{"id":62831,"date":"2019-07-29T08:30:05","date_gmt":"2019-07-29T07:30:05","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=62831"},"modified":"2023-03-17T16:36:01","modified_gmt":"2023-03-17T16:36:01","slug":"care-a-inventat-cartile-de-vizita","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/print-inspiration\/who-invented-business-cards\/","title":{"rendered":"Cine a inventat c\u0103r\u021bile de vizit\u0103?"},"content":{"rendered":"
<\/div>

De sute de ani, C\u0103r\u021bi de vizit\u0103<\/a> au fost un instrument de marketing integral pentru comercian\u021bi \u0219i comer\u021b.<\/p>\n

De la cele mai vechi originile \u00een China antic\u0103<\/strong> la \u00eenceputurile a ceea ce s-ar putea numi designul recunoscut al c\u0103r\u021bilor de vizit\u0103 \u00een epoca victorian\u0103.<\/p>\n

Urm\u0103rim istoria c\u0103r\u021bii de vizit\u0103 \u0219i explic\u0103m cum a crescut de la \u00eenceputuri umile \u0219i a devenit un element de baz\u0103 pentru companiile \u0219i profesioni\u0219tii din \u00eentreaga lume.<\/p>\n

 <\/p>\n

C\u00e2nd a fost inventat\u0103 cartea de vizit\u0103?<\/strong><\/h2>\n

Cartea de vizit\u0103 are r\u0103d\u0103cini care dateaz\u0103 \u00eenc\u0103 din secolul al XV-lea \u00een China, potrivit acestui articol din The Economist.<\/p>\n

Chinezii antici foloseau aceste c\u0103r\u021bi primitive pentru a s\u0103 anun\u021be oamenii c\u0103 vor veni<\/strong> \u00eenainte de a ajunge la domiciliu sau la locul de munc\u0103. Acest lucru sugereaz\u0103 c\u0103 primele c\u0103r\u021bi de vizit\u0103 au fost folosite \u00een acela\u0219i mod \u00een care folosim noi Mesaje WhatsApp \u0219i Facebook<\/strong> ast\u0103zi - ca apeluri de curtoazie \u00eenainte de a vizita un prieten sau o cuno\u0219tin\u021b\u0103.<\/p>\n

De asemenea, ele erau folosite - mai formal - pentru a anun\u021ba vizita regalit\u0103\u021bii \u00een vizit\u0103<\/strong>. Aceste c\u0103r\u021bi, produse \u00eenainte de o vizit\u0103 regal\u0103, erau cunoscute sub numele de Meshi.<\/strong> Ei au fost prezenta\u021bi cu ceremonii care \u00eenc\u0103 se mai reg\u0103sesc \u00een Eticheta c\u0103r\u021bii de vizit\u0103<\/a> \u00een China contemporan\u0103.<\/p>\n

Chiar \u0219i ast\u0103zi, cartea este \u021binut\u0103 cu ambele m\u00e2ini. \u00eentre degetul mare \u0219i ar\u0103t\u0103tor<\/strong>\u00a0\u0219i este transmis\u0103 celeilalte persoane, care o prime\u0219te \u00een acela\u0219i mod.<\/p>\n

 <\/p>\n

C\u00e2nd au \u00eenceput s\u0103 fie utilizate pe scar\u0103 larg\u0103 c\u0103r\u021bile de vizit\u0103?<\/strong><\/h2>\n

Apari\u021bia a ceea ce a devenit cunoscut sub numele de \"c\u0103r\u021bi de vizit\u0103\" \u00een 17th<\/sup> \u00cen Anglia secolului al XIX-lea, buc\u0103\u021bile p\u0103trate de h\u00e2rtie sau de carton erau folosite pentru a face publicitate la bunuri sau servicii.<\/p>\n

Comercian\u021bii au \u00eemp\u0103r\u021bit c\u0103r\u021bi de vizit\u0103, con\u021bin\u00e2nd informa\u021bii, inclusiv despre denumire comercial\u0103, servicii prestate<\/strong> \u0219i detalii despre loca\u021bii - adesea utiliz\u00e2nd o hart\u0103 pentru a le afi\u0219a.<\/p>\n

Acest articol \u00een Collectors Weekly<\/a> prezint\u0103 \u00een detaliu progresele \u00een domeniul tiparului, care au dus la \"o epoc\u0103 de aur\" a c\u0103r\u021bilor de vizit\u0103 pentru a face publicitate la orice, de la c\u0103l\u0103torii pe distan\u021be lungi pe pacheboturi p\u00e2n\u0103 la truse de cusut.<\/p>\n

Aceste versiuni timpurii ale c\u0103r\u021bilor de vizit\u0103 aveau acelea\u0219i caracteristici ca \u0219i cele utilizate ast\u0103zi, oferind informa\u021bii esen\u021biale pentru a face afaceri.<\/p>\n

 <\/p>\n

Cum a evoluat eticheta c\u0103r\u021bilor de vizit\u0103?<\/strong><\/h2>\n

Eticheta de afaceri Bard s-a transformat de-a lungul secolelor. \u00cen anii 17th<\/sup> secol, f\u0103cea parte dintr-un schimb formal - aproape ceremonial - pentru a anun\u021ba sosirea unui membru al familiei regale. P\u00e2n\u0103 \u00een epoca victorian\u0103, a devenit un instrument de comer\u021b<\/strong> \u0219i industria embrionar\u0103 a publicit\u0103\u021bii de dinainte de apari\u021bia tiparului - care a alimentat comer\u021bul pe parcursul Revolu\u021biei Industriale.<\/p>\n

Cartea de vizit\u0103 modern\u0103 este distribuit\u0103 oric\u00e2nd \u0219i oriunde. Ele sunt frecvent \u00eenm\u00e2nate \u00eenainte, \u00een timpul sau dup\u0103 reuniuni<\/strong>, \u00een cadrul evenimentelor de networking sau al t\u00e2rgurilor comerciale sau chiar \u0219i pur \u0219i simplu \u00eentr-un cadru ocazional, atunci c\u00e2nd este relevant \u0219i adecvat.<\/p>\n

La t\u00e2rguri \u0219i evenimente comerciale, c\u0103r\u021bile de vizit\u0103 sunt adesea ata\u0219ate la alte produse tip\u0103rite, cum ar fi bro\u0219uri sau pliante, pentru a crea un pachet de materiale promo\u021bionale.<\/p>\n

Simon Cooper, directorul general al Solopress, spune c\u0103 schimbul de c\u0103r\u021bi de vizit\u0103 a devenit un ritual al \u00eent\u00e2lnirilor de afaceri.<\/p>\n

\"Sunt un bun punct de interac\u021biune... un bun mijloc de a sparge ghea\u021ba\", spune el.<\/p>\n

Pentru Simon, cartea de vizit\u0103 r\u0103m\u00e2ne \u0219i ea \u00een memorie - fiind ceva ce po\u021bi \u021bine \u00een m\u00e2n\u0103 \u00eentr-o epoc\u0103 \u00een care majoritatea interac\u021biunilor sunt virtuale.<\/p>\n

\"\u00cen general, \u00eemi amintesc c\u0103 cineva mi-a \u00eenm\u00e2nat o carte la un moment dat \u00een trecut\", spune el. \"Nu-mi voi aminti \u00eens\u0103 c\u0103 am acceptat o conexiune pe LinkedIn\".<\/p>\n

 <\/p>\n

Cum s-au schimbat modelele de c\u0103r\u021bi de vizit\u0103?<\/strong><\/h2>\n

Cu secole \u00een urm\u0103, modelele originale \u0219i clasice se bazau pe utilizarea caligrafiei<\/strong> - cu versiuni mai ornamentate, gravate cu aur.<\/p>\n

Epoca victorian\u0103 a cunoscut progrese \u00een domeniul tip\u0103riturilor, cu ajutorul tiparului de atunci.litografie de pionierat<\/strong> care a dat startul primului val de produc\u021bie \u00een mas\u0103 a c\u0103r\u021bilor de vizit\u0103.<\/p>\n

Mai t\u00e2rziu, \u00een 20th<\/sup> secolul <\/strong>iar cartea de vizit\u0103 a evoluat \u00een formatul pe care \u00eel cunoa\u0219tem \u0219i \u00een zilele noastre. Detalii de contact, titluri de locuri de munc\u0103, calific\u0103ri - toate acestea fiind incluse \u00eentr-o bucat\u0103 compact\u0103 de card.<\/p>\n

C\u0103r\u021bile de vizit\u0103 au jucat chiar \u0219i un rol \u00een cultura popular\u0103. Celebrul American Psycho<\/strong> Carte de vizit\u0103<\/a> scena este binecunoscut\u0103, unde bancherii din marile ora\u0219e Patrick Bateman, David Van Patten, Timothy Bryce \u0219i Paul Allen fac schimb de c\u0103r\u021bi. Personajele fictive din Drama publicitar\u0103 din anii '60 Mad Men<\/strong> de asemenea, au primit propriile lor c\u0103r\u021bi de vizit\u0103, ca parte a unui proiect de campanie de social media realizat\u0103 de agen\u021bia McCann \u00een via\u021ba real\u0103<\/a>.<\/p>\n

Arta imit\u0103 via\u021ba <\/strong><\/h3>\n

Desenele simple \u0219i curate de pe felicitarea McCann\/Mad Men sunt folosite \u0219i ast\u0103zi pe scar\u0103 larg\u0103, prezent\u00e2nd caracterele tipografice negre pe carton alb.<\/p>\n

Cu toate acestea, modelele \u00eendr\u0103zne\u021be sunt din ce \u00een ce mai r\u0103sp\u00e2ndite.<\/p>\n

Odat\u0103 cu cre\u0219terea continu\u0103 a concuren\u021bei, nevoia de a ie\u0219i \u00een eviden\u021b\u0103 a dus la apari\u021bia unor modele mai neobi\u0219nuite.<\/p>\n

Unele \u00eentreprinderi au renun\u021bat la cardul dreptunghiular standard \u0219i folosesc forme interesante<\/strong>, sau stiluri colorate care s\u0103 atrag\u0103 aten\u021bia. Imaginea a devenit mai obi\u0219nuit\u0103, iar grafica este folosit\u0103 cu mare efect.<\/p>\n

Cu o mai mare libertate creativ\u0103, c\u0103r\u021bile de vizit\u0103 sunt folosite pentru a s\u0103 prezent\u0103m marca<\/strong> - ca o vitrin\u0103 pentru design, precum \u0219i pentru transmiterea de informa\u021bii.<\/p>\n

Simon explic\u0103: \"Unul dintre beneficiile c\u0103r\u021bilor de vizit\u0103<\/a> este c\u0103 au capacitatea de a transmite multe despre organiza\u021bia dumneavoastr\u0103 \u0219i despre ceea ce reprezint\u0103 aceasta. A\u0219adar, ele ac\u021bioneaz\u0103 ca o mini demonstra\u021bie sau o prezentare a ceea ce reprezint\u0103 brandul dumneavoastr\u0103.\"<\/p>\n

Re\u00eemprosp\u0103ta\u021bi-v\u0103 stocul prin tip\u0103rirea unui nou set de c\u0103r\u021bi de vizit\u0103 cu Solopress. Proiecta\u021bi-v\u0103 propria ilustra\u021bie sau folosi\u021bi designerii no\u0219tri interni pentru a crea cartea de vizit\u0103 perfect\u0103 pentru dvs.<\/p>","protected":false},"excerpt":{"rendered":"

For hundreds of years, Business Cards have been an integral marketing tool for tradespeople and commerce. From the earliest origins in ancient China to the beginnings of what could be called recognisable Business Card design in Victorian times. We\u2019re tracing the history of the Business Card and explaining how it rose from humble beginnings to […]<\/p>\n","protected":false},"author":23,"featured_media":62837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[604],"class_list":{"0":"post-62831","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration","8":"tag-business-cards"},"acf":[],"yoast_head":"\nWho Invented Business Cards? - Solopress UK<\/title>\n<meta name=\"description\" content=\"Business Cards have been around since the days of ancient China. Learn about the history of the Business Card \u2013 from the 15th century to today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/inspiratie-de-imprimare\/care-a-inventat-cartile-de-vizita\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who Invented Business Cards? - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Business Cards have been around since the days of ancient China. Learn about the history of the Business Card \u2013 from the 15th century to today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/ro\/inspiratie-de-imprimare\/care-a-inventat-cartile-de-vizita\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-29T07:30:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-17T16:36:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/07\/shutterstock_722062336.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Business cards have been around for hundreds of years. Discover this rich history and see how they\u2019ve changed from 15th century China to today.\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"Who invented Business Cards?\",\"datePublished\":\"2019-07-29T07:30:05+00:00\",\"dateModified\":\"2023-03-17T16:36:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/\"},\"wordCount\":859,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/07\/shutterstock_722062336.jpg\",\"keywords\":[\"Business Cards\"],\"articleSection\":[\"Print Inspiration\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/\",\"name\":\"Who Invented Business Cards? - Solopress UK\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/who-invented-business-cards\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/07\/shutterstock_722062336.jpg\",\"datePublished\":\"2019-07-29T07:30:05+00:00\",\"dateModified\":\"2023-03-17T16:36:01+00:00\",\"description\":\"Business Cards have been around since the days of ancient China. 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