{"id":67451,"date":"2020-04-23T11:40:57","date_gmt":"2020-04-23T10:40:57","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=67451"},"modified":"2023-02-17T16:45:34","modified_gmt":"2023-02-17T16:45:34","slug":"mai-bine-suna-l-pe-saul-covorasele-de-bere","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/business-marketing\/better-call-saul-beer-mats\/","title":{"rendered":"C\u0103uta\u021bi o campanie genial\u0103 de marketing pentru covora\u0219ul de bere? Better Call Saul!"},"content":{"rendered":"
<\/div>

Atunci c\u00e2nd popularul Breaking Bad<\/a><\/em> a luat sf\u00e2r\u0219it \u00een 2013, era clar c\u0103 mai erau \u00eenc\u0103 multe pove\u0219ti de spus. Cu toate acestea, dintre toate personajele care ar fi meritat propriul lor serial derivat, avocatul dubios Saul Goodman nu a fost, poate, alegerea cea mai evident\u0103.<\/p>\n

S\u0103 ne \u00eentoarcem cu cinci ani \u00een urm\u0103 \u0219i decizia a fost una inspirat\u0103, cu seria prequel Better Call Saul<\/a><\/em> care s-a dovedit a fi un succes \u00een \u00eentreaga lume, dezv\u0103luind \u00eencet-\u00eencet trecutul de dinainte de \"Breaking Bad\" al lui Goodman \u0219i al altor personaje centrale, printre care Mike Ehrmantraut \u0219i Gus Fring.<\/p>\n

Better Call Saul a fost preluat de Netflix \u00een Marea Britanie, primul episod urm\u00e2nd s\u0103 fie difuzat \u00een februarie 2015. Speciali\u0219tii \u00een marketing de la gigan\u021bii de streaming \u0219i-au pus mintea la contribu\u021bie \u0219i au pus la punct o campanie de marketing superb\u0103, distribuind mii de clipuri personalizate covora\u0219e de bere imprimate<\/a> \u00een pub-uri \u0219i baruri din Marea Britanie.<\/p>\n

\"Better<\/p>\n

Covora\u0219ele pentru bere au fost concepute pentru a p\u0103rea realiste, aproape ca \u0219i cum Goodman le-ar fi dat el \u00eensu\u0219i pub-ului sau, mai degrab\u0103, le-ar fi strecurat pe mese atunci c\u00e2nd proprietarul nu se uita. Mesajul \"BOOZE GOT YOU GOT IN TROUBLE AGAIN?\" (B\u0103utura te-a b\u0103gat din nou \u00een necazuri?) a fost bine direc\u021bionat c\u0103tre persoanele care beau \u00eentr-un pub, imaginea lui Goodman ar\u0103t\u00e2nd spre persoana care cite\u0219te covora\u0219ul amintind de marketingul pe care personajul obi\u0219nuia s\u0103 \u00eel produc\u0103 \u00een Breaking Bad.<\/p>\n

Nu s-a mul\u021bumit s\u0103 se opreasc\u0103 aici, designerul a ad\u0103ugat \u0219i o form\u0103 cu aspect inten\u021bionat amatoristic, cu un num\u0103r de telefon la care s\u0103 suni \"pentru toate nevoile tale juridice\". Oricine era suficient de intrigat pentru a suna la acest num\u0103r, avea parte de un mesaj \u00eenregistrat de actorul Bob Odenkirk<\/a> care joac\u0103 rolul lui Goodman spun\u00e2ndu-le s\u0103 urm\u0103reasc\u0103 serialul - genial! De atunci, num\u0103rul a fost realocat unei alte companii, a\u0219a c\u0103 v\u0103 rug\u0103m s\u0103 nu \u00eencerca\u021bi acum, pentru c\u0103 ve\u021bi fi dezam\u0103gi\u021bi \u0219i cu siguran\u021b\u0103 nu ve\u021bi primi niciun ajutor juridic din partea omului \u00eensu\u0219i.<\/p>\n

\u00cen ciuda acestei \u00eencerc\u0103ri destul de reu\u0219ite de autenticitate, este totu\u0219i evident c\u0103 scopul covora\u0219ului de bere a fost acela de a promova spectacolul. Logo-ul Netflix din partea de sus \u0219i logo-ul Better Call Saul din centru sunt am\u00e2ndou\u0103 proeminente, iar apelul la ac\u021biune \"WATCH NEW EPISODES WEEKLY\" (Urm\u0103ri\u021bi noi episoade s\u0103pt\u0103m\u00e2nal) iese \u00een eviden\u021b\u0103 prin modul \u00een care a fost conceput\u0103 ilustra\u021bia.<\/p>\n

Aceasta nu a fost singura dat\u0103 c\u00e2nd s-a folosit acest tip de strategie pentru a face publicitate la spectacol. \u00cenapoi \u00een Albuquerque, New Mexico, unde se petrece serialul, un panou publicitar a fost montat \u00een 2014<\/a> pentru James M. McGill - numele original al lui Goodman. A fost inclus din nou un num\u0103r de telefon, cu un mesaj audio pre\u00eenregistrat de la Odenkirk care servea drept mesaj vocal.<\/p>\n

Ne-a pl\u0103cut acest exemplu de cum bere mat de imprimare mat<\/a> poate fi folosit ca parte a unei campanii de marketing creative aproape la fel de mult cum ne place serialul \u00een sine. Bine jucat, Saul, bine jucat.<\/p>\n

Dac\u0103 e\u0219ti un fan al serialului, cite\u0219te ce p\u0103rere avem despre C\u0103r\u021bile de vizit\u0103 ale lui Saul Goodman<\/a> \u00een recenzia noastr\u0103 a unora dintre cele mai cunoscute c\u0103r\u021bi de vizit\u0103 din film \u0219i televiziune.<\/p>","protected":false},"excerpt":{"rendered":"

When the hugely popular Breaking Bad series came to an end in 2013, it was clear that there were still plenty more stories to be told. However, of all the characters that warranted their own spin-off series, shady lawyer Saul Goodman was perhaps not the obvious choice. Fast forward five years and the decision was […]<\/p>\n","protected":false},"author":23,"featured_media":67466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-67451","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nGenius Beer Mat Marketing - Better Call Saul! | Solopress UK<\/title>\n<meta name=\"description\" content=\"Read about this superb printed beer mat marketing campaign by Netflix for the hit series Better Call Saul that was launched in pubs and bars across the UK.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/mai-bine-suna-l-pe-saul-covorasele-de-bere\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Genius Beer Mat Marketing - Better Call Saul! | Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Read about this superb printed beer mat marketing campaign by Netflix for the hit series Better Call Saul that was launched in pubs and bars across the UK.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/ro\/marketing-de-afaceri\/mai-bine-suna-l-pe-saul-covorasele-de-bere\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-23T10:40:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-17T16:45:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/04\/better_call_saul.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/better-call-saul-beer-mats\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/better-call-saul-beer-mats\\\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"Looking for a genius beer mat marketing campaign? 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