{"id":63728,"date":"2019-10-07T15:13:40","date_gmt":"2019-10-07T14:13:40","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=63728"},"modified":"2019-10-08T14:36:24","modified_gmt":"2019-10-08T13:36:24","slug":"sondaj-privind-accesibilitatea-imprimarii-solopress","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/print-industry-news\/print-accessibility-survey-solopress\/","title":{"rendered":"\u00centreprinderile britanice \"ignor\u0103 accesibilitatea \u00een designul tip\u0103riturilor"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><div><span style=\"font-weight: 400;\">Am \u00eentrebat \u00eentreprinderile din Regatul Unit dac\u0103 iau \u00een considerare aspectele legate de accesibilitatea designului atunci c\u00e2nd creeaz\u0103 materiale tip\u0103rite, iar rezultatele arat\u0103 c\u0103 sunt mai multe \u00eentreprinderi care ignor\u0103 accesibilitatea dec\u00e2t cele care o iau \u00een considerare.<\/span><\/div>\n<div><\/div>\n<p><span style=\"font-weight: 400;\">Mai mult de jum\u0103tate (56%) dintre \u00eentreprinderi nu iau \u00een considerare <\/span><span style=\"font-weight: 400;\">nevoi de accesibilitate<\/span><span style=\"font-weight: 400;\"> legate de afec\u021biuni precum dislexia, daltonismul \u0219i demen\u021ba timpurie - conform sondajului nostru realizat \u00een r\u00e2ndul a 622 de \u00eentreprinderi din Regatul Unit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acest lucru \u00eenseamn\u0103 c\u0103 peste jum\u0103tate din toate materialele de marketing tip\u0103rite de c\u0103tre britanicii <\/span><b>firmele nu recunosc nevoile de accesibilitate <\/b><span style=\"font-weight: 400;\">de milioane de persoane din Regatul Unit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dar nu sunt numai ve\u0219ti proaste pentru <\/span><span style=\"font-weight: 400;\">design accesibil<\/span><span style=\"font-weight: 400;\">. Cercet\u0103rile noastre arat\u0103 c\u0103 44% dintre \u00eentreprinderi iau \u00een considerare cel pu\u021bin o problem\u0103 de accesibilitate atunci c\u00e2nd creeaz\u0103 modele tip\u0103rite. Iar 60% dintre firme consider\u0103 c\u0103 ar trebui s\u0103 ia \u00een considerare problemele de accesibilitate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ca r\u0103spuns la aceste constat\u0103ri, am lucrat cu exper\u021bi \u00een uzabilitate pentru a crea un set de <\/span><span style=\"font-weight: 400;\">design accesibil<\/span><span style=\"font-weight: 400;\"> \u0219abloane - lansate pentru a coincide cu S\u0103pt\u0103m\u00e2na de con\u0219tientizare a dislexiei 2019 (7-13 octombrie).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Directorul nostru general Simon Cooper spune c\u0103 \"este nevoie de mai mult\u0103 educa\u021bie\" pentru a eviden\u021bia problema accesibilit\u0103\u021bii \u00een proiectare.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Problema cu accesibilitatea<\/b><b><br \/>\n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">P\u00e2n\u0103 la 21 de milioane de persoane din Marea Britanie tr\u0103iesc \u00een prezent cu probleme de vedere, cognitive sau de \u00eenv\u0103\u021bare. Printre acestea se num\u0103r\u0103 persoanele cu afec\u021biuni precum dislexia, precum \u0219i cele cu probleme de alfabetizare de baz\u0103.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Exist\u0103 orient\u0103ri guvernamentale care prezint\u0103 cele mai bune practici pentru <a href=\"https:\/\/www.gov.uk\/government\/publications\/inclusive-communication\/accessible-communication-formats#easy-read-and-makaton\" target=\"_blank\" rel=\"noopener noreferrer\">crearea de materiale tip\u0103rite accesibile<\/a>. Aceste orient\u0103ri fac recomand\u0103ri, cum ar fi dimensiunea minim\u0103 a fontului, pentru proiectarea pentru persoanele cu probleme de accesibilitate. Organiza\u021bii precum British Dyslexia Association public\u0103, de asemenea, urm\u0103toarele documente <a href=\"https:\/\/www.bdadyslexia.org.uk\/advice\/employers\/creating-a-dyslexia-friendly-workplace\/dyslexia-friendly-style-guide\" target=\"_blank\" rel=\"noopener noreferrer\">orient\u0103ri privind proiectarea accesibilit\u0103\u021bii<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu toate acestea, 56% dintre \u00eentreprinderi nu iau \u00een considerare aspectele legate de accesibilitate legate de:<\/span><\/p>\n<ul>\n<li><b><span style=\"font-weight: 400;\">Dislexia - o estimare<\/span> <span style=\"font-weight: 400;\">6,6 milioane de persoane din Marea Britanie sufer\u0103 de diferite grade de dislexie, potrivit <\/span><a href=\"https:\/\/www.nhs.uk\/conditions\/dyslexia\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">NHS<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/b><\/li>\n<li><span style=\"font-weight: 400;\">Daltonism<\/span> <span style=\"font-weight: 400;\">- 3 milioane de persoane sunt <\/span><a href=\"http:\/\/www.colourblindawareness.org\/colour-blindness\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">daltonist<\/span><\/a><span style=\"font-weight: 400;\"> \u00een Regatul Unit.\u00a0<\/span><b><span style=\"font-weight: 400;\">Deficien\u021be vizuale<\/span><span style=\"font-weight: 400;\"> \u2013 <\/span><span style=\"font-weight: 400;\">2 milioane de persoane tr\u0103iesc cu <\/span><a href=\"https:\/\/www.sightadvicefaq.org.uk\/newly-diagnosed-registration\/statistics\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">deficien\u021be de vedere<\/span><\/a><span style=\"font-weight: 400;\"> care le afecteaz\u0103 via\u021ba de zi cu zi.<\/span> <\/b><\/li>\n<li>Demen\u021ba timpurie - 850.000 de persoane din Marea Britanie tr\u0103iesc \u00een prezent cu <a href=\"https:\/\/www.alzheimers.org.uk\/about-us\/policy-and-influencing\/dementia-uk-report\" target=\"_blank\" rel=\"noopener noreferrer\">demen\u021b\u0103<\/a>.<\/li>\n<li><span style=\"font-weight: 400;\">Tulbur\u0103ri conexe (ADHD\/ probleme de memorie)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">probleme de alfabetizare de baz\u0103 - se estimeaz\u0103 c\u0103 8,7 milioane de persoane din Marea Britanie au <\/span><a href=\"https:\/\/literacytrust.org.uk\/information\/what-is-literacy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">probleme literare de baz\u0103<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">.<\/span><\/span><\/li>\n<\/ul>\n<h2><\/h2>\n<h2><b>De ce \u00eentreprinderile ignor\u0103 accesibilitatea<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">C\u00e2nd au fost \u00eentreba\u021bi de ce afacerea lor nu a reu\u0219it s\u0103 ia \u00een considerare aspecte legate de <\/span><span style=\"font-weight: 400;\">design accesibil<\/span><span style=\"font-weight: 400;\">, responden\u021bii au oferit r\u0103spunsuri variate - de la constr\u00e2ngeri de timp p\u00e2n\u0103 la publicul \u021bint\u0103. Aproape jum\u0103tate dintre cei chestiona\u021bi (46%) au declarat c\u0103 <\/span><b>pur \u0219i simplu nu v\u0103 g\u00e2ndi\u021bi la asta.<\/b><span style=\"font-weight: 400;\"> Am enumerat c\u00e2teva motive suplimentare din constat\u0103rile noastre:<\/span><\/p>\n<ul>\n<li><b>1% <span style=\"font-weight: 400;\">a spus c\u0103 este nevoie de prea mult timp \u0219i bani<br \/>\n<\/span><\/b><\/li>\n<li><b>43% <span style=\"font-weight: 400;\">a spus c\u0103 acele categorii demografice nu sunt publicul nostru \u021bint\u0103 \/ nu reprezint\u0103 o mare parte din baza noastr\u0103 de clien\u021bi.<\/span>\u00a0<\/b><\/li>\n<li><strong>9%<\/strong> <span style=\"font-weight: 400;\">a spus c\u0103 nu cunosc pe nimeni din aceast\u0103 categorie demografic\u0103.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Cercetarea noastr\u0103 a ar\u0103tat c\u0103 managerii de marketing sunt cei mai predispu\u0219i s\u0103 neglijeze accesibilitatea. Aproximativ dou\u0103 treimi (62%) au declarat c\u0103 nu iau \u00een considerare persoanele cu nevoi de accesibilitate \u00eenainte de a aproba proiectele.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Companii care fac diferen\u021ba <\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00cen timp ce multe \u00eentreprinderi nu se concentreaz\u0103 asupra accesibilit\u0103\u021bii, sunt multe care o fac. Sondajul nostru a constatat c\u0103 dou\u0103 cincimi dintre \u00eentreprinderi (44%) iau \u00een considerare nevoile de accesibilitate atunci c\u00e2nd proiecteaz\u0103 materiale tip\u0103rite.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00centreba\u021bi de ce fac aceste schimb\u0103ri, aproape trei sferturi dintre companii au r\u0103spuns c\u0103 doresc s\u0103 ajung\u0103 la c\u00e2t mai mul\u021bi oameni cu materialele lor tip\u0103rite, cum ar fi posterele, pliantele \u0219i flutura\u0219ii.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Cinci motive principale pentru care \u00eentreprinderile iau \u00een considerare accesibilitatea<\/b><\/h2>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ei doresc ca materialele lor s\u0103 fie c\u00e2t mai accesibile posibil - 72%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Au prieteni\/familie care sunt afecta\u021bi de aceste probleme - 28%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ei cred c\u0103 publicul lor \u021bint\u0103 este afectat de aceste probleme - 28%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vor s\u0103 fie v\u0103zu\u021bi ca o companie care g\u00e2nde\u0219te \u00een perspectiv\u0103 - 27%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ei sunt afecta\u021bi personal de una dintre aceste probleme - 13%<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Acest lucru intervine \u00eentr-un moment \u00een care proiectarea accesibilit\u0103\u021bii este o problem\u0103 de actualitate. Av\u00e2nd \u00een vedere c\u0103 oamenii acceseaz\u0103 din ce \u00een ce mai des serviciile online, organiza\u021bii precum <a href=\"https:\/\/gds.blog.gov.uk\/category\/accessibility\/\" target=\"_blank\" rel=\"noopener noreferrer\">Serviciul Digital al Guvernului<\/a> (GDS) au adus serviciile publice online, pun\u00e2nd accentul pe crearea de con\u021binut care s\u0103 r\u0103spund\u0103 nevoilor utilizatorilor.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Ce aspecte iau \u00een considerare \u00eentreprinderile?<\/b><\/h2>\n<div><span style=\"font-weight: 400;\">\u00cen r\u00e2ndul \u00eentreprinderilor care iau \u00een considerare aspectele legate de accesibilitate, competen\u021bele de baz\u0103 \u00een materie de alfabetizare sunt luate \u00een considerare cel mai mult (60%). Daltonismul (50%) \u0219i dislexia (42%) se afl\u0103 pe locul al doilea \u0219i al treilea \u00een topul celor mai frecvent luate \u00een considerare.<\/span><\/div>\n<div><\/div>\n<div><\/div>\n<h2><b>Accesibilitatea la pre\u021buri accesibile: Distrugerea mitului<br \/>\n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Un num\u0103r mic de responden\u021bi la sondaj \u0219i-au exprimat \u00eengrijorarea cu privire la costurile \u0219i timpul pe care le implic\u0103 crearea unui design accesibil. Dar \u00een r\u00e2ndul \u00eentreprinderilor deja <\/span><span style=\"font-weight: 400;\">proiectarea pentru accesibilitate<\/span><span style=\"font-weight: 400;\">, 60% a declarat c\u0103 nu \u00eei cost\u0103 bani \u00een plus s\u0103 proiecteze \u00een acest mod. Am descoperit c\u0103 crearea de tip\u0103rituri accesibile cost\u0103 mai pu\u021bin de 100 de lire sterline \u00een 70% de proiecte.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Crearea unui design accesibil<br \/>\n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0218abloanele noastre de design descriu cum s\u0103 crea\u021bi c\u0103r\u021bi de vizit\u0103, pliante \u0219i postere accesibile. Am creat aceste \u0219abloane folosind ghidurile guvernamentale de utilizare \u0219i informa\u021biile furnizate de British Dyslexia Association (BDA). BDA ne-a acordat statutul de \"Asigurat\" - recunosc\u00e2nd c\u0103 \u0219abloanele noastre de design sunt:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Eficient \u00een sprijinirea celor cu dislexie<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dezvoltat folosind o \u0219tiin\u021b\u0103 bine stabilit\u0103<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Afirma\u021biile noastre reflect\u0103 cu exactitate ceea ce a\u0219teapt\u0103 utilizatorul<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00cen plus, acestea sunt enumerate \u0219i pe site-ul web al Asocia\u021biei britanice pentru dislexie.<\/span><\/p>\n<p>Concepe\u021bi-v\u0103 materialele tip\u0103rite accesibile folosind \u0219abloanele noastre de design. <a href=\"https:\/\/www.solopress.com\/blog\/ro\/inspiratie-de-imprimare\/proiectarea-pentru-accesibilitate-cum-am-creat-sabloanele-aprobate-de-experti\/\">Afla\u021bi mai multe aici<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>We asked UK businesses whether they consider design accessibility issues when creating print \u2013 and the results show that more businesses are ignoring accessibility compared to those considering it. More than half (56%) of businesses fail to take into consideration accessibility needs related to conditions such as dyslexia, colour blindness and early dementia \u2013 according [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":63746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[550],"tags":[],"class_list":{"0":"post-63728","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-industry-news"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Print Accessibility Survey | Solopress<\/title>\n<meta name=\"description\" content=\"Accessibility is a big deal in design. Yet many businesses are ignoring it. 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Read our report on what UK businesses think about design accessibility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/ro\/stiri-din-industria-de-imprimare\/sondaj-privind-accesibilitatea-imprimarii-solopress\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-07T14:13:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-08T13:36:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/10\/shutterstock_365392142.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-industry-news\\\/print-accessibility-survey-solopress\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-industry-news\\\/print-accessibility-survey-solopress\\\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"British businesses \u2018ignoring accessibility in print design\u2019\",\"datePublished\":\"2019-10-07T14:13:40+00:00\",\"dateModified\":\"2019-10-08T13:36:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-industry-news\\\/print-accessibility-survey-solopress\\\/\"},\"wordCount\":786,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-industry-news\\\/print-accessibility-survey-solopress\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/shutterstock_365392142.jpg\",\"articleSection\":[\"Print Industry News\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-industry-news\\\/print-accessibility-survey-solopress\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-industry-news\\\/print-accessibility-survey-solopress\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-industry-news\\\/print-accessibility-survey-solopress\\\/\",\"name\":\"Print Accessibility Survey | Solopress\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-industry-news\\\/print-accessibility-survey-solopress\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/print-industry-news\\\/print-accessibility-survey-solopress\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/shutterstock_365392142.jpg\",\"datePublished\":\"2019-10-07T14:13:40+00:00\",\"dateModified\":\"2019-10-08T13:36:24+00:00\",\"description\":\"Accessibility is a big deal in design. 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