{"id":65936,"date":"2020-01-08T11:32:40","date_gmt":"2020-01-08T11:32:40","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=65936"},"modified":"2021-01-11T09:50:18","modified_gmt":"2021-01-11T09:50:18","slug":"culoarea-pantone-a-anului-2020","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/art-design\/pantone-colour-of-the-year-2020\/","title":{"rendered":"Culoarea Pantone a anului 2020 \u0219i cum s\u0103 o folose\u0219ti"},"content":{"rendered":"
<\/div>

Aceasta este Albastru clasic<\/a> - desemnat\u0103 culoarea anului 2020. Dar de ce aceast\u0103 nuan\u021b\u0103 anume? \u0218i de ce acum, \u00een 2020? Haide\u021bi s\u0103 ne scufund\u0103m \u00een albastrul profund \u0219i s\u0103 explor\u0103m exact de ce Classic Blue a fost deja \u00eencoronat\u0103 culoarea Pantone a anului.<\/p>\n

De ce este important\u0103 culoarea anului?<\/strong><\/h2>\n

Classic Blue a fost desemnat\u0103 culoarea anului de c\u0103tre Institutul Pantone Color<\/a>. Cei mai mul\u021bi dintre noi au auzit de Pantone, dar cine sunt ei? \u0218i de ce este at\u00e2t de important\u0103 opinia lor despre culori?<\/p>\n

\u00cen 1963, compania Pantone (cu sediul \u00een Grand Rapids, Michigan, SUA) a introdus o schem\u0103 de referin\u021b\u0103 a culorilor numit\u0103 Pantone Matching System\u00ae. Aceasta a devenit rapid un standard industrial interna\u021bional \u00een r\u00e2ndul designerilor, tipografilor \u0219i produc\u0103torilor.<\/p>\n

Printre alte produse \u0219i servicii, Pantone gestioneaz\u0103 o bibliotec\u0103 \u00een cre\u0219tere de peste 1.300 de referin\u021be cromatice unice. Din 1999, Pantone Color Institute a desemnat culoarea anului. Cea pe care au selectat-o pentru 2020 este 19-4052 - sau Classic Blue.<\/p>\n

Numele s\u0103u simplu ascunde profunzimea \u0219i gama de culori a sistemului Pantone. \u00cen cadrul catalogului Pantone, exist\u0103 probabil \u00eentre 300 \u0219i 400 de nuan\u021be care pot fi descrise ca fiind \"albastre\", \u00een func\u021bie de interpret\u0103rile, gusturile \u0219i fotoreceptorii individuali.<\/p>\n

Atunci c\u00e2nd Pantone anun\u021b\u0103 culoarea anului, agen\u021biile de marketing, managerii de brand, designerii de interior, casele de mod\u0103 \u0219i produc\u0103torii de vopsele \u0219i coloran\u021bi stau cu to\u021bii cu ochii \u00een patru \u0219i ascult\u0103. De fapt, pentru to\u021bi cei care lucreaz\u0103 cu culori, culoarea anului anun\u021bat\u0103 de Pantone este un eveniment important care are puterea de a influen\u021ba tendin\u021bele de design \u00een urm\u0103toarele 12 luni.<\/p>\n

Ce caracteristici are Pantone Classic Blue?
\n<\/strong><\/h2>\n

\"Cerul<\/a><\/p>\n

Pantone a citat \"nuan\u021ba atemporal\u0103 \u0219i durabil\u0103\" a acestei nuan\u021be ca motiv al selec\u021biei sale. Citat \u00een S\u0103pt\u0103m\u00e2na designului<\/a>, a declarat Leatrice Eiseman, director executiv al Pantone: \"Tr\u0103im \u00eentr-o perioad\u0103 care necesit\u0103 \u00eencredere \u0219i credin\u021b\u0103. Acest tip de constan\u021b\u0103 \u0219i \u00eencredere este exprimat de Pantone 19-4052 Classic Blue, o nuan\u021b\u0103 de albastru solid \u0219i de \u00eencredere pe care ne putem baza \u00eentotdeauna.\"<\/p>\n

Asocia\u021biile universal \u00eemp\u0103rt\u0103\u0219ite ale lui Classic Blue l-au ajutat s\u0103 se claseze pe primul loc. Albastrul poate evoca triste\u021bea, singur\u0103tatea sau chiar vulgaritatea, dar asem\u0103narea acestui ton special cu un cer \u00een amurg sau cu o ap\u0103 ad\u00e2nc\u0103 \u0219i lini\u0219tit\u0103 pare s\u0103 reprezinte pozitivitatea \u0219i calmul. Aceste no\u021biuni optimiste \u0219i \u00een\u0103l\u021b\u0103toare sunt cele care, \u00een opinia Pantone, cap\u0103t\u0103 un apetit mondial pentru progres, stabilitate \u0219i optimism \u00een 2020.<\/p>\n

\u00cen domeniul \u00eencrederii \u0219i al fiabilit\u0103\u021bii, Classic Blue se dovede\u0219te a fi o companie de top. Direct, dar discret, Classic Blue este ideal pentru bro\u0219urile de firm\u0103, unde evoc\u0103 un sentiment de autenticitate \u0219i siguran\u021b\u0103. Confer\u0103 un caracter distinctiv \u0219i consacrat m\u0103rcilor pe care le reprezint\u0103, promi\u021b\u00e2nd calitate f\u0103r\u0103 a se l\u0103uda.<\/p>\n

Matt Bruty, designerul Solopress, a spus urm\u0103toarele despre Classic Blue:<\/p>\n

\"Culoarea anului de la Pantone evoc\u0103 cu siguran\u021b\u0103 calmul \u0219i fiabilitatea. Se preteaz\u0103 bine la a fi folosit\u0103 ca o culoare bloc pentru u\u0219urin\u021ba cu care este privit\u0103. Cred c\u0103 ar func\u021biona foarte bine cu accente de portocaliu amurgit \u0219i corali punctate prin ea (g\u00e2ndi\u021bi-v\u0103 la apus). Albastrul ar sta, de asemenea, foarte bine al\u0103turi de auriu \u0219i crem pe picior de egalitate.\"<\/em><\/p>\n

Ce \u00eenseamn\u0103 acest lucru pentru designeri?<\/strong><\/h2>\n

Designerii contemporani vor fi con\u0219tien\u021bi de traseele pe care le urmeaz\u0103 tendin\u021bele \u00een materie de culori, pe m\u0103sur\u0103 ce acestea ajung pe strad\u0103 \u0219i \u00een con\u0219tiin\u021ba popular\u0103. \u00cen ultimii ani, unor catalizatori precum arta, muzica, filmul \u0219i moda li s-au al\u0103turat bloggeri, YouTubers \u0219i influenceri online.<\/p>\n

Culoarea anului de la Pantone este o surs\u0103 care vine cu un grad de autoritate de marc\u0103 \u0219i de cunoa\u0219tere a industriei. Decizia anual\u0103 se bazeaz\u0103 pe o serie de dovezi credibile pe care Pantone Color Institute le observ\u0103 pe fondul climatului cultural global.<\/p>\n

Acesta analizeaz\u0103 ce tendin\u021be ar putea ie\u0219i la suprafa\u021b\u0103 \u0219i prevede ce speran\u021be \u0219i aspira\u021bii ar putea ap\u0103rea \u00een anul urm\u0103tor. Acest lucru poate p\u0103rea prea complicat atunci c\u00e2nd vine vorba de alegerea unei culori, dar Pantone a demonstrat un talent extraordinar pentru a capta starea de spirit a vremurilor.<\/p>\n


\nCuloarea impactului global al anului
\n<\/strong><\/h2>\n

\"Carte<\/a><\/p>\n

\u00cen 2018, culoarea Pantone a anului a fost 18-3838 Ultra Violet<\/a>, cit\u00e2nd explorarea spa\u021bial\u0103 \u0219i medita\u021bia ca fiind influen\u021be cheie. \u00cen urm\u0103toarele 12 luni, SpaceX a anun\u021bat c\u0103 va trimite primii astronau\u021bi americani \u00een spa\u021biu din 2011 \u00eencoace, a existat boom-ul mindfulness \u0219i Dior, Yves Saint Laurent, Givenchy \u0219i Miu Miu.<\/a> toate au folosit violetul ca parte a colec\u021biilor lor.<\/p>\n

Pantone a ales culoarea ecologic\u0103 16-1546 Living Coral<\/a> \u00een 2019 - anul \u00een care Greta Thunberg a devenit un nume cunoscut.<\/p>\n

Indiferent dac\u0103 designerii sunt de acord sau nu cu alegerea Pantone, aceasta marcheaz\u0103 industria. La fel cum codurile de culoare Pantone servesc drept referin\u021b\u0103 universal\u0103, culoarea anului este un punct de referin\u021b\u0103 cultural care s-a dovedit a fi un indicator de \u00eencredere al gusturilor populare.<\/p>\n

Din acest motiv, culoarea Pantone a anului este o alegere excelent\u0103 de screen saver pentru designeri \u0219i comercian\u021bi. Acesta va ac\u021biona ca un memento c\u0103 exploatarea acestei nuan\u021be \u00een tendin\u021be ar putea aduce un aspect contemporan muncii lor \u00een 2020.<\/p>\n

Ca un sfat suplimentar pentru designeri, Matt Bruty de la Solopress adaug\u0103:<\/p>\n

\"Merit\u0103 s\u0103 subliniem c\u0103 num\u0103rul Pantone \"19-4052\" face parte din gama de culori Pantone \"Fashion, Home and Interiors\". Echivalentul acesteia \u00een c\u0103r\u021bile acoperite \u0219i neacoperite, cu care suntem mai familiariza\u021bi ca designeri de imprimare pe h\u00e2rtie, este gama de albastru cuprins\u0103 \u00eentre 2148 \u0219i 2154.\"<\/em><\/p>\n

Cum pute\u021bi utiliza Classic Blue \u00een marketingul dvs. tip\u0103rit?
\n\"Bro\u0219ura<\/a>
\n<\/strong><\/h2>\n

O aplica\u021bie ideal\u0103 pentru Classic Blue ar fi ca parte a unei bro\u0219uri de companie \u0219i a materialelor colaterale asociate pentru o afacere care dore\u0219te s\u0103 se prezinte ca fiind stabilit\u0103, venerabil\u0103, demn\u0103 de \u00eencredere \u0219i, ei bine, \"clasic\u0103\"!<\/p>\n

Fie c\u0103 v\u0103 construi\u021bi un brand sau v\u0103 decora\u021bi casa, culorile rareori exist\u0103 de sine st\u0103t\u0103tor. Folosind Classic Blue ca punct de plecare, este posibil s\u0103 construi\u021bi o varietate de palete de culori. Dac\u0103 sunte\u021bi \u00een c\u0103utarea celor mai bune combina\u021bii de culori pentru bro\u0219uri, felicit\u0103ri sau postere, Classic Blue se potrive\u0219te de minune cu o gam\u0103 imens\u0103 de nuan\u021be.<\/p>\n

Pantone a creat cinci palete de culori separate<\/a> care ofer\u0103 combina\u021bii armonioase de culori, fiecare cu o atmosfer\u0103 proprie. A\u021bi putea alege s\u0103 adopta\u021bi una dintre aceste palete \u00een \u00eentregime sau doar s\u0103 selecta\u021bi unul sau dou\u0103 accente pentru a construi un aspect puternic pentru urm\u0103toarea dvs. campanie. Site-ul de design interior ApartmentTherapy.com a explorat, de asemenea, o gam\u0103 de culori complementare<\/a> care func\u021bioneaz\u0103 la fel de bine pentru marketingul tip\u0103rit ca \u0219i \u00een casa dumneavoastr\u0103.<\/p>\n

Unde se limiteaz\u0103 utilizarea Classic Blue<\/strong><\/h2>\n

Exist\u0103 contexte \u00een care nu este recomandabil s\u0103 v\u0103 arunca\u021bi direct \u00een Classic Blue - de exemplu, dac\u0103 gestiona\u021bi un brand cu o palet\u0103 foarte specific\u0103. \u00cencercarea de a strecura aceast\u0103 nuan\u021b\u0103 \u00een materialele de marketing ar putea s\u0103 v\u0103 dilueze identitatea \u0219i s\u0103 par\u0103 deplasat\u0103. C\u00e2nd acesta este cazul, pute\u021bi totu\u0219i \u00eenv\u0103\u021ba din ra\u021bionamentul Pantone pentru 2020 de \"calm, \u00eencredere \u0219i conexiune\" pentru a c\u0103uta o nuan\u021b\u0103 care \u00eentruchipeaz\u0103 aceste valori \u0219i se potrive\u0219te mai bine cu livrea m\u0103rcii dvs.<\/p>\n

Un alt domeniu \u00een care ar trebui s\u0103 fi\u021bi precau\u021bi este cel al marketingului alimentar. Comercian\u021bii v\u0103d adesea albastrul ca fiind nepl\u0103cut. Pu\u021bine alimente sunt albastre \u00een mod natural, astfel \u00eenc\u00e2t asocierea noastr\u0103 \u00eentre aceast\u0103 culoare \u0219i o experien\u021b\u0103 gastronomic\u0103 satisf\u0103c\u0103toare nu este at\u00e2t de puternic dezvoltat\u0103. \u00cen compara\u021bie cu culorile mai calde \u0219i mai stimulative, cum ar fi ro\u0219u, portocaliu, galben \u0219i verde, nu ve\u021bi g\u0103si at\u00e2t de multe m\u0103rci alimentare sau lan\u021buri de restaurante care s\u0103 se bazeze pe un Pantone albastru.<\/p>\n

De\u0219i ar fi o alegere neconven\u021bional\u0103, Classic Blue nu este interzis pentru gurmanzi. Asem\u0103narea sa cu cerul la amurg \u00eenseamn\u0103 c\u0103 se a\u0219eaz\u0103 confortabil \u00een lumea natural\u0103. Aceast\u0103 familiaritate \u00eel face o alegere \u00eendr\u0103znea\u021b\u0103, dar cu siguran\u021b\u0103 utilizabil\u0103 pentru o poten\u021bial\u0103 marc\u0103 bazat\u0103 pe alimente, natur\u0103 sau mediu.<\/p>\n

\u00cen albastru<\/strong><\/h2>\n

Dac\u0103 Classic Blue v-a inspirat s\u0103 v\u0103 re\u00eennoi\u021bi materialele de marketing \u0219i s\u0103 adopta\u021bi cele mai bune combina\u021bii de culori pentru bro\u0219uri \u00een 2020, cump\u0103ra\u021bi cu Solopress<\/a>. Explora\u021bi gama imens\u0103 de printuri promo\u021bionale oferite sau suna\u021bi-ne la 01702 460047.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

This is Classic Blue \u2013 named colour of the year for 2020. But why this particular shade? And why now for 2020? Let\u2019s dive into the deep blue and explore exactly why Classic Blue has already been crowned Pantone colour of the year. Why is the colour of the year important? Classic Blue was named […]<\/p>\n","protected":false},"author":134,"featured_media":65939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545],"tags":[],"class_list":{"0":"post-65936","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design"},"acf":[],"yoast_head":"\nPantone Colour of the Year 2020 | Solopress UK<\/title>\n<meta name=\"description\" content=\"Classic Blue is the Pantone colour of the year for 2020. We look at why it came out top, why now, and how you can use it to great effect.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/design-de-arta\/culoarea-pantone-a-anului-2020\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pantone Colour of the Year 2020 | Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Classic Blue is the Pantone colour of the year for 2020. 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