{"id":54785,"date":"2019-03-06T08:55:02","date_gmt":"2019-03-06T08:55:02","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=54785"},"modified":"2019-06-26T08:31:49","modified_gmt":"2019-06-26T07:31:49","slug":"cum-sa-va-schimbati-brandul-afacerii-dvs","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/business-marketing\/how-to-rebrand-your-business\/","title":{"rendered":"Cum s\u0103 v\u0103 schimba\u021bi brandul afacerii dvs."},"content":{"rendered":"
<\/div>\r\n

Rebranding-ul afacerii dvs. \u00eenseamn\u0103 mai mult dec\u00e2t scrierea unei noi declara\u021bii de misiune. Este vorba despre reproiectarea logo-ului, schimbarea culorilor, alegerea unui font diferit \u0219i reflectarea acestui lucru \u00een materialele dvs. promo\u021bionale.<\/p>\r\n\r\n\r\n\r\n

Ne-am asociat cu doi exper\u021bi \u00een branding pentru a v\u0103 oferi pa\u0219ii de urmat pentru a crea o nou\u0103 identitate vizual\u0103 pentru compania dumneavoastr\u0103.<\/p>\r\n\r\n\r\n\r\n

Radim Malinic<\/a><\/strong> este un director de crea\u021bie \u0219i grafician independent premiat, stabilit \u00een Londra. El va oferi sfaturi al\u0103turi de Phil Cleaver<\/a><\/strong>, profesor de industrii creative la \u0218coala de Art\u0103 \u0219i Design de la Universitatea Middlesex.<\/p>\r\n\r\n\r\n\r\n

Cine e\u0219ti tu?<\/strong><\/h2>\r\n\r\n\r\n\r\n

\u00cenainte de a face orice, defini\u021bi cine sunte\u021bi ca afacere. Acest lucru este esen\u021bial pentru procesul de rebranding, deoarece informeaz\u0103 imaginea pe care dori\u021bi s\u0103 o transmite\u021bi clien\u021bilor dumneavoastr\u0103.<\/p>\r\n\r\n\r\n\r\n

Toate \u00eentreprinderile sunt centrate pe client, urm\u0103rind s\u0103 ofere un raport calitate-pre\u021b \u0219i s\u0103 furnizeze un produs sau un serviciu util. Dar pentru ca rebrandingul s\u0103 fie personal pentru compania dumneavoastr\u0103, pune\u021bi-v\u0103 c\u00e2teva \u00eentreb\u0103ri:<\/p>\r\n\r\n\r\n\r\n

Cine este publicul dumneavoastr\u0103?<\/strong><\/p>\r\n\r\n\r\n\r\n

Baza dumneavoastr\u0103 de clien\u021bi \u0219i publicul \u021bint\u0103 sunt sufletul afacerii dumneavoastr\u0103. Este logic s\u0103 le ave\u021bi \u00een vedere atunci c\u00e2nd v\u0103 schimba\u021bi brandul, deoarece ei sunt principalul motiv pentru care face\u021bi acest lucru.<\/p>\r\n\r\n\r\n\r\n

\u00centreba\u021bi-v\u0103 ce ar fi cel mai receptiv \u0219i ce ar aprecia cel mai mult \u00een urma re\u00eennoirii brandului dumneavoastr\u0103.<\/p>\r\n\r\n\r\n\r\n

Phil crede c\u0103 elemente precum logo-urile sunt cruciale pentru eficien\u021ba brandingului unei companii: \"Simbolul trebuie s\u0103 aib\u0103 succes \u00een raport cu un set de calit\u0103\u021bi enumerate pentru a ob\u021bine audien\u021ba de care au nevoie\", spune el. <\/p>\r\n\r\n\r\n\r\n

Care este industria dumneavoastr\u0103?<\/strong><\/p>\r\n\r\n\r\n\r\n

Anumite elemente de branding se potrivesc anumitor industrii. Pentru a v\u0103 diferen\u021bia de ceilal\u021bi operatori de pe pia\u021ba dumneavoastr\u0103, uita\u021bi-v\u0103 mai \u00eent\u00e2i la ceea ce fac ace\u0219tia cu brandingul lor.<\/p>\r\n\r\n\r\n\r\n

Radim explic\u0103: \"S\u0103pt\u0103m\u00e2nal, companiile de top anun\u021b\u0103 actualiz\u0103ri de m\u0103rci, deoarece fac tot posibilul pentru a r\u0103m\u00e2ne relevante.\"<\/p>\r\n\r\n\r\n\r\n

Fi\u021bi con\u0219tien\u021bi de standardele de branding din industria dumneavoastr\u0103 \u0219i \u00eencerca\u021bi s\u0103 v\u0103 cultiva\u021bi propria personalitate pentru a v\u0103 diferen\u021bia.<\/p>\r\n\r\n\r\n\r\n

Cum dori\u021bi ca brandul dvs. s\u0103 fie prezentat?<\/strong><\/p>\r\n\r\n\r\n\r\n

G\u00e2ndi\u021bi-v\u0103 la modul \u00een care dori\u021bi s\u0103 arate marca dumneavoastr\u0103. Ce emo\u021bii vre\u021bi s\u0103 simt\u0103 oamenii atunci c\u00e2nd se angajeaz\u0103 cu dumneavoastr\u0103: \u00cencredere? Seriozitate? Inova\u021bie?<\/p>\r\n\r\n\r\n\r\n

Rebrandul dumneavoastr\u0103 ar trebui s\u0103 reflecte cele mai profunde idealuri \u0219i convingeri ale organiza\u021biei dumneavoastr\u0103. Phil folose\u0219te exemplul \u00een care partidele politice \u00ee\u0219i schimb\u0103 imaginea<\/a> \u00a0pentru a modifica percep\u021bia pe care oamenii o au despre ei. El sugereaz\u0103: \"Investi\u021bia \u00eentr-un design care poate dura mul\u021bi ani este, \u00een primul r\u00e2nd, o adev\u0103rat\u0103 expresie vizual\u0103 a ideilor \u0219i convingerilor lor.\"<\/p>\r\n\r\n\r\n\r\n

Ce oferi\u021bi?<\/strong><\/h2>\r\n\r\n\r\n\r\n

Identifica\u021bi-v\u0103 \u0219i analiza\u021bi-v\u0103 punctele forte \u0219i folosi\u021bi-v\u0103 brandingul pentru a ar\u0103ta ce v\u0103 diferen\u021biaz\u0103 de concuren\u021bi. Phil explic\u0103: \"Pe o pia\u021b\u0103 aglomerat\u0103 de m\u0103rci, oamenii pun mare pre\u021b pe autenticitatea perceput\u0103. \"Designul unui brand este un proces atent care ar trebui s\u0103 prezinte calit\u0103\u021bile pe care le proiecta\u021bi \u00eentr-o form\u0103 vizual\u0103 accesibil\u0103.\"<\/p>\r\n\r\n\r\n\r\n

La ce te pricepi?<\/strong><\/p>\r\n\r\n\r\n\r\n

Este serviciul dvs. pentru clien\u021bi de neegalat? Dar produsul dumneavoastr\u0103? Satisface\u021bi de fiecare dat\u0103 nevoile clien\u021bilor dumneavoastr\u0103?<\/p>\r\n\r\n\r\n\r\n

Prezentarea punctelor tale forte \u00een brandingul t\u0103u \u00eent\u0103re\u0219te atributele tale pozitive \u00een mintea clien\u021bilor t\u0103i. Radim v\u0103 \u00eendeamn\u0103 s\u0103 lua\u021bi o lec\u021bie de la \u00eentreprinderile emergente: \"Multe dintre noile startup-uri de succes sunt bazate pe design - toate \u00ee\u0219i pun \u00een eviden\u021b\u0103 ADN-ul\", explic\u0103 el.<\/p>\r\n\r\n\r\n\r\n

Punerea \u00een practic\u0103<\/strong><\/h2>\r\n\r\n\r\n\r\n

Phil \u0219i Radim ofer\u0103 consultan\u021b\u0103 de specialitate \u00een domenii specifice ale unui rebranding: logo, culori \u0219i tipografie.<\/p>\r\n\r\n\r\n\r\n

Logo<\/strong><\/h3>\r\n\r\n\r\n\r\n

\"Nimic nu se simte la fel de distinct ca un simbol bine conceput, iar acest lucru este un fapt de care multe m\u0103rci \u00ee\u0219i dau seama\", spune Phil. <\/p>\r\n\r\n\r\n\r\n

Simplitatea este adesea cheia. Un exemplu elocvent este recenta schimbare de marc\u0103 a Mastercard. Compania a eliminat toate formul\u0103rile din logo-ul s\u0103u pentru a l\u0103sa dou\u0103 cercuri care se intersecteaz\u0103.<\/p>\r\n\r\n\r\n\r\n

\"Atunci c\u00e2nd o marc\u0103 are o marc\u0103 care o reprezint\u0103 cu at\u00e2t de mult succes... nu mai este nevoie de niciun alt context\".<\/p>\r\n\r\n\r\n\r\n

Culori de marc\u0103<\/strong><\/h3>\r\n\r\n\r\n\r\n

\"Introducerea de armonii cromatice \u0219i cre\u0219terea vibra\u021biei culorilor \u00eenseamn\u0103 c\u0103 pute\u021bi ob\u021bine un plus de energie \u0219i atractivitate\", spune Radim.<\/p>\r\n\r\n\r\n\r\n

Rebrandingul unei \u00eentreprinderi are ca scop revigorarea unei companii \u0219i revitalizarea interesului fa\u021b\u0103 de aceasta. Selectarea culorilor potrivite poate fi de ajutor.<\/p>\r\n\r\n\r\n\r\n

\"Fii \u00eendr\u0103zne\u021b, luminos, direct, prietenos \u0219i atr\u0103g\u0103tor\", adaug\u0103 Radim.<\/p>\r\n\r\n\r\n\r\n

Tipografie<\/strong><\/h3>\r\n\r\n\r\n\r\n

\"La fel ca \u0219i simbolul, fontul trebuie... evaluat \u00een func\u021bie de calit\u0103\u021bile proiectate ale m\u0103rcii.\"<\/p>\r\n\r\n\r\n\r\n

Phil sugereaz\u0103 ca, atunci c\u00e2nd face\u021bi un rebranding, s\u0103 selecta\u021bi tipografia \u00een func\u021bie de modul \u00een care dori\u021bi s\u0103 fie reflectat\u0103 imaginea companiei dumneavoastr\u0103.<\/p>\r\n\r\n\r\n\r\n

\"\u00cen ultimii ani, identit\u0103\u021bile vizuale s-au bazat foarte mult pe tipografie pentru a purta marca\", adaug\u0103 Phil. <\/p>\r\n\r\n\r\n\r\n

Odat\u0103 ce rebrandingul este \u00een curs de desf\u0103\u0219urare, Solopress v\u0103 poate ajuta cu activele vizuale de care ve\u021bi avea nevoie - de la c\u0103r\u021bi de vizit\u0103 la antetul de scrisoare.<\/p>","protected":false},"excerpt":{"rendered":"

Rebranding your business is about more than writing a new mission statement. It\u2019s redesigning your logo, changing your colours, picking a different font and reflecting this in your promotional assets. We\u2019ve teamed up with two branding experts to provide you with the actionable steps to create a new visual identity for your company. Radim Malinic […]<\/p>\n","protected":false},"author":23,"featured_media":54788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[890],"class_list":{"0":"post-54785","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-branding"},"acf":[],"yoast_head":"\nHow To Rebrand Your Business | Solopress<\/title>\n<meta name=\"description\" content=\"From logos to fonts, colours and graphics \u2013 redefine your company image and transform your promotional output with our guide to rebranding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/cum-sa-va-schimbati-brandul-afacerii-dvs\/\" \/>\n<meta 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