{"id":61190,"date":"2019-08-01T08:30:31","date_gmt":"2019-08-01T07:30:31","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=61190"},"modified":"2023-05-25T21:19:57","modified_gmt":"2023-05-25T20:19:57","slug":"cum-sa-castigi-mai-multi-clienti-repetati","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/business-marketing\/how-to-gain-more-repeat-customers\/","title":{"rendered":"Cum s\u0103 c\u00e2\u0219tigi mai mul\u021bi clien\u021bi repeta\u021bi"},"content":{"rendered":"
<\/div>

Este o gre\u0219eal\u0103 de \u00eencep\u0103tor; presupun\u00e2nd c\u0103, odat\u0103 ce ai f\u0103cut acea v\u00e2nzare, treaba ta s-a terminat.<\/p>\n

Dar ceea ce face\u021bi dup\u0103 ce un client p\u0103r\u0103se\u0219te afacerea dvs. este la fel de important ca \u0219i ceea ce face\u021bi pentru a-l atrage \u00een primul r\u00e2nd. \u0218i dac\u0103 dori\u021bi ca oamenii ferici\u021bi s\u0103 se \u00eentoarc\u0103 \u00een continuare, trebuie s\u0103 lua\u021bi \u00een considerare c\u00e2teva elemente esen\u021biale. Consulta\u021bi aceste idei pentru a c\u00e2\u0219tiga clien\u021bi fideli.<\/p>\n

 <\/p>\n

Construirea de rela\u021bii<\/strong><\/h2>\n

Colectarea unei baze loiale de clien\u021bi fideli se bazeaz\u0103 \u00een primul r\u00e2nd pe construirea de rela\u021bii. Aceasta \u00eencepe atunci c\u00e2nd eforturile de marketing \u00eei atrag la compania dvs. prima dat\u0103, precum \u0219i modul \u00een care sunt trata\u021bi \u00een timpul tranzac\u021biei ini\u021biale cu dvs. \u0218i, cu siguran\u021b\u0103, nu se termin\u0103 odat\u0103 ce au pl\u0103tit pentru acel prim articol \u0219i au ie\u0219it pe u\u0219\u0103. Continu\u00e2nd s\u0103 cultiva\u021bi aceast\u0103 rela\u021bie, clien\u021bii vor r\u0103m\u00e2ne interesa\u021bi pentru oportunit\u0103\u021bi viitoare.<\/p>\n

 <\/p>\n

Cum se face acest lucru<\/strong><\/h2>\n

Construirea \u00eencrederii clien\u021bilor \u0219i cre\u0219terea probabilit\u0103\u021bii de v\u00e2nz\u0103ri viitoare se bazeaz\u0103 pe un serviciu clien\u021bi excelent. \u00centr-un fel, ar trebui s\u0103 v\u0103 trata\u021bi clien\u021bii ca \u0219i cum ar fi prietenii dumneavoastr\u0103. P\u0103stra\u021bi leg\u0103tura cu ei \u0219i ar\u0103ta\u021bi-le respect ca fiin\u021be umane; nu doar ca o surs\u0103 de venit. Pe scurt, trata\u021bi-v\u0103 clien\u021bii exact a\u0219a cum a\u021bi dori ca alte \u00eentreprinderi s\u0103 v\u0103 trateze pe dumneavoastr\u0103.<\/p>\n

Atunci c\u00e2nd un client alege s\u0103 fac\u0103 afaceri cu dumneavoastr\u0103, exprima\u021bi-v\u0103 aprecierea de fiecare dat\u0103. Acest lucru va contribui \u00een mare m\u0103sur\u0103 la \u00eencurajarea unei afaceri repetate. Nu trebuie s\u0103 face\u021bi nimic extrem pentru a v\u0103 ar\u0103ta recuno\u0219tin\u021ba; chiar \u0219i un e-mail de mul\u021bumire sau o felicitare de urm\u0103rire este suficient pentru a le ar\u0103ta clien\u021bilor repeta\u021bi c\u0103 sunt aprecia\u021bi. Dac\u0103 un prieten ar face ceva frumos pentru dumneavoastr\u0103, a\u021bi spune mul\u021bumesc; acest lucru nu este diferit.<\/p>\n

O alt\u0103 modalitate prin care pute\u021bi construi rela\u021bii cu clien\u021bii recuren\u021bi este s\u0103 le r\u0103spunde\u021bi prompt la solicit\u0103ri. Indiferent dac\u0103 au o \u00eentrebare despre un produs sau dac\u0103 trebuie s\u0103 fac\u0103 o reclama\u021bie, faptul c\u0103 recunoa\u0219te\u021bi \u0219i r\u0103spunde\u021bi la ceea ce au de spus clien\u021bii dvs. le va ar\u0103ta c\u0103 le aprecia\u021bi afacerea \u0219i opiniile. Acest lucru merge m\u00e2n\u0103 \u00een m\u00e2n\u0103 cu efortul concertat de a fi de ajutor celorlal\u021bi; ace\u0219tia vor aprecia acest lucru \u0219i se vor sim\u021bi \u00eenclina\u021bi s\u0103 apeleze din nou la afacerea dumneavoastr\u0103.<\/p>\n

 <\/p>\n

Avantajele ofertei<\/strong><\/h2>\n

Dincolo de dezvoltarea rela\u021biilor pentru a c\u00e2\u0219tiga clien\u021bi fideli, poate dori\u021bi s\u0103 lua\u021bi \u00een considerare \u0219i oferirea unui stimulent pentru a-i atrage din nou. Detaliile specifice depind de dvs., dar unele idei comune includ coduri de reducere pentru achizi\u021bii viitoare, upgrade-uri ocazionale la nivelul urm\u0103tor de servicii f\u0103r\u0103 costuri suplimentare, invita\u021bii la evenimente exclusive \u0219i carduri de fidelitate<\/a>.<\/p>\n

\u00cen timp ce la \u00eenceput s-ar putea s\u0103 existe o mic\u0103 cheltuial\u0103 din partea dvs. pentru a oferi avantaje clien\u021bilor care se repet\u0103, acestea reprezint\u0103 o investi\u021bie care merit\u0103. Pentru pu\u021binul cost, le pute\u021bi oferi clien\u021bilor dvs. un \"mul\u021bumesc\" tangibil, care probabil \u00eei va determina s\u0103 cheltuiasc\u0103 mai mult cu dvs., nu doar s\u0103 vin\u0103 doar pentru un produs gratuit. Avantajele sunt o modalitate str\u0103lucit\u0103 de a le spune clien\u021bilor c\u0103 aprecia\u021bi ceea ce au f\u0103cut pentru afacerea dvs., oferindu-le ceva valoros pentru ei.<\/p>\n

 <\/p>\n

Implicarea personalului dumneavoastr\u0103<\/strong><\/h2>\n

\"Personal<\/a><\/p>\n

Adesea mai pu\u021bin luate \u00een considerare dec\u00e2t alte modalit\u0103\u021bi de a c\u00e2\u0219tiga clien\u021bi fideli, g\u00e2ndi\u021bi-v\u0103 cum poate personalul dumneavoastr\u0103 s\u0103 fac\u0103 acest lucru pentru afacere. Ei sunt, probabil, cei mai buni avoca\u021bi ai dumneavoastr\u0103! Unele companii aleg s\u0103 se angajeze \u00een programe formale de recomandare, care ofer\u0103 bonusuri financiare pentru angaja\u021bii care recomand\u0103 afaceri. A\u021bi putea opta s\u0103 merge\u021bi pe aceast\u0103 cale, dar nu este obligatoriu.<\/p>\n

Dac\u0103 v\u0103 trata\u021bi angaja\u021bii cu aceea\u0219i aten\u021bie \u0219i grij\u0103 ca \u0219i pe clien\u021bii dumneavoastr\u0103, l\u0103s\u00e2ndu-i s\u0103 \u0219tie c\u0103 sunt aprecia\u021bi pentru contribu\u021bia lor, ve\u021bi fi surprins de modul \u00een care ace\u0219tia vor c\u00e2nta cu pl\u0103cere laudele companiei dumneavoastr\u0103 prietenilor \u0219i familiei lor. \u0218tiind c\u0103 o afacere \u00ee\u0219i trateaz\u0103 personalul cu respect \u0219i bun\u0103voin\u021b\u0103, mul\u021bi oameni vor fi \u00eencuraja\u021bi s\u0103 \u00eei ofere clien\u021bilor s\u0103i.<\/p>\n

O alt\u0103 modalitate prin care personalul dumneavoastr\u0103 poate dob\u00e2ndi clien\u021bi fideli este cunoa\u0219terea produselor sau serviciilor dumneavoastr\u0103 mai bine dec\u00e2t oricine altcineva de pe pia\u021b\u0103. Companiile mai mari pot oferi ceva similar, dar atunci c\u00e2nd v\u0103 stabili\u021bi ca expert \u00een domeniul dvs., clien\u021bii vor veni la dvs. pentru cuno\u0219tin\u021bele \u0219i experien\u021ba dvs.<\/p>\n

 <\/p>\n

Urm\u0103ri\u021bi competi\u021bia<\/strong><\/h2>\n

S-ar putea s\u0103 fi\u021bi expertul \u00een domeniul dumneavoastr\u0103, cu o list\u0103 tot mai mare de clien\u021bi mul\u021bumi\u021bi, dar asta nu este o scuz\u0103 pentru a ignora concuren\u021ba. Dac\u0103 dori\u021bi s\u0103 ob\u021bine\u021bi mai multe fluxuri de clien\u021bi repeta\u021bi, trebuie s\u0103 \u0219ti\u021bi ce fac ceilal\u021bi din industria dumneavoastr\u0103. Afla\u021bi ce produse \u0219i servicii ofer\u0103 ace\u0219tia \u0219i cum le stabilesc pre\u021burile. Consulta\u021bi re\u021belele de socializare pentru a vedea cum reac\u021bioneaz\u0103 oamenii la ele sau ce \u00eentreb\u0103ri au ridicat. \u0218i arunca\u021bi o privire la modul \u00een care concuren\u021bii dvs. trateaz\u0103 pl\u00e2ngerile sau recenziile atunci c\u00e2nd acestea apar online.<\/p>\n

Analiz\u00e2nd ceea ce fac ceilal\u021bi din domeniul dumneavoastr\u0103, pute\u021bi s\u0103 v\u0103 compara\u021bi propriile oferte \u0219i s\u0103 identifica\u021bi oportunit\u0103\u021bile de autoperfec\u021bionare. \u00cen consecin\u021b\u0103, ve\u021bi avea mai multe \u0219anse s\u0103 c\u00e2\u0219tiga\u021bi clien\u021bi fideli care vor fi atra\u0219i de pre\u021burile dvs. competitive \u0219i de serviciile dvs. prietenoase.<\/p>\n

 <\/p>\n

Pentru a \u00eencheia<\/strong><\/h2>\n

\u00cen concluzie, ob\u021binerea de clien\u021bi fideli se reduce \u00een primul r\u00e2nd la aprecierea oamenilor \u0219i la oferirea de beneficii pe care ace\u0219tia le doresc \u0219i de care au nevoie. Apreciind via\u021ba unei \u00eentregi rela\u021bii cu un client mai mult dec\u00e2t o singur\u0103 tranzac\u021bie, ve\u021bi face ca oamenii s\u0103 revin\u0103, iar compania dvs. va prospera.<\/p>","protected":false},"excerpt":{"rendered":"

It\u2019s a rookie mistake; assuming that once you\u2019ve made that sale, your job is done. But what you do after a customer leaves your business is just as important as what you do to draw them there in the first place. And if you want happy folks to continue coming back, there are a few […]<\/p>\n","protected":false},"author":23,"featured_media":61193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[839],"class_list":{"0":"post-61190","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-loyalty-cards"},"acf":[],"yoast_head":"\nHow To Gain More Repeat Customers | Solopress<\/title>\n<meta name=\"description\" content=\"It's a rookie mistake; assuming that once you've made that sale, your job is done. Take a look at our blog to help gain more repeat customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/cum-sa-castigi-mai-multi-clienti-repetati\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Gain More Repeat Customers | Solopress\" \/>\n<meta property=\"og:description\" content=\"It's a rookie mistake; assuming that once you've made that sale, your job is done. Take a look at our blog to help gain more repeat customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/cum-sa-castigi-mai-multi-clienti-repetati\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-01T07:30:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-25T20:19:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/shutterstock_429510046.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-gain-more-repeat-customers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-gain-more-repeat-customers\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"How to gain more repeat customers\",\"datePublished\":\"2019-08-01T07:30:31+00:00\",\"dateModified\":\"2023-05-25T20:19:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-gain-more-repeat-customers\/\"},\"wordCount\":885,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-gain-more-repeat-customers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/shutterstock_429510046.jpg\",\"keywords\":[\"Loyalty Cards\"],\"articleSection\":[\"Business & Marketing\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-gain-more-repeat-customers\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-gain-more-repeat-customers\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-gain-more-repeat-customers\/\",\"name\":\"How To Gain More Repeat Customers | Solopress\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-gain-more-repeat-customers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-gain-more-repeat-customers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/06\/shutterstock_429510046.jpg\",\"datePublished\":\"2019-08-01T07:30:31+00:00\",\"dateModified\":\"2023-05-25T20:19:57+00:00\",\"description\":\"It's a rookie mistake; assuming that once you've made that sale, your job is done. 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