{"id":66314,"date":"2020-01-30T13:55:59","date_gmt":"2020-01-30T13:55:59","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=66314"},"modified":"2023-06-30T21:33:49","modified_gmt":"2023-06-30T20:33:49","slug":"ghidul-suprem-pentru-pliante-pliante","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/print-inspiration\/the-ultimate-guide-to-flyers-leaflets\/","title":{"rendered":"Ghidul suprem pentru pliante \u0219i flutura\u0219i"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Bro\u0219urile \u0219i pliantele reprezint\u0103 o modalitate accesibil\u0103 de promovare a evenimentelor, produselor \u0219i serviciilor, pun\u00e2nd mesajul dumneavoastr\u0103 \u00een fa\u021ba unui public larg.<\/p>\n<p>Dac\u0103 sunt bine concepute, este foarte probabil s\u0103 fie p\u0103strate \u0219i de c\u0103tre destinatarii dvs. 45% dintre persoanele care le primesc sunt susceptibile de a fixa una pe avizierul lor, potrivit unui studiu de <a href=\"https:\/\/dma.org.uk\/article\/what-is-the-response-rate-from-leaflet-distribution\" target=\"_blank\" rel=\"noopener noreferrer\">Studiu DMA<\/a>.<\/p>\n<p>Distribui\u021bi-le \u00een cele mai bune locuri, c\u0103tre persoanele potrivite, iar acestea pot deveni una dintre cele mai eficiente p\u0103r\u021bi ale strategiei dumneavoastr\u0103 de marketing.<\/p>\n<p>Pentru a v\u0103 ajuta s\u0103 st\u0103p\u00e2ni\u021bi \u00eentregul proces, am creat acest ghid complet pentru a scrie, proiecta, tip\u0103ri \u0219i distribui <a href=\"https:\/\/www.solopress.com\/blog\/ro\/pliante-pliante\/\">pliante \u0219i flutura\u0219i<\/a>.<\/p>\n<h2><strong>Ce con\u021bine acest articol?<\/strong><\/h2>\n<ul>\n<li><a href=\"#Benefits\" rel=\"nofollow\"><strong>Care sunt beneficiile pliantelor \u0219i ale flutura\u0219ilor?<\/strong><\/a><\/li>\n<li><a href=\"#Write\" rel=\"nofollow\"><strong>Cum se redacteaz\u0103 un pliant sau o bro\u0219ur\u0103<\/strong><\/a><\/li>\n<li><a href=\"#HowToDesign\" rel=\"nofollow\"><strong>Cum s\u0103 concepe\u021bi un pliant sau un flutura\u0219 care s\u0103 ias\u0103 \u00een eviden\u021b\u0103<\/strong><\/a><\/li>\n<li><a href=\"#Designs\" rel=\"nofollow\"><strong>Ce modele de pliante sau flutura\u0219i a\u0219 putea folosi?<\/strong><\/a><\/li>\n<li><a href=\"#Size\" rel=\"nofollow\"><strong>Care este o dimensiune bun\u0103 pentru un pliant sau o bro\u0219ur\u0103?<\/strong><\/a><\/li>\n<li><a href=\"#Paper\" rel=\"nofollow\"><strong>Care este tipul de h\u00e2rtie potrivit pentru pliante \u0219i flutura\u0219i?<\/strong><\/a><\/li>\n<li><a href=\"#Distribute\" rel=\"nofollow\"><strong>Cum s\u0103 distribui\u021bi pliante \u0219i flutura\u0219i<\/strong><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 id=\"Benefits\"><strong>Care sunt beneficiile pliantelor \u0219i ale flutura\u0219ilor?<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/09\/09-Flyers-Leaflet-Blog-Image.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-45112\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/09\/09-Flyers-Leaflet-Blog-Image.jpg\" alt=\"cum s\u0103 proiectezi pliante pentru afaceri\" width=\"900\" height=\"675\" \/><\/a><br \/>\nMotivele pentru care \u00eentreprinderile tip\u0103resc pliante \u0219i flutura\u0219i sunt simple - pentru a r\u0103sp\u00e2ndi con\u0219tientizarea, pentru a stimula v\u00e2nz\u0103rile, pentru a atrage clien\u021bi sau pur \u0219i simplu pentru a comunica informa\u021bii.<\/p>\n<p>Dar ce face ca flutura\u0219ii \u0219i pliantele s\u0103 fie o modalitate at\u00e2t de eficient\u0103 de a face acest lucru?<\/p>\n<p>Examin\u0103m aceste beneficii \u00een blogul nostru care dezv\u0103luie <a href=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/10-avantaje-ale-pliantelor\/\">avantajele pliantelor<\/a>. Pe scurt, aceste puncte sunt:<\/p>\n<h3><strong>Promovarea evenimentelor<\/strong><\/h3>\n<p>Ceea ce confer\u0103 pliantelor \u0219i flutura\u0219ilor un avantaj \u00een ceea ce prive\u0219te publicitatea unui eveniment este faptul c\u0103 exist\u0103 deja o tradi\u021bie puternic\u0103 de utilizare a acestora ca modalitate de promovare.<\/p>\n<p>Publicul dvs. se va a\u0219tepta deja s\u0103 le vad\u0103 distribuite sau afi\u0219ate, mai ales dac\u0103 exist\u0103 un eveniment important la care se g\u00e2nde\u0219te s\u0103 participe.<\/p>\n<h3><strong>\u00cencadreaz\u0103-\u021bi mesajele cheie<\/strong><\/h3>\n<p>Un pliant sau o bro\u0219ur\u0103 este un spa\u021biu perfect pentru a v\u0103 \u00eencapsula mesajul. Dac\u0103 mesajul este mai substan\u021bial dec\u00e2t un slogan, dar nu necesit\u0103 o bro\u0219ur\u0103 de mai multe pagini, \u00eel pute\u021bi rezuma \u00eentr-un pliant sau un flutura\u0219.<\/p>\n<p>Ar putea fi:<\/p>\n<ul>\n<li>Valori fundamentale<\/li>\n<li>PSU<\/li>\n<li>Reduceri<\/li>\n<li>Informa\u021bii despre eveniment<\/li>\n<\/ul>\n<p>De fapt, acestea pot transmite aproape orice mesaj pe care dori\u021bi ca publicul dumneavoastr\u0103 s\u0103 \u00eel primeasc\u0103 \u0219i, la propriu, s\u0103 \u00eel ia cu el.<\/p>\n<h3><strong>Randament mare al investi\u021biei<\/strong><\/h3>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/06\/maisonfield-flyers-printed-by-solopress-photo-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18108\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/06\/maisonfield-flyers-printed-by-solopress-photo-1.jpg\" alt=\"Flutura\u0219i de \u00eembr\u0103c\u0103minte Maisonfield tip\u0103ri\u021bi de Solopress\" width=\"600\" height=\"450\" \/><\/a><br \/>\nCostul unitar al pliantelor \u0219i al flutura\u0219ilor este de doar c\u00e2\u021biva b\u0103nu\u021bi, astfel \u00eenc\u00e2t cheltuiala \u0219i, prin urmare, riscul sunt mici. Acestea reprezint\u0103 unul dintre cele mai ieftine fluxuri de publicitate, mai ales acum, c\u00e2nd marketingul digital devine din ce \u00een ce mai greu de penetrat f\u0103r\u0103 a investi un buget semnificativ.<\/p>\n<h3><strong>Stiluri de pliere atr\u0103g\u0103toare pentru ochi<\/strong><\/h3>\n<p>L\u0103s\u00e2nd deoparte pentru o clip\u0103 flutura\u0219ii, pliantele pliate sunt o modalitate excelent\u0103 de a produce un document de mai multe pagini dintr-o singur\u0103 foaie tip\u0103rit\u0103 fa\u021b\u0103-verso.<\/p>\n<p>Nu trebuie s\u0103 v\u0103 mul\u021bumi\u021bi nici cu un simplu pliant de 4 pagini. Exist\u0103 o mul\u021bime de op\u021biuni din care pute\u021bi alege, inclusiv:<\/p>\n<ul>\n<li>Pliaj \u00een Z<\/li>\n<li>Plita por\u021bii<\/li>\n<li>Plita de hart\u0103<\/li>\n<\/ul>\n<p>Exist\u0103 \u0219i multe altele din care pute\u021bi alege. Descoperi\u021bi ce alte stiluri sunt disponibile \u00een pagina noastr\u0103 <a href=\"https:\/\/www.solopress.com\/blog\/ro\/tutoriale\/ghid-de-tip-pliant\/\">ghid de tip pliant<\/a>.<\/p>\n<h3><strong>Crea\u021bi designuri personalizate, de marc\u0103<\/strong><\/h3>\n<p>Un pliant sau o bro\u0219ur\u0103 v\u0103 permite s\u0103 comunica\u021bi informa\u021biile esen\u021biale \u0219i s\u0103 ave\u021bi suficient spa\u021biu pentru a v\u0103 da fr\u00e2u liber abilit\u0103\u021bilor de design.<\/p>\n<p>Acest element creativ poate fi exploatat pentru a produce o pies\u0103 pe care vor dori s\u0103 o p\u0103streze \u0219i s\u0103 o expun\u0103. Acest lucru va permite flutura\u0219ului sau pliantului dvs. s\u0103 continue s\u0103 v\u0103 spun\u0103 povestea at\u00e2ta timp c\u00e2t destinatarul \u00eel p\u0103streaz\u0103.<\/p>\n<p><strong>Pune\u021bi-le \u00een fa\u021ba publicului dumneavoastr\u0103 \u021bint\u0103<\/strong><\/p>\n<p>Probabil c\u0103 v\u0103 cunoa\u0219te\u021bi bine audien\u021ba, iar pliantele \u0219i flutura\u0219ii sunt perfecte pentru a o viza. Asta pentru c\u0103 pot fi distribuite \u00een locuri specifice \u00een care este probabil s\u0103 se adune \u0219i la anumite ore.<\/p>\n<p>Aceasta ar putea \u00eensemna cump\u0103r\u0103torii de s\u00e2mb\u0103t\u0103 diminea\u021ba de pe strad\u0103 sau cei care merg la concerte s\u00e2mb\u0103t\u0103 seara. \u00cen orice caz, pliantele \u0219i flutura\u0219ii v\u0103 permit s\u0103 v\u0103 concentra\u021bi asupra zonelor \u0219i persoanelor c\u0103rora dori\u021bi s\u0103 le transmite\u021bi mesajul dumneavoastr\u0103.<\/p>\n<h3><strong>Expresie creativ\u0103<\/strong><\/h3>\n<p>Uita\u021bi pentru o clip\u0103 de public, dar dumneavoastr\u0103? Dac\u0103 e\u0219ti pasionat de ceea ce faci, cu siguran\u021b\u0103 c\u0103 este o expresie a personalit\u0103\u021bii tale.<\/p>\n<p>Dac\u0103 sunte\u021bi fotograf, artist sau scriitor, pliantele \u0219i flutura\u0219ii v\u0103 permit s\u0103 v\u0103 pune\u021bi \u00een valoare creativitatea \u0219i s\u0103 v\u0103 face\u021bi reclam\u0103 la ceea ce face\u021bi.<\/p>\n<h3><strong>Oamenii \u00eenc\u0103 mai au \u00eencredere \u00een presa scris\u0103<\/strong><\/h3>\n<p>Exist\u0103 ceva legat de suportul unui material tip\u0103rit de \u00eenalt\u0103 calitate care confer\u0103 legitimitate unui mesaj.<\/p>\n<p>Asta nu este doar o b\u0103nuial\u0103, ci \u0219i concluziile <a href=\"https:\/\/www.twosides.info\/survey2017\/\" target=\"_blank\" rel=\"noopener noreferrer\">un studiu interna\u021bional<\/a>\u00a0de peste 10.000 de persoane, care a constatat c\u0103 oamenii au mai mult\u0103 \u00eencredere \u00een informa\u021biile tip\u0103rite, spre deosebire de cele digitale.<\/p>\n<p>\u00cencrederea este un pas important pentru o conversie, iar pliantele \u0219i flutura\u0219ii tip\u0103ri\u021bi ajut\u0103 la demonstrarea faptului c\u0103 ave\u021bi o activitate credibil\u0103.<\/p>\n<h3><strong>Construi\u021bi rela\u021bii<\/strong><\/h3>\n<p>Uneori, angajamentul dvs. cu poten\u021bialii clien\u021bi poate fi scurt. S-ar putea s\u0103 nu pute\u021bi \u00eencheia o v\u00e2nzare pe loc.<\/p>\n<p>Dac\u0103 ave\u021bi un pliant sau o bro\u0219ur\u0103 \u00een setul dumneavoastr\u0103 de instrumente, ave\u021bi posibilitatea de a extinde acest angajament \u0219i de a consolida rela\u021bia pe care o construi\u021bi cu publicul dumneavoastr\u0103.<\/p>\n<p>Dac\u0103 a\u021bi f\u0103cut o treab\u0103 excelent\u0103 \u00een conceperea unui pliant sau a unui flutura\u0219 atractiv, acesta poate \u00eencheia v\u00e2nzarea pentru dumneavoastr\u0103 la o dat\u0103 ulterioar\u0103.<\/p>\n<h2 id=\"Write\"><strong>Cum se redacteaz\u0103 un pliant sau o bro\u0219ur\u0103<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/06\/15_ad_flyers_04.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9067\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/06\/15_ad_flyers_04.jpg\" alt=\"Pliant A5\" width=\"610\" height=\"412\" \/><\/a><\/p>\n<p>\u00cenainte de design vine con\u021binutul. Pliantul sau bro\u0219ura dvs. trebuie s\u0103 con\u021bin\u0103 informa\u021biile importante pe care dori\u021bi s\u0103 le transmite\u021bi destinatarilor dvs. pentru ca ace\u0219tia s\u0103 cumpere, s\u0103 participe sau s\u0103 foloseasc\u0103 ceea ce promova\u021bi.<\/p>\n<p>Iat\u0103 o list\u0103 a punctelor cheie de care trebuie s\u0103 \u021bine\u021bi cont atunci c\u00e2nd compune\u021bi un con\u021binut care transform\u0103 cititorii \u00een clien\u021bi pl\u0103titori.<\/p>\n<h3><strong>1. Stabili\u021bi-v\u0103 propriul ton al vocii<\/strong><\/h3>\n<p>Tonul vocii poate fi rezumat ca fiind personalitatea pe care o marc\u0103 o creeaz\u0103 prin limbajul pe care \u00eel folose\u0219te.<\/p>\n<p>M\u0103rcile de succes au tendin\u021ba de a-\u0219i controla foarte atent tonul vocii, pentru a se asigura c\u0103 prezint\u0103 \u00eentotdeauna o persoan\u0103 coerent\u0103.<\/p>\n<p>Dac\u0103 nu a\u021bi f\u0103cut-o deja, g\u00e2ndi\u021bi-v\u0103 la persoanele care formeaz\u0103 publicul dumneavoastr\u0103. Ce limb\u0103 folosesc ace\u0219tia? La ce limbaj vor r\u0103spunde?<\/p>\n<p>Folosi\u021bi acest limbaj \u00een fiecare aspect al marketingului dumneavoastr\u0103 \u0219i asigura\u021bi-v\u0103 c\u0103 pliantele \u0219i flutura\u0219ii dvs. urmeaz\u0103 acest exemplu.<\/p>\n<p><strong>2. Crea\u021bi titluri care s\u0103 atrag\u0103 aten\u021bia<\/strong><\/p>\n<p>Gr\u0103be\u0219te-te. Nu mai ai mult timp la dispozi\u021bie. Capta\u021bi aten\u021bia publicului dumneavoastr\u0103 cu o fraz\u0103 de deschidere atractiv\u0103, relevant\u0103 \u0219i cu beneficii.<\/p>\n<p>Arunc\u0103 acest beneficiu \u00een fa\u021ba cititorului \u0219i f\u0103-l s\u0103 cread\u0103 c\u0103 are ceva de c\u00e2\u0219tigat dac\u0103 cite\u0219te mai departe.<\/p>\n<p>Folosi\u021bi informa\u021biile despre clien\u021bii dumneavoastr\u0103 sau efectua\u021bi studii de pia\u021b\u0103 pentru a afla ce apreciaz\u0103 ace\u0219tia \u0219i crea\u021bi con\u021binut atractiv.<\/p>\n<p>Ace\u0219tia ar putea aprecia pre\u021burile mici, viteza sau calitatea. Ar putea fi important pentru ei c\u0103 sunte\u021bi de \u00eencredere, etic \u0219i ecologic. Sau poate c\u0103 au o frustrare pe care afacerea dumneavoastr\u0103 o poate rezolva.<\/p>\n<h3><strong>3. <\/strong><strong>Folosi\u021bi un limbaj care vinde<\/strong><\/h3>\n<p>Fi\u021bi personal, dar universal. Adreseaz\u0103-te clien\u021bilor t\u0103i \u021bint\u0103, dar evit\u0103 limbajul care ar putea exclude segmente \u00eentregi din publicul t\u0103u.<\/p>\n<p>Alege\u021bi cuvinte care fac apel la emo\u021biile lor. Identifica\u021bi punctele lor de durere \u0219i pozi\u021biona\u021bi-v\u0103 ca fiind solu\u021bia. Evocarea anumitor sentimente poate avea un efect puternic asupra publicului dvs. \u0219i \u00eel poate determina s\u0103 graviteze \u00een jurul m\u0103rcii dvs.<\/p>\n<p>Iar atunci c\u00e2nd ajunge\u021bi s\u0103 le oferi\u021bi solu\u021bia, lua\u021bi \u00een considerare un limbaj urgent \u0219i atr\u0103g\u0103tor, cum ar fi \"exclusiv\", \"gratuit\", \"chilipir\" sau \"c\u00e2\u0219tiga\u021bi\".<\/p>\n<h3><strong>4. Concentreaz\u0103-te pe USP<\/strong><\/h3>\n<p>Care este punctul t\u0103u unic de v\u00e2nzare? Dac\u0103 oferi\u021bi cu adev\u0103rat ceva ce niciunul dintre concuren\u021bii dumneavoastr\u0103 nu poate oferi, atunci trebuie s\u0103 merite s\u0103 se vorbeasc\u0103 despre acest lucru.<\/p>\n<p>Anun\u021b\u0103-\u021bi publicul c\u0103 le po\u021bi oferi ceva nou sau un produs sau serviciu mai bun dec\u00e2t concuren\u021bii t\u0103i.<\/p>\n<p>Folosi\u021bi ace\u0219ti USP ca baz\u0103 pentru a v\u0103 construi\u00a0<a href=\"https:\/\/www.solopress.com\/blog\/ro\/pliante-pliante\/\">flutura\u0219i<\/a> \u0219i pliante, asigur\u00e2ndu-v\u0103 c\u0103 explica\u021bi cititorului beneficiile reale.<\/p>\n<h3><strong>5. Trece\u021bi direct la subiect<\/strong><\/h3>\n<p>Men\u021bine\u021bi un mesaj succint. Asigura\u021bi-v\u0103 c\u0103 tonul vocii dvs. este \u00een concordan\u021b\u0103 cu marca dvs., exprim\u00e2ndu-v\u0103 \u00een acela\u0219i timp mesajul clar \u0219i adres\u00e2ndu-v\u0103 direct clientului.<\/p>\n<p>Nu v\u0103 cople\u0219i\u021bi cititorul cu blocuri lungi de text. \u00cemp\u0103r\u021bi\u021bi paragrafele cu subtitluri \u0219i folosi\u021bi bullet points pentru a enumera informa\u021biile cheie.<\/p>\n<p>Mai presus de toate, folosi\u021bi o englez\u0103 simpl\u0103. Nu uita\u021bi c\u0103 v\u00e2rsta medie de citire \u00een Marea Britanie este de nou\u0103 ani, iar un client confuz tinde s\u0103 nu cumpere.<\/p>\n<h3><strong>6. Include\u021bi detalii cheie<\/strong><\/h3>\n<p>Acestea sunt informa\u021biile esen\u021biale care nu ar trebui s\u0103 lipseasc\u0103 din majoritatea flutura\u0219ilor:<\/p>\n<ul>\n<li><strong>Un titlu care s\u0103 atrag\u0103 aten\u021bia \u0219i care s\u0103 fie bazat pe beneficii<\/strong><strong> -<\/strong>atrage\u021bi aten\u021bia destinatarilor \u0219i \u00eencerca\u021bi s\u0103 apela\u021bi la o nevoie pe care o pute\u021bi satisface prin titlul dumneavoastr\u0103.<\/li>\n<li><strong>Branding<\/strong> <strong>-<\/strong> s\u0103 fie clar, din aspectul \u0219i aspectul vizual, c\u0103 pliantul sau bro\u0219ura reprezint\u0103 compania dumneavoastr\u0103 \u0219i valorile acesteia.<\/li>\n<li><strong>PSU <\/strong><strong>- <\/strong>s\u0103 le transmite\u021bi modul \u00een care sunte\u021bi unic, cu fapte care s\u0103 sus\u021bin\u0103 motivul pentru care serviciul sau evenimentul dvs. merit\u0103 s\u0103 fie personalizat.<\/li>\n<li><strong>Detaliile ofertei -<\/strong> Pre\u021bul poate fi unul dintre punctele dvs. forte, dar dac\u0103 organiza\u021bi o campanie de v\u00e2nzare, include\u021bi reduceri, coduri de voucher \u0219i C-uri \u0219i T-uri \u0219i C-uri.<\/li>\n<li><strong>Informa\u021bii esen\u021biale<\/strong><strong> -<\/strong> datele de contact ale companiei, orele \u0219i datele evenimentului, loca\u021bia, pre\u021burile etc.<\/li>\n<li><strong>Apel la ac\u021biune<\/strong><strong> -<\/strong>este important ca cititorul s\u0103 nu aib\u0103 nicio \u00eendoial\u0103 cu privire la ceea ce trebuie s\u0103 fac\u0103 \u00een continuare. Fi\u021bi c\u00e2t mai clar \u0219i mai direct cu fraze de \u00eenceput precum: \"vizita\u021bi-ne la...\", \"descoperi\u021bi mai multe prin...\" \u0219i \"explora\u021bi gama noastr\u0103 la...\".<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 id=\"HowToDesign\"><strong>Cum s\u0103 concepe\u021bi un pliant sau un flutura\u0219 care s\u0103 ias\u0103 \u00een eviden\u021b\u0103<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/06\/yoga-flyer-solopress.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9083\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/06\/yoga-flyer-solopress.jpg\" alt=\"Solopress Yoga Flyer\" width=\"2000\" height=\"1500\" \/><\/a><\/p>\n<p>Un pliant sau o bro\u0219ur\u0103 creativ\u0103 \u0219i bine conceput\u0103 poate ajuta marca dumneavoastr\u0103 s\u0103 ias\u0103 \u00een eviden\u021b\u0103 \u00een fa\u021ba concuren\u021bilor. Acesta are nevoie de un design puternic, care s\u0103 fie profesional, eficient, u\u0219or de citit \u0219i atr\u0103g\u0103tor. R\u0103spundem la c\u00e2teva \u00eentreb\u0103ri frecvente despre acest proces pentru a v\u0103 ajuta s\u0103 \u00eencepe\u021bi.<\/p>\n<h3><strong>Cum faci ca un pliant sau o bro\u0219ur\u0103 s\u0103 aib\u0103 un aspect profesional?<\/strong><\/h3>\n<p>Nu supra\u00eenc\u0103rca\u021bi spa\u021biul cu informa\u021bii.<\/p>\n<p>Alege\u021bi p\u00e2n\u0103 la trei mesaje pe care dori\u021bi s\u0103 le transmit\u0103 cititorului. Concentreaz\u0103-te pe prezentarea acestora \u00eentr-un format care s\u0103 poat\u0103 fi \u00een\u021beles dintr-o privire \u0219i care s\u0103 nu fie aglomerat.<\/p>\n<p>Dac\u0103 nu sunte\u021bi obi\u0219nuit s\u0103 concepe\u021bi materiale de marketing, apelarea la un designer profesionist este o investi\u021bie \u00een\u021beleapt\u0103. Un designer grafic cu experien\u021b\u0103 va \u0219ti ce func\u021bioneaz\u0103 \u0219i cum s\u0103 \u00eencorporeze brandingul existent cu cel mai recent mesaj al dumneavoastr\u0103.<\/p>\n<h3><strong>Cum concepe\u021bi un flyer eficient?<\/strong><\/h3>\n<p>O privire rapid\u0103 asupra unui pliant sau a unui flutura\u0219 poate da tonul companiei dumneavoastr\u0103, a\u0219a c\u0103 trebuie s\u0103 v\u0103 asigura\u021bi c\u0103 grafica este distinct\u0103. Ar trebui s\u0103 spun\u0103 ceva despre cine sunte\u021bi \u0219i ce face\u021bi.<\/p>\n<p>Asigura\u021bi-v\u0103 c\u0103 culorile, propor\u021biile, aspectul \u0219i fonturile sunt \u00een concordan\u021b\u0103 cu modul \u00een care v\u0103 prezenta\u021bi \u00een alt\u0103 parte, pe h\u00e2rtie \u0219i online.<\/p>\n<p>Dac\u0103 nu \u0219ti\u021bi cum s\u0103 realiza\u021bi pliante sau flutura\u0219i care s\u0103 se alinieze cu brandingul dvs., pute\u021bi vorbi cu echipa noastr\u0103 de designeri interni care v\u0103 vor ajuta s\u0103 crea\u021bi un produs final care s\u0103 se potriveasc\u0103 perfect companiei dvs.<\/p>\n<h3><strong>Care este cel mai bun font pentru pliante?<\/strong><\/h3>\n<p>Fonturile sans serif sunt o alegere bun\u0103 pentru pliante \u0219i flutura\u0219i, datorit\u0103 punctelor de intrare clare \u0219i a lizibilit\u0103\u021bii puternice.<\/p>\n<p>Helvetica este o alegere bun\u0103, iar variantele precum Helvetica Bold sunt ideale pentru antetele \u0219i mesajele cheie de impact.<\/p>\n<p>Cel mai bine este s\u0103 nu exagera\u021bi cu num\u0103rul de fonturi pe care le folosi\u021bi. Trei sau mai multe pe un singur pliant sau flutura\u0219 pot face ca acesta s\u0103 par\u0103 incoerent \u0219i amatoricesc.<\/p>\n<h3><strong>Cum alegi imaginile potrivite pentru a face ca pliantul t\u0103u s\u0103 ias\u0103 \u00een eviden\u021b\u0103?<\/strong><\/h3>\n<p>Conform raportului 2018 <a href=\"https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2018\/05\/Industry-Report-2018.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Raport de marketing social media<\/a> de Social Media Examiner, la trei zile dup\u0103 ce v\u0103 vede\u021bi mesajul, majoritatea oamenilor \u00ee\u0219i vor aminti doar 10% din ceea ce s-a spus. Atunci c\u00e2nd acelea\u0219i informa\u021bii sunt asociate cu o imagine, acest num\u0103r urc\u0103 la 65%.<\/p>\n<p>Asocierea imaginilor cu mesajul t\u0103u are un impact uria\u0219, dar care sunt cele mai bune pe care s\u0103 le folose\u0219ti? Orice imagine pe care o alege\u021bi ar trebui s\u0103 fie:<\/p>\n<ul>\n<li><strong>Atractiv<\/strong><strong> -<\/strong> m\u00e2ncarea trebuie s\u0103 fie apetisant\u0103, produsele s\u0103 fie noi \u0219i str\u0103lucitoare, oamenii s\u0103 se bucure, iar loca\u021biile trebuie s\u0103 fie fotografiate c\u00e2nd vremea este frumoas\u0103.<\/li>\n<li><strong>Aspira\u021bional<\/strong> \u00ad<strong>-<\/strong> imaginile ar trebui s\u0103 inspire publicul s\u0103 \u00ee\u0219i imagineze cum participarea la evenimentul dvs. sau utilizarea bunurilor \u0219i serviciilor dvs. ar putea s\u0103 le \u00eembun\u0103t\u0103\u021beasc\u0103 via\u021ba \u00eentr-un fel sau altul.<\/li>\n<li><strong>Profesional - <\/strong>standardul imaginilor pe care le folosi\u021bi se va reflecta asupra brandului dvs.; nu v\u0103 mul\u021bumi\u021bi cu fotografii, ilustra\u021bii sau design grafic de proast\u0103 calitate. Imaginile din stoc sunt mai bune dec\u00e2t imaginile proaste.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 id=\"Designs\"><strong>Ce modele de pliante sau flutura\u0219i a\u0219 putea folosi?<\/strong><\/h2>\n<p>Am ales cinci idei specifice de pliante \u0219i flutura\u0219i pe care s\u0103 le explora\u021bi. Pute\u021bi alege una \u0219i s\u0103 o folosi\u021bi sau le pute\u021bi folosi ca punct de plecare pentru a v\u0103 crea propriile modele de pliante.<\/p>\n<h3><strong>1. Clasic<\/strong><\/h3>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/09\/LeafletsFlyers-Creased.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44872\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/09\/LeafletsFlyers-Creased.jpg\" alt=\"flyers classic\" width=\"483\" height=\"444\" \/><\/a><br \/>\nAtunci c\u00e2nd v\u0103 str\u0103dui\u021bi s\u0103 genera\u021bi idei, nu este nicio ru\u0219ine s\u0103 urma\u021bi conven\u021biile. Un pliant sau un flutura\u0219 clasic v\u0103 poate ajuta s\u0103 v\u0103 transmite\u021bi mesajul \u00een mod eficient - f\u0103r\u0103 a fi nevoie s\u0103 dep\u0103\u0219i\u021bi limitele cu un design extravagant.<\/p>\n<p>C\u00e2nd v\u0103 aranja\u021bi flutura\u0219ul sau pliantul, p\u0103stra\u021bi-l simplu. Crea\u021bi un format u\u0219or de digerat, cu fonturi clare, curate \u0219i cu casete de text autonome.<\/p>\n<p>Dac\u0103 audien\u021ba dvs. se a\u0219teapt\u0103 s\u0103 vad\u0103 un titlu \u00een partea de sus a paginii cu informa\u021bii \u0219i imagini dedesubt, oferi\u021bi exact acest lucru. Ideile clasice de design de pliante cu imagini vii \u0219i text minim v\u0103 vor ajuta s\u0103 trece\u021bi direct la subiect.<\/p>\n<h3><strong>2. Monocromie<\/strong><\/h3>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/09\/LeafletsFlyers-SpotUV.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44875\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/09\/LeafletsFlyers-SpotUV.jpg\" alt=\"Pliante monocrome\" width=\"483\" height=\"444\" \/><\/a><br \/>\nMonocromul poate fi contemporan, retro \u0219i chiar modernist. Exprim\u0103 o seriozitate a scopului care caracterizeaz\u0103 marca dvs. ca fiind elegant\u0103 \u0219i grijulie.<\/p>\n<p>Pute\u021bi \u00eencerca, de asemenea, s\u0103 ad\u0103uga\u021bi c\u00e2teva accente \u00een culorile m\u0103rcii dvs. pentru a scoate \u00een eviden\u021b\u0103 punctele cheie. O tem\u0103 monocrom\u0103 va \u00eensemna c\u0103 orice culoare suplimentar\u0103 pe care o ad\u0103uga\u021bi va fi o declara\u021bie \u00eendr\u0103znea\u021b\u0103 - mai ales atunci c\u00e2nd v\u0103 eviden\u021biaz\u0103 marca.<\/p>\n<p>Este o idee grozav\u0103 de pliant sau flutura\u0219 pentru o companie de tehnologie inteligent\u0103, un efort creativ sau un eveniment artistic.<\/p>\n<h3><strong>3. Colorat<\/strong><\/h3>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/09\/FlyersLeaflets-A5-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-45094\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/09\/FlyersLeaflets-A5-1.jpg\" alt=\"flutura\u0219i colora\u021bi\" width=\"483\" height=\"444\" \/><\/a><br \/>\nDa\u021bi un pumn cu ceva care s\u0103 atrag\u0103 aten\u021bia. Dac\u0103 nu v\u0103 place monocromia, alege\u021bi o explozie de culoare.<\/p>\n<p>Men\u021bine\u021bi mesajul companiei dvs. \u0219i alege\u021bi nuan\u021be care s\u0103 se potriveasc\u0103 \u00een cadrul livresc al m\u0103rcii dvs. pentru un aspect care v\u0103 reprezint\u0103 instantaneu.<\/p>\n<p>Sau ie\u0219i\u021bi din zona de confort cu culori complementare - sau chiar contrastante - care \u00eei vor face s\u0103 se opreasc\u0103 din drum.<\/p>\n<p>Modelele de pliante colorate sunt ideale pentru companiile de divertisment, organiza\u021biile creative sau chiar pentru \u00eentreprinderile tradi\u021bionale care doresc s\u0103 fac\u0103 ceva pu\u021bin diferit pentru a anun\u021ba un eveniment de v\u00e2nz\u0103ri.<\/p>\n<h3><strong>4. Vintage<\/strong><\/h3>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/09\/LeafletsFlyers-Kraft195and457.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44869\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/09\/LeafletsFlyers-Kraft195and457.jpg\" alt=\"\" width=\"483\" height=\"444\" \/><\/a><br \/>\nDac\u0103 dori\u021bi s\u0103 aduce\u021bi o not\u0103 de stil de epoc\u0103 \u00een materialele dvs. de marketing, poate dori\u021bi s\u0103 explora\u021bi stilurile retro \u0219i tradi\u021bionale.<\/p>\n<p>Dac\u0103 v\u0103 inspira\u021bi din anumite perioade istorice sau mi\u0219c\u0103ri culturale, pute\u021bi crea o poveste pentru brandul dumneavoastr\u0103.<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/ro\/brown-kraft\/\">H\u00e2rtie Kraft maro<\/a> este ideal\u0103 \u00een acest scop, cu aspectul s\u0103u rustic, maro. O explozie de culoare str\u0103lucitoare, fie \u00een cadrul tipografiei, fie \u00een cadrul imaginilor, poate ad\u0103uga o not\u0103 de modernitate unui design negru pe maro.<\/p>\n<h3><strong>5. Declara\u021bie<\/strong><\/h3>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/09\/LeafletsFlyers-A7.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44881\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/09\/LeafletsFlyers-A7.jpg\" alt=\"flutura\u0219i de declara\u021bie\" width=\"483\" height=\"444\" \/><\/a><br \/>\nDac\u0103 evenimentul, promovarea sau produsul dumneavoastr\u0103 este pu\u021bin \u00eendr\u0103zne\u021b \u0219i pu\u021bin diferit, de ce s\u0103 nu crea\u021bi pliante \u0219i flutura\u0219i care s\u0103 reflecte acest lucru?<\/p>\n<p>\u00cencepe\u021bi cu dimensiunile. Poate \u00eencerca\u021bi o op\u021biune p\u0103trat\u0103 neconven\u021bional\u0103? Acest lucru va ajuta ca flutura\u0219ul sau pliantul dvs. s\u0103 ias\u0103 pu\u021bin mai mult \u00een eviden\u021b\u0103, \u00een compara\u021bie cu formele obi\u0219nuite care sunt \u00eemp\u0103r\u021bite pe str\u0103zi.<\/p>\n<p>P\u0103stra\u021bi-v\u0103 un design simplu, dar inovator. \u00cen cazul unui pliant, ar fi bine s\u0103 p\u0103stra\u021bi o parte dedicat\u0103 designului \u0219i s\u0103 folosi\u021bi cealalt\u0103 parte pentru toate detaliile esen\u021biale.<\/p>\n<h2 id=\"Size\"><strong>Care este o dimensiune bun\u0103 pentru un pliant sau o bro\u0219ur\u0103?<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/09\/FlyersLeaflets-DL.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-45106\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/09\/FlyersLeaflets-DL.jpg\" alt=\"\" width=\"483\" height=\"444\" \/><\/a><br \/>\nPliantele \u0219i flutura\u0219ii au o varietate de dimensiuni. Dimensiunea este un factor crucial atunci c\u00e2nd se produce o pies\u0103 care este suficient de mare pentru a avea un impact, dar suficient de la \u00eendem\u00e2n\u0103 pentru a fi transportat\u0103 acas\u0103.<\/p>\n<p>Iat\u0103 care sunt cele mai comune dimensiuni \u0219i cum v\u0103 pot ajuta s\u0103 crea\u021bi un pliant sau un flutura\u0219 eficient:<\/p>\n<ul>\n<li><strong>A3<\/strong><strong>-<\/strong>\u00a0mai mult \u00een scopuri de afi\u0219are, cum ar fi un poster sau un articol publicitar fixat cu ace.<strong>.<\/strong><\/li>\n<li><strong>A4<\/strong><strong>-<\/strong>\u00a0dimensiune standard a h\u00e2rtiei, utilizate de obicei ca meniuri sau ghiduri pentru a afi\u0219a o cantitate mare de informa\u021bii.<\/li>\n<li><strong>A5<\/strong><strong>-<\/strong> cea mai comun\u0103 dimensiune pentru distribu\u021bia de pliante \u00een cutia po\u0219tal\u0103, cum ar fi meniurile \u0219i invita\u021biile la restaurant.<\/li>\n<li><strong>A6<\/strong><strong>-<\/strong>\u00a0de m\u0103rimea unei c\u0103r\u021bi po\u0219tale \u0219i este ideal pentru a fi distribuit sau livrat prin cutiile po\u0219tale.<\/li>\n<li><strong>A7<\/strong><strong>-<\/strong>\u00a0populare pentru distribuirea de pliante pe strad\u0103 \u0219i suficient de mici pentru a \u00eenc\u0103pea \u00een buzunar.<\/li>\n<li><strong>P\u0103trat -<\/strong> o alegere excelent\u0103 pentru un flutura\u0219 care s\u0103 ias\u0103 \u00een eviden\u021b\u0103, mai ales atunci c\u00e2nd este asociat cu un design \u00eendr\u0103zne\u021b.<\/li>\n<li><strong>DL -<\/strong> dimensiunea unui pliant creat prin plierea unei foi A4 pe vertical\u0103 \u00een trei - o op\u021biune clasic\u0103 pentru pliantele pliate.<\/li>\n<\/ul>\n<p>Dimensiunile acestor dimensiuni sunt prezentate \u00een tabelul de mai jos:<\/p>\n<table width=\"623\">\n<tbody>\n<tr>\n<td width=\"156\"><strong>Dimensiunea pliantelor<\/strong><\/td>\n<td width=\"156\"><strong>Dimensiunea \u00een cm<\/strong><\/td>\n<td width=\"156\"><strong>Dimensiune \u00een mm<\/strong><\/td>\n<td width=\"156\"><strong>Dimensiunea \u00een inci<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"156\"><strong>A3<\/strong><\/td>\n<td width=\"156\">29.7 x 42.0<\/td>\n<td width=\"156\">297 x 420<\/td>\n<td width=\"156\">11.7 x 16.5<\/td>\n<\/tr>\n<tr>\n<td width=\"156\"><strong>A4<\/strong><\/td>\n<td width=\"156\">21 x 29.7<\/td>\n<td width=\"156\">210 x 297<\/td>\n<td width=\"156\">8.3 x 11.7<\/td>\n<\/tr>\n<tr>\n<td width=\"156\"><strong>A5<\/strong><\/td>\n<td width=\"156\">14.8 x 21<\/td>\n<td width=\"156\">148 x 210<\/td>\n<td width=\"156\">5.8 x 8.3<\/td>\n<\/tr>\n<tr>\n<td width=\"156\"><strong>A6<\/strong><\/td>\n<td width=\"156\">10.5 x 14.8<\/td>\n<td width=\"156\">105 x 148<\/td>\n<td width=\"156\">4.1 x 5.8<\/td>\n<\/tr>\n<tr>\n<td width=\"156\"><strong>A7<\/strong><\/td>\n<td width=\"156\">7.4 x 10.5<\/td>\n<td width=\"156\">74 x 105<\/td>\n<td width=\"156\">2.9 x 4.1<\/td>\n<\/tr>\n<tr>\n<td width=\"156\"><strong>P\u0103trat<\/strong><\/td>\n<td width=\"156\">10.5 x 10.5<\/td>\n<td width=\"156\">105 x 105<\/td>\n<td width=\"156\">4.1 x 4.1<\/td>\n<\/tr>\n<tr>\n<td width=\"156\"><strong>DL<\/strong><\/td>\n<td width=\"156\">9.9 x 21.0<\/td>\n<td width=\"156\">99 x 210<\/td>\n<td width=\"156\">3.9 x 8.3<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>\u021aine\u021bi cont de diferitele dimensiuni ale h\u00e2rtiei atunci c\u00e2nd organiza\u021bi o anumit\u0103 promo\u021bie sau lua\u021bi \u00een considerare diferitele metode de distribu\u021bie.<\/p>\n<p>Cu Solopress, pute\u021bi alege de la pliante \u0219i flutura\u0219i de dimensiuni A7 p\u00e2n\u0103 la A3, precum \u0219i stiluri DL, p\u0103trate \u0219i pliate.<\/p>\n<h2 id=\"Paper\"><strong>Care este tipul de h\u00e2rtie potrivit pentru pliante \u0219i flutura\u0219i?<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/08\/08-Paper-Size-Guide.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43951\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/08\/08-Paper-Size-Guide.jpg\" alt=\"ghidul dimensiunii h\u00e2rtiei\" width=\"1080\" height=\"720\" \/><\/a><\/p>\n<p>Textura \u0219i senza\u021bia sunt o alt\u0103 oportunitate pentru ca marca dvs. s\u0103 se exprime prin intermediul pliantelor \u0219i flutura\u0219ilor.<\/p>\n<p>Alegerile pe care le face\u021bi \u00een ceea ce prive\u0219te calitatea \u0219i grosimea h\u00e2rtiei pot promova valori de marc\u0103, cum ar fi luxul, stilul sau mediul \u00eenconjur\u0103tor, de exemplu.<\/p>\n<p>H\u00e2rtiile utilizate \u00een mod obi\u0219nuit pentru pliante \u0219i flutura\u0219i includ:<\/p>\n<ul>\n<li><strong>M\u0103tase -\u00a0<\/strong>u\u0219or lucioas\u0103, dar nu foarte str\u0103lucitoare, aceasta este o op\u021biune popular\u0103 \u0219i luxoas\u0103.<\/li>\n<li><strong>Gloss -\u00a0<\/strong>op\u021biunea de str\u0103lucire ridicat\u0103, luciul este perfect pentru a scoate \u00een eviden\u021b\u0103 culorile str\u0103lucitoare.<\/li>\n<li><strong>Kraft -\u00a0<\/strong>100% Kraft reciclat, este brut \u0219i gata \u0219i ofer\u0103 un fundal maro natural.<\/li>\n<\/ul>\n<p>Pute\u021bi opta, de asemenea, pentru finisaje laminate peste h\u00e2rtia pe care a\u021bi ales-o, cum ar fi:<\/p>\n<ul>\n<li><strong>Laminat <\/strong>- fie lucioas\u0103 sau mat\u0103, laminarea adaug\u0103 textur\u0103 suprafe\u021bei, oferind \u00een acela\u0219i timp un strat de protec\u021bie.<\/li>\n<li><strong>Spot UV <\/strong>- acesta este un lac lucios care se aplic\u0103 doar pe anumite zone ale imprim\u0103rii pentru a eviden\u021bia elementele de design sau pentru a crea un finisaj contrastant.<\/li>\n<li><strong>Folie <\/strong>- alege\u021bi fie aur sau <a href=\"https:\/\/www.solopress.com\/blog\/ro\/foil\/\">folie de argint<\/a> pentru a fi aplicate \u00een zonele selectate din desenul dvs. pentru a eviden\u021bia textul sau anumite elemente de design.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 id=\"Distribute\"><strong>Cum s\u0103 distribui\u021bi pliante \u0219i flutura\u0219i<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/01\/shutterstock_637659025.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-61055\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2012\/01\/shutterstock_637659025.jpg\" alt=\"Persoan\u0103 care de\u021bine flutura\u0219i\" width=\"900\" height=\"675\" \/><\/a><br \/>\nPentru o privire cuprinz\u0103toare asupra modului \u00een care s\u0103 transmite\u021bi mesajul dvs. tip\u0103rit \u0219i cum s\u0103 \u0219ti\u021bi dac\u0103 activitatea dvs. a avut succes, consulta\u021bi ghidul nostru privind <a href=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/cele-mai-bune-modalitati-de-distribuire-a-pliantelor-si-fluturasilor-dvs\/\">cele mai bune modalit\u0103\u021bi de distribuire a pliantelor \u0219i a flutura\u0219ilor<\/a>.<\/p>\n<p>Ghidul v\u0103 va ajuta s\u0103 trece\u021bi \u00een revist\u0103 aspectele legate de flutura\u0219i - unele a\u0219teptate \u0219i altele mai pu\u021bin evidente. Printre acestea se num\u0103r\u0103:<\/p>\n<ul>\n<li>Diferite metode de distribuire a pliantelor \u0219i a flutura\u0219ilor<\/li>\n<li>Unde \u0219i c\u00e2nd este cel mai bine s\u0103 le distribui\u021bi<\/li>\n<li>Aspecte juridice legate de locurile \u00een care pute\u021bi \u0219i nu pute\u021bi distribui flutura\u0219i \u0219i pliante<\/li>\n<li>Implica\u021biile distribuirii de pliante \u0219i flutura\u0219i f\u0103r\u0103 permisiune<\/li>\n<li>Aspecte de care trebuie s\u0103 \u021bine\u021bi cont atunci c\u00e2nd recruta\u021bi un partener de distribu\u021bie<\/li>\n<li>Metode de urm\u0103rire a succesului unei campanii de pliante sau flutura\u0219i<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>De la inspira\u021bie la implementare<\/strong><\/h2>\n<p>V\u0103 putem ajuta s\u0103 pune\u021bi \u00een practic\u0103 toat\u0103 aceast\u0103 teorie cu ajutorul flutura\u0219ului nostru \u0219i al <a href=\"https:\/\/www.solopress.com\/blog\/ro\/pliante-pliante\/\">tip\u0103rirea de pliante<\/a> serviciu. Alege\u021bi dimensiunea, h\u00e2rtia \u0219i cantitatea, apoi \u00eenc\u0103rca\u021bi ilustra\u021bia sau cere\u021bi unuia dintre membrii echipei noastre de design s\u0103 o creeze pentru dumneavoastr\u0103.<\/p>\n<p>Ve\u021bi beneficia de livrare gratuit\u0103 \u00een Marea Britanie \u0219i de un r\u0103spuns ultra-rapid la comanda dumneavoastr\u0103. \u00cencepe\u021bi s\u0103 imprima\u021bi cu Solopress ast\u0103zi.<\/p>","protected":false},"excerpt":{"rendered":"<p>Flyers and leaflets are an affordable way to promote events, products and services \u2013 putting your message in front of a large audience. If they\u2019re well designed, they\u2019re likely to be kept by your recipients too. 45% of people who receive them are likely to pin one on their noticeboard, according to a DMA study. [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":66389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[634],"class_list":{"0":"post-66314","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration","8":"tag-flyers-leaflets"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Ultimate Guide to Flyers and Leaflets | Solopress UK<\/title>\n<meta name=\"description\" content=\"Flyers and leaflets are an affordable way to promote events, products and services. Here&#039;s our comprehensive guide to flyers and leaflets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/inspiratie-de-imprimare\/ghidul-suprem-pentru-pliante-pliante\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate Guide to Flyers and Leaflets | Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Flyers and leaflets are an affordable way to promote events, products and services. Here&#039;s our comprehensive guide to flyers and leaflets.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/ro\/inspiratie-de-imprimare\/ghidul-suprem-pentru-pliante-pliante\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-30T13:55:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-30T20:33:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/01\/flyers-blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/the-ultimate-guide-to-flyers-leaflets\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/the-ultimate-guide-to-flyers-leaflets\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"The ultimate guide to Flyers &#038; Leaflets\",\"datePublished\":\"2020-01-30T13:55:59+00:00\",\"dateModified\":\"2023-06-30T20:33:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/the-ultimate-guide-to-flyers-leaflets\/\"},\"wordCount\":3034,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/the-ultimate-guide-to-flyers-leaflets\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/01\/flyers-blog.jpg\",\"keywords\":[\"Flyers &amp; Leaflets\"],\"articleSection\":[\"Print Inspiration\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/print-inspiration\/the-ultimate-guide-to-flyers-leaflets\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/the-ultimate-guide-to-flyers-leaflets\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/the-ultimate-guide-to-flyers-leaflets\/\",\"name\":\"The Ultimate Guide to Flyers and Leaflets | Solopress UK\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/the-ultimate-guide-to-flyers-leaflets\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/print-inspiration\/the-ultimate-guide-to-flyers-leaflets\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/01\/flyers-blog.jpg\",\"datePublished\":\"2020-01-30T13:55:59+00:00\",\"dateModified\":\"2023-06-30T20:33:49+00:00\",\"description\":\"Flyers and leaflets are an affordable way to promote events, products and services. 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