{"id":56498,"date":"2019-04-30T12:14:25","date_gmt":"2019-04-30T11:14:25","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=56498"},"modified":"2021-06-24T16:15:53","modified_gmt":"2021-06-24T15:15:53","slug":"de-ce-conteaza-presa-scrisa-pentru-campaniile-politice","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/business-marketing\/why-print-matters-for-political-campaigns\/","title":{"rendered":"De ce conteaz\u0103 presa scris\u0103 pentru campaniile politice"},"content":{"rendered":"
<\/div>

G\u00e2ndi\u021bi-v\u0103 la campaniile politice. Ce imagini v\u0103 vin \u00een minte? Mul\u021bimi de oameni flutur\u00e2nd pancarte? Consilieri locali b\u0103t\u00e2nd la u\u0219a dumneavoastr\u0103? Afi\u0219e uria\u0219e cu mesaje de manifest - cum ar fi faimosul afi\u0219 \"Speran\u021b\u0103\" al lui Barack Obama...<\/p>\n

De ce ne amintim astfel de lucruri? Aceste imagini iconice ne umplu ziarele \u0219i ecranele televizoarelor, ne panouri publicitare \u0219i autobuze<\/strong>. Ele devin \u00eens\u0103\u0219i structura istoriei noastre sociale \u0219i culturale. De la Brexit ast\u0103zi, la Barack Obama ieri.<\/p>\n

Singura constant\u0103 \u00een toate acestea? Imprimarea.<\/p>\n

Digitalul este extrem de important pentru campaniile politice. Dar, cu ajutorul materialelor tip\u0103rite, pute\u021bi crea\u021bi ceva tangibil<\/strong> - ceva ce sus\u021bin\u0103torii dvs. pot \u021bine deasupra capului sau pot fixa la fereastr\u0103.<\/p>\n

Explora\u021bi acest lucru \u0219i alte avantaje ale marketingului offline - informa\u021bi de exper\u021bi \u00een crea\u021bie, de Phil Cleaver, profesor de industrii creative, \u0219i de Radim Malinic, director de crea\u021bie la Brand Nu.<\/p>\n

Sau intra\u021bi direct \u00een pagina noastr\u0103 dedicat\u0103 pagina de imprimare a alegerilor<\/a> ast\u0103zi.<\/p>\n

Ar\u0103ta\u021bi-v\u0103 angajamentul cu pliante<\/strong><\/h2>\n

Consilierii locali livreaz\u0103 \u00een mod regulat de m\u00e2n\u0103 pliante tip\u0103rite<\/a> \u00een cadrul circumscrip\u021biei lor, pentru a-i \u021bine pe locuitori la curent cu ceea ce au f\u0103cut - at\u00e2t \u00een perioada premerg\u0103toare alegerilor, c\u00e2t \u0219i pe parcursul anului. Acest lucru arat\u0103 c\u0103 sunt activi \u00een comunitate pe tot parcursul anului. Distribuirea manual\u0103 a pliantelor<\/strong> ofer\u0103, de asemenea, \u0219ansa de a vorbi cu aleg\u0103torii.<\/p>\n

Un impact mai mare dec\u00e2t e-mailurile nedeschise<\/strong><\/h2>\n

Un pliant care intr\u0103 pe u\u0219\u0103 poate avea un impact mult mai mare dec\u00e2t un e-mail nedeschis. Cineva \u00eel va ridica m\u0103car de pe jos. Dac\u0103 designul \u0219i con\u021binutul sunt corecte, s\u0103 sper\u0103m c\u0103 vor citi\u021bi prospectul<\/strong> pentru a afla mai multe despre campania dumneavoastr\u0103.<\/p>\n

Oamenii o pot \u021bine \u0219i sim\u021bi <\/strong><\/h2>\n

Cine are \u00een m\u00e2n\u0103 un pliant va vedea efortul depus pentru a-l concepe, tip\u0103ri \u0219i livra. Asigura\u021bi-v\u0103 c\u0103 investi\u021bi timp pentru a produce ceva de calitate<\/strong> - va spune multe despre partidul dumneavoastr\u0103.<\/p>\n

\"C\u00e2\u0219tigarea \u00eencrederii oamenilor cu o prezentare autentic\u0103 a politicii tale este acum un efort vital pentru orice partid\", spune Phil Cleaver.<\/p>\n

Cum s\u0103 distribui\u021bi pliante - ghidul nostru<\/a><\/p>\n

Crea\u021bi prezen\u021ba prin afi\u0219e <\/strong><\/h2>\n

Am men\u021bionat deja importan\u021ba afi\u0219e<\/a> la campaniile politice - \u0219i impactul unuia \u00een special: posterul Hope al lui Barack Obama.<\/p>\n

The Afi\u0219ul lui Obama a captat imagina\u021bia<\/strong> de milioane de oameni \u00een 2008 \u0219i l-a ajutat s\u0103 ajung\u0103 la putere - devenind un fenomen cultural pe parcurs.<\/p>\n

Este posibil ca acestea s\u0103 nu devin\u0103 un fenomen cultural. Dar, la nivel local, afi\u0219ele pot ajuta cu adev\u0103rat la men\u021binerea numelui, a chipului \u0219i a mesajelor campaniei dumneavoastr\u0103 electorale \u00een mintea oamenilor \u00een perioada premerg\u0103toare votului.<\/p>\n

\u00cen preajma alegerilor, afi\u0219ele nu sunt lipite doar \u00een circumscrip\u021bia electoral\u0103 respectiv\u0103, ci \u0219i postat la sus\u021bin\u0103tori<\/strong> \u00a0s\u0103 le afi\u0219eze \u00een vitrina lor.<\/p>\n

Combina\u021bi print \u0219i digital pentru a crea un buzz<\/strong><\/h2>\n

Tehnologia digital\u0103 a transformat complet peisajul campaniilor politice. Nu neg\u0103m \u00een niciun fel acest lucru. Dar, pentru a ob\u021bine un impact maxim, ar trebui s\u0103 se combine imprimatul \u0219i digitalul.<\/p>\n

Trebuie s\u0103 fii peste tot, ca s\u0103 fii mereu \u00een mintea tuturor\", spune Radim Malinic.<\/p>\n

Numai prin valorificarea puterii at\u00e2t a suportului tip\u0103rit, c\u00e2t \u0219i a celui digital pute\u021bi face acest lucru \u00een mod eficient.<\/p>\n

S\u0103 ne uit\u0103m din nou la posterul lui Obama. Acesta \u0219i-a \u00eenceput via\u021ba \u00een format tip\u0103rit - creat de LA artistul Shepard Fairey<\/a>. A ap\u0103rut pe tricouri, c\u0103ni \u0219i, bine\u00een\u021beles, pe postere.<\/p>\n

Dar nu \u0219i-a realizat adev\u0103ratul poten\u021bial dec\u00e2t atunci c\u00e2nd a fost distribuit online, devenind viral \u0219i devenind un fenomen cultural.<\/p>\n

\"Este important ca posterele s\u0103 fie concepute cu g\u00e2ndul la lumea digital\u0103\", spune Phil Cleaver.<\/p>\n

\"Partajarea pe re\u021belele de socializare este incredibil de important\u0103 pentru campaniile politice \u0219i, pentru a r\u0103m\u00e2ne consecven\u021bi, este mai bine ca acela\u0219i design s\u0103 fie folosit at\u00e2t online, c\u00e2t \u0219i ca afi\u0219e fizice.\"<\/p>\n

Spori\u021bi vizibilitatea m\u0103rcii dvs.<\/strong><\/h2>\n

Partidele politice sunt, \u00een esen\u021b\u0103, m\u0103rci. Scopul oric\u0103rui brand este de a cre\u0219te vizibilitatea, de a stimula v\u00e2nz\u0103rile \u0219i de a domina pia\u021ba. \u00cen afar\u0103 de v\u00e2nz\u0103ri, campaniile politice au acelea\u0219i obiective, iar printurile pot contribui la atingerea acestora.<\/p>\n

La mitinguri \u0219i evenimente de campanie<\/strong>, materiale fizice tip\u0103rite precum bannere cu role late<\/a> \u0219i semnele sunt \u00eentotdeauna prezente. Acestea se identific\u0103 instantaneu cu oamenii, iar camerele de televiziune pot surprinde desenele mai creative \u0219i mai atr\u0103g\u0103toare - \u00een timp ce fotografiile \u0219i videoclipurile devin uneori virale pe internet.<\/p>\n

O abordare mai subtil\u0103 este distribuirea de c\u0103r\u021bi de vizit\u0103<\/a> la evenimente de networking \u0219i comunitare. Acestea pot fi inscrip\u021bionate cu culorile partidului \u0219i cu informa\u021bii, astfel \u00eenc\u00e2t oamenii s\u0103 poat\u0103 lua leg\u0103tura pentru a afla mai multe.<\/p>\n

\u00cenc\u0103 o dat\u0103, o carte de vizit\u0103 trebuie aruncat\u0103 fizic \u0219i cel mai probabil va ajunge pe un tablou de pin sau pe \u00een tava cuiva<\/strong> - \u00eentotdeauna la \u00eendem\u00e2n\u0103. Acest lucru este mai mult dec\u00e2t se poate spune despre un e-mail \u0219ters.<\/p>\n

Consecven\u021ba este cheia pentru a avea un impact<\/strong><\/h2>\n

Am vorbit despre diferite metode de a ajunge la publicul dumneavoastr\u0103. De la c\u0103r\u021bi de vizit\u0103 \u0219i afi\u0219e, la pliante \u0219i chiar post\u0103ri pe re\u021belele de socializare.<\/p>\n

Se \u00eent\u00e2mpl\u0103 multe lucruri aici, iar consecven\u021ba este esen\u021bial\u0103.<\/p>\n

Phil Cleaver spune crearea unui stil familiar<\/strong> pentru toate activele este esen\u021bial\u0103 pentru a crea autenticitate. \"Oamenii sunt mai predispu\u0219i s\u0103 aib\u0103 \u00eencredere \u00een ceva care pare coerent\", explic\u0103 el.<\/p>\n

Sunte\u021bi gata s\u0103 \u00eencepe\u021bi?<\/strong><\/h2>\n

La Solopress, tip\u0103rim afi\u0219e, pliante, bannere \u0219i panouri - toate cu livrare standard gratuit\u0103 \u00een Marea Britanie. G\u0103si\u021bi tot ce ave\u021bi nevoie la pagina dedicat\u0103 imprim\u0103rii alegerilor<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Think of political campaigns. What images spring to mind? Crowds of people waving placards? Local councillors knocking on your door? Huge posters emblazoned with manifesto messages \u2013 such as Barack Obama\u2019s famous \u2018Hope\u2019 poster\u2026 Why do we remember such things? These iconic images fill our newspapers and TV screens, our billboards and buses. They become […]<\/p>\n","protected":false},"author":23,"featured_media":56522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-56498","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nWhy Print Matters For Political Campaigns | Solopress<\/title>\n<meta name=\"description\" content=\"Political parties have embraced digital. 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