{"id":54767,"date":"2019-03-06T08:43:13","date_gmt":"2019-03-06T08:43:13","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=54767"},"modified":"2019-06-23T16:57:25","modified_gmt":"2019-06-23T15:57:25","slug":"5-tendinte-uimitoare-de-design-pentru-2019","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/art-design\/5-amazing-design-trends-for-2019\/","title":{"rendered":"5 tendin\u021be uimitoare de design pentru 2019"},"content":{"rendered":"
<\/div>\r\n

Tendin\u021bele \u00een materie de design joac\u0103 un rol important \u00een modelarea modului \u00een care brandurile de succes se promoveaz\u0103.<\/p>\r\n\r\n\r\n\r\n

Dar ce ne va aduce designul \u00een 2019? L-am \u00eentrebat pe Phil Cleaver, profesor de industrii creative la Universitatea Middlesex<\/a> \u0219i c\u00e2\u0219tig\u0103tor al premiului Yellow Pencil, pentru a prezice cele mai importante cinci tendin\u021be \u00een materie de design pentru acest an.<\/p>\r\n\r\n\r\n\r\n

1. Branding experien\u021bial<\/strong><\/h2>\r\n\r\n\r\n\r\n

\u00cen ultimii ani, brandingul experien\u021bial a dat via\u021b\u0103 \u00eentreprinderilor.<\/p>\r\n\r\n\r\n\r\n

Conceptul const\u0103 \u00een interac\u021biunea cu oamenii la nivel senzorial. Schimba\u021bi publicitatea tradi\u021bional\u0103 cu experien\u021be imersive pentru a-i inspira pe consumatori s\u0103 investeasc\u0103 \u00een marca dvs.<\/p>\r\n\r\n\r\n\r\n

Acest lucru poate lua mai multe forme, de la campanii interactive la vitrine creative - orice lucru \u00een care consumatorii dvs. se implic\u0103 sau particip\u0103 activ. Ajunge\u021bi la inima a ceea ce motiveaz\u0103 consumatorul \u021bint\u0103 \u0219i \u00eencerca\u021bi s\u0103 dezvolta\u021bi un ata\u0219ament emo\u021bional pozitiv.<\/p>\r\n\r\n\r\n\r\n

Phil spune: \"O identitate de marc\u0103 puternic\u0103 nu mai poate exista doar vizual. Un brand eficient vizeaz\u0103 c\u00e2t mai multe sim\u021buri umane pentru a se \u00eenr\u0103d\u0103cina ferm \u00een memoria noastr\u0103. \u00cen cele din urm\u0103, brandul trebuie s\u0103 existe dincolo de logo \u0219i s\u0103 ia forme care transcend abordarea sa vizual\u0103.\"<\/em><\/p>\r\n\r\n\r\n\r\n

2. Anima\u021bie kinetic\u0103 de branding<\/strong><\/h2>\r\n\r\n\r\n\r\n

Brandingul animat sau cinetic are nenum\u0103rate posibilit\u0103\u021bi de design \u00een era digital\u0103.<\/p>\r\n\r\n\r\n\r\n

La fel ca \u0219i brandingul experien\u021bial, kinetic \u00eempinge limitele - de data aceasta prin utilizarea imaginilor \u00een mi\u0219care \u0219i a anima\u021biilor \u00een logo-uri \u0219i publicitate. Aceste reprezent\u0103ri realiste ale unui brand au ca scop captarea aten\u021biei consumatorului.<\/p>\r\n\r\n\r\n\r\n

Designul cinetic se afl\u0103 la \u00eenceput \u0219i nu a fost \u00eenc\u0103 adoptat pe scar\u0103 larg\u0103. Preg\u0103tirea pentru aceast\u0103 tendin\u021b\u0103 v\u0103 poate ajuta marca s\u0103 se eviden\u021bieze \u00een fa\u021ba concuren\u021bilor.<\/p>\r\n\r\n\r\n\r\n

Phil spune: \"Ecranul este modul \u00een care se consum\u0103 majoritatea mediilor vizuale. Ai la dispozi\u021bie c\u00e2teva secunde pentru a ar\u0103ta cum te mi\u0219ti. Acesta ar putea fi modul \u00een care se prezint\u0103 logo-ul \u0219i cum apar caracterele. De asemenea, s-ar putea ca, \u00een cazul \u00een care logo-ul t\u0103u descrie ceva care se poate mi\u0219ca, s\u0103 introduci acest lucru vizual.\"<\/em><\/p>\r\n\r\n\r\n\r\n

3. Simbolul<\/strong><\/h2>\r\n\r\n\r\n\r\n

Simbolul sau logo-ul este, f\u0103r\u0103 \u00eendoial\u0103, cel mai important aspect al oric\u0103rui brand. Cele mai bune r\u0103m\u00e2n \u00een mintea clien\u021bilor \u0219i sunt primul lucru pe care ace\u0219tia \u0219i-l imagineaz\u0103 atunci c\u00e2nd se g\u00e2ndesc la marca respectiv\u0103.<\/p>\r\n\r\n\r\n\r\n

Simbolurile devin din ce \u00een ce mai importante \u00een brandingul modern, pentru a comunica mesajele m\u0103rcii cu un minim de cuvinte - sau, uneori, f\u0103r\u0103 cuvinte.<\/p>\r\n\r\n\r\n\r\n

\"C\u00e2nd un brand are o marc\u0103 care \u00eel reprezint\u0103 cu at\u00e2t de mult succes, atinge o virtuozitate care transcende limbajul\",\"<\/em> spune Phil. \"Nu este nevoie de niciun alt context, iar acesta le este \u00eentotdeauna asociat \u00een mod incontestabil.\"<\/em><\/p>\r\n\r\n\r\n\r\n

Organiza\u021biile \u00ee\u0219i pot modifica simbolurile pentru a atrage un public complet nou. De exemplu, un rebrandingul partidelor politice <\/a> \u00ee\u0219i pot re\u00eemprosp\u0103ta imaginea \u0219i pot schimba percep\u021bia pe care oamenii o au despre ele, prin simpla reproiectare a logo-ului lor.<\/em><\/p>\r\n\r\n\r\n\r\n

4. Platformele de social media<\/strong><\/h2>\r\n\r\n\r\n\r\n

Social media va deveni \u0219i mai important\u0103 pentru branduri \u00een 2019.<\/p>\r\n\r\n\r\n\r\n

A\u0219a sus\u021bine expertul nostru Phil Cleaver.<\/p>\r\n\r\n\r\n\r\n

Nu este o surpriz\u0103. Social media este cea mai eficient\u0103 modalitate de a intra \u00een contact cu consumatorii din ziua de azi, fie c\u0103 este vorba despre noi categorii demografice, fie c\u0103 este vorba despre cre\u0219terea gradului de con\u0219tientizare a clien\u021bilor existen\u021bi.
<\/strong><\/p>\r\n\r\n\r\n\r\n

\u00cen 2018, peste 83% dintre reziden\u021bii din Marea Britanie de\u021bineau un cont de social media, iar acest num\u0103r urmeaz\u0103 s\u0103 creasc\u0103 \u0219i mai mult \u00een 2019. Domeniul de aplicare al social media este nelimitat, iar toate aceste tendin\u021be de design pot fi introduse \u0219i implementate prin intermediul acesteia.<\/p>\r\n\r\n\r\n\r\n

\"Facebook \u0219i Instagram sunt \u00een continu\u0103 cre\u0219tere \u00een ceea ce prive\u0219te consumul de c\u0103tre publicul larg\", spune Phil. \"Prin urmare, poten\u021bialul de marketing din aceste spa\u021bii cap\u0103t\u0103 tot mai mult\u0103 valoare. Mobilizarea inteligent\u0103 a brandingului \u0219i a campaniilor pe platformele de socializare ofer\u0103 unei m\u0103rci o raz\u0103 de ac\u021biune mult mai mare, \u00een special \u00een r\u00e2ndul consumatorilor mai tineri.\"<\/em><\/p>\r\n\r\n\r\n\r\n

5. Caractere personalizate<\/strong><\/h2>\r\n\r\n\r\n\r\n

Fonturile sau caracterele personalizate devin rapid un instrument important \u00een crearea unei personalit\u0103\u021bi unice a m\u0103rcii. Companii importante, precum Netflix, Apple \u0219i Google, \u0219i-au dezvoltat deja propriile caractere tipografice personalizate. De ce?<\/p>\r\n\r\n\r\n\r\n

Ace\u0219tia aduc personalitatea m\u0103rcii dumneavoastr\u0103 \u00een tot ceea ce spune\u021bi. \u0218i, odat\u0103 stabilite, pot deveni nucleul brandingului dumneavoastr\u0103 - \u00eempotriva simbolului dumneavoastr\u0103, comunic\u00e2nd convingerile \u0219i valorile dumneavoastr\u0103 nu prin ceea ce spune\u021bi, ci prin modul \u00een care o spune\u021bi.<\/p>\r\n\r\n\r\n\r\n

Phil spune: <\/em>\"<\/em><\/strong>A de\u021bine un font este ca \u0219i cum ai de\u021bine un ton de voce, mai ales atunci c\u00e2nd formele literelor au fost create pentru a transmite mesajul pe care dori\u021bi s\u0103 \u00eel exprima\u021bi.<\/em><\/p>\r\n\r\n\r\n\r\n

\"\u00censeamn\u0103, de asemenea, c\u0103 concuren\u021bii nu pot adopta acest limbaj vizual ca fiind al lor. La fel ca \u0219i simbolul, fontul tipografic trebuie proiectat \u0219i evaluat \u00een func\u021bie de calit\u0103\u021bile proiectate ale m\u0103rcii\".<\/em><\/p>\r\n\r\n\r\n\r\n

2019 ofer\u0103 ocazia perfect\u0103 pentru a v\u0103 reevalua designul de branding. Face\u021bi cunoscute noile dvs. modele cu ajutorul c\u0103r\u021bilor de vizit\u0103 \u0219i al antetelor de la Solopress.<\/p>","protected":false},"excerpt":{"rendered":"

Design trends play a major part in shaping how successful brands promote themselves. But what will design bring us in 2019? We asked Phil Cleaver, professor in Creative Industries at Middlesex University and Yellow Pencil winner, to predict his five biggest design trends for this year. 1. Experiential branding Experiential branding has brought businesses to […]<\/p>\n","protected":false},"author":23,"featured_media":54770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545],"tags":[],"class_list":{"0":"post-54767","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design"},"acf":[],"yoast_head":"\n5 Amazing Design Trends For 2019 | Solopress<\/title>\n<meta name=\"description\" content=\"2019 will see several design trends make a big impact on business branding. 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