{"id":5428,"date":"2012-10-18T12:13:23","date_gmt":"2012-10-18T11:13:23","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=5428"},"modified":"2020-02-26T16:45:21","modified_gmt":"2020-02-26T16:45:21","slug":"design-insight-cele-mai-socante-postere-anti-fumat-realizate-vreodata","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/print-inspiration\/design-insight-the-most-shocking-anti-smoking-posters-ever-made\/","title":{"rendered":"Cele mai \u0219ocante afi\u0219e anti-fumat realizate vreodat\u0103"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>\u00cen primul articol din noua noastr\u0103 serie de articole de blog Design Insight, Solopress analizeaz\u0103 cele mai \u0219ocante postere anti-fumat realizate vreodat\u0103...<\/em><\/h3>\n<p>Cum te descurci acum c\u0103 suntem la jum\u0103tatea Stoptober, provocarea sus\u021binut\u0103 de NHS pentru a renun\u021ba la fumat? Rezista\u021bi \u0219i nu ceda\u021bi tenta\u021biei tutunului sau nevoii de nicotin\u0103, deoarece cercet\u0103rile medicale arat\u0103 c\u0103 persoanele care renun\u021b\u0103 ini\u021bial la fumat timp de 28 de zile au de 5 ori mai multe \u0219anse de a nu mai fuma pe termen lung. Este o statistic\u0103 terifiant\u0103 faptul c\u0103 fumatul este responsabil pentru peste 100.000 de decese numai \u00een Marea Britanie - \u0219i jum\u0103tate dintre fum\u0103torii pe termen lung vor muri prematur din cauza unei boli cauzate de fumat.<\/p>\n<p>Publicitatea extrem\u0103 sau deranjant\u0103 \u00eei ajut\u0103 \u0219i pe oameni s\u0103 se lase de fumat? Iat\u0103 care sunt cele mai \u0219ocante 5 postere anti-fumat din toate timpurile:<\/p>\n<h2>5. \"Hooked\"<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5430\" title=\"\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/10\/solopress-design-insight-anti-smoking-poster-nhs-hooked.jpg\" alt=\"Solopress Design Insight NHS a ag\u0103\u021bat posterul anti-fumat NHS\" width=\"650\" height=\"325\" \/><\/p>\n<pre>Sursa imaginii: Camera de inspira\u021bie<\/pre>\n<p>Aceast\u0103 campanie controversat\u0103 a NHS din 2007 - care prezint\u0103 imagini cu fum\u0103tori literalmente \"ag\u0103\u021ba\u021bi\" de c\u00e2rlige de pe\u0219te din cauza dependen\u021bei lor de fumat - a ap\u0103rut la televizor, pe panouri publicitare, \u00een ziare, reviste, reclame online \u0219i \u00een alte locuri. \u00cen timp ce reclamele pe afi\u0219e au r\u0103mas cu imaginile crude, reclamele TV au ar\u0103tat \u0219i o parte pozitiv\u0103, fum\u0103torii reu\u0219ind \u00een cele din urm\u0103 s\u0103 se desprind\u0103 de dependen\u021ba lor. A fost una dintre cele mai cunoscute campanii publicitare pe parcursul \u00eentregului an, atr\u0103g\u00e2nd un num\u0103r impresionant de 90% de con\u0219tientizare \u00een r\u00e2ndul fum\u0103torilor \u0219i cel mai mare volum de r\u0103spuns \u00eenregistrat vreodat\u0103 de o campanie antifumat derulat\u0103 anterior de c\u0103tre Departamentul de S\u0103n\u0103tate. Probabil c\u0103 acest lucru ajut\u0103 la explicarea motivului pentru care Autoritatea pentru Standardele de Publicitate a primit, de asemenea, 774 de pl\u00e2ngeri cu privire la con\u021binutul s\u0103u angoasant \u0219i ofensator. ASA a admis o parte din pl\u00e2ngere \u0219i a interzis afi\u0219ele \u00een apropierea \u0219colilor, deoarece au fost considerate nepotrivite pentru a fi vizionate de copiii mici. Cu toate acestea, NHS a avut ultimul cuv\u00e2nt. Pe l\u00e2ng\u0103 succesul fenomenal al campaniei \u00een r\u00e2ndul publicului \u021bint\u0103, \"Hooked\" a c\u00e2\u0219tigat premiul \"Cea mai bun\u0103 campanie a anului\" acordat de Marketing Week \u00een 2008.<\/p>\n<p>Cite\u0219te mai mult:<br \/>\n<a title=\"http:\/\/news.bbc.co.uk\/1\/hi\/uk\/6658335.stm\" href=\"http:\/\/news.bbc.co.uk\/1\/hi\/uk\/6658335.stm\" target=\"_blank\" rel=\"noopener noreferrer\">Anun\u021burile de fumat Hooked \"au \u00eenc\u0103lcat regulile<\/a><\/p>\n<h2>4. \"Fumer, C'est Etre L'Esclave Du Tabac\"<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5432\" title=\"\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/10\/solopress-design-insight-anti-smoking-poster-oral-sex-spoof.jpg\" alt=\"Solopress Design Insight sex oral spoof sex oral anti-fumat poster\" width=\"600\" height=\"349\" \/><\/p>\n<pre>Sursa imaginii: Jurnalul Digital<\/pre>\n<p>\u00cen traducere aproximativ\u0103, \"fumatul \u00eenseamn\u0103 s\u0103 fii sclavul tutunului\", aceste afi\u0219e provocatoare \u00eempotriva fumatului - cu conota\u021bia sexual\u0103 evident\u0103 a unui b\u0103iat \u0219i a unei fete adolescente care fac sex oral cu un b\u0103rbat mai \u00een v\u00e2rst\u0103 - au st\u00e2rnit o adev\u0103rat\u0103 revolt\u0103 \u00een 2010. Afi\u0219ate \u00een baruri, cluburi \u0219i ziare din toat\u0103 Fran\u021ba, reclamele au fost produse \u00een numele grupului de campanie Les Droits des Non-Fumeurs (Drepturile nefum\u0103torilor). Pre\u0219edintele campaniei DNF, G\u00e9rard Audureau, a fost citat de ziarul The Independent, care a declarat c\u0103 tinerii se cred nemuritori, iar teama de exploatare sexual\u0103 \u00eei \u00eengrijoreaz\u0103 mult mai mult dec\u00e2t boala. La vremea respectiv\u0103, al\u021bi militan\u021bi francezi, cum ar fi grupul de presiune feminist Chiennes de Garde (C\u0103\u021belele de gard\u0103), au dezaprobat vehement utilizarea imaginilor care implic\u0103 sex cu minori, chiar dac\u0103 reclamele erau \u00een numele unei cauze bune, cum ar fi lupta \u00eempotriva fumatului. De\u0219i acestea sunt afi\u0219e impresionante, create de agen\u021bia de publicitate francez\u0103 BDDP et Fils, este dificil pentru cei mai mul\u021bi dintre noi s\u0103 fac\u0103 saltul \u00eentre sexul oral \u0219i fumat.<\/p>\n<p>Cite\u0219te mai mult:<br \/>\n<a title=\"http:\/\/digitaljournal.com\/article\/288049\" href=\"http:\/\/www.digitaljournal.com\/article\/288049\" target=\"_blank\" rel=\"noopener noreferrer\">Un afi\u0219 anti-fumat francez leag\u0103 acest obicei de practicarea sexului oral<\/a><\/p>\n<h2>3. \"Fight Back\"<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5434\" title=\"\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/10\/solopress-design-insight-anti-smoking-poster-nhs-gbh.jpg\" alt=\"Solopress Design Insight NHS GBH NHS GBH poster anti-fumat\" width=\"468\" height=\"234\" \/><\/p>\n<pre>Sursa imaginii: Osocio<\/pre>\n<p>Destinat\u0103 b\u0103rba\u021bilor fum\u0103tori, campania Fight Back a fost lansat\u0103 de NHS Birmingham East and North \u00een 2009. Aceasta a prezentat imagini dure de b\u0103rba\u021bi \u00eens\u00e2ngerate \u0219i b\u0103tute cu sloganuri precum \"Fumatul. GBH to your Insides\" \u0219i \"Cigarettes attack you. Dar \u00een moduri pe care nu le vezi \u00eentotdeauna\". Afi\u0219ele \u0219i pliantele au fost v\u0103zute \u0219i distribuite \u00een centrele comerciale, \u00een zilele de meciuri la cluburile de fotbal Aston Villa \u0219i Birmingham City \u0219i \u00een peste 900 de alte locuri locale. Acestea au fost sus\u021binute de un scurt videoclip, realizat de celebrul fotograf Rankin \u0219i de co-directorul Chris Cottam, care a fost postat pe YouTube. \"Oamenii au v\u0103zut toat\u0103 via\u021ba lor reclame pentru a nu mai fuma \u0219i toat\u0103 lumea \u0219tie c\u0103 este r\u0103u pentru ei. Este o \u0219tire veche. Dac\u0103 nu le oferim oamenilor o nou\u0103 perspectiv\u0103 asupra ei, nu vor lua \u00een seam\u0103\", explic\u0103 Joanna Mawtus, director de crea\u021bie al Dr. Foster, compania care a realizat reclamele. \"Credem c\u0103 aceast\u0103 idee face acest lucru. Este destul de \u0219ocant\u0103, dar la fel \u0219i daunele pe care le provoac\u0103 fumatul.\" Ca urmare a acestei campanii premiate, rata persoanelor care au renun\u021bat la fumat \u00een ora\u0219 a crescut cu un incredibil 67%.<\/p>\n<p>Cite\u0219te mai mult:<br \/>\n<a title=\"http:\/\/www.guardian.co.uk\/media\/2009\/sep\/21\/rankin-nhs-viral-ad\" href=\"https:\/\/www.theguardian.com\/media\/2009\/sep\/21\/rankin-nhs-viral-ad\" target=\"_blank\" rel=\"noopener noreferrer\"> Trustul NHS din Birmingham lanseaz\u0103 anun\u021bul viral anti-fumat Rankin<\/a><\/p>\n<h2>2. \"Brown\"<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5437\" title=\"\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/10\/solopress-design-insight-anti-smoking-poster-chile-passive.jpg\" alt=\"Solopress Design Insight Chile Afi\u0219 pasiv anti-fumat\" width=\"390\" height=\"650\" \/><\/p>\n<pre>Sursa imaginii: Wallpaper4free<\/pre>\n<p>Simplu intitulat\u0103 \"Brown\" a f\u0103cut parte din campania anti-fumat din 2008 a CONAC (Corpora\u021bia chilian\u0103 \u00eempotriva cancerului), care a prezentat imagini cu copii \u00een suferin\u021b\u0103, \u00een \u00eencercarea de a avertiza oamenii cu privire la pericolele fumatului pasiv. Sloganul s\u0103u sun\u0103 astfel: \"Fumatul nu este doar sinucidere. Este o crim\u0103\". Agen\u021bia de publicitate Draft FCB nu a luat prizonieri cu aceste reclame, imaginile sunt brutale. De\u0219i unii telespectatori au observat c\u0103 copilul pare c\u0103 face un acces de furie, nu c\u0103 se sufoc\u0103 din cauza fumului. Ce p\u0103rere ave\u021bi?<\/p>\n<h2>1. \"Cancerul bucal\"<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5438\" title=\"\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/10\/solopress-design-insight-anti-smoking-poster-mouth-cancer.jpg\" alt=\"Solopress Design Insight poster anti-fumat pentru cancerul bucal\" width=\"290\" height=\"163\" \/><\/p>\n<pre>Sursa imaginii: Funda\u021bia Mondial\u0103 a Pl\u0103m\u00e2nilor<\/pre>\n<p>Fiind cea mai extrem\u0103 \u0219i mai deranjant\u0103 fotografie din selec\u021bia noastr\u0103 \u00eenfior\u0103toare de fotografii \u0219ocante \u00eempotriva fumatului, am redus \u00een mod deliberat dimensiunea acestei reclame \"Fumatul cauzeaz\u0103 cancer la gur\u0103 \u0219i g\u00e2t\" pentru dumneavoastr\u0103. \u00cen 2006, guvernul australian a \u00eenceput s\u0103 plaseze avertismente grafice de s\u0103n\u0103tate ca acesta, \u00eempreun\u0103 cu un num\u0103r de telefon pentru renun\u021bare, pe pachetele de \u021big\u0103ri. Aceast\u0103 fotografie sup\u0103r\u0103toare i-a f\u0103cut pe mul\u021bi fum\u0103tori, dar \u0219i pe nefum\u0103tori, s\u0103 se g\u00e2ndeasc\u0103 la posibilitatea de a se \u00eemboln\u0103vi de cancer la gur\u0103 \u0219i g\u00e2t. Este u\u0219or de \u00een\u021beles de ce a func\u021bionat. S\u0103 continui s\u0103 fumezi, iar gura ta ar putea ajunge s\u0103 arate a\u0219a, este un argument conving\u0103tor pentru a renun\u021ba imediat la demonicele be\u021be ale mor\u021bii. Campania australian\u0103 \"Graphic Health Warnings\" a inclus, de asemenea, reclame la televizor, panouri publicitare \u0219i pe internet. O evaluare a eficien\u021bei campaniei a fost realizat\u0103 \u00een 2008, iar imaginea \"sc\u00e2rboas\u0103\" a cancerului bucal a fost deosebit de \u00eengrijor\u0103toare pentru tinerii cu v\u00e2rste cuprinse \u00eentre 15 \u0219i 24 de ani, care au participat la studiul de monitorizare. Dac\u0103 fata din c\u00e2ntecul lui Katy Perry ar fi avut un astfel de nas ur\u00e2t, nu suntem siguri c\u0103 c\u00e2nt\u0103re\u021bei i-ar fi pl\u0103cut at\u00e2t de mult s\u0103rutul \u00eentre fete!<\/p>\n<p>Cite\u0219te mai mult:<br \/>\n<a title=\"http:\/\/www.quitnow.gov.au\/internet\/quitnow\/publishing.nsf\/Content\/warnings-lp\" href=\"https:\/\/beta.health.gov.au\/health-topics\/smoking-and-tobacco\/how-to-quit-smoking?utm_source=quitnow.gov.au&amp;utm_medium=redirect&amp;utm_campaign=digital_transformation\" target=\"_blank\" rel=\"noopener noreferrer\">Campanie de avertismente privind s\u0103n\u0103tatea (2006)<\/a><\/p>\n<h2><strong>Opinia exper\u021bilor \u00een proiectare<\/strong><\/h2>\n<p>\"O memorabil\u0103 campanie anti-fumat <a href=\"https:\/\/www.solopress.com\/blog\/ro\/afise\/\">afi\u0219<\/a> transmite mesajul f\u0103r\u0103 a avea nevoie de niciun text, doar o imagine impresionant\u0103 care s\u0103 spun\u0103 totul. Cele din Top 5 au toate valoarea de \u0219oc \u0219i \u00ee\u021bi capteaz\u0103 imediat aten\u021bia, folosindu-\u021bi propria imagina\u021bie. Este o publicitate inteligent\u0103, simpl\u0103 \u0219i la obiect\", spune Julie Simpkins, unul dintre graficienii profesioni\u0219ti de la studioul de design intern Solopress. \"Unul dintre ele nu m\u0103 \u00eenc\u00e2nt\u0103 \u00eens\u0103 at\u00e2t de mult este afi\u0219ul 'Smoking Batters You Inside' (Fumatul te love\u0219te pe din\u0103untru). Pentru mine, imaginea nu arat\u0103 imediat scopul anun\u021bului, este nevoie de un text care s\u0103 explice motivul pentru care apare fa\u021ba b\u0103tut\u0103. Imaginea nu pare a fi la fel de relevant\u0103.\"<\/p>\n<h2>Vrei s\u0103 te la\u0219i de fumat?<\/h2>\n<p>Nu este prea t\u00e2rziu. Scoate\u021bi \u021bigara aia \u0219i renun\u021ba\u021bi la fumat acum. The <a href=\"https:\/\/www.nhs.uk\/oneyou\/for-your-body\/quit-smoking\/stoptober\/\">Site-ul Stoptober<\/a>\u00a0are toate resursele necesare pentru a v\u0103 ajuta s\u0103 renun\u021ba\u021bi la fumat, inclusiv sfaturi de specialitate, mesaje text motiva\u021bionale zilnice, o aplica\u021bie pentru smartphone \u0219i sprijin din partea altor ex-fum\u0103tori.<!--\/codes_iframe--><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":5430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[805],"class_list":{"0":"post-5428","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration","8":"tag-posters"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Most Shocking Anti-Smoking Posters Ever Made | Solopress<\/title>\n<meta name=\"description\" content=\"Stoptober: How do I stop smoking? 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