{"id":64805,"date":"2019-11-19T13:30:12","date_gmt":"2019-11-19T13:30:12","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=64805"},"modified":"2023-04-28T20:53:02","modified_gmt":"2023-04-28T19:53:02","slug":"ghiduri-de-cadouri-de-craciun","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/special-occasions\/christmas-gift-guides\/","title":{"rendered":"Designuri \u0219i sfaturi pentru ghidul de cadouri de Cr\u0103ciun"},"content":{"rendered":"
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Cr\u0103ciun 2019 este \u00een direct \u00een toate marile magazine. Pentru multe m\u0103rci, acest lucru \u00eenseamn\u0103 publicarea unui ghid de cadouri de Cr\u0103ciun. Un num\u0103r uimitor de 67% de persoane intervievate de Solopress* au declarat c\u0103 un ghid de cadouri de Cr\u0103ciun i-a ajutat s\u0103 descopere idei de cadouri. Av\u00e2nd \u00een vedere c\u0103 dou\u0103 treimi dintre cump\u0103r\u0103tori fac achizi\u021bii pe baza acestora, nu este de mirare c\u0103 ghidurile de cadouri de Cr\u0103ciun sunt o afacere mare.<\/p>\n

Am profitat de aceast\u0103 ocazie pentru a trece \u00een revist\u0103 c\u00e2teva dintre ghidurile de cadouri de Cr\u0103ciun pe care le-am v\u0103zut p\u00e2n\u0103 acum \u00een 2019. Examin\u0103m cu lupa alegerile de design f\u0103cute de mai multe branduri mari de retail, precum \u0219i oferim cele mai bune sfaturi pentru afacerea dvs., inspirate de tendin\u021bele din acest an.<\/p>\n

 <\/p>\n

John Lewis & Partners\"Ghidul<\/a><\/strong><\/h2>\n

Tip de bro\u0219ur\u0103:<\/strong> Perfect legat
\nPagini:<\/strong> 128
\nDimensiune:<\/strong> 210 x 260mm<\/p>\n

Cu c\u00e2t marca este mai cunoscut\u0103, cu at\u00e2t \u00ee\u0219i poate permite s\u0103 fie mai discret\u0103 \u00een ceea ce prive\u0219te designul. \u00cen consecin\u021b\u0103, aceast\u0103 copert\u0103 de la John Lewis are un num\u0103r minim de cuvinte \u0219i exact zero imagini de produs.<\/p>\n

Un motiv care se reg\u0103se\u0219te \u00een \u00eentreaga bro\u0219ur\u0103 este confetti aurii, care apare \u00eentr-o m\u0103sur\u0103 mai mare sau mai mic\u0103 \u00een aproape toate fotografiile de produs \u0219i de mod\u0103, precum \u0219i ca element grafic pe copert\u0103. Av\u00e2nd \u00een vedere tema sclipiciului auriu, ar fi fost grozav s\u0103 vedem unele finisaje aventuroase pe copert\u0103, cum ar fi UV spot sau foliaj.<\/p>\n

John Lewis<\/a> se afl\u0103 \u00eentr-o pozi\u021bie unic\u0103. S-au impus ca brandul de Cr\u0103ciun de referin\u021b\u0103, \u00een timp ce se apropie de statutul de ultim om \u00een sectorul marilor magazine. Este extraordinar s\u0103 vedem c\u0103 marca continu\u0103 s\u0103 avanseze cu o campanie original\u0103 \u0219i rafinat\u0103 ca aceasta.<\/p>\n

Sfat de top: <\/b>Chiar dac\u0103 concuren\u021bii direc\u021bi se lupt\u0103, este important s\u0103 v\u0103 str\u0103dui\u021bi \u00een continuare. \u00cen ceea ce prive\u0219te v\u00e2nz\u0103rile \u0219i marketingul, concura\u021bi cu orice alt\u0103 cerere de aten\u021bie \u0219i de venit disponibil al clientului dumneavoastr\u0103. \u00cen ceea ce prive\u0219te creativitatea, concura\u021bi \u00eempotriva propriilor eforturi anterioare.<\/p>\n

 <\/p>\n

Urm\u0103toarea cas\u0103\"Urm\u0103torul<\/a><\/strong><\/h2>\n

Tip de bro\u0219ur\u0103:<\/strong> Perfect legat
\nPagini:<\/strong> 81
\nDimensiune:<\/strong> 196 x 278mm<\/p>\n

Aceasta este o pies\u0103 colateral\u0103 de prim\u0103 clas\u0103 care reflect\u0103 foarte bine Urm\u0103toarea cas\u0103<\/a> marc\u0103. S-au angajat din toat\u0103 inima pe calea \"revistei cu stil de via\u021b\u0103\" - \u0219i de ce nu? Coperta este simpl\u0103 \u0219i elegant\u0103, iar dimensiunile \u0219i leg\u0103tura \u00eenseamn\u0103 c\u0103 ai putea r\u0103sfoi cu u\u0219urin\u021b\u0103 un exemplar din Ideal Home sau D\u00e9cor.<\/p>\n

\u00cen interior, layout-urile faciliteaz\u0103 compararea produselor \u0219i a mostrelor. Fotografiile in-situ abund\u0103 \u00een idei de design interior care arat\u0103 foarte bine \u0219i, \u00een acela\u0219i timp, se presupune c\u0103 realizeaz\u0103 v\u00e2nz\u0103ri \u00eencruci\u0219ate.<\/p>\n

\u00cen afar\u0103 de o men\u021biune a Cr\u0103ciunului \u0219i de c\u00e2teva referin\u021be vizuale subtile pe copert\u0103, exist\u0103 foarte pu\u021bine elemente festive \u00een design sau \u00een con\u021binut. Dar atunci c\u00e2nd vinzi articole de mare pre\u021b pe care oamenii le vor aprecia pe tot parcursul anului \u0219i \u00een anii urm\u0103tori, probabil c\u0103 este mai bine s\u0103 nu exagerezi cu ornamentele.<\/p>\n

Sfat de top:\u00a0<\/b>Con\u021binutul cu adev\u0103rat interesant, informativ \u0219i distractiv va c\u00e2\u0219tiga \u00eentotdeauna. Iar acest con\u021binut nu trebuie s\u0103 fie neap\u0103rat o copie. Fotografiile care nu ar fi de nelipsit dintr-o revist\u0103 de lifestyle sunt ceea ce face ca acest ghid de cadouri de Cr\u0103ciun s\u0103 fie at\u00e2t de pl\u0103cut de parcurs \u0219i at\u00e2t de tentant de cump\u0103rat.<\/p>\n

 <\/p>\n

Argos\"Ghidul<\/a><\/strong><\/h2>\n

Tip de bro\u0219ur\u0103:<\/strong> Perfect legat
\nPagini:<\/strong> 228
\nDimensiune:<\/strong> 182 x 222mm<\/p>\n

Aceast\u0103 bro\u0219ur\u0103 este piesa colateral\u0103 central\u0103 a unei campanii de Cr\u0103ciun mult mai ample. Argos<\/a> au f\u0103cut o treab\u0103 foarte bun\u0103 \u00een a crea un buzz \u00een jurul lans\u0103rii ghidului lor de cadouri, prezent\u00e2ndu-l ca pe o piatr\u0103 de hotar important\u0103 \u00een perioada premerg\u0103toare Cr\u0103ciunului. Prin denumirea \"Cartea viselor\", ace\u0219tia \u00ee\u0219i recunosc locul \u00een amintirile din copil\u0103rie ale unei mari p\u0103r\u021bi a publicului lor.<\/p>\n

\u00cen spatele ghidului din acest an se afl\u0103 o campanie de marketing considerabil\u0103, care a inclus publicitate \u00een pres\u0103, la televizor \u0219i \u00een aer liber. Dar adev\u0103rata lovitur\u0103 de geniu a fost aceea de a face ca fiecare catalog din 1974 p\u00e2n\u0103 \u00een prezent s\u0103 fie disponibil pentru a fi r\u0103sfoit pe site-ul lor. Site-ul web al C\u0103r\u021bii de vise<\/a>.<\/p>\n

Nu numai c\u0103 este foarte distractiv s\u0103 navighezi pe juc\u0103rii<\/a> \u0219i tehnologia de odinioar\u0103 - este o reamintire eficient\u0103 a mo\u0219tenirii colosale pe care acest brand o poate aduce.<\/p>\n

Sfat de sus:\u00a0<\/b>Nu avem cu to\u021bii istoria pe care o are Argos, dar g\u0103sirea unor modalit\u0103\u021bi imaginative de a lega ghidul de cadouri cu alte activit\u0103\u021bi online \u0219i offline poate contribui la crearea unei experien\u021be holistice pentru clientul dumneavoastr\u0103.<\/p>\n

 <\/p>\n

Cizme\"Ghidul<\/a><\/strong><\/h2>\n

Tip de bro\u0219ur\u0103:<\/strong> Perfect legat
\nPagini:<\/strong> 144
\nDimensiune:<\/strong> 200 x 239mm<\/p>\n

Cizme<\/a> este o prezen\u021b\u0103 de durat\u0103 pe strada mare, iar mo\u0219tenirea m\u0103rcii pare s\u0103 fie o parte important\u0103 a acestei rezisten\u021be. Acest ghid de cadouri se \u00eencadreaz\u0103 perfect \u00een acest aspect.<\/p>\n

Ne place \u00eencrederea cu care pot prezenta pe prima copert\u0103 aproximativ un sfert din cuv\u00e2ntul-marc\u0103 \u0219i niciun fel de produs - \u0219i totu\u0219i \u0219tim exact despre ce este vorba. Renun\u021barea la \"Boots\" \u00een alb la subsolul paginii ar fi fost \u0219i mai \u00eendr\u0103znea\u021b\u0103.<\/p>\n

Finisajul mat \u0219i h\u00e2rtia de calitate fac din acest volum un volum substan\u021bial \u0219i lini\u0219titor. Pe 144 de pagini clare, Boots \u00ee\u0219i prezint\u0103 gama de produse \u00een stil mare. Nu numai c\u0103 designul este \u00eencrez\u0103tor, dar inspir\u0103 \u00eencredere \u00een r\u00e2ndul publicului s\u0103u.<\/p>\n

Sfat de top: <\/b>G\u00e2ndi\u021bi-v\u0103 bine dac\u0103 abordarea dvs. atinge echilibrul potrivit. Fi\u021bi \u00eendr\u0103zne\u021b, dar nu neru\u0219inat, \u00eencrez\u0103tor, dar nu arogant.<\/p>\n

 <\/p>\n

Lakeland\"Ghidul<\/a><\/strong><\/h2>\n

Tip de bro\u0219ur\u0103:<\/strong> Perfect legat
\nPagini:<\/strong> 206
\nDimensiune:<\/strong> 190 x 248mm<\/p>\n

Un volum de 206 pagini, acest bro\u0219ur\u0103 perfect legat\u0103<\/a> este substan\u021bial\u0103 \u0219i elegant\u0103. Standardul ridicat al imaginilor din \u00eentreaga bro\u0219ur\u0103 merit\u0103 cu siguran\u021b\u0103 o men\u021biune special\u0103.<\/p>\n

Gama de imagini include fotografii simple de ambalaj, produse decupate cu umbre de pic\u0103tur\u0103<\/a> \u0219i reflexii, precum \u0219i fotografii creative in situ. Amestecul astfel adaug\u0103 varietate, \u00een timp ce motivele constante, cum ar fi ornamentele art nouveau din col\u021buri, unesc bro\u0219ura de la o copert\u0103 la alta.<\/p>\n

Apropo de copert\u0103 \u00eens\u0103, \"L\" din \"Lakeland<\/a>\" este par\u021bial ascuns\u0103 de fundal. Este p\u0103cat din punctul de vedere al brandingului, deoarece camufleaz\u0103 punctul de intrare pentru cititor. Din fericire, aproape toate celelalte aspecte ale acestui ghid de cadouri sunt \u00een regul\u0103.<\/p>\n

Sfat de top: <\/strong>Atunci c\u00e2nd introduce\u021bi un text cheie \u00eentr-un design, \u00eencerca\u021bi \u00eentotdeauna s\u0103 prezenta\u021bi un punct de intrare curat - o modalitate foarte clar\u0103 pentru ca ochiul s\u0103 identifice \u0219i s\u0103 \u00eenceap\u0103 textul.<\/p>\n

 <\/p>\n

Atelierul Build-a-Bear\"Construi\u021bi<\/a><\/strong><\/h2>\n

Tip de bro\u0219ur\u0103:<\/strong> Pliat\u0103
\nPagini:<\/strong> 4
\nDimensiune:<\/strong> 140 x 214mm<\/p>\n

Aceast\u0103 bro\u0219ur\u0103 pliat\u0103 de la Build-a-Bear este o intrare mult mai modest\u0103 \u00een selec\u021bia ghidului de cadouri. Este o bro\u0219ur\u0103 de 4 pagini pliant pliante<\/a> tip\u0103rit\u0103 pe o h\u00e2rtie u\u0219oar\u0103, care ar fi fost simplu pentru un designer s\u0103 o creeze \u0219i s\u0103 o trimit\u0103 la tipar.<\/p>\n

\u00cen paginile interioare se face o treab\u0103 bun\u0103 \u00een ceea ce prive\u0219te gama de produse, subliniind diferitele francize \u0219i teme disponibile. \u00cen realitate, acesta este un magazin apreciat, cu un nume puternic \u0219i func\u021bional, ceea ce \u00eenseamn\u0103 c\u0103 marca lor face o mare parte din munca grea pentru ei.<\/p>\n

Cel mai bine p\u0103strat secret al acestui pliant este voucherul de reducere de 10 lire sterline de pe verso. Poate c\u0103 ar fi putut atrage aten\u021bia asupra acestui lucru pe prima copert\u0103!<\/p>\n

Sfat de top:<\/strong> Realizarea unui ghid al cadourilor de Cr\u0103ciun poate p\u0103rea o perspectiv\u0103 descurajant\u0103, dar aici o companie global\u0103 de mare succes din Build-a-Bear<\/a> a demonstrat c\u0103 nu trebuie s\u0103 fie toate bro\u0219uri de m\u0103rimea unui catalog. Dac\u0103 timpul \u0219i bugetul dvs. sunt limitate, lua\u021bi \u00een considerare posibilitatea de a prezenta doar c\u00e2teva dintre cele mai bine v\u00e2ndute produse ale dvs. \u00eentr-un ghid mai mic, care face \u00eentregul proces mai u\u0219or de gestionat.<\/p>\n

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Lucr\u0103rile\"Ghidul<\/a><\/strong><\/h2>\n

Tip de bro\u0219ur\u0103:<\/strong> Lipit
\nPagini:<\/strong> 16
\nDimensiune:<\/strong> 148 x 210 mm (A5)<\/p>\n

Acesta este un alt ghid al cadourilor de Cr\u0103ciun care demonstreaz\u0103 c\u0103 nu toate m\u0103rcile trebuie s\u0103 \u00eemping\u0103 barca \u00een larg cu o bro\u0219ur\u0103 groas\u0103 \u0219i lucioas\u0103.<\/p>\n

H\u00e2rtia u\u0219oar\u0103 \u0219i num\u0103rul redus de pagini permit economisirea spa\u021biului \u0219i a costurilor, \u00een timp ce designul valorific\u0103 la maximum spa\u021biul limitat. De la o copert\u0103 la alta, acest ghid de cadouri prezint\u0103 o prezentare vesel\u0103 \u0219i plin\u0103 de ilustra\u021bii cu personaje, fotografii colorate \u0219i multiple mesaje de v\u00e2nzare.<\/p>\n

\u00cen timp ce totul este un pic de asalt asupra sim\u021burilor, acesta ofer\u0103 o atmosfer\u0103 ieftin\u0103 care va atrage v\u00e2n\u0103torii de chilipiruri de Cr\u0103ciun. \u0218i \u00eentr-adev\u0103r, dac\u0103 Lucr\u0103rile<\/a> ar fi produs o bro\u0219ur\u0103 de o sut\u0103 de pagini perfect legat\u0103, s-ar fi sim\u021bit nepotrivit \u0219i nici pe departe la fel de distractiv ca aceasta.<\/p>\n

Sfat de top:<\/strong> Fi\u021bi onest \u0219i realist cu brandul dvs., poate chiar \u00eencerca\u021bi s\u0103 face\u021bi o cercetare pentru a explora modul \u00een care brandul dvs. este perceput de observatori independen\u021bi. Propune\u021bi-v\u0103 ghidul de cadouri \u00een consecin\u021b\u0103 \u0219i nu uita\u021bi c\u0103 nu este nicio ru\u0219ine s\u0103 reprezenta\u021bi o valoare bun\u0103.<\/p>\n

 <\/p>\n

Divertismentul (TheToyShop.com)<\/strong><\/h2>\n

\"TheToyShop.com<\/p>\n

Tip de bro\u0219ur\u0103:<\/strong> Capse
\nPagini:<\/strong> 56
\nDimensiune:<\/strong> 187 x 240mm<\/p>\n

Amuzant\u0103 \u0219i luminoas\u0103, este un alt design de copert\u0103 foarte aglomerat, cu siguran\u021b\u0103, dar cu succes. Acest lucru se datoreaz\u0103 par\u021bial modului \u00een care con\u021binutul a fost compartimentat \u00een benzi separate \u00een acest bro\u0219ur\u0103 capsat\u0103<\/a>.<\/p>\n

Avem tratamentul titlului de marc\u0103 \u00een spa\u021biul de titlu din partea de sus a copertei - de\u0219i dubla \u00eencadrare a m\u0103rcii \"The Entertainer\" cu \"TheToyShop.com<\/a>\" este u\u0219or confuz. Mai jos se afl\u0103 marca de Cr\u0103ciun \u00eempreun\u0103 cu propriul tratament al titlului. Urmeaz\u0103 apoi alte logo-uri de produse \u0219i spa\u021biul ocupat de sloganul de la subsolul paginii.<\/p>\n

\u00cen general, probabil c\u0103 sunt multe lucruri care se \u00eent\u00e2mpl\u0103 aici, dar sec\u021biunile ajut\u0103 la \u00een\u021belegerea mesajelor.<\/p>\n

Sfat de top: <\/strong>Atunci c\u00e2nd ave\u021bi multe m\u0103rci, produse \u0219i mesaje de prezentat, analiza\u021bi modul \u00een care \u00eemp\u0103r\u021birea spa\u021biului \u00een diferite sec\u021biuni poate facilita \u00een\u021belegerea de c\u0103tre cititor a ceea ce se \u00eent\u00e2mpl\u0103.<\/p>\n

 <\/p>\n

Magazinul de parfumuri\"Ghidul<\/a><\/strong><\/h2>\n

Tip de bro\u0219ur\u0103:<\/strong> Perfect legat
\nPagini:<\/strong> 40
\nDimensiune:<\/strong> 148 x 210 mm (A5)<\/p>\n

Magazinul de parfumuri<\/a> are o estetic\u0103 foarte curat\u0103 \u0219i clar\u0103 \u00een afara Cr\u0103ciunului, dar nu s-au ferit s\u0103 o amestece pu\u021bin pentru perioada festiv\u0103.<\/p>\n

Nuan\u021bele de albastru accentuate de ilustra\u021bii albe simple, \u00eempreun\u0103 cu utilizarea cu modera\u021bie a textului ro\u0219u, reprezint\u0103 aspectul care se extinde la toate m\u0103rcile de Cr\u0103ciun online \u0219i offline ale The Fragrance Shop.<\/p>\n

P\u00e2n\u0103 acum totul este bine, dar micul elf pare s\u0103 fi fost introdus ca o idee ulterioar\u0103 pentru a \u00eenveseli lucrurile, suger\u00e2nd c\u0103 \u00eencrederea lor \u00een elegan\u021b\u0103 \u0219i simplitate s-ar putea s\u0103 se fi cl\u0103tinat pu\u021bin. Cu toate acestea, mesajul cu voucher pe care st\u0103 a\u0219ezat va fi cu siguran\u021b\u0103 o atrac\u021bie puternic\u0103 pentru clien\u021bi!<\/p>\n

Sfaturi de top: <\/strong>Cr\u0103ciunul este perioada \u00een care v\u0103 pute\u021bi relaxa \u00eentr-o oarecare m\u0103sur\u0103 brandingul, dar nu pierde\u021bi din vedere estetica \u0219i valorile de baz\u0103.<\/p>\n

 <\/p>\n

Beaverbrooks<\/strong><\/h2>\n

\"\"<\/p>\n

Tip de bro\u0219ur\u0103:<\/strong> Perfect Bound
\nPagini:<\/strong> 40
\nDimensiune:<\/strong> 155 x 125mm<\/p>\n

Acum vorbim. Litere argintii. Dimensiuni potrivite pentru o geant\u0103 de m\u00e2n\u0103. Fotografii frumoase. O tem\u0103 cromatic\u0103 consecvent\u0103 de la o copert\u0103 la alta, cu accente de verdea\u021b\u0103 pe alocuri.<\/p>\n

Valorile ridicate ale produc\u021biei reflect\u0103 calitatea prestigioas\u0103 a produselor oferite. Studiile de caz ale clien\u021bilor relateaz\u0103 acest nivel de prestigiu \u0219i \u00eel aduc mai aproape de cas\u0103.<\/p>\n

Acest ghid de cadouri de Cr\u0103ciun este mic \u0219i pre\u021bios, la fel ca \u0219i Beaverbrooks<\/a>' gam\u0103 de produse. Este foarte posibil ca economiile pe care le-au f\u0103cut la dimensiunea bro\u0219urii s\u0103 fi permis o eficient\u0103 imprimare \u00een folie<\/a> pe copert\u0103. Investind resurse \u00een perfec\u021bionarea acestei piese, Beaverbrooks a produs o bijuterie absolut\u0103.<\/p>\n

Sfat de top:<\/strong> Poate c\u0103 m\u0103rimea nu conteaz\u0103? \u00cencerca\u021bi ceva mai mic \u0219i explora\u021bi modul \u00een care tip\u0103rirea specializat\u0103, cum ar fi spot UV sau foliajul, v\u0103 poate \u00eembun\u0103t\u0103\u021bi bro\u0219ura.<\/p>\n

 <\/p>\n

* date colectate \u00een cadrul Sondajului de Cr\u0103ciun Solopress 2019. Toate statisticile prezentate se bazeaz\u0103 pe r\u0103spunsurile 100% din cei 1204 responden\u021bi. Datele adunate prin intermediul sondajului r\u0103m\u00e2n proprietatea AGA Printing Ltd. care tranzac\u021bioneaz\u0103 sub numele de Solopress Ltd. \u0219i nu pot fi reproduse f\u0103r\u0103 o recunoa\u0219tere prin intermediul unui link \u00eenapoi. Toate drepturile de autor \u0219i alte drepturi de proprietate intelectual\u0103 sunt rezervate.<\/em><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Christmas 2019 is live in all the big stores. For many brands, that means the publication of a Christmas gift guide. An astonishing 67% of people surveyed by Solopress* said that a Christmas gift guide helped them discover gift ideas. With two thirds of shoppers making purchases on the strength of them, it\u2019s no wonder […]<\/p>\n","protected":false},"author":134,"featured_media":65876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545,553],"tags":[707,878],"class_list":{"0":"post-64805","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design","8":"category-special-occasions","9":"tag-brochures-booklets","10":"tag-christmas-cards"},"acf":[],"yoast_head":"\nChristmas Gift Guide Designs & Tips | Business Guide | Solopress<\/title>\n<meta name=\"description\" content=\"We cast our eye over the Christmas gift guide designs created by several large retail brands whose brochures we\u2019ve seen so far in Christmas 2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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