{"id":61067,"date":"2019-06-17T09:00:43","date_gmt":"2019-06-17T08:00:43","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=61067"},"modified":"2022-08-27T20:18:05","modified_gmt":"2022-08-27T19:18:05","slug":"sunt-fluturasii-inca-mai-sunt-eficienti","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/business-marketing\/are-flyers-still-effective\/","title":{"rendered":"Mai sunt pliantele \u00eenc\u0103 eficiente?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>De zeci de ani, <a href=\"https:\/\/www.solopress.com\/blog\/ro\/pliante-pliante\/\">Flyers<\/a> au fost folosite, cu mare succes, pentru a ajuta \u00eentreprinderile s\u0103 \u00ee\u0219i promoveze produsele \u0219i serviciile. Dar sunt Flyers eficiente \u00een era digital\u0103?<\/p>\n<p>Statisticile oficiale ale DMA sugereaz\u0103 c\u0103 a\u0219a este, ar\u0103t\u00e2nd c\u0103 aproape 50% de persoane citesc coresponden\u021ba adresat\u0103 \u0219i peste 60% citesc coresponden\u021ba la u\u0219\u0103.<\/p>\n<p>Haide\u021bi s\u0103 analiz\u0103m mai \u00een profunzime ceea ce le face un instrument de marketing nepre\u021buit.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Ce este un flutura\u0219?<\/strong><\/h2>\n<p>Un flyer este o reclam\u0103 pe h\u00e2rtie, adesea tip\u0103rit\u0103 \u00een volum mare pentru a fi distribuit\u0103 pe scar\u0103 larg\u0103 \u00een locuri publice, prin po\u0219t\u0103 sau prin distribuire direct\u0103. Site-ul <a href=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/ce-este-o-brosura-10-intrebari-esentiale-despre-brosuri\/\" target=\"_blank\" rel=\"noopener noreferrer\">scopul unui pliant<\/a> este adesea pentru a promova o afacere, un serviciu sau un eveniment.<\/p>\n<p>Am prezentat statisticile privind livrarea la u\u0219\u0103 \u0219i coresponden\u021ba adresat\u0103, dar ce \u00eenseamn\u0103 ace\u0219ti termeni?<\/p>\n<p>Acestea sunt cele dou\u0103 tipuri principale de flutura\u0219i:<\/p>\n<ul>\n<li><strong>Pic\u0103turi de u\u0219\u0103 -<\/strong> Aceste pliante nu au o adres\u0103 \u0219i nu sunt adresate unui \"proprietar\" sau \"ocupant\".<\/li>\n<li><strong>Coresponden\u021b\u0103 adresat\u0103 - <\/strong>Acest tip de flutura\u0219 este un articol po\u0219tal care este adresat unei anumite persoane din gospod\u0103rie.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Istoria flutura\u0219ilor \u0219i pliantelor <\/strong><\/h2>\n<p>The <a href=\"https:\/\/www.solopress.com\/blog\/ro\/inspiratie-de-imprimare\/istoria-uimitoare-si-unica-de-600-de-ani-a-designului-de-pliante-si-fluturasi\/\">istoria Flyers<\/a> dateaz\u0103 de mul\u021bi ani \u0219i este o poveste fascinant\u0103.<\/p>\n<p>\u00cenainte de inventarea tiparului, negustorii boga\u021bi din Italia renascentist\u0103 consemnau informa\u021bii importante \u00een buletine scrise de m\u00e2n\u0103. Acestea erau transmise de la unul la altul, detaliind cele mai recente \u0219tiri despre r\u0103zboaie \u0219i economie.<\/p>\n<p>De \u00eendat\u0103 ce a fost inventat\u0103 tiparul, militan\u021bii au \u00eenceput s\u0103 foloseasc\u0103 materiale tip\u0103rite pentru a comunica.<\/p>\n<p>Flutura\u0219ii \u0219i pliantele au fost, de asemenea, folosite \u00een lupta pentru dreptul de vot al femeilor la \u00eenceputul anilor 1900, c\u00e2nd activi\u0219tii au f\u0103cut campanie pentru votul femeilor. \u00cembun\u0103t\u0103\u021birea tehnologiei a f\u0103cut ca pliantele s\u0103 fie mai u\u0219or de tip\u0103rit \u0219i de distribuit.<\/p>\n<p>Aceast\u0103 evolu\u021bie a continuat p\u00e2n\u0103 la mijlocul anilor 20<sup>th<\/sup> de la propaganda din timpul r\u0103zboiului \u0219i informa\u021biile de serviciu public p\u00e2n\u0103 la fanzinele DIY ale muzicii punk din anii 1970.<\/p>\n<p>Andy Simons, curator al colec\u021biilor britanice moderne la British Library, a declarat: \"\u00cen anii 1970, fotocopiatul a ajuns la maturitate \u0219i a facilitat utilizarea materialelor tip\u0103rite de c\u0103tre cei care aveau ceva de spus.\"<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Func\u021bioneaz\u0103 flutura\u0219ii?<\/strong><\/h2>\n<p>Pur \u0219i simplu, da. Potrivit <a href=\"https:\/\/dma.org.uk\/article\/2018-direct-mail-facts-figures\">Statistici DMA<\/a>\u00cen cazul \u00een care, pentru a ajunge la publicul dumneavoastr\u0103 \u021bint\u0103, pliantele sunt \u00eenc\u0103 un instrument de marketing eficient, at\u00e2t prin po\u0219ta adresat\u0103, c\u00e2t \u0219i prin metodele de distribuire a pliantelor la domiciliu. Iat\u0103 cifrele mari care sus\u021bin acest lucru.<\/p>\n<h3><strong>Adres\u0103 po\u0219tal\u0103<\/strong><\/h3>\n<ul>\n<li><strong>57%<\/strong> de persoane au deschis un flyer adresat atunci c\u00e2nd acesta tocmai a sosit<\/li>\n<li><strong>8%<\/strong> a deschis-o \u00een termen de 28 de zile<\/li>\n<li><strong>5%<\/strong> a citit\/se uit\u0103\/se uit\u0103 la ea \u0219i <strong>23%<\/strong> au f\u0103cut-o \u00eentr-o perioad\u0103 de 28 de zile<\/li>\n<li>Bro\u0219urile \u0219i pliantele sunt revizuite <strong>6 ori<\/strong>, \u00een medie<\/li>\n<\/ul>\n<h3><strong>Pic\u0103turi de u\u0219\u0103<\/strong><\/h3>\n<ul>\n<li><strong>5%<\/strong> au citit\/se uit\u0103\/se uit\u0103 la un flutura\u0219 neadresat care le intr\u0103 pe u\u0219\u0103<\/li>\n<li><strong>16%<\/strong> pune\u021bi-o deoparte pentru a o privi mai t\u00e2rziu<\/li>\n<\/ul>\n<p>Pe l\u00e2ng\u0103 capacitatea lor de a atrage privirile asupra afacerii, produsului sau serviciului dumneavoastr\u0103, pliantele sunt \u0219i:<\/p>\n<ul>\n<li>Rentabil<\/li>\n<li>Disponibil \u00eentr-o gam\u0103 de diferite <a href=\"https:\/\/www.solopress.com\/blog\/ro\/tutoriale\/un-ghid-pentru-dimensiunile-pliantelor-stiluri-si-tipuri-de-hartie\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dimensiunile pliantelor<\/a><\/li>\n<li>V\u0103 permit s\u0103 fi\u021bi creativi cu designul lor<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Cine folose\u0219te Flyers ast\u0103zi?<\/strong><\/h2>\n<p>Nu doar promotorii de cluburi folosesc ast\u0103zi marketingul Flyer. \u00centreprinderile mari \u0219i mici, \u00eentreprinz\u0103torii individuali, organiza\u021biile non-profit \u0219i politicienii le folosesc cu to\u021bii pentru marketing.<\/p>\n<p>Este u\u0219or de \u00een\u021beles de ce. Nu numai c\u0103 sunt o modalitate accesibil\u0103 de a transmite mesaje cheie c\u0103tre publicul dumneavoastr\u0103, dar pot viza \u0219i grupuri demografice specifice \u0219i sunt u\u0219or de citit.<\/p>\n<p>Iat\u0103 doar c\u00e2teva exemple de utilizare a imprim\u0103rii de pliante:<\/p>\n<ul>\n<li><strong>Cafenele<\/strong> distribui\u021bi flutura\u0219i \u00een zonele aglomerate pentru a \u00eendruma oamenii \u00een direc\u021bia lor. Include\u021bi informa\u021bii precum loca\u021bia \u0219i reducerile.<\/li>\n<li><strong>Coafori<\/strong> care ofer\u0103 servicii noi utilizeaz\u0103 adesea trimiterea de pliante pentru a oferi destinatarului o ofert\u0103 special\u0103 de lansare.<\/li>\n<li><strong>Arti\u0219ti tatuatori<\/strong> utilizeaz\u0103 materiale promo\u021bionale, cum ar fi pliantele, nu numai pentru a-\u0219i promova magazinul \u0219i ofertele, ci \u0219i pentru a-\u0219i prezenta arta.<\/li>\n<li><strong>Politicieni locali<\/strong> folosesc adesea <a href=\"https:\/\/www.solopress.com\/blog\/ro\/inspiratie-de-imprimare\/pliante-electorale-cele-mai-bune-exemple-de-design\/\">pliante de campanie<\/a> s\u0103 \u00ee\u0219i comunice \u00een mod clar politicile \u0219i s\u0103 arate aleg\u0103torilor c\u0103 sunt activi \u00een comunitate.<\/li>\n<li><strong>Antrenori personali<\/strong> utilizeaz\u0103 pliantele pentru a promova un nou program, tabere de preg\u0103tire sau pentru a-\u0219i face publicitate pentru calific\u0103rile \u0219i serviciile lor.<\/li>\n<\/ul>\n<p>O bro\u0219ur\u0103 bine conceput\u0103 este de nepre\u021buit atunci c\u00e2nd v\u0103 promova\u021bi afacerea. Dac\u0103 investi\u021bi timp \u00een planificarea con\u021binutului \u0219i a designului, v\u0103 ve\u021bi asigura c\u0103 Pliantul este uimitor din punct de vedere vizual \u0219i are o lizibilitate ridicat\u0103.<\/p>\n<p>O modalitate excelent\u0103 de a maximiza impactul pliantului dvs. este s\u0103 include\u021bi o ofert\u0103 \u0219i un apel la ac\u021biune care s\u0103 atrag\u0103 aten\u021bia - g\u0103si\u021bi mai multe informa\u021bii utile \u00een ghidul nostru privind <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;how to create a leaflet&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:2,&quot;11&quot;:0,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri, sans-serif&quot;,&quot;16&quot;:11}\"><a href=\"https:\/\/www.solopress.com\/blog\/ro\/tutoriale\/cum-sa-concepeti-pliante-si-fluturasi\/\">cum se creeaz\u0103 un pliant<\/a>, scris\u0103 de echipa noastr\u0103 de graficieni pricepu\u021bi.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>De ce s\u0103 folosi\u021bi Flyers? <\/strong><\/h2>\n<p>Exist\u0103 mai multe motive pentru care pliantele pot fi extrem de eficiente \u00een promovarea afacerii, evenimentului, produsului sau serviciului dumneavoastr\u0103.<\/p>\n<ul>\n<li><strong>O modalitate accesibil\u0103 de promovare - <\/strong>Pliantele de afaceri sunt o modalitate rentabil\u0103 de a v\u0103 r\u0103sp\u00e2ndi mesajul de marc\u0103 - sunt ieftine de tip\u0103rit \u0219i distribuit.<\/li>\n<li><strong>R\u0103sturnare rapid\u0103 - <\/strong>Acestea pot fi tip\u0103rite \u00een timp scurt. \u00cemp\u0103rt\u0103\u0219i\u021bi noile oferte sau nout\u0103\u021bile importante cu persoanele care trebuie s\u0103 afle rapid.<\/li>\n<li><strong>Excelent pentru deschiderea de noi magazine - <\/strong>Spune\u021bi-le localnicilor c\u0103 v\u0103 deschide\u021bi \u00een apropiere. Folosi\u021bi un flyer bine conceput pentru a v\u0103 prezenta poten\u021bialilor clien\u021bi.<\/li>\n<li><strong>Perfect pentru evenimente - <\/strong>Promova\u021bi un eveniment care urmeaz\u0103 s\u0103 aib\u0103 loc \u00een scurt timp - de exemplu, o \u00eent\u00e2lnire nea\u0219teptat\u0103 pentru un partid politic local sau un meci de fotbal \u00een scop caritabil.<\/li>\n<li><strong>Completeaz\u0103 digital - <\/strong>Presa tip\u0103rit\u0103 poate func\u021biona al\u0103turi de marketingul digital, fiecare dintre ele consolid\u00e2nd mesajul celeilalte. Social media este o modalitate deosebit de eficient\u0103 de a uni strategiile de marketing online \u0219i offline.<\/li>\n<li><strong>Succes u\u0219or de m\u0103surat - <\/strong>Codurile QR, adresele URL specifice \u0219i numerele de pliante pot fi urm\u0103rite, ceea ce face din aceast\u0103 form\u0103 de marketing m\u0103surabil\u0103.<\/li>\n<li><strong>Partea fizic\u0103 a brandului t\u0103u - <\/strong>Pliantele sunt ceva ce oamenii pot atinge. Un material de marketing tangibil care nu se va pierde \u00eentr-un dosar plin de e-mailuri.<\/li>\n<\/ul>\n<p>A\u021bi \u00eenv\u0103\u021bat care sunt beneficiile Flyers \u00een era digital\u0103. Dar \u00eenainte de a v\u0103 transmite mesajul, ave\u021bi nevoie de o strategie de distribu\u021bie - explora\u021bi <a href=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/cele-mai-bune-modalitati-de-distribuire-a-pliantelor-si-fluturasilor-dvs\/\">cum se distribuie pliantele<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>For decades, Flyers have been used, with great success, to help businesses promote their products and services. But are Flyers effective in the digital age? Official DMA stats suggest they are, showing almost 50% of people read addressed mail and more than 60% read door drops. Let\u2019s delve deeper into what makes them a priceless [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":61055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[634],"class_list":{"0":"post-61067","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-flyers-leaflets"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are flyers still effective? | Solopress<\/title>\n<meta name=\"description\" content=\"Flyers have been used by everyone from punk bands to campaigning politicians. But are flyers still effective in the digital age? We say yes \u2013 find out why.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/sunt-fluturasii-inca-mai-sunt-eficienti\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are flyers still effective? | Solopress\" \/>\n<meta property=\"og:description\" content=\"Flyers have been used by everyone from punk bands to campaigning politicians. But are flyers still effective in the digital age? We say yes \u2013 find out why.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/sunt-fluturasii-inca-mai-sunt-eficienti\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-17T08:00:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-27T19:18:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/01\/shutterstock_637659025.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Do flyers still have the same impact in the digital age? Discover why they\u2019re as valuable today as they\u2019ve always been.\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/are-flyers-still-effective\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/are-flyers-still-effective\\\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"Are flyers still effective?\",\"datePublished\":\"2019-06-17T08:00:43+00:00\",\"dateModified\":\"2022-08-27T19:18:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/are-flyers-still-effective\\\/\"},\"wordCount\":926,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/are-flyers-still-effective\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/01\\\/shutterstock_637659025.jpg\",\"keywords\":[\"Flyers &amp; Leaflets\"],\"articleSection\":[\"Business &amp; Marketing\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/are-flyers-still-effective\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/are-flyers-still-effective\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/are-flyers-still-effective\\\/\",\"name\":\"Are flyers still effective? | Solopress\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/are-flyers-still-effective\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/are-flyers-still-effective\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/01\\\/shutterstock_637659025.jpg\",\"datePublished\":\"2019-06-17T08:00:43+00:00\",\"dateModified\":\"2022-08-27T19:18:05+00:00\",\"description\":\"Flyers have been used by everyone from punk bands to campaigning politicians. But are flyers still effective in the digital age? We say yes \u2013 find out why.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/are-flyers-still-effective\\\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/are-flyers-still-effective\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/are-flyers-still-effective\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/01\\\/shutterstock_637659025.jpg\",\"contentUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/01\\\/shutterstock_637659025.jpg\",\"width\":900,\"height\":675,\"caption\":\"Person Holding Flyers\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/are-flyers-still-effective\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Are flyers still effective?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\",\"name\":\"The Latest Print and Design News | Solopress\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\",\"name\":\"Solopress\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/solopress-logo-no-tagline@2x.png\",\"contentUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/solopress-logo-no-tagline@2x.png\",\"width\":428,\"height\":88,\"caption\":\"Solopress\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Solopress\",\"https:\\\/\\\/x.com\\\/solopress\",\"https:\\\/\\\/instagram.com\\\/solopress\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/solopress\",\"https:\\\/\\\/uk.pinterest.com\\\/solopress\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/solopress\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/f8531403c74fe1b3ef14bcaeec1c8c41\",\"name\":\"Solopress\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g\",\"caption\":\"Solopress\"},\"sameAs\":[\"https:\\\/\\\/www.solopress.com\\\/\"],\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/ro\\\/author\\\/solopress\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mai sunt pliantele \u00eenc\u0103 eficiente? | Solopress","description":"Pliantele au fost folosite de toat\u0103 lumea, de la trupe punk la politicieni \u00een campanie. Dar mai sunt pliantele eficiente \u00een era digital\u0103? Noi spunem c\u0103 da - afla\u021bi de ce.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/sunt-fluturasii-inca-mai-sunt-eficienti\/","og_locale":"ro_RO","og_type":"article","og_title":"Are flyers still effective? | Solopress","og_description":"Flyers have been used by everyone from punk bands to campaigning politicians. But are flyers still effective in the digital age? We say yes \u2013 find out why.","og_url":"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/sunt-fluturasii-inca-mai-sunt-eficienti\/","og_site_name":"The Latest Print and Design News | Solopress","article_publisher":"https:\/\/www.facebook.com\/Solopress","article_published_time":"2019-06-17T08:00:43+00:00","article_modified_time":"2022-08-27T19:18:05+00:00","og_image":[{"width":900,"height":675,"url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/01\/shutterstock_637659025.jpg","type":"image\/jpeg"}],"author":"Solopress","twitter_card":"summary_large_image","twitter_description":"Do flyers still have the same impact in the digital age? Discover why they\u2019re as valuable today as they\u2019ve always been.","twitter_creator":"@solopress","twitter_site":"@solopress","twitter_misc":{"Scris de":"Solopress","Timp estimat pentru citire":"4 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/are-flyers-still-effective\/#article","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/are-flyers-still-effective\/"},"author":{"name":"Solopress","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41"},"headline":"Are flyers still effective?","datePublished":"2019-06-17T08:00:43+00:00","dateModified":"2022-08-27T19:18:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/are-flyers-still-effective\/"},"wordCount":926,"commentCount":0,"publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/are-flyers-still-effective\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/01\/shutterstock_637659025.jpg","keywords":["Flyers &amp; Leaflets"],"articleSection":["Business &amp; Marketing"],"inLanguage":"ro-RO","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.solopress.com\/blog\/business-marketing\/are-flyers-still-effective\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/are-flyers-still-effective\/","url":"https:\/\/www.solopress.com\/blog\/business-marketing\/are-flyers-still-effective\/","name":"Mai sunt pliantele \u00eenc\u0103 eficiente? | Solopress","isPartOf":{"@id":"https:\/\/www.solopress.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/are-flyers-still-effective\/#primaryimage"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/are-flyers-still-effective\/#primaryimage"},"thumbnailUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/01\/shutterstock_637659025.jpg","datePublished":"2019-06-17T08:00:43+00:00","dateModified":"2022-08-27T19:18:05+00:00","description":"Pliantele au fost folosite de toat\u0103 lumea, de la trupe punk la politicieni \u00een campanie. Dar mai sunt pliantele eficiente \u00een era digital\u0103? Noi spunem c\u0103 da - afla\u021bi de ce.","breadcrumb":{"@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/are-flyers-still-effective\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.solopress.com\/blog\/business-marketing\/are-flyers-still-effective\/"]}]},{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/are-flyers-still-effective\/#primaryimage","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/01\/shutterstock_637659025.jpg","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/01\/shutterstock_637659025.jpg","width":900,"height":675,"caption":"Person Holding Flyers"},{"@type":"BreadcrumbList","@id":"https:\/\/www.solopress.com\/blog\/business-marketing\/are-flyers-still-effective\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.solopress.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Are flyers still effective?"}]},{"@type":"WebSite","@id":"https:\/\/www.solopress.com\/blog\/#website","url":"https:\/\/www.solopress.com\/blog\/","name":"Ultimele nout\u0103\u021bi din domeniul imprim\u0103rii \u0219i designului | Solopress","description":"","publisher":{"@id":"https:\/\/www.solopress.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.solopress.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ro-RO"},{"@type":"Organization","@id":"https:\/\/www.solopress.com\/blog\/#organization","name":"Solopress","url":"https:\/\/www.solopress.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","contentUrl":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2017\/06\/solopress-logo-no-tagline@2x.png","width":428,"height":88,"caption":"Solopress"},"image":{"@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Solopress","https:\/\/x.com\/solopress","https:\/\/instagram.com\/solopress\/","https:\/\/www.linkedin.com\/company\/solopress","https:\/\/uk.pinterest.com\/solopress\/","https:\/\/www.youtube.com\/user\/solopress"]},{"@type":"Person","@id":"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41","name":"Solopress","image":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5012622dc5386d65dcc9cba9677e1adb69a824f7e61d6885446076b73d0a2544?s=96&r=g","caption":"Solopress"},"sameAs":["https:\/\/www.solopress.com\/"],"url":"https:\/\/www.solopress.com\/blog\/ro\/author\/solopress\/"}]}},"jetpack_featured_media_url":"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/01\/shutterstock_637659025.jpg","_links":{"self":[{"href":"https:\/\/www.solopress.com\/blog\/ro\/wp-json\/wp\/v2\/posts\/61067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.solopress.com\/blog\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.solopress.com\/blog\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/ro\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/ro\/wp-json\/wp\/v2\/comments?post=61067"}],"version-history":[{"count":5,"href":"https:\/\/www.solopress.com\/blog\/ro\/wp-json\/wp\/v2\/posts\/61067\/revisions"}],"predecessor-version":[{"id":68935,"href":"https:\/\/www.solopress.com\/blog\/ro\/wp-json\/wp\/v2\/posts\/61067\/revisions\/68935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/ro\/wp-json\/wp\/v2\/media\/61055"}],"wp:attachment":[{"href":"https:\/\/www.solopress.com\/blog\/ro\/wp-json\/wp\/v2\/media?parent=61067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/ro\/wp-json\/wp\/v2\/categories?post=61067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.solopress.com\/blog\/ro\/wp-json\/wp\/v2\/tags?post=61067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}