{"id":63206,"date":"2019-09-02T07:48:10","date_gmt":"2019-09-02T06:48:10","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=63206"},"modified":"2023-10-28T20:07:56","modified_gmt":"2023-10-28T19:07:56","slug":"promovarea-muzicii-live-cu-ajutorul-presei-scrise","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/business-marketing\/live-music-promoting-with-print\/","title":{"rendered":"Muzic\u0103 live - promovare cu ajutorul presei scrise"},"content":{"rendered":"
<\/div>

Exist\u0103 vreo industrie care a cunoscut o rela\u021bie mai dificil\u0103 \u00eentre mediile fizice \u0219i digitale dec\u00e2t Rock & Roll? Noi nu credem c\u0103 da. \u0218i, de\u0219i digitalul poate c\u00e2\u0219tiga \u00een ceea ce prive\u0219te modul \u00een care consum\u0103m muzica \u00eenregistrat\u0103, muzica live \u00eenseamn\u0103 s\u0103 fii acolo.<\/p>\n

Acea conexiune pe care o ob\u021bii urm\u0103rind un artist pe scen\u0103 este cea care are un farmec magic. Este greu de imaginat ceva care s\u0103 \u00eei ia locul pentru fanii experien\u021bei muzicale live.<\/p>\n

Deci, ce ar putea fi mai potrivit pentru promovarea muzicii live dec\u00e2t ceva fizic? O buc\u0103\u021bic\u0103 din creativitatea ta, consfin\u021bit\u0103 \u00een form\u0103 tip\u0103rit\u0103, pe care publicul t\u0103u s\u0103 o poat\u0103 verifica sau lua cu el.<\/p>\n

Fie c\u0103 sunte\u021bi un artist solo, un membru al unei trupe sau un promotor de muzic\u0103 live, publicitatea evenimentului dvs. este vital\u0103 pentru a r\u0103sp\u00e2ndi vestea. Producerea de materiale de marketing va fi o prioritate pe lista dvs., a\u0219a c\u0103 iat\u0103 ghidul Solopress pentru materiale promo\u021bionale tip\u0103rite, care v\u0103 va face s\u0103 le \u00eempacheta\u021bi.<\/p>\n

 <\/p>\n

Amplifica\u021bi cu pliante<\/strong><\/h2>\n

Odat\u0103 ce evenimentul dvs. se profileaz\u0103 \u00een calendar, este timpul s\u0103 \u00eencepe\u021bi promovarea. A flutura\u0219<\/a> este o pies\u0103 clasic\u0103 de marketing pe care trebuie s\u0103 o presa\u021bi \u00een palmele poten\u021bialilor participan\u021bi la concerte.<\/p>\n

Unghiul local este vital atunci c\u00e2nd te adresezi unei anumite scene. \u0218ti\u021bi unde se \u00eent\u00e2lne\u0219te publicul dumneavoastr\u0103 \u00een c\u0103utare de divertisment de sear\u0103. Cu ajutorul flutura\u0219ilor, pute\u021bi lovi cu \u00eencredere acele loca\u021bii.<\/p>\n

Fie c\u0103 organiza\u021bi o b\u0103t\u0103lie rap sau un dans al ceaiului, acest lucru v\u0103 permite s\u0103 v\u0103 concentra\u021bi eforturile \u00een zonele culturale \u0219i geografice potrivite. Un flutura\u0219 este ceva pe care acei oameni \u00eel pot lua \u0219i folosi pentru a-\u0219i aminti de evenimentul dumneavoastr\u0103 viitor.<\/p>\n

 <\/p>\n

Postere profesionale<\/strong><\/h2>\n

\u021ai-ai desenat vreodat\u0103 posterele trupei c\u00e2nd erai copil? Nu-l dezam\u0103gi\u021bi pe acel copil! Transformarea acelui vis \u00een realitate ar putea fi mai ieftin\u0103 dec\u00e2t crezi cu tip\u0103rirea de afi\u0219e<\/a> de la Solopress.<\/p>\n

Folosirea formatului A3, A2 sau mai mare nu numai c\u0103 spore\u0219te impactul afi\u0219elor dvs. prin dimensiunea lor, dar v\u0103 diferen\u021biaz\u0103 \u0219i de arti\u0219tii \u0219i evenimentele care au ales calea imprim\u0103rii amatorilor.<\/p>\n

La urma urmei, ve\u021bi p\u0103rea mult mai profesionist pe un poster mare \u0219i colorat dec\u00e2t pe o foaie A4 alb-negru!<\/p>\n

 <\/p>\n

Doar biletul<\/strong><\/h2>\n

\u00cen timp ce biletele electronice sunt acum un lucru obi\u0219nuit, nu toat\u0103 lumea are acces la o imprimant\u0103. \u00cen afar\u0103 de asta, un bilet cu o ilustra\u021bie personalizat\u0103 are ceva special. Acestea ajut\u0103 la construirea anticip\u0103rii \u0219i participan\u021bii dvs. pot p\u0103stra ca amintire dup\u0103 eveniment.<\/p>\n

Pentru localurile locale care nu dispun neap\u0103rat de personal la u\u0219\u0103 care s\u0103 \u00eempacheteze cititoare de coduri de bare, bilete tip\u0103rite<\/a> protejeaz\u0103, de asemenea, \u00eempotriva falsific\u0103rii. Acest lucru v\u0103 va ajuta s\u0103 v\u0103 asigura\u021bi c\u0103 admite\u021bi doar clien\u021bi dezirabili \u0219i pl\u0103titori.<\/p>\n

Timing-ul este esen\u021bial, \u00eens\u0103, a\u0219a cum au \u00eenv\u0103\u021bat cei de la Manchester Factory Records pe pielea lor. \u0218eful casei de discuri, Tony Wilson, l-a \u00eens\u0103rcinat pe artistul grafician, cunoscut pentru dificultatea sa, Peter Saville va crea biletele pentru noaptea de deschidere a clubului de noapte Ha\u00e7ienda<\/a>. Spre cinstea sa, Saville a livrat un design iconic - din p\u0103cate, la c\u00e2teva zile dup\u0103 ce evenimentul a avut loc!<\/p>\n

 <\/p>\n

Succesul este \u00een c\u0103r\u021bi<\/strong><\/h2>\n

A carte de vizit\u0103<\/a> poate c\u0103 nu par a fi cele mai rock'n'roll elemente din lume, dar pot fi de nepre\u021buit pentru a asigura o continuare a activit\u0103\u021bii, \u00een special pentru trupele de func\u021biune sau tributare. Sunt aproape la fel de solicitate ca Wonderwall \u0219i sunt, f\u0103r\u0103 \u00eendoial\u0103, cea mai util\u0103 pies\u0103 de promovare dup\u0103 un spectacol.<\/p>\n

Imagina\u021bi-v\u0103 c\u0103 tocmai a\u021bi ie\u0219it de pe scen\u0103, iar DJ-ul \u0219i-a pornit sistemul de sunet. Este mult mai simplu s\u0103 \u00eenm\u00e2nezi o carte de vizit\u0103 dec\u00e2t s\u0103 \u00eencerci s\u0103 strigi sau s\u0103 m\u00e2zg\u0103le\u0219ti datele tale de contact unui poten\u021bial client care vrea s\u0103 te angajeze.<\/p>\n

Iar dac\u0103 acel poten\u021bial client continu\u0103 s\u0103 petreac\u0103 toat\u0103 noaptea, el sau ea poate descoperi cartea dvs. de vizit\u0103 \u00een buzunar a doua zi diminea\u021ba. Perfect dac\u0103 amintirea \u00eent\u00e2lnirii voastre este pu\u021bin neclar\u0103...<\/p>\n

 <\/p>\n

De la tipografii la pariori...<\/strong><\/h2>\n

Indiferent dac\u0103 sunte\u021bi cel care promoveaz\u0103 sau cel care execut\u0103, nimic nu este mai bun dec\u00e2t s\u0103 v\u0103 desface\u021bi materialul proasp\u0103t tip\u0103rit. Este un moment de validare pentru tine, dar confer\u0103 \u0219i un sentiment de legitimitate \u0219i profesionalism evenimentului t\u0103u. C\u00e2nd publicul t\u0103u vede campania promo\u021bional\u0103 frumos conceput\u0103 \u0219i perfect imprimat\u0103, va \u0219ti c\u0103 vorbe\u0219ti serios - \u0219i c\u0103 \u00eei a\u0219teapt\u0103 o sear\u0103 minunat\u0103.<\/p>","protected":false},"excerpt":{"rendered":"

Is there an industry that\u2019s seen a rockier relationship between physical and digital media than Rock & Roll? We don\u2019t think so. And although digital may be winning through in terms of how we consume recorded music, live music is all about being there. It\u2019s that connection you get through watching an artist do their […]<\/p>\n","protected":false},"author":134,"featured_media":63212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-63206","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nLive Music: Promoting with Print | Solopress<\/title>\n<meta name=\"description\" content=\"Whether you\u2019re a solo artist, band member or live music promoter \u2013 advertising your event is vital. 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