{"id":62435,"date":"2019-07-08T08:30:11","date_gmt":"2019-07-08T07:30:11","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=62435"},"modified":"2023-05-25T21:17:58","modified_gmt":"2023-05-25T20:17:58","slug":"hartes-beauty-promoveaza-un-brand-dintr-o-locatie-izolata","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/customer-stories\/hartes-beauty-promoting-a-brand-from-a-secluded-location\/","title":{"rendered":"Hartes Beauty - promovarea unui brand dintr-o loca\u021bie izolat\u0103"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><em>Ascuns\u0103 \u00eentr-o sal\u0103 de sport, Hartes Beauty se str\u0103duia s\u0103 \u00ee\u0219i fac\u0103 publicitate pentru serviciile sale \u0219i s\u0103 atrag\u0103 noi clien\u021bi. Cu ajutorul nostru, salonul a crescut gradul de con\u0219tientizare a brandului, atr\u0103g\u00e2nd \u0219i p\u0103str\u00e2nd noi clien\u021bi.<\/em><\/p>\n<h2><strong>Prezentarea Hartes Beauty<\/strong><\/h2>\n<p><a href=\"https:\/\/www.hartesbeauty.co.uk\/\">Hartes Beauty<\/a> este un salon de tip boutique din Rochford, Essex. Cu sediul \u00een interiorul unei s\u0103li de sport, salonul ofer\u0103 tratamente care variaz\u0103 de la \u00eengrijirea unghiilor la machiaj de festival. Proprietara Danielle gestioneaz\u0103 afacerea de una singur\u0103 - de la program\u0103ri \u0219i reordonarea stocului p\u00e2n\u0103 la social media.<\/p>\n<p>Dar s-a confruntat cu mari provoc\u0103ri.<\/p>\n<p>Danielle a venit la Solopress \u00een c\u0103utarea unor produse de marketing pentru a-\u0219i \u00eembun\u0103t\u0103\u021bi vizibilitatea - at\u00e2t \u00een interiorul s\u0103lii de sport, c\u00e2t \u0219i \u00een ora\u0219 \u0219i \u00een zona mai larg\u0103.<\/p>\n<h2><strong>Cu ce provoc\u0103ri s-a confruntat Hartes?<\/strong><\/h2>\n<p>Acest mic salon de \u00eenfrumuse\u021bare ascuns \u00een interiorul unei s\u0103li de sport s-a str\u0103duit s\u0103 se fac\u0103 auzit. Limitat de pozi\u021bia sa departe de str\u0103zile aglomerate, care ofer\u0103 o vizibilitate mult mai mare, \u0219i concur\u00e2nd cu spa-urile \u0219i serviciile lor vaste, Hartes Beauty s-a confruntat cu o adev\u0103rat\u0103 provocare \u00een ceea ce prive\u0219te notorietatea m\u0103rcii.<\/p>\n<p>Danielle, proprietara, consider\u0103 c\u0103 cea mai mare provocare a sa este \"\u00eencercarea de a atrage noi clien\u021bi care nu sunt membri ai s\u0103lii de sport s\u0103 foloseasc\u0103 salonul meu de \u00eenfrumuse\u021bare\".<\/p>\n<p>A\u0219adar, principala problem\u0103 este atragerea de clien\u021bi din afara s\u0103lii de sport. Dar Danielle a vrut, de asemenea, s\u0103 fie ajutat\u0103 s\u0103 \u00eei inspire pe membrii existen\u021bi ai s\u0103lii de sport s\u0103 devin\u0103 clien\u021bi ai salonului.<\/p>\n<p>Salonul este ascuns de zona principal\u0103 a s\u0103lii de gimnastic\u0103, astfel \u00eenc\u00e2t mul\u021bi membri pot veni s\u0103 se antreneze f\u0103r\u0103 s\u0103 \u00eel vad\u0103.<\/p>\n<h2><strong>Cum a ajutat Solopress<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/07\/IMG_4405.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-62441\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/07\/IMG_4405.jpg\" alt=\"Hartes Beauty C\u0103r\u021bi de vizit\u0103 \u0219i pliante\" width=\"375\" height=\"500\" \/><\/a><\/p>\n<p>Limitat\u0103 de loca\u021bia sa izolat\u0103, Danielle a decis s\u0103 investeasc\u0103 \u00een marketingul tip\u0103rit. Ini\u021bial, a ales Solopress ca fiind \"cea mai bun\u0103 tipografie din zona mea\", iar acum folose\u0219te serviciile noastre de trei ani. Ne-am ocupat de tot marketingul tip\u0103rit pentru Hartes Beauty, inclusiv:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.solopress.com\/blog\/ro\/pliante-pliante\/\">Flyers<\/a>:<\/strong> \u00cen afara s\u0103lii de sport, distribuirea de pliante \u00een comunitatea local\u0103 poate ajuta la atingerea unui public mai larg. Pentru mai multe sfaturi privind distribuirea de pliante, citi\u021bi pagina noastr\u0103 <a href=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/cele-mai-bune-modalitati-de-distribuire-a-pliantelor-si-fluturasilor-dvs\/\">ghid<\/a>.<\/li>\n<li><strong><a href=\"https:\/\/www.solopress.com\/blog\/ro\/carti-de-vizita\/\">C\u0103r\u021bi de vizit\u0103<\/a>:<\/strong> O carte de vizit\u0103, care s\u0103 fie mereu la \u00eendem\u00e2n\u0103, este un instrument important \u00een publicitate \u0219i \u00een crearea de re\u021bele.<\/li>\n<li><strong><a href=\"https:\/\/www.solopress.com\/blog\/ro\/carduri-de-fidelitate\/silk\/\">Carduri de loialitate<\/a>:<\/strong> Acestea au \u00eencurajat clien\u021bii noi \u0219i cei existen\u021bi s\u0103 continue s\u0103 foloseasc\u0103 serviciile Hartes pentru a ob\u021bine un tratament la pre\u021b redus.<\/li>\n<li><strong><a href=\"https:\/\/www.solopress.com\/blog\/ro\/afise\/\">Postere<\/a> \u0219i <a href=\"https:\/\/www.solopress.com\/blog\/ro\/a-boards\/\">A-Boards<\/a>:<\/strong> Afi\u0219area de postere \u00een interiorul unui panou A a ajutat la cre\u0219terea traficului pietonal c\u0103tre salon din partea membrilor s\u0103lii de sport.<\/li>\n<li><strong><a href=\"https:\/\/www.solopress.com\/blog\/ro\/bannere-cu-role\/\">Bannere cu role<\/a>:<\/strong> Amplasate la intrarea principal\u0103, bannerele cu role au ajutat la promovarea afacerii - at\u00e2t \u00een interiorul, c\u00e2t \u0219i \u00een afara s\u0103lii de sport.<\/li>\n<\/ul>\n<p>Pe l\u00e2ng\u0103 aceasta, Danielle a \u00eenceput s\u0103 \u00ee\u0219i \u00eemp\u0103rt\u0103\u0219easc\u0103 \u0219i s\u0103 \u00ee\u0219i fac\u0103 publicitate online pentru a ajunge la un public mai larg.<\/p>\n<p>\"\u00cemi promovez afacerea pe re\u021belele de socializare, inclusiv pe Facebook, Instagram \u0219i Twitter. De asemenea, am propriul site web \u0219i \u00eemi fac publicitate \u00een sala de sport folosind produsele Solopress.\"<\/p>\n<p>Danielle a compensat impactul de a fi ascuns\u0103 \u00een interiorul unei s\u0103li de sport pentru a...<\/p>\n<ul>\n<li>s\u0103-\u0219i dezvolte brandingul<\/li>\n<li>s\u0103 atrag\u0103 noi clien\u021bi<\/li>\n<li>recompensarea clien\u021bilor existen\u021bi.<\/li>\n<\/ul>\n<h2><strong>De ce Solopress?<\/strong><\/h2>\n<p>Pe l\u00e2ng\u0103 materialele tip\u0103rite, pentru Danielle a fost de asemenea important s\u0103 g\u0103seasc\u0103 o companie cu care s\u0103 \u00eei fac\u0103 pl\u0103cere s\u0103 lucreze.<\/p>\n<p>C\u00e2nd a fost \u00eentrebat\u0103 de ce continu\u0103 s\u0103 foloseasc\u0103 Solopress, Danielle a spus: \"Consider c\u0103 site-ul Solopress este foarte u\u0219or de utilizat, permi\u021b\u00e2ndu-mi s\u0103 \u00eemi \u00eencarc ilustra\u021biile f\u0103r\u0103 niciun stres. Produsele mele sunt \u00eentotdeauna gata foarte repede, iar personalul este foarte util.\"<\/p>\n<p>Conduc\u00e2nd o mic\u0103 afacere, Danielle nu \u0219tie \u00eentotdeauna c\u00e2nd trebuie s\u0103 comande mai multe produse. Cu livrare gratuit\u0103 a doua zi, Solopress \u00eei ofer\u0103 lui Danielle flexibilitatea de care are nevoie.<\/p>\n<p>Ca un alt proprietar de afacere local\u0103 din Essex, Danielle a avut \u00eencredere \u00een serviciile noastre de prima dat\u0103 c\u00e2nd a comandat la Solopress. Cu toate acestea, este <a href=\"https:\/\/www.solopress.com\/blog\/ro\/our-awards\/\">servicii pentru clien\u021bi premiate<\/a> ceea ce a f\u0103cut-o s\u0103 fie sigur\u0103 c\u0103 \"nu ar merge nic\u0103ieri altundeva\". Iar cu site-ul nostru u\u0219or de navigat, \u00ee\u0219i poate \u00eenc\u0103rca lucr\u0103rile f\u0103r\u0103 probleme.<\/p>\n<h2><strong>Rezultatele<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/07\/IMG_4404.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-62444\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/07\/IMG_4404.jpeg\" alt=\"Hartes Beauty Roller Banner\" width=\"375\" height=\"500\" \/><\/a><\/p>\n<p>De c\u00e2nd a folosit Solopress, Danielle a \u00eenceput s\u0103 aduc\u0103 mai multe afaceri \u0219i s\u0103 creasc\u0103 gradul de con\u0219tientizare a salonului s\u0103u.<\/p>\n<p>\"Dac\u0103 nu a\u0219 fi avut materialele mele promo\u021bionale \u00een sal\u0103, inclusiv postere, bannere \u0219i pliante, nimeni nu ar fi \u0219tiut c\u0103 salonul meu se afl\u0103 aici \u0219i nu a\u0219 fi c\u00e2\u0219tigat clien\u021bi noi\", spune ea.<\/p>\n<p>\"\u00cenainte de a avea bannerul meu, nu mul\u021bi membri ai s\u0103lii de sport \u0219tiau c\u0103 salonul meu este aici, deoarece camera mea este ascuns\u0103\", explic\u0103 ea.<\/p>\n<p>\"Dar, de c\u00e2nd a fost montat la intrarea principal\u0103, a ajutat cu adev\u0103rat la atragerea de noi clien\u021bi, precum \u0219i panoul meu A cu postere de la Solopress.\"<\/p>\n<p>\u0218i nici nu are de g\u00e2nd s\u0103 se opreasc\u0103 aici. Continu\u00e2nd s\u0103 lucreze cu noi \u00een viitor, Danielle sper\u0103 s\u0103 \u00ee\u0219i dezvolte \u0219i mai mult afacerea.<\/p>\n<p>Atunci c\u00e2nd v\u0103 confrunta\u021bi cu o provocare at\u00e2t de mare precum loca\u021bia dvs., va trebui s\u0103 fi\u021bi creativ \u00een eforturile dvs. de marketing. Danielle \u0219i-a \u00eembun\u0103t\u0103\u021bit afacerea cu ajutorul Solopress, transform\u00e2ndu-\u0219i loca\u021bia \u00eentr-o oportunitate \u0219i nu \u00eentr-o limitare.<\/p>\n<p>Vede\u021bi cum afacerea dvs. poate face acela\u0219i lucru cu ajutorul <a href=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/10-avantaje-ale-marketingului-offline\/\">ghid<\/a> la avantajele utiliz\u0103rii marketingului offline.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hidden inside a gym, Hartes Beauty was struggling to advertise its services and bring in new customers. With our help, the salon has increased brand awareness \u2013 attracting and retaining new clients. Introducing Hartes Beauty Hartes Beauty is a boutique salon in Rochford, Essex. Based inside a gym, the salon offers treatments ranging from nail [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":62438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[557],"tags":[604,634,839,805,766],"class_list":{"0":"post-62435","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories","8":"tag-business-cards","9":"tag-flyers-leaflets","10":"tag-loyalty-cards","11":"tag-posters","12":"tag-roller-banners"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Story - Hartes Beauty | Solopress<\/title>\n<meta name=\"description\" content=\"Hartes Beauty was struggling to get noticed inside a local gym. See how Solopress\u2019 products helped the salon promote its brand and attract new customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/povesti-ale-clientilor\/hartes-beauty-promoveaza-un-brand-dintr-o-locatie-izolata\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Story - Hartes Beauty | Solopress\" \/>\n<meta property=\"og:description\" content=\"Hartes Beauty was struggling to get noticed inside a local gym. 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