/\",\"name\":\"5 Benefits Of Loyalty Cards For Businesses | Solopress\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/01\/Benefits-of-loyalty-cards.jpg\",\"datePublished\":\"2019-02-01T14:54:00+00:00\",\"dateModified\":\"2023-05-25T20:23:21+00:00\",\"description\":\"Loyalty cards can do wonders for your brand, boosting repeat sales and customer satisfaction. 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