{"id":55160,"date":"2019-04-23T07:46:06","date_gmt":"2019-04-23T06:46:06","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=55160"},"modified":"2023-05-25T11:39:53","modified_gmt":"2023-05-25T10:39:53","slug":"10-avantaje-ale-pliantelor","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/business-marketing\/10-advantages-of-leaflets\/","title":{"rendered":"10 avantaje ale pliantelor"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Pliantele pot capta aten\u021bia \u00een moduri \u00een care marketingul digital, cum ar fi tweet-urile \u0219i e-mail-urile, nu o pot face.<\/p>\n<p>Atunci c\u00e2nd sunt produse \u0219i distribuite \u00een mod eficient, pliantele v\u0103 ajut\u0103 s\u0103 transmite\u021bi mesajele potrivite, publicului potrivit, la momentul potrivit. Pliantele pot:<\/p>\n<ul>\n<li>Prezenta\u021bi produsul sau serviciul dvs. unor noi clien\u021bi<\/li>\n<li>Cre\u0219te\u021bi participarea la evenimentele \u0219i expozi\u021biile dumneavoastr\u0103<\/li>\n<li>\u00cencadreaz\u0103-\u021bi principalele USP \u00eentr-un format u\u0219or de digerat<\/li>\n<\/ul>\n<p>Haide\u021bi s\u0103 descoperim primele 10 avantaje pe care pliantele le pot oferi \u00eentreprinderilor, organiza\u021biilor \u0219i persoanelor fizice.<\/p>\n<h2><b>1. Promovarea evenimentelor pe termen lung<\/b><\/h2>\n<p>Pliantele cu o singur\u0103 fa\u021b\u0103 tind s\u0103 fie formatul preferat pentru a promova data, ora \u0219i locul de desf\u0103\u0219urare a unui eveniment. <a href=\"https:\/\/www.solopress.com\/blog\/ro\/pliante-pliante\/\">Pliante<\/a> merge\u021bi mai departe - oferind posibilitatea de a capta interesul publicului dumneavoastr\u0103 cu cine, ce \u0219i de ce evenimentul dumneavoastr\u0103.<\/p>\n<ul>\n<li><strong>Promovarea unui festival?<\/strong> Enumera\u021bi-v\u0103 arti\u0219tii, evenimentele \u0219i activit\u0103\u021bile.<\/li>\n<li><strong>Publicitatea unei expozi\u021bii de art\u0103?<\/strong> Aprofunda\u021bi semnifica\u021bia lucr\u0103rii.<\/li>\n<\/ul>\n<p>Pliantele sunt elemente de conversa\u021bie care se schimb\u0103 de la o m\u00e2n\u0103 la alta - r\u0103sp\u00e2ndind mesajul dumneavoastr\u0103 mult dincolo de pia\u021ba dumneavoastr\u0103 \u021bint\u0103.<\/p>\n<p><strong><em>Sfat de top:<\/em><\/strong><em> Crea\u021bi mesaje care s\u0103 \u00eei \u00eendemne pe cititori s\u0103 ac\u021bioneze - de exemplu, s\u0103 cumpere un bilet. \u00cendruma\u021bi-i c\u0103tre un site web de v\u00e2nzare de bilete prin \u00eencorporarea unui cod QR.<\/em><\/p>\n<h2><b>2. \u00cencadra\u021bi-v\u0103 succint mesajele cheie<\/b><\/h2>\n<p>Fie c\u0103 sunte\u021bi un florar sau o firm\u0103 cotat\u0103 la FTSE 100, pliantele sunt o modalitate puternic\u0103 de a v\u0103 comunica mesajele.<\/p>\n<p>\u00cen cadrul unei campanii de v\u00e2nz\u0103ri, un pliant ar putea fi un rezumat al motivelor pentru care echipa dvs. are ceea ce este necesar pentru postul respectiv. \u00cenm\u00e2na\u021bi-o prospectului dup\u0103 prezentare. Oferindu-i ceva la care s\u0103 se g\u00e2ndeasc\u0103 dup\u0103 \u00eent\u00e2lnire ar putea contribui la \u00eencheierea afacerii.<\/p>\n<p>De asemenea, pliantele sunt de nepre\u021buit la t\u00e2rgurile comerciale. Distribui\u021bi-le la standul dvs. sau dup\u0103 o prezentare, astfel \u00eenc\u00e2t oamenii s\u0103 \u0219tie cum s\u0103 v\u0103 contacteze. M\u0103sura\u021bi succesul evenimentului calcul\u00e2nd c\u00e2te solicit\u0103ri de informa\u021bii primi\u021bi pentru fiecare pliant distribuit.<\/p>\n<h2><b>3. Randament mare al investi\u021biei<\/b><\/h2>\n<p>Multe \u00eentreprinderi se tem s\u0103 nu cheltuiasc\u0103 prea mult pe un canal de marketing gre\u0219it. Pliantele vin cu un risc financiar redus, deoarece sunt semnificativ mai ieftine dec\u00e2t publicitatea la TV, radio \u0219i ziare.<\/p>\n<p>Produc\u021bia lor cost\u0103 doar c\u00e2\u021biva penny, mai ales dac\u0103 le comanda\u021bi \u00een cantit\u0103\u021bi mari. \u00cen plus, au un termen de valabilitate mai lung dec\u00e2t o reclam\u0103 la radio, care poate fi uitat\u0103 de ascult\u0103tor la scurt timp dup\u0103 ce a fost ascultat\u0103.<\/p>\n<p>De asemenea, atunci c\u00e2nd trebuie s\u0103 transmite\u021bi un mesaj pe scar\u0103 larg\u0103 - promov\u00e2nd un produs, un serviciu sau un eveniment pe o zon\u0103 geografic\u0103 extins\u0103 - pliantele ofer\u0103 un randament impresionant al investi\u021biei.<\/p>\n<h2><b>4. Stiluri de pliere atr\u0103g\u0103toare pentru ochi<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-55202\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/04\/eye-catching-folding-styles.jpg\" alt=\"\" width=\"474\" height=\"324\" \/><\/p>\n<p>Spre deosebire de alte materiale tip\u0103rite, cum ar fi pliantele \u0219i posterele, pliantele pot fi pliate \u00een diferite stiluri. Aceast\u0103 dimensiune suplimentar\u0103 v\u0103 ofer\u0103 o alt\u0103 modalitate de a v\u0103 transmite mesajul cu un impact care s\u0103 atrag\u0103 aten\u021bia.<\/p>\n<p>Printre cele mai interesante op\u021biuni de pliere se num\u0103r\u0103:<\/p>\n<ul>\n<li><strong>Poarta Fold -<\/strong> dou\u0103 falduri paralele creeaz\u0103 \u0219ase panouri (trei pe fiecare parte) care se deschid ca o poart\u0103 dubl\u0103<\/li>\n<li><strong>Concertina Fold -<\/strong> cunoscut \u0219i sub denumirea de pliu \u00een zig-zag, \u00een care pliantul este imprimat \u00een form\u0103 de acordeon<\/li>\n<li><strong>Crucea Fold -<\/strong> o foaie tip\u0103rit\u0103 de mari dimensiuni, cum ar fi o hart\u0103, a c\u0103rei dimensiune este redus\u0103 prin pliere de mai multe ori<\/li>\n<\/ul>\n<p>\u00cen ceea ce prive\u0219te op\u021biunile de pliere, asigura\u021bi-v\u0103 c\u0103 pliantul dvs. este adaptat la mesajul dvs.<\/p>\n<h2><b>5. Crearea de modele personalizate \u0219i de marc\u0103<\/b><\/h2>\n<p>Fie c\u0103 dori\u021bi s\u0103 include\u021bi o mul\u021bime de elemente de design, mai multe imagini, mult text sau un amestec din toate cele trei, pliantele sunt o p\u00e2nz\u0103 alb\u0103.<\/p>\n<p>S-ar putea s\u0103 fi\u021bi restric\u021bionat de liniile directoare \u0219i de mesajele cheie ale m\u0103rcii dumneavoastr\u0103. Dar pute\u021bi folosi \u00een continuare elemente vizuale pentru a inspira oamenii s\u0103 interac\u021bioneze cu marca dvs.<\/p>\n<p>G\u00e2ndi\u021bi \u00een afara cutiei \u0219i pute\u021bi face o declara\u021bie izbitoare care s\u0103 v\u0103 fac\u0103 produsul, serviciul sau evenimentul de neuitat.<\/p>\n<h2><b>6. Mesaje cheie u\u0219or de asimilat<\/b><\/h2>\n<p>Ave\u021bi la dispozi\u021bie doar un timp scurt pentru a v\u0103 transmite mesajul - fie c\u0103 este vorba de un site online sau de un document tip\u0103rit. Fi\u021bi concis \u0219i scurt.<\/p>\n<p>Pliantele bine concepute ofer\u0103 informa\u021bii cheie \u00eentr-un format u\u0219or de citit. Folosi\u021bi bullet points \u0219i un limbaj simplu pentru a v\u0103 \u00eencadra produsul sau serviciul \u00een func\u021bie de nevoile clien\u021bilor.<\/p>\n<p>Face\u021bi-i s\u0103 doreasc\u0103 s\u0103 afle mai multe. Site-ul dvs. web, evenimentul \u0219i canalele sociale ar trebui s\u0103 fie bine semnalizate din pliantul dvs.<\/p>\n<h2><b>7. Pune\u021bi-le \u00een fa\u021ba publicului \u021bint\u0103<\/b><\/h2>\n<p>Pliantele pot fi distribuite oriunde, ceea ce \u00eenseamn\u0103 c\u0103 le pute\u021bi plasa \u00een locurile \u00een care v\u0103 a\u0219tepta\u021bi s\u0103 se afle publicul \u021bint\u0103.<\/p>\n<p>De exemplu, dac\u0103 promova\u021bi un eveniment studen\u021besc, distribui\u021bi-le \u00een timpul S\u0103pt\u0103m\u00e2nii Bobocilor. Include\u021bi cupoane sau coduri de reducere pentru a atrage anumite categorii de cheltuieli.<\/p>\n<p>Dac\u0103 promova\u021bi o nou\u0103 afacere \u00eentr-o comunitate, trimite\u021bi pliante prin cutiile po\u0219tale ale unui anumit cod po\u0219tal sau distribui\u021bi-le \u00een loca\u021bii care se a\u0219teapt\u0103 s\u0103 fie populare \u00een r\u00e2ndul grupului demografic ales.<\/p>\n<h2><b>8. Expresia creativ\u0103<\/b><\/h2>\n<p>Pliantele nu sunt doar un avantaj pentru \u00eentreprinderi - ele le dau oamenilor posibilitatea de a se exprima.<\/p>\n<p>Arti\u0219tii folosesc pliantele pentru a-\u0219i prezenta lucr\u0103rile, afi\u0219\u00e2ndu-le cu m\u00e2ndrie la expozi\u021bii. Scriitorii folosesc, de asemenea, pliantele pentru a-\u0219i \u00eemp\u0103rt\u0103\u0219i creativitatea, \u00een special pe scena literar\u0103 modern\u0103, unde ziarele sunt din ce \u00een ce mai populare.<\/p>\n<p>Pliantele pot ajuta profesioni\u0219tii s\u0103 urce pe scara carierei. Data viitoare c\u00e2nd aplica\u021bi pentru un loc de munc\u0103, de ce nu v\u0103 tip\u0103ri\u021bi CV-ul sub form\u0103 de bro\u0219ur\u0103? \u00cen timp ce mul\u021bi al\u021bi candida\u021bi vor aplica probabil cu un pdf ata\u0219at la un e-mail, adoptarea unei abord\u0103ri alternative ar putea s\u0103 v\u0103 diferen\u021bieze de mul\u021bime \u00een ochii recrutorilor.<\/p>\n<h2><b>9. Oamenii \u00eenc\u0103 mai au \u00eencredere \u00een presa scris\u0103<\/b><\/h2>\n<p>Oamenii au mai mult\u0103 \u00eencredere \u00een print dec\u00e2t \u00een digital, potrivit <a href=\"https:\/\/www.twosides.info\/survey2017\/\">un studiu interna\u021bional<\/a> de peste 10.000 de persoane. Acesta a constatat c\u0103 oamenii au mai mult\u0103 \u00eencredere \u00een informa\u021biile tip\u0103rite \u0219i sunt mai pu\u021bin predispu\u0219i s\u0103 accepte mesajele digitale.<\/p>\n<p>\u00cen Marea Britanie, 78% dintre responden\u021bi au preferat revistele tip\u0103rite \u00een locul site-urilor web, de exemplu. De\u0219i este important ca afacerea dvs. s\u0103 aib\u0103 o prezen\u021b\u0103 online puternic\u0103, informa\u021biile dintr-o bro\u0219ur\u0103 bine direc\u021bionat\u0103 au poten\u021bialul de a fi asimilate mai u\u0219or de c\u0103tre publicul dvs.<\/p>\n<p>G\u00e2nde\u0219te-te la acest lucru \u00een felul urm\u0103tor. \u00cen fiecare zi sunt publicate online 2 milioane de articole. Asta \u00eenseamn\u0103 tot at\u00e2tea bule c\u00e2te g\u0103se\u0219ti \u00eentr-un pahar de \u0219ampanie obi\u0219nuit.<\/p>\n<h2><b>10: Construi\u021bi rela\u021bii la evenimente \u0219i acas\u0103<\/b><\/h2>\n<p>Spre deosebire de reclamele online sau de bloguri, pliantele stau adesea pe masa din casele clien\u021bilor dvs. timp de s\u0103pt\u0103m\u00e2ni \u00eentregi, ceea ce le spore\u0219te \u0219ansele de a fi citite, \u00een\u021belese \u0219i luate \u00een considerare.<\/p>\n<p>Apoi, exist\u0103 impactul dup\u0103 un eveniment. Un pliant bine conceput v\u0103 poate ajuta s\u0103 \u00eencheia\u021bi o v\u00e2nzare cu un client cu care a\u021bi vorbit \u00een timpul evenimentului.<\/p>\n<p>Acest lucru \u00eenseamn\u0103 c\u0103 pute\u021bi continua s\u0103 construi\u021bi o rela\u021bie cu acel client chiar \u0219i dup\u0103 ce a\u021bi stabilit contactul ini\u021bial - totul datorit\u0103 prospectului.<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/ro\/pliante-pliante\/\">Sunte\u021bi gata s\u0103 \u00eencepe\u021bi? Alege\u021bi un stil, \u00eenc\u0103rca\u021bi ilustra\u021bia \u0219i primi\u021bi gratuit \u00een Marea Britanie pliantele dvs. cu Solopress.<\/a><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/ro\/pliante-pliante\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-65300\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/04\/flyer-strip.jpg\" alt=\"Imprimarea de pliante\" width=\"696\" height=\"195\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Leaflets can grab attention in ways digital marketing like tweets and emails cannot. When produced and distributed effectively, leaflets help you land the right messages, with the right audience, at the right time. Leaflets can: Showcase your product or service to new customers Increase attendance for your events and exhibitions Frame your key USPs in [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":55196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[634],"class_list":{"0":"post-55160","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-flyers-leaflets"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Advantages Of Leaflets | Solopress<\/title>\n<meta name=\"description\" content=\"Leaflets can help your product, service or event connect with your audience at the right place and at the right time. 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