{"id":61148,"date":"2019-07-11T08:30:15","date_gmt":"2019-07-11T07:30:15","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=61148"},"modified":"2020-09-24T11:29:44","modified_gmt":"2020-09-24T10:29:44","slug":"10-pasi-pentru-pliante-si-fluturasi-care-sa-castige-afaceri","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/business-marketing\/10-steps-to-flyers-and-leaflets-that-earn-business\/","title":{"rendered":"10 pa\u0219i pentru pliante \u0219i flutura\u0219i care s\u0103 c\u00e2\u0219tige afaceri"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>\u00cen lumea de ast\u0103zi a social media, pliantele \u0219i flutura\u0219ii pot p\u0103rea un pic mai \"\u00eenvechite\" pentru promovarea companiei dumneavoastr\u0103, dar c\u00e2nd vine vorba de a r\u0103sp\u00e2ndi vestea, acestea pot fi \u00eenc\u0103 foarte eficiente. Dac\u0103 le face\u021bi cum trebuie, asta este.<\/p>\n<p>Aici, \u00een 10 pa\u0219i u\u0219or de urmat, ve\u021bi \u00eenv\u0103\u021ba cum crearea de pliante \u0219i flutura\u0219i poate ajuta la generarea de afaceri \u00eentr-un mod pe care promovarea online nu \u00eel poate egala.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>1. Alege\u021bi un mesaj<\/strong><\/h2>\n<p>\u00cenainte de a v\u0103 g\u00e2ndi m\u0103car s\u0103 lucra\u021bi la design, trebuie s\u0103 \u0219ti\u021bi ce dori\u021bi s\u0103 face\u021bi public. Dori\u021bi ca flutura\u0219ul sau pliantul dvs. s\u0103 ofere o scurt\u0103 prezentare a afacerii dvs.? Dori\u021bi s\u0103 v\u00e2nd\u0103 un anumit serviciu sau s\u0103 anun\u021be o ofert\u0103 special\u0103 sau un eveniment? Este esen\u021bial s\u0103 \u0219ti\u021bi ce dori\u021bi s\u0103 spune\u021bi pentru a concepe un pliant sau un flutura\u0219 perfect.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>2. Identifica\u021bi-v\u0103 publicul<\/strong><\/h2>\n<p>Lua\u021bi \u00een considerare cui se adreseaz\u0103 pliantul. Trebuie s\u0103 \u021bine\u021bi cont de:<\/p>\n<ul>\n<li><strong>De unde este publicul<\/strong> - locale, regionale, na\u021bionale sau globale?<\/li>\n<li><strong>Interese<\/strong> - ce ni\u0219\u0103 anume viza\u021bi?<\/li>\n<li><strong>Necesit\u0103<\/strong> - ce ar dori cititorul s\u0103 \u00eenve\u021be din manual? Informa\u021bii? Detalii de contact?<\/li>\n<li><strong>Accesibilitate<\/strong> - unii cititori au nevoi specifice \u00een ceea ce prive\u0219te combina\u021biile de culori, spa\u021bierea textului \u0219i fonturile?<\/li>\n<li><strong>Formatul informa\u021biilor<\/strong> - paragrafe, puncte, imagini, sau un pic din toate?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>3. Pliant sau flutura\u0219?<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/10-steps-to-flyers-and-leaflets-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-61151\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/10-steps-to-flyers-and-leaflets-1.jpg\" alt=\"Selec\u021bie de pliante\" width=\"900\" height=\"216\" \/><\/a><\/p>\n<p>Apoi, trebuie s\u0103 \u0219ti\u021bi c\u00e2t de mult dori\u021bi s\u0103 spune\u021bi. Acest lucru va determina dac\u0103 un flutura\u0219 (care este o foaie de h\u00e2rtie cu o singur\u0103 fa\u021b\u0103 sau cu dou\u0103 fe\u021be) sau un pliant (\u00een general, o bucat\u0103 de h\u00e2rtie pliat\u0103 cu dou\u0103 fe\u021be) este vehiculul potrivit pentru mesajul dvs. \u0219i ce dimensiune ar trebui s\u0103 alege\u021bi. Trebuie s\u0103 \u0219ti\u021bi c\u0103:<\/p>\n<ul>\n<li>Pliantele sunt cele mai bune pentru impact - sunt un mediu excelent pentru a atrage aten\u021bia dintr-o singur\u0103 lovitur\u0103. G\u00e2ndi\u021bi-v\u0103 la evenimente, v\u00e2nz\u0103ri \u0219i publicitate pentru servicii specifice, de sine st\u0103t\u0103toare.<\/li>\n<li>Pliantele sunt ideale pentru informare - dac\u0103 ave\u021bi ceva mai amplu de spus, cum ar fi promovarea unei game de produse sau servicii, ve\u021bi dori s\u0103 folosi\u021bi spa\u021biul suplimentar de h\u00e2rtie \u0219i timpul suplimentar pe care oamenii \u00eel vor acorda pentru a se uita la ele.<\/li>\n<li>Alege\u021bi dimensiunea \u0219i forma corect\u0103 a h\u00e2rtiei - nu numai c\u0103 acest lucru va determina c\u00e2t de mult pute\u021bi spune, dar poate, de asemenea, s\u0103 atrag\u0103 cu adev\u0103rat aten\u021bia. La Solopress, de exemplu, facem de toate, de la A5 p\u00e2n\u0103 la benzi \u0219i p\u0103trate.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>4. Redacta\u021bi-v\u0103 ideile<\/strong><\/h2>\n<p>Folosind un caiet de schi\u021be \u0219i un creion\/creion sau prin intermediul unei aplica\u021bii digitale \u0219i cre\u00e2nd un plan de baz\u0103 sau un <a href=\"https:\/\/www.experienceux.co.uk\/faqs\/what-is-wireframing\/\">wireframe<\/a>\u00cen acest caz, pute\u021bi s\u0103 v\u0103 face\u021bi o hart\u0103 a modului \u00een care ar putea ar\u0103ta produsul finit, fiind c\u00e2t de creativ sau de re\u021binut dori\u021bi, pentru a v\u0103 face o idee mai bun\u0103 despre ce \u0219i c\u00e2t de mult ve\u021bi avea nevoie \u00een ceea ce prive\u0219te textul \u0219i imaginile - \u0219i, de asemenea, pentru a stabili dac\u0103 ve\u021bi putea realiza singur ilustra\u021biile sau dac\u0103 ve\u021bi avea nevoie de ajutorul altcuiva. Face\u021bi mai multe schi\u021be, dac\u0103 pute\u021bi, pentru a avea mai multe op\u021biuni atunci c\u00e2nd va sosi momentul de a face designul.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>5. Lucra\u021bi la copia dvs.<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/10-steps-to-flyers-and-leaflets-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-61154\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/10-steps-to-flyers-and-leaflets-2.jpg\" alt=\"Pliant pliat Flyer\" width=\"900\" height=\"216\" \/><\/a><\/p>\n<p>\u00cenainte de a avea un design finit pentru noile dvs. pliante sau flutura\u0219i, merit\u0103 s\u0103 ave\u021bi preg\u0103tit con\u021binutul scris. C\u00e2nd face\u021bi acest lucru, ar trebui:<\/p>\n<ul>\n<li>Asigura\u021bi-v\u0103 c\u0103 textul dvs. este conving\u0103tor; explica\u021bi de ce ceea ce face\u021bi publicitate va fi benefic pentru cititor.<\/li>\n<li>Crea\u021bi un titlu care s\u0103 atrag\u0103 imediat aten\u021bia oamenilor.<\/li>\n<li>Asigura\u021bi-v\u0103 c\u0103 textul dvs. este u\u0219or de \u00een\u021beles, astfel \u00eenc\u00e2t s\u0103 se adreseze unui public c\u00e2t mai larg.<\/li>\n<li>\u00cencerca\u021bi s\u0103 desp\u0103r\u021bi\u021bi orice text lung cu subtitluri pentru a-l face mai u\u0219or de digerat.<\/li>\n<li>Lua\u021bi \u00een considerare unde ar putea ajunge imaginile.<\/li>\n<li>\u00cencheia\u021bi cu un \u00eendemn la ac\u021biune pentru a \u00eencuraja oamenii s\u0103 fac\u0103 ceea ce le cere\u021bi, de exemplu, \"lua\u021bi leg\u0103tura\" sau \"veni\u021bi\".<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>6. Corecta\u021bi-v\u0103 con\u021binutul<\/strong><\/h2>\n<p>Acest lucru este extrem de important. Pentru procesul de corectare, ar trebui s\u0103 verifica\u021bi dac\u0103 nu exist\u0103 gre\u0219eli de ortografie \u0219i gramaticale \u0219i dac\u0103 tonul folosit se potrive\u0219te cu brandingul companiei dumneavoastr\u0103. Este o idee bun\u0103 s\u0103 citi\u021bi totul cu voce tare pentru a verifica dac\u0103 are sens. Chiar dac\u0103 crede\u021bi c\u0103 a\u021bi terminat, reciti\u021bi din nou, corect\u00e2nd orice gre\u0219eal\u0103, \u0219i ruga\u021bi \u0219i pe altcineva s\u0103 o citeasc\u0103. Nu vre\u021bi s\u0103 primi\u021bi sute de pliante noi doar pentru a descoperi o gre\u0219eal\u0103 de tipar.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>7. \u00cencepe\u021bi proiectarea<\/strong><\/h2>\n<p>Lucruri dureros de evidente \u00een primul r\u00e2nd: asigura\u021bi-v\u0103 c\u0103 arat\u0103 bine. Ne referim la ceva care are o prezentare atractiv\u0103, folose\u0219te imagini sau grafic\u0103 de calitate \u0219i are un aspect profesional.<\/p>\n<p>Dac\u0103 nu sunte\u021bi sigur c\u0103 abilit\u0103\u021bile dumneavoastr\u0103 sunt la \u00een\u0103l\u021bimea sarcinii, cere\u021bi cuiva care \u0219tie ce face s\u0103 o fac\u0103 pentru dumneavoastr\u0103. Acest lucru ar putea \u00eensemna angajarea unui designer sau utilizarea unui serviciu de tip\u0103rire care ofer\u0103 servicii de machetare. Este un lucru pe care \u00eel facem la Solopress, dar s-ar putea s\u0103 descoperi\u021bi c\u0103 \u0219i altcineva face acest lucru.<\/p>\n<p>Dac\u0103 lucra\u021bi de unul singur sau dac\u0103 v\u0103 ocupa\u021bi singur de proiect \u0219i dori\u021bi s\u0103 verifica\u021bi designul \u00eenainte de a fi tip\u0103rit, ar trebui s\u0103 lua\u021bi \u00een considerare:<\/p>\n<ul>\n<li><strong>Ce merge unde<\/strong> - asigura\u021bi-v\u0103 c\u0103 totul curge \u0219i este \u00een ordinea corect\u0103.<\/li>\n<li><strong>Culori<\/strong> - \u00een mod ideal, acestea ar trebui s\u0103 se potriveasc\u0103 fie cu brandingul companiei dumneavoastr\u0103, fie cu tonul pliantelor \u0219i al flutura\u0219ilor. De exemplu, ro\u0219ul sugereaz\u0103 urgen\u021ba, ceea ce ar putea fi excelent dac\u0103 dori\u021bi ca oamenii s\u0103 ac\u021bioneze \u00een urma unei oferte cu durat\u0103 limitat\u0103.<\/li>\n<li><strong>Fonturi<\/strong> - din nou, acestea ar trebui s\u0103 se potriveasc\u0103 cu brandingul dvs., precum \u0219i cu ceea ce \u00eencerca\u021bi s\u0103 vinde\u021bi.<\/li>\n<li><strong>Imagistic\u0103<\/strong> - fotografii de bun\u0103 calitate sunt la ordinea zilei. Dac\u0103 sunt unice, spre deosebire de fotografiile din stoc, este \u0219i mai bine.<\/li>\n<\/ul>\n<p>Asigura\u021bi-v\u0103 c\u0103 nici lucrurile nu devin prea complicate. Aceasta include textul \u0219i designul. Pute\u021bi realiza acest lucru folosind cel mult trei fonturi diferite - mai multe ar crea confuzie pentru mul\u021bi cititori. Opta\u021bi pentru propozi\u021bii \u0219i paragrafe scurte \u0219i u\u0219or de digerat \u0219i evita\u021bi folosirea jargonului \u0219i a cuvintelor lungi, deoarece acestea \u00eei pot descuraja pe unii oameni. \u00cen mod similar, nu folosi\u021bi prea multe culori - acest lucru ar putea face ca designul s\u0103 par\u0103 prea \u00eenc\u0103rcat. Pute\u021bi utiliza pagina noastr\u0103\u00a0<a class=\"a2\" href=\"https:\/\/www.solopress.com\/blog\/ro\/create-your-own\/\"><strong>Creeaz\u0103-\u021bi propriul t\u0103u<\/strong><\/a>\u00a0pentru a \u00eencepe.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>8. Nu uita\u021bi<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/10-steps-to-flyers-and-leaflets-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-61157\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/10-steps-to-flyers-and-leaflets-3.jpg\" alt=\"Pliant cu Tear Off\" width=\"900\" height=\"216\" \/><\/a><\/p>\n<p>Detaliile de contact sunt la fel de importante ca \u0219i ceea ce \u00eencerca\u021bi s\u0103 promova\u021bi. Dac\u0103 oamenii nu \u0219tiu care este adresa dvs. de internet, unde se afl\u0103 magazinul dvs. fizic sau cum s\u0103 v\u0103 contacteze pentru a face o rezervare, pliantele dvs. nu v\u0103 vor aduce nicio afacere. Ar trebui s\u0103 include\u021bi:<\/p>\n<ul>\n<li>Adresa de e-mail.<\/li>\n<li>Adresa web.<\/li>\n<li>Num\u0103r de telefon.<\/li>\n<li>Leg\u0103turi sociale, de exemplu Facebook, Twitter, Instagram, YouTube etc.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>9. Ad\u0103uga\u021bi un formular\/cupon deta\u0219abil<\/strong><\/h2>\n<p>Pe l\u00e2ng\u0103 datele de contact, ar putea fi util s\u0103 ad\u0103uga\u021bi un cupon sau un formular pe care oamenii s\u0103 \u00eel completeze. Formularul ar putea invita oamenii s\u0103 participe la un concurs, s\u0103 se \u00eenscrie la oferte speciale sau chiar s\u0103 se \u00eenscrie ca membru. \u00cen ceea ce prive\u0219te cupoanele, acestea pot ac\u021biona ca stimulente pentru ca clien\u021bii s\u0103 vin\u0103 la sediul dvs. \u0219i, de asemenea, s\u0103 v\u0103 fac\u0103 <strong>flutura\u0219i perfora\u021bi<\/strong>\u00a0ie\u0219i \u00een eviden\u021b\u0103. Din nou, aceasta este o op\u021biune pe care noi, la Solopress, o oferim. Dac\u0103 opta\u021bi pentru o alt\u0103 tipografie, verifica\u021bi dac\u0103 poate face acest lucru \u00eenainte de a plasa comanda.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>10. F\u0103-i s\u0103 fie remarca\u021bi<\/strong><\/h2>\n<p>Dup\u0103 ce a\u021bi reu\u0219it s\u0103 le concepe\u021bi, s\u0103 le verifica\u021bi \u0219i s\u0103 le tip\u0103ri\u021bi, ultimul pas este s\u0103 face\u021bi ca pliantele \u0219i flutura\u0219ii s\u0103 fie remarca\u021bi. Dac\u0103 ave\u021bi un magazin sau un birou, pune\u021bi-le la loc de cinste \u00eentr-un loc \u00een care clien\u021bii sau clien\u021bii le pot vedea, de exemplu la intrare sau la casierie. Dac\u0103 nu ave\u021bi, \u00eencerca\u021bi s\u0103 le arunca\u021bi \u00een locuri \u00een care s-ar putea afla poten\u021bialii dvs. clien\u021bi, cum ar fi magazinele sau s\u0103lile de a\u0219teptare. Distribuirea lor pe strad\u0103 sau la evenimente poate fi, de asemenea, eficient\u0103.<\/p>\n<p>Ace\u0219ti pa\u0219i v\u0103 pot oferi tot ceea ce este necesar pentru a crea un\u00a0<strong><a class=\"a2\" href=\"https:\/\/www.solopress.com\/blog\/ro\/pliante-pliante\/\">pliant sau flutura\u0219<\/a><\/strong>\u00a0care va ajuta la generarea acelor v\u00e2nz\u0103ri suplimentare. Pentru un cost mic, a\u021bi putea vedea o cre\u0219tere a afacerilor \u0219i o cre\u0219tere a notoriet\u0103\u021bii m\u0103rcii pe care marketingul online nu le poate oferi.<\/p>","protected":false},"excerpt":{"rendered":"<p>In today\u2019s world of social media, leaflets and flyers may seem a little \u2018old hat\u2019 for promoting your company, but when it comes to getting the word out, they can still be very effective. If you do it right, that is. Here, in 10 easy-to-follow steps, you\u2019ll learn how creating leaflets and flyers can help [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":61163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[634],"class_list":{"0":"post-61148","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-flyers-leaflets"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Steps To Flyers And Leaflets That Earn Business | Solopress<\/title>\n<meta name=\"description\" content=\"How can flyers and leaflets drive sales for your business? 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