{"id":65444,"date":"2019-11-28T00:00:52","date_gmt":"2019-11-28T00:00:52","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=65444"},"modified":"2020-07-30T09:53:27","modified_gmt":"2020-07-30T08:53:27","slug":"marketingul-vanzarilor-din-ianuarie","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/business-marketing\/marketing-your-january-sale\/","title":{"rendered":"Marketingul v\u00e2nz\u0103rilor din ianuarie"},"content":{"rendered":"
<\/div>

Bine a\u021bi venit la CE, C\u00c2ND, CUM <\/strong>\u0219i DE CE <\/strong>de comercializare a v\u00e2nz\u0103rilor din ianuarie. Ne vom uita la CE<\/strong> reduceri pe care le pute\u021bi oferi; C\u00c2ND <\/strong>sunt oameni care \u00ee\u0219i fac cump\u0103r\u0103turile de reduceri; CUM <\/strong>cum s\u0103 v\u0103 promova\u021bi v\u00e2nzarea; \u0219i DE CE<\/strong> pe p\u0103m\u00e2nt totul este ro\u0219u \u0219i alb?\u00a0<\/strong><\/p>\n

CE reducere vei oferi \u0219i po\u021bi s\u0103 o sus\u021bii?<\/strong><\/h2>\n

A\u0219tept\u0103rile legate de v\u00e2nz\u0103rile din ianuarie nu au fost niciodat\u0103 mai mari, iar comercian\u021bii cu am\u0103nuntul, \u00een special, sunt supu\u0219i unei presiuni enorme pentru a sc\u0103dea pre\u021burile c\u00e2t mai mult posibil. Indiferent dac\u0103 alege\u021bi sau nu s\u0103 v\u0103 l\u0103sa\u021bi prins \u00eentr-o curs\u0103 spre minim, este bine s\u0103 \u0219ti\u021bi ce se \u00eent\u00e2mpl\u0103 \u00een climatul actual de v\u00e2nzare cu am\u0103nuntul \u0219i ce fel de preten\u021bii pute\u021bi face \u00een leg\u0103tur\u0103 cu oferta dvs. de v\u00e2nzare.
\n\u00a0<\/strong><\/p>\n

Jocul procentelor...<\/strong><\/h3>\n

10% chiar mai entuziasmeaz\u0103 pe cineva? Ce trebuie s\u0103 fie? 25%? 50%? De fapt, \u00een ultimul deceniu, comercian\u021bii cu am\u0103nuntul par s\u0103 fi ales mesajul \"70% off\" ca fiind standardul pentru ofertele de reduceri din ianuarie.<\/p>\n

70% - num\u0103rul magic?<\/strong><\/h3>\n

Multe nume mari par s\u0103 se fi stabilit pe 70% ca fiind punctul lor forte. Boots, HMV \u0219i Topshop au optat toate pentru num\u0103rul norocos 70.<\/p>\n

\"V\u00e2nzarea<\/a><\/p>\n

Aproape c\u0103 se pare c\u0103 retailerii aleg amestecul de produse pe care s\u0103 le includ\u0103 \u00een v\u00e2nzare special pentru a ajunge la cifra magic\u0103.<\/p>\n

Anul trecut, ASOS, Gap \u0219i River Island \u0219i-au m\u0103rit oferta de economii de la 60% la 70% \u00een timp ce v\u00e2nz\u0103rile lor erau \u00een curs de desf\u0103\u0219urare, ca r\u0103spuns la activitatea concuren\u021bilor.<\/p>\n

Nu uita\u021bi c\u0103 o v\u00e2nzare de ianuarie nu trebuie s\u0103 \u00eensemne neap\u0103rat lichidare - pentru multe sectoare este posibil s\u0103 cump\u0103ra\u021bi stocuri de v\u00e2nzare la pre\u021buri reduse pentru a crea o ofert\u0103 nou\u0103.<\/p>\n

Acest lucru v\u0103 poate ajuta s\u0103 nu fi\u021bi nevoit s\u0103 face\u021bi reduceri de pre\u021b d\u0103un\u0103toare atunci c\u00e2nd vine vorba de elemente de capital de baz\u0103. \u00centr-o anumit\u0103 m\u0103sur\u0103, pute\u021bi, de asemenea, s\u0103 v\u0103 modela\u021bi strategia de cump\u0103rare astfel \u00eenc\u00e2t s\u0103 ajunge\u021bi la o ofert\u0103 care s\u0103 v\u0103 permit\u0103 s\u0103 face\u021bi o cerere 70%.<\/p>\n

Liderii de pierderi vor ajuta la atragerea interesului \u0219i a publicului, precum \u0219i la cre\u0219terea procentului de reducere pe care \u00eel solicita\u021bi, dar nu uita\u021bi s\u0103 limita\u021bi stocurile \u0219i s\u0103 v\u0103 supraveghea\u021bi marjele generale pentru a v\u0103 asigura c\u0103 ve\u021bi ie\u0219i \u00een continuare \u00een c\u00e2\u0219tig.<\/p>\n

Sfat de top:<\/strong> Urm\u0103ri\u021bi-v\u0103 concuren\u021bii \u0219i ap\u0103ra\u021bi-v\u0103 marja.<\/p>\n

Afirma\u021bii \u00eendr\u0103zne\u021be!<\/strong><\/h2>\n

Nu numai c\u0103 trebuie s\u0103 \u00eencerc\u0103m s\u0103 r\u0103spundem a\u0219tept\u0103rilor publicului nostru, dar trebuie s\u0103 fim \u0219i capabili s\u0103 le sus\u021binem. Dar cum pute\u021bi respecta standardele de publicitate \u00een ceea ce prive\u0219te reducerile pe care le acorda\u021bi?<\/p>\n

Este calculat\u0103 economia \u00een raport cu un pre\u021b recomandat?<\/strong><\/h3>\n

\u00cen ochii c\u00e2inilor de paz\u0103, RRP nu \u00eenseamn\u0103 prea mult. Va trebui s\u0103 demonstra\u021bi c\u0103 produsul a fost oferit \u00een mod deschis spre v\u00e2nzare la acel pre\u021b recomandat pentru o perioad\u0103 semnificativ\u0103. O recomandare a produc\u0103torului nu este suficient\u0103 pentru a justifica o afirma\u021bie de economisire. Atunci c\u00e2nd vinde\u021bi un produs nou lansat, nu ve\u021bi putea sus\u021bine o afirma\u021bie privind un procent de economisire bazat pe v\u00e2nz\u0103rile anterioare, deoarece nimeni nu a mai v\u00e2ndut acest produs p\u00e2n\u0103 acum.<\/p>\n

Nu umfla\u021bi pre\u021burile doar pentru a le reduce!<\/strong><\/h3>\n

\"Ianuarie<\/a><\/p>\n

R\u0103spunsul nu este s\u0103 vinde\u021bi un articol la un pre\u021b mai mare pentru o perioad\u0103 scurt\u0103 de timp doar pentru a putea sc\u0103dea pre\u021bul aproape imediat. ASA a confirmat o pl\u00e2ngere \u00eempotriva Asda<\/a> pentru c\u0103 a crescut pre\u021bul unei cereale pentru micul dejun timp de o zi pentru a putea apoi s\u0103 fac\u0103 o cerere de reducere. Atunci c\u00e2nd se depune o pl\u00e2ngere, ASA analizeaz\u0103, de asemenea, ce v\u00e2nz\u0103ri au fost realizate la un pre\u021b mai mare pentru a stabili dac\u0103 a fost vorba de o referin\u021b\u0103 real\u0103.<\/p>\n

C\u00e2t timp trebuie s\u0103 fie oferit pre\u021bul mai mare?<\/strong><\/h3>\n

Ca regul\u0103 general\u0103, pre\u021bul de referin\u021b\u0103 mai mare ar trebui s\u0103 fi fost practicat pentru o perioad\u0103 semnificativ\u0103 care dep\u0103\u0219e\u0219te perioada \u00een care a fost oferit pre\u021bul promo\u021bional. Site-ul ASA descrie aceast\u0103 perioad\u0103<\/a> ca fiind \"suficient de lung\u0103 pentru a stabili c\u0103 pre\u021burile mai mari erau pre\u021burile obi\u0219nuite\".<\/p>\n

Dac\u0103 ofer o reducere de \"p\u00e2n\u0103 la 70%\", c\u00e2te dintre articolele mele de v\u00e2nzare trebuie s\u0103 fie reduse cu 70%?<\/strong><\/h3>\n

\u00cen trecut, 10% de articole de v\u00e2nzare \u00een func\u021bie de cantitate trebuiau s\u0103 fie reduse cu procentul maxim, dar acest lucru a fost relaxat acum. \u00cendrum\u0103rile actuale ale ASA sunt de a se asigura c\u0103 \"o propor\u021bie semnificativ\u0103 de articole de v\u00e2nzare sunt reduse la valoarea maxim\u0103 de economisire\". Un precedent a fost creat atunci c\u00e2nd \u00een 2017 a fost depus\u0103 o pl\u00e2ngere la ASA cu privire la Better Bathrooms UK<\/a>. Better Bathrooms a f\u0103cut o reclama\u021bie de 70%, dar c\u00e2nd ASA a constatat c\u0103 doar 8,63% din num\u0103rul (nu din valoarea) articolelor la v\u00e2nzare au fost oferite cu o reducere de 70%, a confirmat pl\u00e2ngerea.<\/p>\n

Nu induce\u021bi \u00een eroare!<\/strong><\/h3>\n

\u00cen timp ce unele dintre aceste orient\u0103ri sunt frustrant de vagi, ceea ce conteaz\u0103 cel mai mult este c\u0103 sunte\u021bi \u00een m\u0103sur\u0103 s\u0103 v\u0103 ap\u0103ra\u021bi preten\u021biile de reducere \u00een cazul \u00een care un client sau un concurent le contest\u0103. Principiul de baz\u0103 aici este s\u0103 nu induce\u021bi \u00een eroare \u0219i s\u0103 nu exagera\u021bi poten\u021bialele economii. Pentru \u00eendrum\u0103ri detaliate cu privire la afirma\u021biile pe care le pute\u021bi face ca parte a marketingului v\u00e2nz\u0103rilor din ianuarie, v\u0103 recomand\u0103m s\u0103 vizita\u021bi site-ul web al Autorit\u0103\u021bii pentru Standardele de Publicitate la adresa www.asa.org.uk<\/a>, vizita\u021bi www.gov.uk<\/a> sau solicita\u021bi consiliere juridic\u0103 profesional\u0103.<\/p>\n

C\u00c2ND cump\u0103r\u0103 oamenii de la <\/strong>V\u00e2nz\u0103rile din ianuarie<\/strong>?<\/strong><\/h2>\n

...\u0219i \u00een ce m\u0103sur\u0103 privesc reducerile din ianuarie ca pe o oportunitate de a economisi? \u00cen cadrul sondajului de Cr\u0103ciun Solopress*, i-am \u00eentrebat pe cump\u0103r\u0103tori:<\/p>\n

C\u00e2nd \u00eencepe\u021bi s\u0103 v\u0103 uita\u021bi la ofertele de reduceri din ianuarie?\u00a0\u00a0\u00a0<\/strong><\/h3>\n

\"Ianuarie<\/a><\/p>\n

De asemenea, am \u00eentrebat \u00een ce m\u0103sur\u0103 sunt de acord cu aceast\u0103 afirma\u021bie:<\/p>\n

Cred c\u0103 reducerile din ianuarie reprezint\u0103 o ocazie important\u0103 de a face chilipiruri.<\/strong><\/h3>\n

 <\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

CUM \u00ee\u021bi promovezi v\u00e2nzarea din ianuarie?<\/strong><\/h2>\n

Reducerile din ianuarie nu sunt un moment potrivit pentru subtilitate. Este timpul s\u0103 arunca\u021bi totul, iar imprimarea este o modalitate rentabil\u0103 de a v\u0103 transforma temporar spa\u021biul de v\u00e2nzare cu am\u0103nuntul.<\/p>\n

Chiar dac\u0103 folosi\u021bi aceste materiale temporar, nu \u00eenseamn\u0103 c\u0103 trebuie s\u0103 fie de unic\u0103 folosin\u021b\u0103. Preg\u0103ti\u021bi-v\u0103 pentru viitor materialele tip\u0103rite mai mari \u0219i mai durabile, evit\u00e2nd datele \u0219i specifica\u021biile. \u00cen acest fel, pute\u021bi stoca \u0219i reutiliza o propor\u021bie semnificativ\u0103 din materialele de v\u00e2nzare anul viitor.<\/p>\n

Acestea sunt c\u00e2teva produse esen\u021biale de v\u00e2nzare care ar trebui s\u0103 se reg\u0103seasc\u0103 pe lista de cump\u0103r\u0103turi pentru afi\u0219aj:<\/p>\n

Etichete Swing
\n<\/strong><\/h3>\n

O etichet\u0103 de tip swing este o pies\u0103 colateral\u0103 care se ata\u0219eaz\u0103 la produsele dvs., fiind deosebit de eficient\u0103 pentru comercian\u021bii cu am\u0103nuntul de \u00eembr\u0103c\u0103minte care pot ata\u0219a etichete la umera\u0219e \u0219i etichete. Pute\u021bi chiar s\u0103 face\u021bi a\u0219a cum fac unii comercian\u021bi cu am\u0103nuntul \u0219i s\u0103 v\u0103 marca\u021bi v\u00e2nzarea ca fiind \"v\u00e2nzarea cu etichet\u0103 ro\u0219ie\" \u0219i s\u0103 marca\u021bi toate articolele incluse \u00een v\u00e2nzare cu o etichet\u0103 vizibil\u0103 Swing Tag<\/a>.<\/p>\n

\"Ianuarie<\/a><\/p>\n

Postere
\n<\/strong><\/h3>\n

Dac\u0103 ave\u021bi ferestre, acum este momentul s\u0103 le folosi\u021bi. Contribui\u021bi la febra v\u00e2nz\u0103rilor de pe strada principal\u0103, anun\u021b\u00e2nd oferta dumneavoastr\u0103. Fi\u021bi mare \u0219i \u00eendr\u0103zne\u021b \u0219i eviden\u021bia\u021bi reducerea de top. Ca o alternativ\u0103 la afi\u0219e<\/a> Dac\u0103 ave\u021bi o fereastr\u0103 cu geamuri, poate dori\u021bi s\u0103 v\u0103 g\u00e2ndi\u021bi s\u0103 v\u0103 acoperi\u021bi ferestrele cu plac\u0103ri, afi\u0219e sau h\u00e2rtie personalizat\u0103.<\/p>\n

Alte materiale \"Point Of Sale\"
\n<\/strong><\/h3>\n

Benzile de margine ale rafturilor, table talkers, cardurile de sus\u021binere \u0219i multe alte piese mai mici pot contribui la crearea unei imagini mai mari. Este posibil s\u0103 ave\u021bi un mediu de prezentare destul de curat \u0219i clar \u00een mod standard, dar reducerile din ianuarie nu sunt un moment potrivit pentru minimalism. Este timpul s\u0103 v\u0103 \u00eenc\u0103lca\u021bi propriile reguli \u0219i s\u0103 umple\u021bi spa\u021biul disponibil.<\/p>\n

Semnalizare
\n<\/strong><\/h3>\n

Mesajul dvs. de v\u00e2nzare, imprimat \u00een format mare pe carton rigid, v\u0103 poate ajuta s\u0103 v\u0103 face\u021bi cunoscut\u0103 oferta at\u00e2t \u00een interior, c\u00e2t \u0219i \u00een exterior. Bannere suspendate, afi\u0219aje independente \u0219i chiar \u0219i \"Golf\" portabile. panouri de semnalizare<\/a> poate ajuta la direc\u021bionarea vizitatorilor c\u0103tre loca\u021bia dvs., mai ales dac\u0103 v\u0103 afla\u021bi \u00een afara str\u0103zii principale.<\/p>\n

\"Ianuarie<\/a><\/p>\n


\nDE CE \u00eentotdeauna ro\u0219u \u0219i alb?<\/strong><\/h2>\n

Te \u00eembraci \u00een ro\u0219u \u0219i alb pentru luna ianuarie? Ro\u0219ul, albul \u0219i poate un pic de galben pot s\u0103 nu aib\u0103 nicio asociere cu brandul dvs. de baz\u0103, dar aceste culori pot intra \u00een joc atunci c\u00e2nd vine vorba de marketingul v\u00e2nz\u0103rilor din ianuarie.<\/p>\n

Sezoanele de mari reduceri sunt momentele \u00een care ave\u021bi un permis gratuit. Este scuzabil s\u0103 ui\u021bi de consecven\u021b\u0103 pentru c\u00e2teva s\u0103pt\u0103m\u00e2ni. \u00cen aceast\u0103 perioad\u0103 pute\u021bi fi la ad\u0103post de devalorizarea m\u0103rcii dvs. pentru c\u0103 toate pariurile sunt anulate. Toat\u0103 lumea o face oricum.<\/p>\n

Exist\u0103 cu siguran\u021b\u0103 un argument pentru a face ceva diferit \u0219i pentru a te diferen\u021bia, dar de ce s\u0103 \u00eeno\u021bi \u00eempotriva curentului?<\/p>\n

Las\u0103-te purtat de val \u0219i al\u0103tur\u0103-te vecinilor t\u0103i de pe strada principal\u0103 pentru a picta ora\u0219ul \u00een ro\u0219u \u0219i alb. Iat\u0103 de ce aceste culori sunt at\u00e2t de eficiente pentru a st\u00e2rni frenezia v\u00e2n\u0103torii de chilipiruri:<\/p>\n

\"Ianuarie<\/a>Ro\u0219u<\/strong><\/h3>\n

Asociat cu:<\/strong> entuziasm, energie, dragoste, pasiune, urgen\u021b\u0103<\/p>\n

Einsteinmarketer.com<\/a> afirm\u0103 c\u0103 ro\u0219ul \"s-a dovedit a avea \u0219i efecte fizice, cresc\u00e2nd circula\u021bia s\u00e2ngelui, ritmul respira\u021biei \u0219i chiar metabolismul\". Potrivit site-ului Tendin\u021be pentru \u00eentreprinderile mici<\/a>, ro\u0219u \"creeaz\u0103 un sentiment de urgen\u021b\u0103, ceea ce este bun pentru v\u00e2nz\u0103rile de lichidare\".<\/p>\n

 <\/p>\n

\"Ianuarie<\/a>Alb<\/strong><\/h3>\n

Asociat cu:<\/strong> onestitate, simplitate, echilibru, puritate, claritate, eficien\u021b\u0103<\/p>\n

Potrivit resursei de s\u0103n\u0103tate mintal\u0103 verywellmind.com,<\/a> albul este folosit \u00een marketingul \u0219i brandingul v\u00e2nz\u0103rilor din ianuarie \"pentru a transmite un sentiment de siguran\u021b\u0103, puritate, prospe\u021bime \u0219i cur\u0103\u021benie, precum \u0219i pentru a crea un contrast\". Folosit \u00een combina\u021bie cu ro\u0219u, acest contrast aduce, de asemenea, lizibilitate \u0219i concentrare.<\/p>\n

 <\/p>\n

\"Ianuarie<\/a>Galben<\/strong><\/h3>\n

Asociat cu:<\/strong> optimism, fericire, veselie, joc, \u00eencredere, bun\u0103voin\u021b\u0103<\/p>\n

Galbenul este uneori folosit ca alternativ\u0103 la alb pentru a lucra pe fundaluri ro\u0219ii. \u00cen mod surprinz\u0103tor \u00eens\u0103, galbenul are \u0219i o latur\u0103 \u00eentunecat\u0103! Potrivit Tendin\u021be pentru \u00eentreprinderile mici<\/a>, \"galbenul poate face bebelu\u0219ii s\u0103 pl\u00e2ng\u0103\" \u0219i poate fi folosit pentru \"a crea un sentiment de anxietate care poate atrage cump\u0103r\u0103torii impulsivi\".<\/p>\n

 <\/p>\n


\nSper\u0103m c\u0103 acest lucru v-a oferit c\u00e2teva sfaturi despre cum s\u0103 aborda\u021bi eficient marketingul v\u00e2nz\u0103rilor din ianuarie. Dac\u0103 dori\u021bi s\u0103 explora\u021bi modul \u00een care materiale precum posterele, POS, semnalizarea \u0219i altele v\u0103 pot ajuta s\u0103 v\u0103 promova\u021bi oferta, vizita\u021bi-ne la www.solopress.com sau suna\u021bi-ne la 01702 460047.<\/strong><\/p>\n

 <\/p>\n

*Datele prezentate \u00een graficele noastre au fost colectate ca parte a sondajului de Cr\u0103ciun Solopress 2019. Toate statisticile prezentate se bazeaz\u0103 pe r\u0103spunsurile 100% din cei 1204 responden\u021bi. Datele colectate prin intermediul sondajului r\u0103m\u00e2n proprietatea AGA Printing Ltd. care tranzac\u021bioneaz\u0103 sub numele de Solopress Ltd. Nu pot fi reproduse f\u0103r\u0103 recunoa\u0219tere prin intermediul unui link de back link. Toate drepturile de autor \u0219i alte drepturi de proprietate intelectual\u0103 sunt rezervate.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Welcome to our WHAT, WHEN, HOW and WHY of January sales marketing. We\u2019re going to be taking a look at WHAT discounts you can offer; WHEN are people doing their sale shopping; HOW do you go about promoting your sale; and WHY on earth is everything red and white?\u00a0 WHAT discount will you offer, and […]<\/p>\n","protected":false},"author":134,"featured_media":65849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[896],"class_list":{"0":"post-65444","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-christmas"},"acf":[],"yoast_head":"\nJanuary Sales Marketing | Business Guide | Solopress UK<\/title>\n<meta name=\"description\" content=\"WHAT discount claims are you entitled to make? WHEN are people shopping? HOW do you promote your sale? 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