{"id":61223,"date":"2022-06-22T11:30:04","date_gmt":"2022-06-22T10:30:04","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=61223"},"modified":"2022-06-22T15:05:53","modified_gmt":"2022-06-22T14:05:53","slug":"desenele-afiselor-glastonbury-au-fost-revizuite","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/art-design\/glastonbury-poster-designs-reviewed\/","title":{"rendered":"Proiecte de afi\u0219e Glastonbury revizuite"},"content":{"rendered":"
<\/div>

De la \u00eenfiin\u021barea sa \u00een 1970, Glastonbury s-a impus cu fermitate ca unul dintre cele mai mari festivaluri din lume, Michael Eavis aduc\u00e2nd \u00een mod constant \u00een Somerset crema de la crema a lumii muzicale.<\/p>\n

Pentru a ne conecta cu festivalul din acest an, am rugat echipa noastr\u0103 de design s\u0103 \u00ee\u0219i \u00eendrepte privirea de exper\u021bi asupra c\u00e2torva dintre posterele iconice de la Glastonbury<\/b> care au fost produse de-a lungul anilor.<\/p>\n

Introducere<\/strong><\/h2>\n

Glastonbury 2022 tocmai a deschis por\u021bile pentru mul\u021bimea de festivalieri fideli, care au fost priva\u021bi de c\u0103l\u0103toria lor anual\u0103 la Worthy Farm din 2019. Festivalul a ratat chiar \u0219i propria sa petrecere de 50 de ani \u00een 2020 din cauza pandemiei de Coronavirus. Cu toate acestea, absen\u021ba face ca inima s\u0103 creasc\u0103 mai mult, iar festivalul din acest an - cu soarele str\u0103lucind \u0219i Sir Paul McCartney ocup\u00e2nd locul de top s\u00e2mb\u0103t\u0103 - ar trebui s\u0103 se dovedeasc\u0103 a fi un clasic din toate timpurile.<\/p>\n

A\u0219adar, ce moment mai bun pentru a privi \u00eenapoi la trecutul \u0219i prezentul brandingului festivalului \u0219i pentru a urm\u0103ri cum a evoluat faimosul poster Glastonbury \u00een ultima jum\u0103tate de secol?<\/p>\n

Tendin\u021bele se pot schimba rapid, iar stilurile grafice sunt predispuse s\u0103 devin\u0103 \u00eenvechite de-a lungul anilor. Dar, dac\u0103 ne lu\u0103m dup\u0103 istoria afi\u0219elor Glastonbury, acestea identitate vizual\u0103 prin design de afi\u0219<\/strong> este protejat de trecerea timpului prin capacitatea sa de a reda amintiri uimitoare oric\u0103rui spectator pasionat de concerte.<\/p>\n

Glastonbury a comentat cu privire la identitatea lor vizual\u0103: \"Avem o mul\u021bime de arti\u0219ti \u0219i 47 de ani de istorie, a\u0219a c\u0103, \u00een mod normal, m\u0103 tem c\u0103 nu ne referim la un singur designer\/artist. 'Tis all a group effort!\". Acest lucru ar putea explica de ce, de-a lungul anilor, nu s-a pus prea mult accent pe elementul de design grafic al festivalului.<\/p>\n

Care sunt posterele care au ie\u0219it \u00een eviden\u021b\u0103 \u0219i care au fost complet ratate?<\/p>\n

 <\/p>\n

1982 - Hit<\/strong><\/h2>\n

\"1982<\/p>\n

Van Morrison este capul de afi\u0219 aici, iar acesta este un poster fantastic \u00een dou\u0103 tonuri, care ofer\u0103 un echilibru excelent \u00eentre caractere \u0219i imagine. O imagine simpl\u0103 reflectat\u0103 confer\u0103 acestui poster simetrie puternic\u0103<\/strong> cu ilustra\u021bia p\u0103unului \u0219i scena piramidei care trage un fascicul pe cerul nop\u021bii. Toate spectacolele au spa\u021biu pe afi\u0219 pentru a putea respira \u0219i pentru a face diferen\u021ba \u00eentre cele trei categorii de muzic\u0103, film \u0219i teatru.<\/p>\n

 <\/p>\n

1986 - Hit<\/strong><\/h2>\n

\"1982<\/p>\n

Pace \u0219i dragoste, omule. Privind \u00een urm\u0103 la 1986, pot s\u0103 apreciez \u00een ce se deosebe\u0219te acest design de restul. Promovarea culori vibrante<\/strong>cu un concept de logo foarte puternic, care se \u00eendep\u0103rteaz\u0103 de orice \u00eencercare anterioar\u0103 de a \"marca\" festivalul. Din punct de vedere istoric, se \u0219tie c\u0103 marcarea unui festival poate avea complica\u021bii, multe trupe sem\u0103n\u00e2nd prea mult cu un brand \u00een loc s\u0103 fie un spectacol. Astfel, acest poster este o combina\u021bie excelent\u0103 \u00eentre a se potrivi cu stilul Glastonbury \u0219i a fi u\u0219or de asimilat.<\/p>\n

 <\/p>\n

1989 - Miss<\/strong><\/h2>\n

\"1982<\/p>\n

Cum au reu\u0219it s\u0103 gre\u0219easc\u0103 at\u00e2t de mult la doar 3 ani distan\u021b\u0103? O schimbare uria\u0219\u0103 aici, trec\u00e2nd de la 1986 cu o preluare u\u0219oar\u0103, p\u00e2n\u0103 la aceast\u0103 foaie de versuri \u00eendoielnic\u0103, care arat\u0103 ca o lucrare.<\/p>\n

Designerul pentru 1987 a aruncat complet la gunoi regulile privind cele mai bune practici. Acesta este un design lene\u0219<\/strong> dac\u0103 sunt critic. Cel mai dezam\u0103gitor este c\u0103 toate actele au fost adunate \u00een acela\u0219i font de aceea\u0219i m\u0103rime, care a fost apoi aliniat central, \u00een mod continuu, de-a lungul paginii. Suficient pentru a-mi face ochii s\u0103 se sting\u0103 complet \u0219i s\u0103-mi concentrez aten\u021bia pe altceva. Urmeaz\u0103!<\/p>\n

 <\/p>\n

1993 - Miss<\/strong><\/h2>\n

\"1982<\/p>\n

Oh, anii '90. Ce deceniu care ne-a oferit spectacole de la Red Hot Chilli Peppers, Radiohead, Blur, Bob Dylan, Morrissey \u0219i mul\u021bi al\u021bii. Ceea ce nu se poate spune ca fiind memorabil ar fi designurile de afi\u0219e tipic proaste de-a lungul anilor '90?<\/p>\n

De\u0219i afi\u0219ul din '93 este r\u0103u, este probabil cea mai bun\u0103 alegere dintre toate \u00een ceea ce prive\u0219te ad\u0103ugarea de caracter la design, \u00een loc de a pune toate actele \u00eentr-un singur paragraf.<\/p>\n

De\u0219i apreciez faptul c\u0103 am pus numele festivalului \u00eentr-un cadru mai mare, mai font ludic desenat de m\u00e2n\u0103<\/strong> care utilizeaz\u0103 culorile din marca de pictograme Glastonbury. \u00cen afar\u0103 de asta, restul afi\u0219ului este u\u0219or de uitat.<\/p>\n

Deci, s\u0103 trecem la lucrurile bune.<\/p>\n

 <\/p>\n

2003 - Hit<\/strong><\/h2>\n

\"1982<\/p>\n

Un deceniu mai t\u00e2rziu, anul 2003 a fost cel mai bine v\u00e2ndut eveniment Glastonbury de p\u00e2n\u0103 acum, toate biletele fiind v\u00e2ndute \u00een 24 de ore. Acest poster a ajuns cu siguran\u021b\u0103 pe scen\u0103 \u00eentr-un anumit fel, ceea ce, privind \u00een urm\u0103, a fost o schimbare binevenit\u0103 fa\u021b\u0103 de ilustra\u021biile mai vechi, care au devenit vizibil dep\u0103\u0219ite \u00eentr-un timp at\u00e2t de scurt.<\/p>\n

Privind acest poster, acesta salut\u0103 o nou\u0103 schimbare. Tipografie mai mare<\/strong>care a ajutat ca spectatorii s\u0103 ias\u0103 \u00een eviden\u021b\u0103 unii de al\u021bii, p\u00e2n\u0103 la un o palet\u0103 de culori mai puternic\u0103<\/strong>.<\/p>\n

Omul responsabil de aceste schimb\u0103ri este Stanley Donwood<\/a>, cunoscut \u00een mod notoriu pentru crearea tuturor ilustra\u021biilor Radiohead. De asemenea, ar trebui men\u021bionat c\u0103 a preluat comanda pentru designul afi\u0219elor \u0219i ilustra\u021biile pentru Glastonbury de la \u00eenceputul anilor '00.<\/p>\n

 <\/p>\n

2015 p\u00e2n\u0103 \u00een prezent - Hit<\/strong><\/h2>\n

\"Afi\u0219ul<\/p>\n

Din 2015, Glastonbury a adaptat o tem\u0103 multicolor\u0103, mai juc\u0103u\u0219\u0103, a\u0219a cum se arat\u0103 \u00een acest exemplu din 2019. De atunci, fiecare afi\u0219 a prezentat o varia\u021bie a temei - singurul lucru care a fost modificat \u0219i schimbat semnificativ \u00een acest timp sunt numele actelor.<\/p>\n

Faptul c\u0103 stilul nu s-a schimbat \u00een 4 ani este o dovad\u0103 a succesului s\u0103u ca design. La urma urmei, dac\u0103 nu este stricat, nu-l repara\u021bi. To\u021bi capii de afi\u0219 pot fi v\u0103zu\u021bi \u00een mod clar din linia de sus, iar \u00een partea de jos a listei se reg\u0103sesc spectacolele care vor evolua pe alte scene. Ierarhia este bun\u0103, iar utilizarea textului colorat func\u021bioneaz\u0103 bine. Culoarea de fundal a r\u0103mas neagr\u0103 din 2016, permi\u021b\u00e2nd textului colorat s\u0103 ias\u0103 \u00een eviden\u021b\u0103.<\/p>\n

Tenta\u021bia pentru primul festival de la pandemie \u00eencoace a fost probabil s\u0103 se fac\u0103 sim\u021bit\u0103 schimbarea \u00een ceea ce prive\u0219te designul afi\u0219ului. De fapt, este grozav s\u0103 vezi revenirea a ceva at\u00e2t de familiar. Dup\u0103 cum putem vedea \u00een posterul din 2022 de aici, toate elementele de succes sunt prezente, cu o margine modificat\u0103 \u0219i cu fundalul negru \u00eendulcit la un albastru de miezul nop\u021bii. Faptul c\u0103 este recognoscibil din desenele de dinainte de pandemie \u00eent\u0103re\u0219te ideea unei reveniri triumf\u0103toare la afaceri ca de obicei.<\/p>\n

\"\"<\/a><\/p>\n

Ar putea veni un moment \u00een care s\u0103 se schimbe abordarea festivalului \u00een ceea ce prive\u0219te designul afi\u0219elor, \u0219i b\u0103nuim c\u0103 acest moment ar putea veni \u00een cur\u00e2nd. Dar, deocamdat\u0103, este minunat s\u0103 vedem aceast\u0103 institu\u021bie cultural\u0103 restabilindu-se \u00eentr-un stil care este at\u00e2t de reu\u0219it, c\u00e2t \u0219i familiar.<\/p>\n

V\u0103 sim\u021bi\u021bi inspirat?<\/strong><\/em><\/p>\n

Aici, la Solopress, noi afi\u0219e tip\u0103rite<\/strong> pentru festivaluri \u0219i concerte \u00een toat\u0103 \u021bara. Consulta\u021bi pagina noastr\u0103 tip\u0103rirea de afi\u0219e<\/a> op\u021biuni aici.<\/p>\n

\"Tip\u0103rire<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Since its inception in 1970, Glastonbury has firmly established itself as one of the biggest festivals in the world, with Michael Eavis bringing the cr\u00e8me de la cr\u00e8me of the music world to Somerset on a consistent basis. To tie in with this year’s festival, we asked our design team to cast their expert eyes […]<\/p>\n","protected":false},"author":23,"featured_media":61226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545],"tags":[805],"class_list":{"0":"post-61223","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design","8":"tag-posters"},"acf":[],"yoast_head":"\nGlastonbury Poster Designs Reviewed | Solopress<\/title>\n<meta name=\"description\" content=\"With 2022's festival under way, we asked our design team to cast a critical eye over the hit Glastonbury poster designs, and the misses...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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