{"id":55145,"date":"2019-04-13T20:15:22","date_gmt":"2019-04-13T19:15:22","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=55145"},"modified":"2019-05-24T15:33:15","modified_gmt":"2019-05-24T14:33:15","slug":"10-avantaje-ale-marketingului-offline","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/business-marketing\/10-advantages-of-offline-marketing\/","title":{"rendered":"10 avantaje ale marketingului offline"},"content":{"rendered":"
<\/div>

Companiile folosesc din ce \u00een ce mai mult presa scris\u0103 pentru a-\u0219i completa marketingul digital, publicitatea tip\u0103rit\u0103 cresc\u00e2nd pentru prima dat\u0103 din 2010 \u00eencoace. conform celor mai recente cercet\u0103ri<\/a>.<\/p>\n

Pentru a reflecta aceast\u0103 schimbare de tendin\u021be, am alc\u0103tuit o list\u0103 cu principalele avantaje ale marketingului offline.<\/p>\n

1. U\u0219or de comandat \u00een termen scurt<\/b><\/h2>\n

Atunci c\u00e2nd v\u0103 preg\u0103ti\u021bi pentru o expozi\u021bie comercial\u0103 sau pentru lansarea unui produs, exist\u0103 multe p\u0103r\u021bi \u00een mi\u0219care. Materialele tip\u0103rite pot fi concepute \u0219i comandate cu timpi de execu\u021bie rapizi - ideal pentru evenimente de ultim moment \u0219i promo\u021bii cu durat\u0103 limitat\u0103 sau dac\u0103 pur \u0219i simplu a\u021bi uitat s\u0103 comanda\u021bi mai devreme.<\/p>\n

2. Perfect pentru campaniile politice<\/b><\/h2>\n

Materialele de marketing tip\u0103rite sunt o piatr\u0103 de temelie a oric\u0103rei campanii politice - al\u0103turi de metodele digitale, cum ar fi publicitatea pe Facebook \u0219i e-mailul. At\u00e2t partidele locale, c\u00e2t \u0219i cele na\u021bionale pot profita de avantajele marketingului tip\u0103rit \u00een perioada premerg\u0103toare alegerilor, cre\u00e2nd o agita\u021bie \u00een jurul campaniei lor.<\/p>\n

Exist\u0103 mai multe modalit\u0103\u021bi de a v\u0103 promova campania. De la pliante informative \u0219i flutura\u0219i p\u00e2n\u0103 la scrisori personalizate - atunci c\u00e2nd sunt combinate cu o distribu\u021bie inteligent\u0103, pute\u021bi \u00eencadra mesajele corecte c\u0103tre persoanele potrivite la momentul potrivit.<\/p>\n

3. Comanda\u021bi exact ceea ce ave\u021bi nevoie<\/b><\/h2>\n

Atunci c\u00e2nd alege\u021bi marketingul tip\u0103rit, ave\u021bi controlul asupra cantit\u0103\u021bii comandate. Pute\u021bi selecta cantitatea de care ave\u021bi nevoie, ceea ce \u00eenseamn\u0103 mai pu\u021bin\u0103 risip\u0103 de h\u00e2rtie \u0219i niciun stoc \u00een exces depozitat \u00een incinta dumneavoastr\u0103.<\/p>\n

Nu numai asta, dar este \u0219i o modalitate mai inteligent\u0103 de a v\u0103 cheltui bugetul de marketing. De exemplu, pute\u021bi economisi banii pe care i-a\u021bi fi cheltuit pe 50 de pliante care nu ar fi fost distribuite pe 25 de bro\u0219uri care ar fi fost distribuite.<\/p>\n

4. Crea\u021bi standuri expozi\u021bionale impresionante<\/b><\/h2>\n

Marketingul printat ar trebui s\u0103 fie \u00een centrul planific\u0103rii pentru orice expozi\u021bie sau t\u00e2rg comercial. Investi\u021bi timp \u0219i efort pentru a v\u0103 diferen\u021bia de concuren\u021b\u0103.<\/p>\n

Un stand cu un design izbitor, cu diverse materiale de imprimare, cum ar fi bannere cu role \u0219i display-uri pop-up, v\u0103 poate ajuta s\u0103 v\u0103 deta\u0219a\u021bi de zgomot \u0219i s\u0103 v\u0103 prezenta\u021bi unele dintre promo\u021biile cheie.<\/p>\n

\u00cembina\u021bi offline \u0219i online pe standul dumneavoastr\u0103. De exemplu, \u00eencorpora\u021bi un ecran \u00een interiorul standului dvs. pop-up pentru a prezenta tweet-uri \u00een direct de la eveniment.<\/p>\n

R\u0103m\u00e2ne\u021bi \u00een contact cu oamenii dup\u0103 eveniment cu c\u0103r\u021bi de vizit\u0103 \u0219i pliante bine concepute pentru a \u00eencheia v\u00e2nz\u0103ri \u0219i a construi rela\u021bii \u00een s\u0103pt\u0103m\u00e2nile urm\u0103toare.<\/p>\n

5. Valoroase pentru promovarea programelor de fidelizare<\/b><\/h2>\n

\"\"<\/p>\n

Este posibil s\u0103 nu dispune\u021bi de bugetul necesar pentru o aplica\u021bie integrat\u0103 de fidelizare, cum sunt cele de pe strada mare. Dar o sistem de carduri de fidelitate pe h\u00e2rtie<\/a> poate aduce \u00een continuare beneficii reale.<\/p>\n

Pute\u021bi oferi stimulente similare cu cele oferite de aplica\u021biile digitale, cum ar fi cafele sau servicii gratuite dup\u0103 un num\u0103r mare de achizi\u021bii. Sunt o modalitate excelent\u0103 de a crea \u00eencredere \u0219i de a cre\u0219te gradul de con\u0219tientizare \u0219i sunt u\u0219or de tip\u0103rit \u0219i distribuit.<\/p>\n

Alege\u021bi o \u0219tampil\u0103 clasic\u0103 \u0219i c\u00e2\u0219tiga\u021bi un card, sau include\u021bi un voucher sau o ofert\u0103 \u00een urm\u0103torul lot de pliante. \u00cen orice caz, clien\u021bii se vor \u00eenghesui \u00een cur\u00e2nd s\u0103 \u00ee\u0219i revendice recompensa.<\/p>\n

6. Diverse metode de distribu\u021bie<\/b><\/h2>\n

Un alt lucru grozav la offline este reprezentat de numeroasele op\u021biuni de distribu\u021bie. Trimite\u021bi o promo\u021bie direct prin cutiile po\u0219tale, expune\u021bi pliantele \u00een interiorul altor \u00eentreprinderi locale sau preg\u0103ti\u021bi o carte de vizit\u0103 bine conceput\u0103 pentru a fi distribuit\u0103 la evenimente.<\/p>\n

Nu uita\u021bi s\u0103 include\u021bi un apel la ac\u021biune. Aceasta ar putea fi o ofert\u0103 care poate fi r\u0103scump\u0103rat\u0103 la prezentarea pliantului \u00een magazin, de exemplu. A\u021bi putea include chiar \u0219i un link c\u0103tre site-ul dvs. web sau c\u0103tre canalele de socializare.<\/p>\n

7. Ofer\u0103 clien\u021bilor t\u0103i ceva tangibil<\/b><\/h2>\n

Printul ofer\u0103 publicului dumneavoastr\u0103 ceva ce poate \u021bine \u00een m\u00e2n\u0103, sim\u021bi \u0219i asocia cu marca dumneavoastr\u0103.
\nAcest lucru poate transforma eforturile dvs. de marketing din ceva pasiv \u0219i u\u0219or de ignorat \u00eentr-o experien\u021b\u0103 activ\u0103, autentic\u0103, pe care clien\u021bii actuali \u0219i poten\u021biali \u0219i-o vor aminti. Merge\u021bi chiar mai departe \u0219i include\u021bi cadouri \u0219i articole promo\u021bionale care \u00eenc\u0103 prezint\u0103 logo-ul dvs., pentru a crea o asociere pozitiv\u0103.<\/p>\n

8. Construie\u0219te rela\u021bii atunci c\u00e2nd lucreaz\u0103 \u00een re\u021bea<\/b><\/h2>\n

Un alt avantaj al marketingului offline este oportunitatea unic\u0103 de a v\u0103 cunoa\u0219te consumatorul. Datorit\u0103 interac\u021biunilor fa\u021b\u0103 \u00een fa\u021b\u0103 prin intermediul re\u021belelor, pute\u021bi comunica direct cu publicul dumneavoastr\u0103.<\/p>\n

C\u0103r\u021bile de vizit\u0103 sau pliantele sunt ideale pentru aceste situa\u021bii. Astfel, nu numai c\u0103 se consolideaz\u0103 \u00eencrederea \u00eentre dumneavoastr\u0103 \u0219i poten\u021bialii clien\u021bi, dar este mai u\u0219or s\u0103 v\u0103 contacta\u021bi dup\u0103 \u00eent\u00e2lnire.<\/p>\n

9. Are un impact \u00eentr-un spa\u021biu aglomerat<\/b><\/h2>\n

Pe m\u0103sur\u0103 ce digitalul cre\u0219te, cre\u0219te \u0219i num\u0103rul de reclame \u0219i pop-up-uri pe care clien\u021bii dvs. le v\u0103d \u00een fiecare zi. Acest lucru \u00eenseamn\u0103 c\u0103 este mai greu ca niciodat\u0103 s\u0103 v\u0103 face\u021bi remarcat \u0219i s\u0103 v\u0103 \u00eencuraja\u021bi clien\u021bii s\u0103 ac\u021bioneze.<\/p>\n

Pliantele tip\u0103rite distribuite \u00een mod inteligent v\u0103 pot pune mesajul chiar \u00een fa\u021ba clientului la momentul potrivit. Mesajul trebuie s\u0103 fie corect pentru a-i inspira s\u0103 afle mai multe informa\u021bii.<\/p>\n

10. R\u0103m\u00e2ne mai mult timp \u00een aten\u021bia publicului dumneavoastr\u0103<\/b><\/h2>\n

\u00cen zilele noastre, oamenii \u0219terg un e-mail f\u0103r\u0103 s\u0103 \u00eei arunce o a doua privire, \u00een timp ce un pliant bine conceput ar putea sta \u00een casele lor luni de zile. S-ar putea s\u0103 nu se uite la el \u00een mod constant, dar serve\u0219te ca un memento al companiei dvs.<\/p>\n

Fi\u021bi creativi oferindu-le clien\u021bilor dumneavoastr\u0103 ceva nou \u0219i interesant, cum ar fi un magnet sau un stilou, iar brandingul dumneavoastr\u0103 va fi afi\u0219at \u00een casele lor pentru mult timp de acum \u00eencolo.<\/p>\n

Sunte\u021bi gata s\u0103 \u00eencepe\u021bi? G\u0103si\u021bi tot ce ave\u021bi nevoie pentru marketingul dvs. tip\u0103rit<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Businesses are increasingly using print to complement their digital marketing, with print advertising rising for the first time since 2010 \u2013 according to latest research. To reflect this shift in trends, we\u2019ve compiled a list of the top advantages of offline marketing. 1. Easily-ordered at short notice When you\u2019re preparing for a trade show or […]<\/p>\n","protected":false},"author":23,"featured_media":55619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-55145","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\n10 Advantages Of Offline Marketing | Solopress<\/title>\n<meta name=\"description\" content=\"Personal, tangible and trustworthy, discover the top 10 advantages of offline marketing. Boost your product launch, event or store opening with Solopress.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/10-avantaje-ale-marketingului-offline\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Advantages Of Offline Marketing | Solopress\" \/>\n<meta property=\"og:description\" content=\"Personal, tangible and trustworthy, discover the top 10 advantages of offline marketing. Boost your product launch, event or store opening with Solopress.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/10-avantaje-ale-marketingului-offline\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-13T19:15:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-24T14:33:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/04\/Advantages-of-offline-marketing-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Offline marketing is on the rise. 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