{"id":68314,"date":"2020-07-03T13:17:28","date_gmt":"2020-07-03T12:17:28","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=68314"},"modified":"2020-07-03T15:46:14","modified_gmt":"2020-07-03T14:46:14","slug":"culorile-in-marketingul-tiparit","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/ro\/art-design\/colours-in-print-marketing\/","title":{"rendered":"Importan\u021ba culorilor \u00een marketingul tip\u0103rit"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Atunci c\u00e2nd se concepe o reclam\u0103 tip\u0103rit\u0103, mesajul este adesea cel mai important aspect.<\/p>\n<p>Cu toate acestea, oric\u00e2t de conving\u0103tor ar fi, mesajul ar putea fi trecut cu u\u0219urin\u021b\u0103 cu vederea pe un fundal alb, simplu.<\/p>\n<p>\u00cen acest caz, culorile pot avea un impact real.<\/p>\n<p>Acestea pot atrage privirile spre anun\u021bul dvs., \u00eei pot face pe clien\u021bi s\u0103 simt\u0103 diferite emo\u021bii \u0219i \u00eei pot \u00eencuraja s\u0103 interac\u021bioneze cu marca dvs.<\/p>\n<p>\u00cen acest ghid, ne scufund\u0103m \u00een teoria de baz\u0103 a culorilor, ajut\u00e2ndu-v\u0103 s\u0103 \u00een\u021belege\u021bi ce \u00eenseamn\u0103 diferitele culori \u0219i cum s\u0103 le folosi\u021bi \u00een mod eficient \u00een publicitatea dumneavoastr\u0103.<\/p>\n<h2><strong>Bazele teoriei culorilor<\/strong><\/h2>\n<p>Teoria culorilor este o combina\u021bie de art\u0103 \u0219i \u0219tiin\u021b\u0103. Aceasta include reguli \u0219i orient\u0103ri pentru utilizarea schemelor de culori pentru a ob\u021bine rezultate vizuale impresionante.<\/p>\n<h3><strong>Roata culorilor<\/strong><\/h3>\n<h3><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/07\/colour_wheelUK.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-68335\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/07\/colour_wheelUK.jpg\" alt=\"\" width=\"899\" height=\"623\" \/><\/a><\/h3>\n<p>Piatra de temelie a teoriei culorilor este roata culorilor.<\/p>\n<p>De fapt, acesta a fost inventat de Sir Isaac Newton \u00een secolul al XVII-lea, dup\u0103 ce a f\u0103cut mai multe descoperiri legate de spectrul de culori.<\/p>\n<p>Roata culorilor este format\u0103 din trei categorii de culori:<\/p>\n<ul>\n<li>Primare<\/li>\n<li>Secundar<\/li>\n<li>Ter\u021biar<\/li>\n<\/ul>\n<p>Culorile din cadrul acestor categorii sunt apoi \u00eemp\u0103r\u021bite \u00een dou\u0103 sec\u021biuni:<\/p>\n<ul>\n<li>Cald<\/li>\n<li>Cool<\/li>\n<\/ul>\n<p>Se spune c\u0103 tonurile mai calde, cum ar fi ro\u0219u, portocaliu \u0219i galben, invoc\u0103 energie atunci c\u00e2nd sunt privite de cineva. \u00cen timp ce nuan\u021bele mai reci, precum albastrul \u0219i movul, sunt considerate lini\u0219titoare pentru ochi.<\/p>\n<p>Folosirea culorilor apropiate pe roat\u0103 va crea ceea ce se nume\u0219te armonie de culori. \u00cen timp ce cele aflate la capetele opuse sunt cunoscute ca culori complementare \u0219i sunt bune pentru a crea contraste \u00een designul dumneavoastr\u0103.<\/p>\n<h3><strong>Culori primare, secundare \u0219i ter\u021biare<\/strong><\/h3>\n<p>\u00cen roata standard a culorilor, culorile sunt \u00eemp\u0103r\u021bite \u00een trei grupe. Acestea sunt:<\/p>\n<p>Culori primare - care nu pot fi create prin amestecarea nuan\u021belor \u00eentre ele:<\/p>\n<ul>\n<li>Ro\u0219u<\/li>\n<li>Galben<\/li>\n<li>Albastru<\/li>\n<\/ul>\n<p>Culori secundare - se ob\u021bin prin amestecarea a dou\u0103 dintre culorile primare:<\/p>\n<ul>\n<li>Verde<\/li>\n<li>Portocaliu<\/li>\n<li>Violet<\/li>\n<\/ul>\n<p>Culori ter\u021biare - create prin amestecarea unei culori primare \u0219i a uneia secundare:<\/p>\n<ul>\n<li>Ro\u0219u \u0219i portocaliu (Vermilion)<\/li>\n<li>Ro\u0219u \u0219i violet (Magenta)<\/li>\n<li>Galben \u0219i verde (Chartreuse)<\/li>\n<li>Galben \u0219i portocaliu (chihlimbar)<\/li>\n<li>Albastru \u0219i verde (Teal)<\/li>\n<li>Albastru \u0219i violet (Violet)<\/li>\n<\/ul>\n<h3><strong>Modele de culori<\/strong><\/h3>\n<p>Acum, cum se extinde teoria culorilor la designul digital \u0219i de imprimare?<\/p>\n<p>Prin intermediul a dou\u0103 tipuri de modele de culoare care sunt utilizate cel mai frecvent:<\/p>\n<ul>\n<li>RGB<\/li>\n<li>CMYK<\/li>\n<\/ul>\n<p>The <strong>RGB<\/strong> modelul de culoare este un amestec de <strong>ro\u0219u<\/strong>, <strong>verde<\/strong> \u0219i <strong>albastru<\/strong> pentru a crea alte nuan\u021be. Este utilizat \u00een principal \u00een designul digital, cum ar fi reclamele de televiziune, aplica\u021biile mobile sau paginile web.<\/p>\n<p><strong>CMYK<\/strong> este modelul standard pentru desenele tip\u0103rite. Acesta reprezint\u0103 <strong>C<\/strong>yan, <strong>M<\/strong>agenta, <strong>Y<\/strong>ellow \u0219i <strong>B<\/strong>lips\u0103 - culorile pe care le g\u0103si\u021bi pe un cartu\u0219 de cerneal\u0103. Un echilibru exact al acestor tonuri va crea nuan\u021ba curent\u0103 pentru materialele dvs. tip\u0103rite.<\/p>\n<p>Avem un blog detaliat despre procesul de imprimare pentru culori, consulta\u021bi ghidul nostru despre Pantone vs CMYK.<\/p>\n<h2><strong>Ce \u00eenseamn\u0103 diferitele culori<\/strong><\/h2>\n<h2><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/07\/29199572-6ae2-45dc-b0c2-cebc69025850.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-68326\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/07\/29199572-6ae2-45dc-b0c2-cebc69025850.jpg\" alt=\"\" width=\"800\" height=\"600\" \/><\/a><\/h2>\n<p>Fiecare culoare eman\u0103 o anumit\u0103 emo\u021bie atunci c\u00e2nd o vedem \u00eentr-o reclam\u0103, fie c\u0103 este vorba de un panou publicitar, de o reclam\u0103 la televizor sau <a href=\"https:\/\/www.solopress.com\/blog\/ro\/afise\/\" target=\"_blank\" rel=\"noopener noreferrer\">afi\u0219 tip\u0103rit<\/a>.<\/p>\n<p>Iat\u0103 o scurt\u0103 explica\u021bie a ceea ce ar putea \u00eensemna acestea pentru designul dvs. de imprimare:<\/p>\n<ul>\n<li><strong>Ro\u0219u<\/strong> - dac\u0103 dori\u021bi s\u0103 ave\u021bi un impact, ro\u0219ul este culoarea pe care trebuie s\u0103 o folosi\u021bi. Aceast\u0103 culoare intens\u0103 \u0219i fierbinte reprezint\u0103 totul, de la pericol \u0219i r\u0103zboi, la for\u021b\u0103 \u0219i putere, precum \u0219i dragoste \u0219i pasiune.<\/li>\n<li><strong>Galben<\/strong> - cel mai luminos \u0219i mai energic dintre tonurile calde, galbenul descrie fericirea, speran\u021ba \u0219i optimismul. Folosi\u021bi-l \u00een design pentru a crea o atmosfer\u0103 prietenoas\u0103 \u0219i primitoare.<\/li>\n<li><strong>Albastru<\/strong> - albastrul simbolizeaz\u0103 un amestec de emo\u021bii, de la triste\u021be la calm \u0219i chiar datorie \u0219i putere. Folosi\u021bi nuan\u021be mai deschise pentru a transmite relaxare \u0219i tonuri \u00eenchise pentru fiabilitate.<\/li>\n<li><strong>Verde<\/strong> - culoarea naturii \u0219i a cre\u0219terii, precum \u0219i a bog\u0103\u021biei \u0219i a consecven\u021bei. M\u0103rcile ecologice, companiile noi \u0219i \u00eentreprinderile \u00een cre\u0219tere pot folosi verdele pentru a simboliza modernitatea \u0219i re\u00eennoirea.<\/li>\n<li><strong>Portocaliu<\/strong> - combin\u00e2nd focul ro\u0219u \u0219i energia galben\u0103, portocaliul este culoarea productivit\u0103\u021bii. Reprezint\u0103 schimbarea, activitatea \u0219i \u00eencurajarea - ideal\u0103 pentru a \u00eencuraja un client s\u0103 ac\u021bioneze.<\/li>\n<li><strong>Violet<\/strong> - \u00een mod tradi\u021bional, movul era culoarea regalit\u0103\u021bii. \u00cen zilele noastre, este folosit\u0103 pentru a ar\u0103ta creativitate, mister \u0219i spirit. Dac\u0103 prezenta\u021bi un nou produs sau serviciu sau v\u0103 schimba\u021bi brandingul, movul este perfect.<\/li>\n<\/ul>\n<h2><strong>Cum folosesc m\u0103rcile culorile \u00een publicitate?<\/strong><\/h2>\n<p>Se spune c\u0103 culorile cresc gradul de con\u0219tientizare a m\u0103rcii cu 80%.<\/p>\n<p>De aceea, atunci c\u00e2nd ne g\u00e2ndim la o companie celebr\u0103, primul lucru pe care \u00eel vedem sunt culorile m\u0103rcii.<\/p>\n<p>Afacerile care \u00een\u021beleg semnifica\u021bia culorilor \u0219i le folosesc \u00een avantajul lor sunt cele pe care le vom \u021bine minte cel mai probabil. La urma urmei, ce este McDonalds f\u0103r\u0103 logo-ul s\u0103u ro\u0219u \u0219i galben? Ce ar reprezenta Coca-Cola cu un ambalaj verde?<\/p>\n<p>Pe l\u00e2ng\u0103 faptul c\u0103 este recunoscut\u0103, echilibrul corect al culorilor v\u0103 poate ajuta, de asemenea, s\u0103 v\u0103 convinge\u021bi, s\u0103 atrage\u021bi \u0219i s\u0103 v\u0103 atrage\u021bi clien\u021bii. Acest lucru, la r\u00e2ndul s\u0103u, poate stimula v\u00e2nz\u0103rile \u0219i v\u0103 poate \u00eembun\u0103t\u0103\u021bi randamentul investi\u021biei.<\/p>\n<h3><strong>M\u0103rcile de succes \u0219i culorile lor<\/strong><\/h3>\n<p>Revenind la exemplul McDonalds, arcadele galbene, recunoscute pe scar\u0103 larg\u0103, simbolizeaz\u0103 fericirea. \u00cen timp ce fundalul ro\u0219u reprezint\u0103 dorin\u021ba \u0219i dragostea.<\/p>\n<p>Asociate cu sloganul emblematic al m\u0103rcii \"I'm lovin' it\", aceste culori \u00ee\u021bi fac poft\u0103 de McDonald's imediat ce le vezi.<\/p>\n<p>Arcurile de un galben str\u0103lucitor sunt, de asemenea, u\u0219or de reperat, iar culoarea ro\u0219ie \u00ee\u021bi semnaleaz\u0103 oprirea - ceea ce face din McDonald's un paradis al m\u00e2nc\u0103rii rapide, indiferent de ora din zi.<\/p>\n<p>Albastrul este cea mai popular\u0103 alegere pentru m\u0103rci, deoarece tonurile sale calme \u0219i puternice contribuie la transmiterea \u00eencrederii \u0219i a siguran\u021bei \u00een compania respectiv\u0103. Companii din domeniul tehnologiei, precum Samsung, Dell \u0219i Intel, precum \u0219i \u00eentreprinderi din sectoare complet diferite, precum Solopress, Ikea \u0219i PayPal, toate prefer\u0103 brandingul albastru.<\/p>\n<p>Ceea ce le diferen\u021biaz\u0103 sunt nuan\u021bele de albastru pe care le folosesc. Aceste tonuri diferite trimit clien\u021bilor mesaje care sunt unice pentru compania respectiv\u0103.<\/p>\n<p>De exemplu, Facebook \u0219i LinkedIn folosesc albastru mai \u00eenchis pentru a ar\u0103ta puterea \u0219i fiabilitatea canalelor lor, care sunt platforme populare pentru \u00eentreprinderi. \u00cen timp ce tonul mai deschis \u0219i mai calm al Twitter se potrive\u0219te mai bine utilizatorilor obi\u0219nui\u021bi care caut\u0103 un loc \u00een care s\u0103-\u0219i scrie g\u00e2ndurile.<\/p>\n<h2><strong>Cum po\u021bi folosi culorile \u00een marketingul t\u0103u?<br \/>\n<\/strong><br \/>\n<a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/07\/b54510a1-17db-4588-adc9-bfee48292771.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-68332\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/07\/b54510a1-17db-4588-adc9-bfee48292771.jpg\" alt=\"\" width=\"800\" height=\"600\" \/><\/a><\/h2>\n<p>Atunci c\u00e2nd vine vorba de stabilirea unei identit\u0103\u021bi de marc\u0103, culorile ar trebui s\u0103 fie \u00een fruntea listei de priorit\u0103\u021bi.<\/p>\n<p>Iat\u0103 c\u00e2teva sfaturi utile pentru a st\u0103p\u00e2ni utilizarea culorilor \u00een publicitate:<\/p>\n<ol>\n<li><strong>Face\u021bi o cercetare de pia\u021b\u0103<\/strong> - \u00eentreba\u021bi-v\u0103 personalul \u0219i clien\u021bii ce cuv\u00e2nt sau sentiment le vine \u00een minte atunci c\u00e2nd \u00ee\u0219i imagineaz\u0103 marca dumneavoastr\u0103. Acest lucru v\u0103 poate da o indica\u021bie pentru a afla dac\u0103 publicitatea dvs. \u00ee\u0219i atinge \u021binta sau nu.<\/li>\n<li><strong>G\u00e2ndi\u021bi-v\u0103 la brandul dvs.<\/strong> - dac\u0103 brandingul dvs. nu v\u0103 reprezint\u0103 compania, este timpul pentru o re\u00eemprosp\u0103tare. Lua\u021bi o foaie alb\u0103 de h\u00e2rtie, scrie\u021bi numele afacerii dvs. \u00een mijloc \u0219i \u00eencepe\u021bi s\u0103 v\u0103 g\u00e2ndi\u021bi ce emo\u021bii dori\u021bi s\u0103 afi\u0219a\u021bi.<\/li>\n<li><strong>Adun\u0103-\u021bi ideile<\/strong> - analiza\u021bi temele comune dintre cercet\u0103rile dvs. \u0219i brainstormingul dvs. \u0219i aduna\u021bi emo\u021biile cheie \u00eentr-un singur plan. C\u00e2nd ave\u021bi totul \u00een fa\u021b\u0103, sunte\u021bi gata s\u0103 v\u0103 reg\u00e2ndi\u021bi brandingul.<\/li>\n<li><strong>Concentreaz\u0103-te pe dou\u0103 culori<\/strong> - compara\u021bi obiectivele cu culorile asociate acestora \u0219i alege\u021bi dou\u0103 culori care se completeaz\u0103 cel mai bine \u00eentre ele. Ave\u021bi grij\u0103 s\u0103 nu crea\u021bi amestecuri care ar putea s\u0103 nu func\u021bioneze. De exemplu, puterea \u0219i cre\u0219terea sun\u0103 bine \u00een principiu, dar, \u00een practic\u0103, verdele \u0219i albastrul sunt rareori v\u0103zute unul l\u00e2ng\u0103 altul.<\/li>\n<li><strong>P\u0103stra\u021bi-v\u0103 consecven\u021ba \u00een marketing<\/strong> - odat\u0103 ce v-a\u021bi ales culorile cheie, p\u0103stra\u021bi-le consecven\u021ba pe toate canalele de marketing, pentru a v\u0103 asigura c\u0103 mesajul dvs. este auzit. De exemplu, un <a href=\"https:\/\/www.solopress.com\/blog\/ro\/pliante-pliante\/\" target=\"_blank\" rel=\"noopener noreferrer\">flutura\u0219 sau pliant<\/a> cu cea mai recent\u0103 promo\u021bie a dvs. ar trebui s\u0103 aib\u0103 acela\u0219i logo \u0219i acela\u0219i fundal ca o postare pe Facebook despre deschiderea unui nou magazin.<\/li>\n<\/ol>\n<p>Sunte\u021bi gata s\u0103 v\u0103 pune\u021bi \u00een practic\u0103 noua ta teorie a culorilor? \u00cencepe\u021bi s\u0103 tip\u0103ri\u021bi urm\u0103torul lot de materiale de marketing verific\u00e2nd pagina noastr\u0103 de <a href=\"https:\/\/www.solopress.com\/blog\/ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">gama de produse<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>When designing a printed advertisement, the messaging is often the most important aspect. However, no matter how persuasive it is, that message might be easily overlooked on a plain, white background. That\u2019s where colours can really have an impact. They can draw eyes towards your ad, make customers feel different emotions and encourage them to [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":68329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545,547],"tags":[],"class_list":{"0":"post-68314","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design","8":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Importance of Colours in Print Marketing | Solopress UK<\/title>\n<meta name=\"description\" content=\"What does your brand\u2019s colours say about your company? Find out with our guide to the meaning behind colours and how to use colours in advertising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/ro\/design-de-arta\/culorile-in-marketingul-tiparit\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Importance of Colours in Print Marketing | Solopress UK\" \/>\n<meta property=\"og:description\" content=\"What does your brand\u2019s colours say about your company? Find out with our guide to the meaning behind colours and how to use colours in advertising.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/ro\/design-de-arta\/culorile-in-marketingul-tiparit\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-03T12:17:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-03T14:46:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/07\/c3f00472-f8c1-427d-be93-c0994577ec83.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/colours-in-print-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/colours-in-print-marketing\\\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"The importance of colours in print marketing\",\"datePublished\":\"2020-07-03T12:17:28+00:00\",\"dateModified\":\"2020-07-03T14:46:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/colours-in-print-marketing\\\/\"},\"wordCount\":1249,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/colours-in-print-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/c3f00472-f8c1-427d-be93-c0994577ec83.jpg\",\"articleSection\":[\"Art &amp; Design\",\"Business &amp; Marketing\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/colours-in-print-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/colours-in-print-marketing\\\/\",\"url\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/colours-in-print-marketing\\\/\",\"name\":\"The Importance of Colours in Print Marketing | Solopress UK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/colours-in-print-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/art-design\\\/colours-in-print-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/c3f00472-f8c1-427d-be93-c0994577ec83.jpg\",\"datePublished\":\"2020-07-03T12:17:28+00:00\",\"dateModified\":\"2020-07-03T14:46:14+00:00\",\"description\":\"What does your brand\u2019s colours say about your company? 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