{"id":63080,"date":"2019-08-26T09:00:39","date_gmt":"2019-08-26T08:00:39","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=63080"},"modified":"2022-09-16T16:10:24","modified_gmt":"2022-09-16T15:10:24","slug":"ce-este-o-brosura-10-intrebari-esentiale-despre-brosuri","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/business-marketing\/what-is-a-leaflet-10-essential-questions-about-leaflets\/","title":{"rendered":"Ce este un pliant? 10 \u00eentreb\u0103ri esen\u021biale despre pliante"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><table width=\"553\">\n<tbody>\n<tr>\n<td width=\"402\"><a href=\"https:\/\/www.solopress.com\/blog\/ro\/pliante-pliante\/\">Tip\u0103rirea de pliante<\/a> este o modalitate simpl\u0103 \u0219i rentabil\u0103 de a v\u0103 transmite mesajul c\u0103tre clien\u021bii actuali \u0219i poten\u021biali. Ghidul nostru r\u0103spunde la cele 10 \u00eentreb\u0103ri cheie privind pliantele pe care le-a\u021bi putea avea \u00eenainte de a comanda un lot pentru afacerea dvs.<\/p>\n<h2><strong>Ce este un pliant?<\/strong><\/h2>\n<p>Un pliant este o foaie mic\u0103 de h\u00e2rtie tip\u0103rit\u0103 care transmite un mesaj scurt, clar \u0219i concis.<\/p>\n<p>\u00centreprinderile folosesc pliantele pentru a-\u0219i face publicitate la produsele \u0219i serviciile lor ca parte a strategiei lor de marketing. De asemenea, acestea sunt adesea folosite pentru a anun\u021ba oamenii despre magazinele noi, ofertele speciale \u0219i evenimentele.<\/p>\n<ul>\n<li>Acestea pot fi fie:<\/li>\n<li>Distribuite fa\u021b\u0103 \u00een fa\u021b\u0103<\/li>\n<li>Livrat clien\u021bilor prin cutia po\u0219tal\u0103<\/li>\n<li>Capseaz\u0103 o bro\u0219ur\u0103 \u0219i d\u0103-o mai departe<\/li>\n<\/ul>\n<h2><strong>Care este diferen\u021ba dintre pliante \u0219i flutura\u0219i?<\/strong><\/h2>\n<p>Din punct de vedere istoric, cuvintele \"flutura\u0219\" \u0219i \"pliant\" au avut semnifica\u021bii diferite:<\/p>\n<ul>\n<li><strong>Flyers:<\/strong> O singur\u0103 foaie de h\u00e2rtie, cu o pagin\u0103 fa\u021b\u0103 \u0219i una verso - adesea folosit\u0103 pentru a promova evenimente \u0219i seri de club.<\/li>\n<li><strong>Bro\u0219uri:<\/strong> O foaie \u00eemp\u0103turit\u0103, pliat\u0103 pentru a crea efectul mai multor pagini \u0219i a oferi spa\u021biu pentru mai mult con\u021binut<\/li>\n<\/ul>\n<p>Cu toate acestea, odat\u0103 cu trecerea timpului, ace\u0219ti doi termeni au devenit mai interschimbabili \u0219i sunt \u00een general considera\u021bi \u00een prezent ca fiind acela\u0219i lucru.<\/p>\n<h2><strong>Care este dimensiunea standard a unui pliant?<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/ro\/pliante-pliante\/a5\/\">Pliante A5<\/a> sunt cele mai frecvente dimensiuni comandate de clien\u021bii no\u0219tri, m\u0103sur\u00e2nd 148 x 210 mm.<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/ro\/pliante-pliante\/dl\/\">Pliante DL<\/a> sunt o alegere popular\u0103, deoarece au un design \u00eenalt \u0219i sub\u021bire care se potrive\u0219te bine pentru multe tipuri de afaceri. Las\u0103 loc suficient pentru text \u0219i spa\u021biu pentru imagini - combina\u021bia perfect\u0103. Site-ul <a href=\"https:\/\/www.solopress.com\/blog\/ro\/tutoriale\/un-ghid-complet-al-dimensiunilor-dl-ce-este-dl-solopress\/\">Dimensiune DL Pliante<\/a> m\u0103soar\u0103 99 x 210 mm.<\/p>\n<p>Cu toate acestea, este posibil s\u0103 comanda\u021bi o gam\u0103 \u00eentreag\u0103 de dimensiuni, \u00een func\u021bie de nevoile dvs. \u0219i de scopul pliantelor pe care dori\u021bi s\u0103 le produce\u021bi. Acest lucru este util mai ales dac\u0103 dori\u021bi s\u0103 le \u00eencadra\u021bi \u00een ambalaje specifice, \u00een cazul \u00een care sunt trimise clien\u021bilor dvs. ca parte a unui pachet mai larg.<\/p>\n<p>Oferim diverse <a href=\"https:\/\/www.solopress.com\/blog\/ro\/tutoriale\/un-ghid-pentru-dimensiunile-pliantelor-stiluri-si-tipuri-de-hartie\/\">Dimensiunile pliantului<\/a> variind de la A7 la A2 - precum \u0219i \u00eendr\u0103zneala noastr\u0103 <a href=\"https:\/\/www.solopress.com\/blog\/ro\/pliante-pliante\/square\/\">Pia\u021ba Flyers<\/a> care sunt perfecte pentru piesele cu aspect contemporan, de design.<\/p>\n<h2><strong>Sunt pliantele o modalitate bun\u0103 de a face publicitate?<\/strong><\/h2>\n<p>Pliantele sunt o modalitate rentabil\u0103 de a v\u0103 promova afacerea, f\u0103c\u00e2nd publicitate produselor \u0219i serviciilor dumneavoastr\u0103 \u00een fa\u021ba poten\u021bialilor clien\u021bi. Sunt o metod\u0103 rapid\u0103 de a transmite un mesaj clar unui public larg.<\/p>\n<p>De asemenea, acestea v\u0103 ofer\u0103 \u0219ansa de a fi creativi \u00een cadrul unei campanii de marketing. Profita\u021bi de aceast\u0103 ocazie pentru a v\u0103 ar\u0103ta abilit\u0103\u021bile de design, cre\u00e2nd o pies\u0103 promo\u021bional\u0103 uimitoare care s\u0103 impresioneze toate persoanele potrivite.<\/p>\n<p>De asemenea, pliantele sunt susceptibile de a fi p\u0103strate de c\u0103tre destinatari, 45% dintre persoanele care primesc unul prin po\u0219t\u0103 fiind susceptibile de a-l p\u0103stra pe un tablou sau \u00eentr-un sertar din buc\u0103t\u0103rie. <a href=\"https:\/\/dma.org.uk\/article\/what-is-the-response-rate-from-leaflet-distribution\">potrivit unui studiu DMA.<\/a><\/p>\n<h2><strong>Ce ar trebui s\u0103 includ \u00eentr-un pliant?<\/strong><\/h2>\n<p>Cel mai important lucru pe care trebuie s\u0103-l lua\u021bi \u00een considerare atunci c\u00e2nd <a href=\"https:\/\/www.solopress.com\/blog\/ro\/tutoriale\/cum-sa-concepeti-pliante-si-fluturasi\/\">proiectarea unui pliant<\/a> este urm\u0103toarea: va atrage cititorul \u0219i va \u00een\u021belege despre ce este vorba dintr-o privire? Dac\u0103 r\u0103spunsul este negativ, trebuie s\u0103 v\u0103 \u00eentoarce\u021bi la plan\u0219a de desen.<\/p>\n<p>Atunci c\u00e2nd se ia \u00een considerare <a href=\"https:\/\/www.solopress.com\/blog\/ro\/tutoriale\/cum-se-redacteaza-un-pliant\/\">cum se scrie un pliant<\/a>, g\u00e2ndi\u021bi-v\u0103 la mesajul pe care dori\u021bi s\u0103 \u00eel desprinde\u021bi de la cititor. Pliantele bune au nevoie de:<\/p>\n<ul>\n<li><strong>Ghidat de beneficii<\/strong> \u0219i titluri u\u0219or de relatat<\/li>\n<li>Mesaj sau tem\u0103 cheie<\/li>\n<li>Copie scris\u0103 \u00een <strong>limba englez\u0103 simpl\u0103<\/strong><\/li>\n<li>Proiectare \u00eemp\u0103r\u021bit\u0103 cu subtitluri<\/li>\n<li><strong>Puncte de reper<\/strong> pentru a detalia informa\u021biile cheie<\/li>\n<li><strong>Apel la ac\u021biune: <\/strong>Ce vre\u021bi s\u0103 fac\u0103?<\/li>\n<li><strong>Detalii cheie: <\/strong>Num\u0103r de telefon \/ site web \/ adres\u0103 de e-mail \/ etichete sociale<\/li>\n<\/ul>\n<p>Datele de contact trebuie s\u0103 fie <strong>afi\u0219ate clar<\/strong> pentru ca oamenii s\u0103 \u0219tie cum s\u0103 afle mai multe. Include\u021bi o hart\u0103 cu loca\u021bia dvs. eviden\u021biat\u0103 pentru a ghida clien\u021bii c\u0103tre sediul dvs.<\/p>\n<p>De asemenea, nu uita\u021bi <strong>imagini<\/strong> pentru a v\u0103 prezenta produsele \u0219i pentru a spori atractivitatea vizual\u0103 a flutura\u0219ului dumneavoastr\u0103. Cu c\u00e2t afacerea dvs. este mai vizual\u0103, cu at\u00e2t mai mult ar trebui s\u0103 v\u0103 concentra\u021bi asupra imaginilor.<\/p>\n<h2><strong>Care este cel mai bun font pentru pliante?<\/strong><\/h2>\n<p>Este u\u0219or s\u0103 te la\u0219i dus de val atunci c\u00e2nd alegi un font, ceea ce este important din punct de vedere estetic, dar asigur\u0103-te c\u0103 textul t\u0103u este lizibil.<\/p>\n<p>Utilizarea unui <strong>font u\u0219or de citit<\/strong> pentru orice bloc de text, cum ar fi descrierile de produse sau servicii, este esen\u021bial\u0103.<\/p>\n<p><strong>Helvetica<\/strong> este o alegere puternic\u0103 pentru un Flyer. Este un font simplu, f\u0103r\u0103 serife, care afi\u0219eaz\u0103 informa\u021biile \u00eentr-un mod curat \u0219i eficient.<\/p>\n<p>\"Familia\" Helvetica include diferite componente, cum ar fi <strong>Helvetica Bold<\/strong> - ideal pentru antetele \u0219i mesajele dvs. cheie.<\/p>\n<p>Cel mai bine este s\u0103 nu exagera\u021bi cu num\u0103rul de fonturi pe care le folosi\u021bi. Dac\u0103 te treze\u0219ti c\u0103 folose\u0219ti 3 sau mai multe pe un singur pliant sau flutura\u0219, ar fi bine s\u0103 te \u00eentrebi dac\u0103 chiar ai nevoie de at\u00e2t de multe.<\/p>\n<h2><strong>C\u00e2t dureaz\u0103 tip\u0103rirea pliantelor?<\/strong><\/h2>\n<p>Tip\u0103rirea de pliante are un termen de execu\u021bie rapid, odat\u0103 ce lucrarea dvs. este finalizat\u0103.<\/p>\n<p>La Solopress, \u00een\u021belegem nevoia de rapiditate \u0219i oferim <strong>livrare gratuit\u0103 a doua zi<\/strong> \u00een Regatul Unit la comenzile Flyer.<\/p>\n<p>Acest lucru este deosebit de util dac\u0103 participa\u021bi la o expozi\u021bie sau la un eveniment comercial \u0219i ave\u021bi nevoie de pliante de ultim moment, sau \u00een orice ocazie \u00een care un termen-limit\u0103 strict \u00eenseamn\u0103 c\u0103 trebuie s\u0103 produce\u021bi materiale promo\u021bionale f\u0103r\u0103 \u00eent\u00e2rziere.<\/p>\n<h2><strong>Care este cel mai bun mod de a distribui pliante?<\/strong><\/h2>\n<p>Dup\u0103 ce a\u021bi tip\u0103rit pliantele, ave\u021bi la dispozi\u021bie mai multe modalit\u0103\u021bi de a le distribui.<\/p>\n<p>Pute\u021bi s\u0103 le distribui\u021bi direct, asigur\u00e2ndu-v\u0103 c\u0103 ave\u021bi permisiunea corespunz\u0103toare sau s\u0103 pl\u0103ti\u021bi un profesionist. <a href=\"https:\/\/www.solopress.com\/blog\/ro\/door-to-door-leaflet-distribution\/\">Distribu\u021bia de pliante<\/a> companie.<\/p>\n<p>Aceasta poate fi o modalitate eficient\u0103 de a atrage oamenii de pe o strad\u0103 aglomerat\u0103 sau de a spori vizibilitatea \u00eentr-o alt\u0103 zon\u0103 - mai \u00eendep\u0103rtat\u0103, dar cu un trafic pietonal ridicat.<\/p>\n<p>Alternativ, pute\u021bi s\u0103 le trimite\u021bi clien\u021bilor. Ave\u021bi c\u00e2teva op\u021biuni:<\/p>\n<ul>\n<li><strong>Pic\u0103turi de u\u0219\u0103 - <\/strong>distribuirea \u00een vrac de pliante \u0219i flutura\u0219i neadresa\u021bi prin cutiile po\u0219tale<\/li>\n<li><strong>Coresponden\u021b\u0103 adresat\u0103 -<\/strong> trimiterea lor direct la adresele din baza de date aprobat\u0103 a contactelor dvs.<\/li>\n<li><strong>Trimite\u021bi pachete - <\/strong>includerea de pliante \u00een ambalajul produselor pe care le expedia\u021bi clien\u021bilor<\/li>\n<\/ul>\n<h2><strong>Am nevoie de permisiunea de a distribui pliante?<\/strong><\/h2>\n<p>Verifica\u021bi la consiliul local dac\u0103 ave\u021bi nevoie de o licen\u021b\u0103 pentru a distribui gratuit pliante, deoarece acest lucru poate varia de la un ora\u0219 la altul.<\/p>\n<p>Introduce\u021bi codul po\u0219tal \u00een fereastra <a href=\"https:\/\/www.gov.uk\/permission-to-distribute-leaflets\">Site-ul Guvernului<\/a> pentru o imagine exact\u0103 a reglement\u0103rilor din zona dumneavoastr\u0103 local\u0103.<\/p>\n<p>Este posibil s\u0103 fie necesar s\u0103 ob\u021bine\u021bi o licen\u021b\u0103 care s\u0103 acopere <a href=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/cele-mai-bune-modalitati-de-distribuire-a-pliantelor-si-fluturasilor-dvs\/\">distribuirea de pliante<\/a> \u00een strad\u0103. Cu toate acestea, dac\u0103 posta\u021bi prin cutiile po\u0219tale sau le l\u0103sa\u021bi \u00eentr-o cl\u0103dire pentru ca oamenii s\u0103 le ridice, nu ave\u021bi nevoie de permisiune pentru a face acest lucru, cu excep\u021bia cazului \u00een care aceste spa\u021bii sunt private.<\/p>\n<h2><strong>Cum \u00eemi pot proiecta propriile pliante?<\/strong><\/h2>\n<p>Pute\u021bi avea un rol proactiv \u00een crearea propriilor pliante, trimi\u021b\u00e2ndu-ne proiecte de \u00eenalt\u0103 calitate folosind Photoshop sau InDesign.<\/p>\n<p>Dac\u0103 nu ave\u021bi experien\u021b\u0103 cu un software de design, pute\u021bi utiliza programul nostru online gratuit. <a href=\"https:\/\/www.solopress.com\/blog\/ro\/create-your-own\/\">Produc\u0103tor de pliante<\/a> online, select\u00e2nd dintr-o gam\u0103 larg\u0103 de modele atr\u0103g\u0103toare \u0219i introduc\u00e2nd propriile informa\u021bii \u0219i imagini.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"<p>Leaflet printing is a simple and cost-effective way for you to get your message out to current and prospective customers. Our guide answers the 10 key Leaflet questions you might have before ordering a batch for your business. What is a Leaflet? A Leaflet is a small sheet of printed paper that puts across a [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":63134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[634],"class_list":{"0":"post-63080","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-flyers-leaflets"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Questions About Leaflets | Solopress UK<\/title>\n<meta name=\"description\" content=\"What is a leaflet? What are the best fonts to use? And how do you distribute them? 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Discover the questions and answers you need to know in our Q&amp;A guide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/ce-este-o-brosura-10-intrebari-esentiale-despre-brosuri\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-26T08:00:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-16T15:10:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/08\/shutterstock_521629840.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/what-is-a-leaflet-10-essential-questions-about-leaflets\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/what-is-a-leaflet-10-essential-questions-about-leaflets\\\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"What is a Leaflet? 10 essential questions about Leaflets\",\"datePublished\":\"2019-08-26T08:00:39+00:00\",\"dateModified\":\"2022-09-16T15:10:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/what-is-a-leaflet-10-essential-questions-about-leaflets\\\/\"},\"wordCount\":1094,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/what-is-a-leaflet-10-essential-questions-about-leaflets\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/shutterstock_521629840.jpg\",\"keywords\":[\"Flyers &amp; Leaflets\"],\"articleSection\":[\"Business &amp; Marketing\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/what-is-a-leaflet-10-essential-questions-about-leaflets\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/what-is-a-leaflet-10-essential-questions-about-leaflets\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/what-is-a-leaflet-10-essential-questions-about-leaflets\\\/\",\"name\":\"10 Questions About Leaflets | Solopress UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/what-is-a-leaflet-10-essential-questions-about-leaflets\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/what-is-a-leaflet-10-essential-questions-about-leaflets\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/shutterstock_521629840.jpg\",\"datePublished\":\"2019-08-26T08:00:39+00:00\",\"dateModified\":\"2022-09-16T15:10:24+00:00\",\"description\":\"What is a leaflet? 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