{"id":65546,"date":"2019-12-05T07:56:12","date_gmt":"2019-12-05T07:56:12","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=65546"},"modified":"2022-12-21T18:30:01","modified_gmt":"2022-12-21T18:30:01","slug":"marketingul-recunostintei-de-craciun","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/special-occasions\/gratitude-marketing-at-christmas\/","title":{"rendered":"Marketingul recuno\u0219tin\u021bei de Cr\u0103ciun"},"content":{"rendered":"
<\/div>

Iat\u0103 ghidul nostru privind importan\u021ba marketingului de recuno\u0219tin\u021b\u0103 de Cr\u0103ciun - precum \u0219i oportunit\u0103\u021bile de afaceri pe care le ofer\u0103.<\/p>\n

Importan\u021ba marketingului recuno\u0219tin\u021bei<\/strong><\/h2>\n

A mul\u021bumi pur \u0219i simplu, mai ales de Cr\u0103ciun \u0219i de Anul Nou, este un gest important fa\u021b\u0103 de baza dumneavoastr\u0103 de clien\u021bi.<\/p>\n

\"72%\"<\/a><\/p>\n

72% dintre persoanele intervievate au considerat c\u0103 un mesaj de recuno\u0219tin\u021b\u0103 din partea unei companii este semnificativ, indiferent dac\u0103 este sau nu \u00eenso\u021bit de o reducere sau de un cadou, a\u0219a c\u0103 nu trebuie s\u0103 cheltui\u021bi \u00eentotdeauna bani cu cadouri. Uneori, g\u00e2ndul este cel care conteaz\u0103.<\/p>\n

 <\/p>\n

Recuno\u0219tin\u021ba \u0219i loialitatea fa\u021b\u0103 de marc\u0103<\/strong><\/h2>\n

Loialitatea fa\u021b\u0103 de marc\u0103 este un factor important \u00een p\u0103strarea clien\u021bilor. Construirea rela\u021biilor este o parte important\u0103 a loialit\u0103\u021bii \u0219i a reten\u021biei, \u00een special pentru \u00eentreprinderile B2B. Cu c\u00e2t acest lucru este mai mult recunoscut \u0219i recunoscut prin interac\u021biuni care func\u021bioneaz\u0103 at\u00e2t la nivel social, c\u00e2t \u0219i la nivel de afaceri, cu at\u00e2t mai mult aceste leg\u0103turi pot cre\u0219te. Reprezentarea perfect\u0103 a acestui lucru de Cr\u0103ciun trebuie s\u0103 fie o felicitare de Cr\u0103ciun.<\/p>\n


\nFelicit\u0103ri de Cr\u0103ciun<\/strong><\/h2>\n

P\u00e2n\u0103 la urm\u0103, este Cr\u0103ciunul, iar o felicitare este o ocazie ideal\u0103 de a v\u0103 ar\u0103ta aprecierea \u0219i de a consolida rela\u021biile de afaceri.<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

44% dintre persoanele intervievate NU au fost de acord c\u0103 un e-mail este un substitut valabil pentru o carte de vizit\u0103 de la o firm\u0103. A\u0219adar, este vorba de o parte considerabil\u0103 a bazei dumneavoastr\u0103 de clien\u021bi care VA a\u0219tepta o felicitare din partea dumneavoastr\u0103.<\/p>\n

 <\/p>\n

\"69%<\/a><\/p>\n

 <\/p>\n

\u00cen plus, 92% din coresponden\u021ba tradi\u021bional\u0103 este deschis\u0103, a\u0219a c\u0103 este mai probabil ca clien\u021bii dvs. s\u0103 deschid\u0103 o felicitare fizic\u0103 dec\u00e2t un e-mail de mul\u021bumire.<\/p>\n

 <\/p>\n

Dac\u0103 afacerea dvs. trimite o companie Felicitare de Cr\u0103ciun<\/a>, arunca\u021bi o privire la\u00a0videoclipul nostru<\/a>. \u00cen cadrul acesteia, ve\u021bi afla totul despre ce trebuie s\u0103 lua\u021bi \u00een considerare atunci c\u00e2nd vine vorba de imagini, mesaje, stocuri de h\u00e2rtie \u0219i finisare.<\/p>\n


\nArat\u0103-\u021bi latura uman\u0103<\/strong><\/h2>\n

Felicitarea dumneavoastr\u0103 de Cr\u0103ciun poate face parte dintr-o campanie de marketing de recuno\u0219tin\u021b\u0103 care se bazeaz\u0103 pe oamenii din organiza\u021bia dumneavoastr\u0103. Ca o pauz\u0103 de la strategiile bazate pe produse, pute\u021bi folosi Cr\u0103ciun<\/a> ca o oportunitate de a v\u0103 concentra mesajele pe efortul personal care se depune pentru bunurile \u0219i serviciile pe care le furniza\u021bi. Pune\u021bi \u00een centrul aten\u021biei vie\u021bile \u0219i mijloacele de trai reale care prosper\u0103 ca urmare a activit\u0103\u021bii pe care o desf\u0103\u0219ura\u021bi \u00eempreun\u0103. O astfel de campanie \u00eei \u00eencurajeaz\u0103 pe clien\u021bi s\u0103 continue acest lucru bun, r\u0103m\u00e2n\u00e2nd loiali oamenilor \u0219i m\u0103rcii dvs.<\/p>\n

O promo\u021bie de pre\u021b care s\u0103 arate c\u0103 e\u0219ti autentic<\/strong><\/h2>\n

Cu at\u00e2t de multe activit\u0103\u021bi de marketing pe tema Cr\u0103ciunului, este important s\u0103 v\u0103 asigura\u021bi c\u0103 mesajul dvs. de mul\u021bumire nu poate fi interpretat ca fiind vorbe goale. Trebuie s\u0103 v\u0103 exprima\u021bi recuno\u0219tin\u021ba printr-un gest autentic care s\u0103 treac\u0103 prin zgomotul Cr\u0103ciunului.<\/p>\n

Dac\u0103 vre\u021bi s\u0103 p\u0103re\u021bi sincer, \u00eencerca\u021bi s\u0103 v\u0103 pune\u021bi banii la b\u0103taie cu o promo\u021bie de pre\u021b. Face\u021bi-le o ofert\u0103 util\u0103 \u0219i valoroas\u0103.<\/p>\n

Marketingul de recuno\u0219tin\u021b\u0103 direc\u021bionat<\/strong><\/h2>\n

Pentru a v\u0103 asigura c\u0103 v\u0103 ar\u0103ta\u021bi recuno\u0219tin\u021ba fa\u021b\u0103 de persoanele care conteaz\u0103, de ce nu a\u021bi folosi datele companiei pentru a segmenta, de exemplu, cei mai valoro\u0219i 20% clien\u021bi? Dac\u0103 ave\u021bi o list\u0103 de abona\u021bi s\u0103n\u0103toas\u0103, distribuirea unui cod voucher prin e-mail este simpl\u0103 \u0219i direct\u0103. Dar pentru o not\u0103 personal\u0103, trimite\u021bi un \"bilet de aur\" prin po\u0219t\u0103 clien\u021bilor dvs. de top, care s\u0103 le dea dreptul la o reducere.
\n\"marketingul<\/a><\/p>\n

Recuno\u0219tin\u021ba ca oportunitate de retargeting<\/strong><\/h2>\n

Dac\u0103 nu a\u021bi mai primit ve\u0219ti de la un client de ceva vreme, trimite\u021bi-i un mesaj pentru a vedea cum se descurc\u0103 \u00een perioada s\u0103rb\u0103torilor. S-ar putea s\u0103 le reaminti\u021bi de afacerea dvs. Majoritatea \u00eentreprinderilor de\u021bin date care le permit s\u0103 segmenteze clien\u021bii care nu au comandat \u00eentr-o anumit\u0103 perioad\u0103. Dac\u0103 ave\u021bi ceva nou de oferit de la ultima lor vizit\u0103, de ce s\u0103 nu profita\u021bi de aceast\u0103 ocazie pentru a le sublinia acest lucru \u0219i, \u00een acela\u0219i timp, s\u0103 le transmite\u021bi felicit\u0103ri de sezon?<\/p>\n

Totu\u0219i, ave\u021bi grij\u0103 s\u0103 respecta\u021bi reglement\u0103rile care reglementeaz\u0103 stocarea \u0219i protec\u021bia datelor. \u00cen caz de nerespectare a acestora, ve\u021bi pierde bun\u0103voin\u021ba \u0219i ve\u021bi fi pasibili de sanc\u021biuni din partea autorit\u0103\u021bilor.<\/p>\n

Promo\u021bia \"mul\u021bumesc\" din ianuarie pentru B2B <\/strong><\/h2>\n

Dac\u0103 v\u0103 g\u00e2ndi\u021bi s\u0103 oferi\u021bi o ofert\u0103 de ianuarie, a\u021bi putea s\u0103 o cataloga\u021bi ca fiind o ofert\u0103 de mul\u021bumire - mai ales dac\u0103 sunte\u021bi o companie B2B sau dac\u0103 nu face\u021bi parte dintr-un sector care \u00een mod tradi\u021bional organizeaz\u0103 reduceri \u00een luna ianuarie.<\/p>\n

\u00cen acest fel, mesajul promo\u021bional devine mai mult o ofert\u0103 de pre\u021b mai mic, ca o recunoa\u0219tere a pre\u021buirii pe care au avut-o \u00een ultimul an, \u0219i mai pu\u021bin un mesaj insistent, axat pe stimularea v\u00e2nz\u0103rilor.<\/p>\n

Un concurs de Cr\u0103ciun<\/strong><\/h2>\n

O modalitate excelent\u0103 de a v\u0103 bucura de s\u0103rb\u0103tori \u0219i, \u00een acela\u0219i timp, de a da ceva \u00eenapoi este s\u0103 organiza\u021bi un concurs de Cr\u0103ciun. Dac\u0103 dori\u021bi s\u0103 afla\u021bi mai multe despre acest lucru, consulta\u021bi articolul de pe blog despre organizarea unui concurs de Cr\u0103ciun<\/a> care include c\u00e2teva sfaturi utile.<\/p>\n

Cadouri promo\u021bionale<\/strong><\/h2>\n

Marketingul recuno\u0219tin\u021bei este despre recuno\u0219tin\u021b\u0103 - dar este \u0219i despre marketing. Un cadou cu un pic de branding pe el este o modalitate bun\u0103 de a atinge ambele obiective. Dac\u0103 distribui\u021bi cadouri clien\u021bilor, utilizarea obiectelor promo\u021bionale poate cre\u0219te gradul de con\u0219tientizare.<\/p>\n

\"67%<\/a>67% dintre persoanele intervievate au considerat c\u0103 cadourile de marc\u0103 i-au ajutat s\u0103 \u00ee\u0219i aminteasc\u0103 de acea afacere dincolo de Cr\u0103ciun<\/p>\n

\u0218mecheria este de a alege un articol promo\u021bional<\/a> care este at\u00e2t de diabolic de util\u0103 \u00eenc\u00e2t vor dori s\u0103 o \u021bin\u0103 aproape. Orice logo sau copie pe care reu\u0219i\u021bi s\u0103 o aplica\u021bi pe obiect va cre\u0219te gradul de con\u0219tientizare a brandului de fiecare dat\u0103 c\u00e2nd se uit\u0103 la el. \u00cen cazul \u00een care articolul este deosebit de indispensabil pentru ei, acesta poate crea, de asemenea, asocieri pozitive pentru marca dvs.<\/p>\n

A calendar de birou<\/a> este o modalitate clasic\u0103 de a revendica un spa\u021biu valoros pe suprafa\u021ba de lucru a clien\u021bilor dumneavoastr\u0103, men\u021bin\u00e2ndu-v\u0103 marca \u00een vizorul acestora timp de 12 luni.<\/p>\n

Dac\u0103 dori\u021bi s\u0103 explora\u021bi modul \u00een care obiectele promo\u021bionale \u0219i materialele tip\u0103rite v\u0103 pot ajuta s\u0103 v\u0103 exprima\u021bi recuno\u0219tin\u021ba fa\u021b\u0103 de propriul public, vizita\u021bi-ne la www.solopress.com sau suna\u021bi-ne la 01702 460047.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Here\u2019s our guide to the importance of gratitude marketing at Christmas \u2013 as well as the business opportunities it offers. The importance of gratitude marketing Simply saying thank you, especially over Christmas and new year is an important gesture to make to your client base. 72% of people surveyed felt that a message of gratitude […]<\/p>\n","protected":false},"author":134,"featured_media":65870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,553],"tags":[896],"class_list":{"0":"post-65546","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-special-occasions","9":"tag-christmas"},"acf":[],"yoast_head":"\nGratitude Marketing at Christmas - Business Guide - Solopress UK<\/title>\n<meta name=\"description\" content=\"Saying thank you is important at Christmas. Here\u2019s our guide to gratitude marketing, how to tackle it and the business opportunities it offers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/ocazii-speciale\/marketingul-recunostintei-de-craciun\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gratitude Marketing at Christmas - Business Guide - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Saying thank you is important at Christmas. Here\u2019s our guide to gratitude marketing, how to tackle it and the business opportunities it offers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/ro\/ocazii-speciale\/marketingul-recunostintei-de-craciun\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-05T07:56:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-21T18:30:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/12\/gratitude-marketing-christmas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"696\" \/>\n\t<meta property=\"og:image:height\" content=\"522\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/special-occasions\\\/gratitude-marketing-at-christmas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/special-occasions\\\/gratitude-marketing-at-christmas\\\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Gratitude marketing at Christmas\",\"datePublished\":\"2019-12-05T07:56:12+00:00\",\"dateModified\":\"2022-12-21T18:30:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/special-occasions\\\/gratitude-marketing-at-christmas\\\/\"},\"wordCount\":959,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/special-occasions\\\/gratitude-marketing-at-christmas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/gratitude-marketing-christmas.jpg\",\"keywords\":[\"Christmas\"],\"articleSection\":[\"Business & Marketing\",\"Special Occasions\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.solopress.com\\\/blog\\\/special-occasions\\\/gratitude-marketing-at-christmas\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/special-occasions\\\/gratitude-marketing-at-christmas\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/special-occasions\\\/gratitude-marketing-at-christmas\\\/\",\"name\":\"Gratitude Marketing at Christmas - Business Guide - Solopress UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/special-occasions\\\/gratitude-marketing-at-christmas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/special-occasions\\\/gratitude-marketing-at-christmas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/gratitude-marketing-christmas.jpg\",\"datePublished\":\"2019-12-05T07:56:12+00:00\",\"dateModified\":\"2022-12-21T18:30:01+00:00\",\"description\":\"Saying thank you is important at Christmas. 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